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To: bsmith@smithfamilycarpets.com
Message-ID: <d03180b7f8e32d0f067598cbd754206e@ce.digitatrix.com>
Date: Sat, 09 Jan 2021 21:40:05 +0000
From: "Nikita Conner" <nikita.conner@digitatrix.com>
Reply-To: nikita.conner@digitatrix.com
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Subject:    What You Need to Know About the LinkedIn Stories Feature

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<h2 style="text-align: justify;"><span style="font-size: small;">3 ways to
leverage LinkedIn Stories</span></h2>
<p style="text-align: justify;"><span style="font-size: small;">If
you&rsquo;ve already been posting Stories on other channels, it won&rsquo;t
be that difficult to pivot over to LinkedIn Stories once it&rsquo;s
released to all users. Here are three ways you can use it for your
business.</span></p>
<h3 style="text-align: justify;"><span style="font-size: small;">1. Share
Q&amp;As featuring thought leaders.</span></h3>
<p style="text-align: justify;"><span style="font-size: small;">People love
to&nbsp;follow thought leaders on LinkedIn, so why not feature them on a
Stories Q&amp;A session? Choose one that has a good following on LinkedIn,
so you bring awareness to your brand and cross-promote it with your chosen
person. Remember, the thought leader might already be inside your
organization, making it even easier to create.</span><br /><br /></p>
<h3 style="text-align: justify;"><span style="font-size: small;">2. Share
customer testimonial stories.</span></h3>
<p style="text-align: justify;"><span style="font-size: small;">No matter
what generation you belong to, chances are you trust recommendations from
people than any other type of content&nbsp;marketing. That&rsquo;s what
makes testimonials such a valuable marketing tool.&nbsp;</span></p>
<p style="text-align: justify;"><span style="font-size: small;">As
millennials and Gen Z become company decision-makers, they&rsquo;ll be
looking for products and services that are proven to make their
professional work lives easier. They&rsquo;ll create the shortlist of
vendors, so filming your happy customers on LinkedIn Stores could be a
great way to capture their attention.</span><br /><br /></p>
<h3 style="text-align: justify;"><span style="font-size: small;">3. Use
stories as a new customer success channel.</span></h3>
<p style="text-align: justify;"><span style="font-size: small;">As Davies
wrote, &ldquo;The sequencing of the Stories format is great for sharing key
moments (and) the full-screen narrative style makes it easy to share tips
and tricks that help us work smarter.&rdquo;&nbsp;</span></p>
<p style="text-align: justify;"><span style="font-size: small;">Meaning,
you could&nbsp;create Stories&nbsp;that explain how your products help
professionals work more efficiently, show off how they solve industry-wide
problems, and more. You can even adapt your text-based content for the same
purpose, engaging people differently through LinkedIn.&nbsp;</span></p>
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