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To: sales@thelogomasters.com
Subject: 5 Social Media Mistakes Every Marketer Should Avoid Making
Message-ID: <3d6f81b276f667c909421bff82db39fa@edna.ientry.com>
Date: Tue, 15 Aug 2017 14:02:35 -0400
From: "WebProNews" <newsletter@ientry.info>
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- Sponsored -

10 Simple Tips to Set Up a Webinar and Boost Sales

Running a webinar is the best tool you have for driving leads and
delivering content — as long as everything goes smoothly. Fortunately,
you can ensure webinar success with a little planning and 10 simple steps.

GET THE EXPERT TIPS ...
http://edna.ientry.com/link.php?M=76811136&N=4769&L=33488&F=T

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5 Social Media Mistakes Every Marketer Should Avoid Making

Over the past decade, social media usage has increased exponentially,
making it a segment that marketers can no longer ignore. In fact, the
number of people actively using some form of social media grew by 121
million since April of this year, adding to a worldwide total of over three
billion people.

That massive number of social media users means that more than forty
percent of the world's population is within reach of anyone trying to sell
something via the internet. For a marketer, social media can be a gateway
to a vast world of opportunities. To guide you in your quest for online
domination, here are the five social media mistakes every marketer should
avoid making:

1. Talking About Your Brand Too Much

In the real world, people who constantly talk about themselves can quickly
become a bore. The same holds true in the virtual world, especially on
social media platforms where there is no shortage of attention seekers.

Of course, most marketers are on social media to promote their brand and be
in the spotlight. However, 60 Second Marketer cautions that always talking
about yourself or your brand might turn some people off because that's just
not how healthy relationships work, even the virtual relationship between
you and your online followers.

======================================================================

- Sponsored -

How To Set Up a Webinar That Drives Sales Leads

Ensure webinar greatness by downloading "10 Steps to Planning a Successful
Webinar," and learn the key elements for webinars that deliver great
results every time.

Get the Whitepaper ...
http://edna.ientry.com/link.php?M=76811136&N=4769&L=33488&F=T

======================================================================

As a marketer, it's better to "listen in a virtual way." This may be
achieved by occasionally "shining the spotlight elsewhere" so to speak.
Followers are more likely to trust you and your brand if they feel that you
are a genuinely concerned member of the online community rather than
someone out to make a quick buck. This explains why even big corporations
occasionally post content on trending topics; topics that they know
resonate with their target audience. And this leads us to the next
mistake.

2. Trending Topic and Hashtag Overuse

As previously explained, there are merits to making posts on the latest
online trends and using the hottest hashtags. By doing so you can create a
positive perception of your brand and keep your online presence relevant.
However, it's not advisable to post on a topic just because it's trending,
especially if the topic has no connection to your brand or leaves your post
too open for misinterpretation.

Even big corporations occasionally make this type of social media blunder
which can be embarrassing and also create unwanted controversy. For
instance, in an attempt to honor singer Prince shortly after his death was
announced, Cheerios angered fans when it tweeted the message "Rest in
Peace" punctuating the "I" with a Cheerio. The tweet ignited a firestorm of
criticism from fans who accused the company of exploiting the tragedy with
a cheap marketing ploy in order to be part of the conversation.

While it may be useful to jump onto the trending hashtags bandwagon every
once in a while, it's best to do it sparingly. Marketers should also be
selective about the topics they want to tackle in their postings, limiting
to those that they are familiar with and help their brand message.

3. Neglecting What the Target Audience Wants

One of the biggest mistakes that social media marketers can make is
misunderstanding what their target audience really wants. While they may
have crafted the perfect post to load to their social media accounts, the
post will ultimately fail to deliver the intended level of engagement if
the content does not resonate with the needs and wants of their target
audience.

Continue reading ...
http://edna.ientry.com/link.php?M=76811136&N=4769&L=33489&F=T

======================================================================
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<p style="margin: 0; margin-bottom: 10px;">Running a webinar is the best
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<p style="margin: 0; margin-bottom: 10px;"><a
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<p class="h1"><a
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style="color: #333333; text-decoration: none;">5 Social Media Mistakes
Every Marketer Should Avoid Making</a></p>
<p>Over the past decade, social media usage has increased exponentially,
making it a segment that marketers can no longer ignore. In fact, the
number of people actively using some form of social media grew by 121
million since April of this year, adding to a worldwide total of over three
billion people.</p>
<p>That massive number of social media users means that more than forty
percent of the world's population is within reach of anyone trying to sell
something via the internet. For a marketer, social media can be a gateway
to a vast world of opportunities. To guide you in your quest for online
domination, here are the five social media mistakes every marketer should
avoid making:</p>
<p><strong>1. Talking About Your Brand Too Much</strong></p>
<p>In the real world, people who constantly talk about themselves can
quickly become a bore. The same holds true in the virtual world, especially
on social media platforms where there is no shortage of attention
seekers.</p>
<p>Of course, most marketers are on social media to promote their brand and
be in the spotlight. However, 60 Second Marketer cautions that always
talking about yourself or your brand might turn some people off because
that's just not how healthy relationships work, even the virtual
relationship between you and your online followers.</p>
</td>
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margin-bottom: 18px;"><a
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style="color: #333333; text-decoration: none;">How To Set Up a Webinar That
Drives Sales Leads</a></p>
<p style="margin: 0; margin-bottom: 10px;">Ensure webinar greatness by
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elements for webinars that deliver great results every time.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
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16px;">
<p>As a marketer, it's better to "listen in a virtual way." This may be
achieved by occasionally "shining the spotlight elsewhere" so to speak.
Followers are more likely to trust you and your brand if they feel that you
are a genuinely concerned member of the online community rather than
someone out to make a quick buck. This explains why even big corporations
occasionally post content on trending topics; topics that they know
resonate with their target audience. And this leads us to the next
mistake.</p>
<p><strong>2. Trending Topic and Hashtag Overuse</strong></p>
<p>As previously explained, there are merits to making posts on the latest
online trends and using the hottest hashtags. By doing so you can create a
positive perception of your brand and keep your online presence relevant.
However, it's not advisable to post on a topic just because it's trending,
especially if the topic has no connection to your brand or leaves your post
too open for misinterpretation.</p>
<p>Even big corporations occasionally make this type of social media
blunder which can be embarrassing and also create unwanted controversy. For
instance, in an attempt to honor singer Prince shortly after his death was
announced, Cheerios angered fans when it tweeted the message "Rest in
Peace" punctuating the "I" with a Cheerio. The tweet ignited a firestorm of
criticism from fans who accused the company of exploiting the tragedy with
a cheap marketing ploy in order to be part of the conversation.</p>
<p>While it may be useful to jump onto the trending hashtags bandwagon
every once in a while, it's best to do it sparingly. Marketers should also
be selective about the topics they want to tackle in their postings,
limiting to those that they are familiar with and help their brand
message.</p>
<p><strong>3. Neglecting What the Target Audience Wants</strong></p>
<p>One of the biggest mistakes that social media marketers can make is
misunderstanding what their target audience really wants. While they may
have crafted the perfect post to load to their social media accounts, the
post will ultimately fail to deliver the intended level of engagement if
the content does not resonate with the needs and wants of their target
audience.</p>
<p><a
href="http://edna.ientry.com/link.php?M=76811136&N=4769&L=33489&F=H">Continue
reading</a> ...</p>
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