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Subject: =?utf-8?Q?Media=20Release:=20The=20South=20Leads=20The=20Charge=20In=20?=
	=?utf-8?Q?Sales=20Of=20Promotional=20Products?=
Date: Tue, 09 May 2017 13:16:16 -0700
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                            <span style="font-size: 32px; color: #666666">
                            The South Leads The Charge In Sales Of Promotional Products</span>
                          <p style="line-height: 20px; font-size:20px; padding-top:10px">Total 2016 sales of $8.2 billion show growth of 5.6%</p>
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                                            <td style="padding: 5px 15px 0px 15px;"><p><strong>TREVOSE, PA – May 3, 2017 – </strong>A new study published by <a href="http://www.uptilt.com/c.html?ufl=3&rtr=on&s=dke,223nx,w1v,6u6o,1bgx,5cgv,fk51" title="Click here to read the mid-April issue of
Advantages">Advantages</a><sup>&reg;</sup> <a href="http://www.uptilt.com/c.html?ufl=3&rtr=on&s=dke,223nx,w1v,gbz9,gt0b,5cgv,fk51" title="Click here to read the mid-April issue of Advantages">magazine</a> reports businesses and organizations in the Southern region of the U.S. led the nation in money
spent on logoed promotional products, with total 2016 sales of $8.2 billion showing growth of 5.6%. </p>
                                              <p>Advantages, published by the <a href="http://www.uptilt.com/c.html?ufl=3&rtr=on&s=dke,223nx,w1v,dn5g,6ajz,5cgv,fk51">Advertising Specialty Institute</a><sup>&reg;</sup> (ASI), is the leading B-to-B publication for distributor salespeople in the
promotional products industry. Nationally, according to ASI, total distributor sales increased across the U.S. by 3.1% in 2016, to $22.9 billion, continuing a seven-year upward trend. </p>
                                              <p>According to the <a href="http://www.uptilt.com/c.html?ufl=3&rtr=on&s=dke,223nx,w1v,227,i71g,5cgv,fk51" title="Click to read report highlights">2017 Advantages State and Regional Report</a>, the South remains the largest and most lucrative region for
sales of promo products in the U.S. Florida, which realized 5.6% sales growth, and Texas, up 4.7%, alone account for over $4 billion in sales of promotional products like logoed T-shirts, pens and mugs typically given away by companies, schools and nonprofits to promote their brand, advertise an
event or reward employees and clients.</p>
                                              <p>The report also shows overall sales of promotional products in the West grew by 4%, for a total of $4.9 billion. Big sectors in the West include hospitality, entertainment and tech companies.</p>
                                            <p>&ldquo;By showing exactly which states and regions are growing and what new markets – like technology – to explore, Advantages once again provides suppliers and distributors a blueprint for future growth,&rdquo; said Advantages Editor-in-Chief C.J.
Mittica. &ldquo;With nine of the 10 metro areas projected to grow the most in the next 25 years located in the South, it&rsquo;s a smart bet that companies in that region are prime candidates for marketing their businesses through affordable, high-yield promotional products.&rdquo;</p></td>
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                                          <td style="padding: 15px; font-size: 16px; line-height:22px; color: #666666;">&#8220;By showing exactly which states and regions are growing and what new markets – like technology – to explore, Advantages once again provides suppliers and distributors a
blueprint for future growth,” said C.J. Mittica</td>
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                        <td style="padding: 0px 15px 15px 15px; text-align: left;"><p>According to the Advantages report, the technology sector continues to impact sales of promotional products, with the technology industry accounting for approximately 4% of sales in 2016. Overall, the technology
sector represented the largest percentage of revenue for distributors earning $1 million to $10 million in sales.</p>
                          <p>The annual Advantages State and Regional Report analyzes 2016 sales figures, spotlights each of four major geographic regions and uncovers key trends and prevailing sentiments. The report also shows promotional product revenue in each state to identify the ripest areas
for growth. </p>
                          <p>Below are additional highlights from the 2017 report:</p>
                          <ul type="disc">
                            <li><strong>West</strong>: Seven of the      nine fastest-growing states in the U.S. are in the West, with sales of      promotional products in Utah alone surging by 6.5%, for a total of $282      million, thanks in large part to a burgeoning tech sector. However, nearly
     40% of the West is tied up in one significant state – California – and      that state saw only modest growth of 2.5% in promo sales.                          </li>
                          </ul>
                          <ul type="disc">
                            <li><strong>Midwest</strong>: The region grew      only 1.3%, for a total of $4.8 billion. South Dakota, the smallest state      by revenue,  grew the most at 2.8%,      while the two largest states (Illinois and Ohio) posted declining      revenues, at -0.9% and -0.2%,
respectively. However, the Midwest is recalibrating,      while striving to attract younger workers.</li>
                          </ul>
                          <ul type="disc">
                            <li><strong>East</strong>: Sales in the      East grew just 1%, for a total $5.1 billion. Pennsylvania, New York and      Connecticut, which account for nearly half of the revenue in the region,      continue to struggle, but the proximity of Fortune 500 companies, major 
    industries and financial companies could impact future growth. </li>
                          </ul>
                          <p>Revenue estimates in the Advantages report are derived from various data, including distributor sales in each state, population trends, health of regional industries, state GDP growth, unemployment rates, census figures and other key economic indicators analyzed by ASI
Market Research Director Nathaniel Kucsma.</p>
                          <p><strong>For more information on the report, contact Advantages Editor-in-Chief C.J. Mittica at </strong><a href="mailto:cmittica@asicentral.com"><strong>cmittica@asicentral.com</strong></a><strong>. For info on advertising in the magazine, contact Matt Barnes,
ASI&rsquo;s vice president of publishing and media services, </strong><a href="mailto:mbarnes@asicentral.com"><strong>mbarnes@asicentral.com</strong></a><strong>.</strong></p>
                          <p><strong>About ASI</strong><br>
                            The <a href="http://www.uptilt.com/c.html?ufl=3&rtr=on&s=dke,223nx,w1v,1gz3,cnyx,5cgv,fk51" title="Click here for more info on ASI">Advertising Specialty Institute</a> (ASI<sup>&reg;</sup>) serves a network of 23,500 suppliers, distributors and decorators in the $22.9
billion promotional products industry. ASI&rsquo;s flagship product, the technology platform ESP<sup>&reg;</sup>, serves the industry&rsquo;s supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 61
countries to be more efficient, productive and profitable. ASI&rsquo;s Counselor<sup>&reg;</sup> magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company,
family owned and operated since 1962, is proud to have been consistently ranked among the &ldquo;Best Places to Work&rdquo; in Philadelphia and Bucks County, PA. For more info: <a href="http://www.uptilt.com/c.html?ufl=3&rtr=on&s=dke,223nx,w1v,ehb4,fd2k,5cgv,fk51">www.asicentral.com</a>.<strong>
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