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Subject:    Are you ready for a ransomware attack?

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Your afternoon news refresh

ASI Media Daily Update
May 13, 2021

Click here for a text-only version
https://go.asicentral.com/e/148181/etters-pgdu-asimdu-vol-09-html/5jb5hx/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

- Ransomware Attacks on the Rise
- Mark Your Calendar
- People on the Move: C-suite shuffle
- Economic Recovery: Gotta wear shades
- E-Commerce: You don’t stop
- Finance: Go with the cash flow
- Events: Heads of the class
- Daily Pick



>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASI Media Daily Update is published by Advertising Specialty Institute. All rights reserved. To subscribe to any ASI newsletter, go to www.asicentral.com/newsletters. 
You were sent this newsletter as a benefit of your ASI membership. Copyright 2021, ASI. All Rights Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
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						<td style="font-size: 0pt; line-height: 0pt;">Your afternoon news refresh</td>
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						<td style="font-size: 0pt; line-height: 0pt;">&nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌</td>
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																		<div pardot-region="">May 13, 2021</div>
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																		<div pardot-region=""><a href="mailto:asimediadailyupdate@asicentral.com?subject=Daily Update" style="color:#88898c">contact the editor </a></div>
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																					<div pardot-region="">Dear Readers</div>
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																					<div pardot-region="">The cyberattack that put the pivotal Colonial Pipeline Co. out of commission for several days is a sobering reminder of the very real threat of ransomware. Bloomberg is reporting that <a class="link c-red" href="https://go.asicentral.com/e/148181/ers-nearly-5-million-in-ransom/5jb5j2/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24" target="_blank">Colonial paid Eastern European hackers nearly $5 million</a> to restore the largest fuel pipeline in the U.S. Our top story today is about the recent rise in these types of attacks, and how the promo industry has already been a target. Is your company prepared to ward off hackers?<br>
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																					It’s not all doom and gloom today, though. We also have a very sunny prediction about the future of promo from a well-known economist and some big changes at the executive level for Top 40 distributor Proforma.<br>
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																					Send your story tips, comments, questions and best leads on inexpensive gasoline to me at <a class="link c-red" href="mailto:thegel@asicentral.com" style="text-decoration:none; color:#ed1d24;" target="_blank"><span class="link c-red" style="text-decoration:none; color:#ed1d24;">thegel@asicentral.com</span></a>.</div>
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																					<div pardot-region="">Executive Editor, ASI Media Digital Content</div>
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																					<div pardot-region=""><a class="c-dgrey" href="https://go.asicentral.com/e/148181/ansomware-attacks-on-the-rise-/5jb5j4/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#343433" target="_blank">Ransomware Attacks on the Rise </a></div>
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																					<td class="fluid-img pb-10" style="font-size:0pt; line-height:0pt; text-align:left; padding-bottom: 10px;"><a href="https://go.asicentral.com/e/148181/ansomware-attacks-on-the-rise-/5jb5j4/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" target="_blank"><img alt="Hacker" height="425" pardot-region="pardot_image" pardot-region-type="image" src="https://cdn.asicentral.com/idesign/newsletters/pgdu/images/main-top-09.jpg" title="Ransomware Attacks" width="634"></a></td>
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																					<div pardot-region="">Ransomware attacks were up 66% last year, according to the FBI. Promo products firms need to take heed and train their employees to avoid phishing scams, cybersecurity experts say.</div>
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																					<td class="img" style="font-size:0pt; line-height:0pt; text-align:left;" width="5">&nbsp;</td>
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																					<div pardot-region="">Mark Your Calendar</div>
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																		<div pardot-region="">How can businesses stay nimble and prepare themselves to pivot their social media for optimal success? ASI Media’s Melissa Newman and Vin Driscoll will share their best strategies.</div>
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																								<div pardot-region=""><span class="c-blue fw-b" style="color:#3b75a1; font-weight:bold;">What:</span> Pivoting Your Social Media Strategy</div>
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																								<div pardot-region=""><span class="c-blue fw-b" style="color:#3b75a1; font-weight:bold;">When:</span> Friday, May 14 at 11 a.m. ET</div>
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																								<div pardot-region=""><span class="c-blue fw-b" style="color:#3b75a1; font-weight:bold;">Where:</span> Sign up for the Facebook Live event <a href="https://go.asicentral.com/e/148181/events-784493755792907/5jb5j6/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#3b75a1; font-weight:bold;" target="_blank"><u>here</u></a>.</div>
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												<!-- Bag Bans -->

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																		<td class="text-24 c-red fw-b" style="font-size:24px; line-height:28px; font-family:Arial, sans-serif; text-align:left; min-width:auto !important; color:#ed1d24; font-weight:bold;">
																		<div pardot-region=""><a class="c-red" href="https://go.asicentral.com/e/148181/orma-announces-new-executives-/5jb5j8/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24;" target="_blank">People on the Move</a></div>
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																		<td class="text-16 c-black pb-10" style="font-size:16px; line-height:20px; font-family:Arial, sans-serif; text-align:left; min-width:auto !important; color:#000000; padding-bottom: 10px;">
																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">C-suite shuffle: </span> Top 40 distributor Proforma <a class="link c-red" href="https://go.asicentral.com/e/148181/orma-announces-new-executives-/5jb5j8/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24" target="_blank">announced three new additions to its executive team</a>, along with the departure of several former execs. President Douglas Kordel said the changes will “drive more and better results for everyone.”</div>
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																		<td bgcolor="#cccccc" class="img" height="2" style="font-size:0pt; line-height:0pt; text-align:left;">&nbsp;</td>
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												<!-- END Bag Bans --><!-- Q&A -->

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																		<td class="text-24 c-red fw-b" style="font-size:24px; line-height:28px; font-family:Arial, sans-serif; text-align:left; min-width:auto !important; color:#ed1d24; font-weight:bold;">
																		<div pardot-region=""><a class="c-red" href="https://go.asicentral.com/e/148181/dicts-bright-future-for-promo-/5jb5jb/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24;" target="_blank">Economic Recovery </a></div>
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																		<td class="text-16 c-black pb-10" style="font-size:16px; line-height:20px; font-family:Arial, sans-serif; text-align:left; min-width:auto !important; color:#000000; padding-bottom: 10px;">
																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">Gotta wear shades: </span> “You can believe in tomorrow,” according to economist Alan Beaulieu. The speaker for <a class="link c-red" href="https://go.asicentral.com/e/148181/dicts-bright-future-for-promo-/5jb5jb/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24" target="_blank">a recent Gemline-hosted webinar</a> predicted a bright future for the promo industry as the U.S. recovers from the COVID-19 pandemic.</div>
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												<!-- END Q&A --><!-- Commentary -->

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																		<td class="text-24 c-red fw-b" style="font-size:24px; line-height:28px; font-family:Arial, sans-serif; text-align:left; min-width:auto !important; color:#ed1d24; font-weight:bold;">
																		<div pardot-region=""><a class="c-red" href="https://go.asicentral.com/e/148181/looks-to-add-in-app-ecommerce-/5jb5jd/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24;" target="_blank">E-Commerce </a></div>
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																		<td class="text-16 c-black pb-10" style="font-size:16px; line-height:20px; font-family:Arial, sans-serif; text-align:left; min-width:auto !important; color:#000000; padding-bottom: 10px;">
																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">You don’t stop: </span> Social media platform TikTok is <a class="link c-red" href="https://go.asicentral.com/e/148181/looks-to-add-in-app-ecommerce-/5jb5jd/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24" target="_blank">working on a system to allow for in-app purchases</a> (a move that could send my leggings budget sky-high).</div>
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												<!-- END Commentary --><!-- Showcase -->

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																		<div pardot-region=""><a class="c-red" href="https://go.asicentral.com/e/148181/essentials-for-small-business-/5jb5jg/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24;" target="_blank">Finance </a></div>
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																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">Go with the cash flow: </span>It’s the lifeblood of a small business, but many don't have a handle on their own cash flow. Small-business expert Barry Moltz has <a class="link c-red" href="https://go.asicentral.com/e/148181/essentials-for-small-business-/5jb5jg/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24" target="_blank">tips for monitoring finances and establishing an emergency fund</a>.</div>
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												<!-- END Showcase --><!-- Hot Markets -->

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																		<div pardot-region=""><a class="c-red" href="https://go.asicentral.com/e/148181/ts-second-top-executive-event-/5jb5jj/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24;" target="_blank">Events </a></div>
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																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">Heads of the class: </span> Industry leaders had a chance to learn from each other’s mistakes and successes at a <a class="link c-red" href="https://go.asicentral.com/e/148181/ts-second-top-executive-event-/5jb5jj/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="color:#ed1d24" target="_blank">“Top Executive” event</a> held by Facilisgroup at its St. Louis headquarters.</div>
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																								<th class="column mpb-30" style="font-size:0pt; line-height:0pt; padding:0; margin:0; font-weight:normal;" width="20">&nbsp;</th>
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																														<td class="img" style="font-size:0pt; line-height:0pt; text-align:left;" valign="top" width="45"><img alt="thumbs up" height="45" pardot-region="pardot_image" pardot-region-type="image" src="https://cdn.asicentral.com/idesign/newsletters/pgdu/images/thumbs-up.png" width="45"></td>
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																														<div pardot-region="">Daily Pick</div>
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																											<div pardot-region="">If you’re of the age to wax nostalgic for the time when The Spice Girls, Backstreet Boys and various other harmonizing gals and guys took over the airwaves, you might just be the target audience for <em>Girls 5Eva</em>, a new show on streaming service Peacock. About one-hit wonders from the early 2000s trying to stage a comeback today, it’s at once a loving homage, hilarious parody and biting commentary on a very specific era of pop music. Plus, the theme song is a veritable bop that has me in stitches every time!</div>
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																					<div pardot-region="">ADVERTISEMENT</div>
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																					<td class="fluid-img" style="font-size:0pt; line-height:0pt; text-align:left;"><a href="https://go.asicentral.com/e/148181/shows-2021-chicago-/5jb5jl/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" target="_blank"><img alt="Advertisement: ASI: Chicago Show" border="0" height="250" pardot-region="pardot_image" pardot-region-type="image" src="https://cdn.asicentral.com/idesign/newsletters/pgdu/ads/vol256_33020-chishow.jpg" width="300"></a></td>
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																					<div pardot-region="">ADVERTISEMENT</div>
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																					<td class="fluid-img" style="font-size:0pt; line-height:0pt; text-align:left;"><a href="https://go.asicentral.com/e/148181/-contact/5jb5jn/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" target="_blank"><img alt="Advertisement: ASI: Interns" height="250" pardot-region="pardot_image" pardot-region-type="image" src="https://cdn.asicentral.com/idesign/newsletters/pgdu/ads/Banner_33020_Interns_new.jpg" width="300"></a></td>
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																		<div pardot-region=""><a class="link c-black" href="https://go.asicentral.com/e/148181/2021-05-13/5jb5jq/840850995?h=rGntAhQfGxPlfWkZDeWaH7Sa4S9u-8StJ4YnJd5I5sU" style="text-decoration:none; color:#000000;" target="_blank"><span class="link c-black" style="text-decoration:none; color:#000000;">ASI Media Daily Update is published by Advertising Specialty Institute. All rights reserved.</span></a></div>
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