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Your afternoon news refresh

ASI Media Daily Update
May 18, 2021

Click here for a text-only version
https://go.asicentral.com/e/148181/etters-pgdu-asimdu-vol-12-html/5jmxqx/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

- Ransomware Continues to Threaten Industry
- Mark Your Calendar
- M&A: Making moves
- Meetings & Events: Face-to-face
- Obituary: In memoriam
- Podcast: Giving back
- Showcase:Just for you
- Daily Pick



>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASI Media Daily Update is published by Advertising Specialty Institute. All rights reserved. To subscribe to any ASI newsletter, go to www.asicentral.com/newsletters. 
You were sent this newsletter as a benefit of your ASI membership. Copyright 2021, ASI. All Rights Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
This email was sent to: bmiller@thelogomasters.com asi/8366064
For questions/inquiries, please contact Customer Service at customerservice@asicentral.com
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						<td style="font-size: 0pt; line-height: 0pt;">Your afternoon news refresh</td>
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						<td style="font-size: 0pt; line-height: 0pt;">&nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌ &nbsp; ‌</td>
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																		<div pardot-region="">May 18, 2021</div>
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																		<div pardot-region=""><a href="mailto:asimediadailyupdate@asicentral.com?subject=Daily Update" style="color:#88898c">contact the editor </a></div>
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																		<th class="mpb-30 column" style="font-size:0pt; line-height:0pt; padding:0; margin:0; font-weight:normal;" width="10">&nbsp;</th>
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																					<div pardot-region="">Dear Readers</div>
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																					<div pardot-region="">The Colonial Pipeline debacle last week reminded all of us that COVID isn’t the only ongoing threat we face. With so much critical information stored online these days, hackers know how to take advantage and they’re becoming increasingly sophisticated with their dirty work. In recent years, the promo industry too has been hit with high-profile instances of ransomware attacks, when hackers take important files and systems hostage by locking them and demanding a ransom payment for their release. Fortunately, companies can take steps to mitigate the chance of being impacted.<br>
																					<br>
																					Top 40 distributor AIA (asi/109480) is getting into the swing of things again with a series of in-person meetings with affiliate-owners. Members of the leadership and owner success group will travel to over 20 cities to talk to management teams about how business is going, opportunities they’re seeing and ongoing challenges. It’s called the “On the Road Again” series and we love to see it.<br>
																					<br>
																					Ever used a Post-it? You have Spencer Silver to thank. The inventor of the adhesive that makes the little sticky notes a must-have on desks, cubicles, walls and whiteboards around the world passed away on May 8.<br>
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																					If you have any story ideas, comments or want to share how you responded to our Twitter poll on remote work (see below), you can reach me at <a class="link c-red" href="mailto:slavenduski@asicentral.com" style="text-decoration:none; color:#ed1d24;" target="_blank"><span class="link c-red" style="text-decoration:none; color:#ed1d24;">slavenduski@asicentral.com</span></a>.</div>
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																					<div pardot-region="">Executive Editor, ASI Media Digital Content</div>
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																					<div pardot-region=""><a class="c-dgrey" href="https://go.asicentral.com/e/148181/ansomware-attacks-on-the-rise-/5jmxr2/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#343433" target="_blank">Ransomware Continues to Threaten Industry</a></div>
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																					<td class="fluid-img pb-10" style="font-size:0pt; line-height:0pt; text-align:left; padding-bottom: 10px;"><a href="https://go.asicentral.com/e/148181/ansomware-attacks-on-the-rise-/5jmxr2/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" target="_blank"><img alt="Ransomware" height="425" pardot-region="pardot_image" pardot-region-type="image" src="https://cdn.asicentral.com/idesign/newsletters/pgdu/images/main-top-12.jpg" title="Ransomware Continues to Threaten Industry" width="634"></a></td>
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																					<div pardot-region="">From major corporations to your local mom-and-pop, no company is immune to ransomware attacks. According to Sophos, a cybersecurity firm, the average payment demand these days is more than $170,000, enough to put many companies out of business. Colonial Pipeline reportedly paid $5 million to get back up and running this past week. But make no mistake – no firm is too small to be a target.</div>
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																					<td class="img" style="font-size:0pt; line-height:0pt; text-align:left;" width="5">&nbsp;</td>
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																					<div pardot-region="">Mark Your Calendar</div>
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																		<div pardot-region="">Industry veteran and social media trailblazer Dana Zezzo takes us for a trip down memory lane.</div>
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																								<div pardot-region=""><span class="c-blue fw-b" style="color:#3b75a1; font-weight:bold;">What:</span> Interview With Dana Zezzo</div>
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																								<div pardot-region=""><span class="c-blue fw-b" style="color:#3b75a1; font-weight:bold;">When:</span> Thursday, May 20 at 2 p.m. ET</div>
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																								<div pardot-region=""><span class="c-blue fw-b" style="color:#3b75a1; font-weight:bold;">Where:</span> Sign up for the Facebook Live event <a href="https://go.asicentral.com/e/148181/events-217301136539230/5jmxr4/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#3b75a1; font-weight:bold;" target="_blank"><u>here</u></a>.</div>
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																		<div pardot-region=""><a class="link c-red" href="https://go.asicentral.com/e/148181/s-superior-business-solutions-/5jmxr6/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24;" target="_blank">M&amp;A</a></div>
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																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">Making moves: </span> Smart Source (asi/328914) in Suwanee, GA, <a class="link c-red" href="https://go.asicentral.com/e/148181/s-superior-business-solutions-/5jmxr6/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24" target="_blank">has acquired the majority of assets of Superior Business Solutions</a> (asi/339701) in Kalamazoo, MI. Smart Source execs said the purchase will help them increase their market share in the Midwest.</div>
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												<!-- END Bag Bans --><!-- Q&A -->

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																		<div pardot-region=""><a class="link c-red" href="https://go.asicentral.com/e/148181/ia-launches-on-the-road-again-/5jmxr8/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24;" target="_blank">Meetings &amp; Events </a></div>
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																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">Face-to-face: </span> AIA is ready to get back to it. They’ve launched <a class="link c-red" href="https://go.asicentral.com/e/148181/ia-launches-on-the-road-again-/5jmxr8/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24" target="_blank">their “On the Road Again” series</a> of small in-person meetings with affiliate-owners across the country to discuss the state of promo. “We’re excited to once again leverage in-person engagement as a means of building relationships, solidifying trust and developing strategies for long-term success,” said Joél Bastien, senior vice president of owner success at AIA.</div>
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												<!-- END Q&A --><!-- Commentary -->

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																		<div pardot-region=""><a class="link c-red" href="https://go.asicentral.com/e/148181/21-obituary-spencer-silver-3m-/5jmxrb/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24;" target="_blank">Obituary</a></div>
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																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">In memoriam: </span> Business and industry <a class="link c-red" href="https://go.asicentral.com/e/148181/21-obituary-spencer-silver-3m-/5jmxrb/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24" target="_blank">mourns the loss of an important figure</a>. Spencer Silver, a 3M chemist who invented the adhesive that’s made Post-it Notes so ubiquitous in homes and offices around the world, died May 8 at the age of 80. 3M is the parent company of Top 40 supplier 3M/Promotional Markets (asi/91240).</div>
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												<!-- END Commentary --><!-- Hot Markets -->

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																		<div pardot-region=""><a class="link c-red" href="https://go.asicentral.com/e/148181/-62-the-power-of-moment-merch-/5jmxrd/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24;" target="_blank">Podcast </a></div>
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																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">Giving back: </span> Mandi Rudd, owner of Brand Energy Marketing and sister of Hollywood actor Paul Rudd, joined the Social Angle podcast this week to <a class="link c-red" href="https://go.asicentral.com/e/148181/-62-the-power-of-moment-merch-/5jmxrd/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24" target="_blank">talk about the power of moment merch</a>, and her brother’s viral moment that benefited charity.</div>
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												<!-- END Hot Markets --><!-- Commentary -->

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																		<div pardot-region=""><a class="link c-red" href="https://go.asicentral.com/e/148181/021-noteworthy-employee-gifts-/5jmxrg/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24;" target="_blank">Showcase</a></div>
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																		<div pardot-region=""><span class="fw-b" style="font-weight:bold;">Just for you: </span> With all the craziness of this year, <a class="link c-red" href="https://go.asicentral.com/e/148181/021-noteworthy-employee-gifts-/5jmxrg/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24" target="_blank">employees need a little love</a>. A soft hoodie with a company logo works well for video calls, and a cooler or charcuterie board are perfect fits for weekend activities with family and friends after a long week.</div>
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												<!-- END Commentary --><!-- Daily Pick / Left Text / Right Image -->

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																														<div pardot-region="">Daily Pick</div>
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																											<div pardot-region="">Social media platform LinkedIn asked in a survey this week: “$30K raise or work from home?” Take Theresa Hegel’s poll on Twitter and tell us which you would choose. Would you go for the extra money or never have to commute again? And are you on the fence or is it a no-brainer? Head <a class="link c-red" href="https://go.asicentral.com/e/148181/gel-status-1394649279151677443/5jmxrj/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="color:#ed1d24" target="_blank">here</a> and let us know!</div>
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																		<div pardot-region=""><a class="link c-black" href="https://go.asicentral.com/e/148181/2021-05-18/5jmxrl/843010571?h=iDXBfb7Kgqj8ApTU5zkQaQX4DNei279mjKlrGzbvwJk" style="text-decoration:none; color:#000000;" target="_blank"><span class="link c-black" style="text-decoration:none; color:#000000;">ASI Media Daily Update is published by Advertising Specialty Institute. All rights reserved.</span></a></div>
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																		<div class="c-white" pardot-region="">Advertising Specialty Institute®, 4800 Street Road, Trevose, PA 19053</div>
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