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Date: Fri, 11 Aug 2017 09:28:24 -0600
Subject: Media Release: ASI Launches New Global Ad Campaign: =?utf-8?Q??=
 =?utf-8?Q?=E2=80=9CExplore?= More With =?utf-8?Q?E?=
 =?utf-8?Q?SP=C2=AE=E2=80=9D?= 
From: "Dawn Marie, ASI Public Relations Manager"
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=

												<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" s=
rc=3D"http://cdn=2Easicentral=2Ecom/MKTGemails/MediaRelease/images/logoR=2E=
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 valign=3D"top" width=3D"46" class=3D"">
															<div align=3D"left">Contact:</div>
															</td>
															<td style=3D"font-size:12px; font-family: Arial, sans-serif"=
 valign=3D"top" width=3D"200" class=3D"">
															<div align=3D"left"><strong>Dawn Marie<br>
															ASI Public Relations Manager</strong></div>
															</td>
														</tr>
														<tr>
															<td nowrap=3D"nowrap" style=3D"font-size:12px; font-family: =
Arial, sans-serif" class=3D"">
															<div align=3D"left">Email:</div>
															</td>
															<td nowrap=3D"nowrap" style=3D"font-size:12px; font-family: =
Arial, sans-serif" class=3D"">
															<div align=3D"left"><a href=3D"MAILTO:press@asicentral=2Ecom=
">pressrelease@email=2Easicentral=2Ecom</a></div>
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												<p>&nbsp;</p>
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						<p><span style=3D"font-size: 32px; line-height:normal; color: #666666=
">ASI Launches New Global Ad Campaign: =E2=80=9CExplore More With ESP<sup>=
=C2=AE</sup>=E2=80=9D</span></p>

						<p style=3D"font-size:20px; line-height:normal">Industry=E2=80=99s No=
=2E 1 tech platform makes distributor businesses stronger, leaner and more =
successful</p>
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												<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">
												<p><strong>TREVOSE, PA =E2=80=93 August 11, 2017 =E2=80=93 </st=
rong>The <a href=3D"http://go=2Easicentral=2Ecom/e/148181/2017-08-11/37l5b6=
/105724947">Advertising Specialty Institute</a><sup>=C2=AE</sup> (ASI) toda=
y unveiled a new global ad campaign titled =E2=80=9CExplore More with ESP=
=E2=80=9D to encourage distributors to fully maximize the many benefits of =
the number-one business technology platform in the promotional products ind=
ustry=2E</p>

												<p>The comprehensive months-long campaign challenges ESP users =
to take their business to the next level through ESP=E2=80=99s extensive, f=
irst-ever innovations=2E The platform is modernizing the industry by direct=
ly connecting suppliers and distributors, simplifying the sales process, an=
d cutting time-consuming steps between searching and shipping=2E Further, E=
SP is the first business platform to display both current inventory and fut=
ure availability, in real time=2E</p>

												<p>=E2=80=9CASI=E2=80=99s robust, end-to-end ESP platform funct=
ions with Amazon-like efficiency and stands out as the only industry platfo=
rm to go light years beyond product searches =E2=80=93 and this campaign wi=
ll help everyone in our industry unleash its full potential,=E2=80=9D said =
Timothy M=2E Andrews, president and chief executive officer of ASI=2E</p>
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"315"></td>
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												<td class=3D""><img class=3D"responsive-image" src=3D"http://cd=
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												<td class=3D""><img class=3D"responsive-image" src=3D"http://cd=
n=2Easicentral=2Ecom/MKTGemails/MediaRelease/images/pullquoteTOP=2Ejpg" wid=
th=3D"315"></td>
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												<td style=3D"padding: 15px; font-size: 16px; line-height:22px; =
color: #666666;" class=3D"">=E2=80=9CASI=E2=80=99s robust, end-to-end ESP p=
latform functions with Amazon-like efficiency and stands out as the only in=
dustry platform to go light years beyond product searches,=E2=80=9D said AS=
I CEO Tim Andrews</td>
											</tr>
											<tr>
												<td class=3D""><img class=3D"responsive-image" src=3D"http://cd=
n=2Easicentral=2Ecom/MKTGemails/MediaRelease/images/pullquoteBOTTOM=2Ejpg" =
width=3D"315"></td>
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						<td style=3D"padding: 0px 15px 15px 15px; text-align: left;" class=3D=
"">
						<p>=E2=80=9CBuyers and prospects attracted to powerful distributor we=
bsites hosted on ESP can quickly, easily place an order, calculate the cost=
s in real time and hit =E2=80=98send,=E2=80=99 allowing a distributor to re=
view it in minutes and instantly transmit it, digitally, to a supplier,=
=E2=80=9D said Andrews=2E =E2=80=9CESP is the future of our industry and I =
want everyone to take full advantage of everything it has to offer=2E=
=E2=80=9D</p>

						<p>ASI=E2=80=99s multichannel =E2=80=9CExplore More with ESP=E2=80=9D=
 campaign includes social media polls, white papers, webinars, Facebook liv=
estreams, videos and email marketing highlighting ESP=E2=80=99s latest feat=
ures and benefits=2E The campaign kicks off Friday, August 11, from 12-1 p=
=2Em=2E ET with ASI=E2=80=99s first Facebook livestream Q&amp;A on ESP=
=E2=80=99s industry-leading integration with QuickBooks, the number-one rat=
ed small-business accounting software=2E Log on by visiting <a href=3D"http=
://go=2Easicentral=2Ecom/e/148181/adspecialtyinstitute/37l5b8/105724947" ti=
tle=3D"Click here for live video">ASI=E2=80=99s Facebook page</a>=2E</p>

						<p>ESP is the first industry platform fully integrated with both Quic=
kBooks desktop and online editions, offering distributors a complete back-e=
nd office solution and eliminating costly errors due to rekeying of custome=
r pricing, ordering and invoicing data=2E In addition, ESP is integrated wi=
th ASI SmartBooks, the leading financial package specifically designed for =
the promotional products industry=2E</p>

						<p>Next week, ASI continues its =E2=80=9CExplore More with ESP=
=E2=80=9D campaign with info on the newly launched <a href=3D"http://go=2Ea=
sicentral=2Ecom/e/148181/MKTGemails-446-4765E-/37l5bb/105724947">Supplier S=
pecials feature</a> that allows distributors to access exclusive discounts =
like end-quantity pricing (EQP), discounts, free rush, free shipping and se=
lf-promotions on over 22,000 products=2E This user-inspired enhancement all=
ows distributors to offer even more competitively priced products to custom=
ers=2E</p>

						<p>ASI=E2=80=99s ESP is the only industry platform that caters to the=
 specific needs of professional businesses, allowing companies to split shi=
pments, add decorators on the fly and create packing lists by suppliers or =
delivery addresses=2E</p>

						<p>As the campaign rollout continues, customers will learn even more =
about the many ways ESP can help industry companies succeed and sell more, =
including:</p>

						<ul type=3D"disc">
							<li><strong>ZIP code-level taxes=2E </strong>A real-time tax service=
 that automatically applies state and local rates for specific shipping loc=
ations=2E ASI continues to be the only data provider in the industry to als=
o apply tax code types=2E<strong> </strong></li>
							<li><strong>New, customizable designs for </strong><a href=3D"http:/=
/go=2Easicentral=2Ecom/e/148181/2017-08-11/37l5bd/105724947"><strong>ESP We=
bsites</strong></a><strong>=E2=84=A2</strong>, providing distributors with =
even more choices for professional, ready-to-use websites to market and sel=
l promotional products=2E</li>
							<li><strong>Apparel matrix</strong>=2E Size and color combinations a=
ll on one matrix within ESP, simplifying ordering and maximizing quantity d=
iscounts=2E</li>
							<li><strong>Fast ordering</strong>=2E From supplier digital catalogs=
 to supplier specials, quickly search within ESP=E2=80=99s nearly one milli=
on products, and use filters to narrow searches to specifics like union mad=
e, made in USA, and minority- and women-owned businesses=2E</li>
							<li><strong>Email Marketing in ESP</strong>=2E An upcoming feature t=
hat will provide continual touchpoint marketing momentum to help companies =
generate repeat business=2E</li>
						</ul>

						<p><strong>To learn more about ESP, please contact Matt Smyth, ASI=
=E2=80=99s executive director of user experience, at (800) 546-1350 or </st=
rong><a href=3D"mailto:support@asicentral=2Ecom"><strong>msmyth@asicentral=
=2Ecom</strong></a><strong>=2E</strong></p>

						<p><strong>About ASI</strong><br>
						The <a href=3D"http://go=2Easicentral=2Ecom/e/148181/2017-08-11/37l5b=
6/105724947" title=3D"Click here for more info on ASI">Advertising Specialt=
y Institute</a> (ASI<sup>=C2=AE</sup>) serves a network of 23,500 suppliers=
, distributors and decorators in the $23 billion promotional products indus=
try=2E ASI=E2=80=99s flagship product, the technology platform ESP<sup>=
=C2=AE</sup>, serves the industry=E2=80=99s supply and marketing chain=2E A=
SI also produces award-winning digital and print content, live events and e=
ducational programs that enable companies in 61 countries to be more effici=
ent, productive and profitable=2E ASI=E2=80=99s Counselor<em><sup>=C2=AE</s=
up></em> magazine provides the most authoritative business content in the i=
ndustry, and the ASI Certification Program features 500+ live and online ed=
ucation courses for over 40,000 professionals=2E The company, family owned =
and operated since 1962, is proud to have been
consistently ranked among the =E2=80=9CBest Places to Work=E2=80=9D in Phil=
adelphia and Bucks County, PA=2E For more info: <a href=3D"http://go=2Easic=
entral=2Ecom/e/148181/2017-08-11/37l5bg/105724947">www=2Easicentral=2Ecom</=
a>=2E</p>
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