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To: sales@thelogomasters.com
Subject: How Will Amazon's New Social Media Platform Benefit Brands?
Message-ID: <685ac46c91c2891bb5b46e19f53318a7@edna.ientry.com>
Date: Thu, 17 Aug 2017 14:47:54 -0400
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======================================================================
http://edna.ientry.com/link.php?M=76811136&N=4792&L=239&F=T
======================================================================
======================================================================

- Sponsored -

Get a Bigger Share of the Holiday Wallet

Download this ebook to learn about:

- the shift in consumer expectations around holiday shopping online
- common challenges for engaging holiday content
- best practices for immersive digital experiences from top brands

Download Now ...
http://edna.ientry.com/link.php?M=76811136&N=4792&L=33572&F=T

======================================================================

How Will Amazon's New Social Media Platform Benefit Brands?

Online retailer giant Amazon just found another way to make it easier for
people to part ways with their money. The company has ventured into the
world of social media with Amazon Spark, which was launched last July.

Amazon Creates Social Media Platform

At first glance, Amazon Spark looks a lot like some other social media
platforms such as Instagram and Pinterest. The newcomer platform's feed is
also heavy on photos but a marked difference is that these are images of
products available on Amazon.

Of course, encouraging people to post pictures of the products they love or
make reviews on items they have tried is Amazon's brilliant way to deepen
consumer engagement on their platform. At the moment though, only Amazon
Prime members can make posts or comment on them, but non-Prime members can
still use the platform to view posts.

Just like your typical social media platform, Spark requires first-time
users to register. Once a user has logged in, Spark requires the user to
choose at least five interests that would later become the basis for what
posts will be included in the feed. The platform actually allows more than
five interests, which range from generic, broad categories like "Music" or
"Books" to more narrowed-down options like "TV Bingewatching."

Spark is also using its own version of a "Like" called "Smile" to indicate
approval of a post.

======================================================================

- Sponsored -

Extend Holiday Shopping with Immersive Retail Content

An Ebook Outlining Opportunities to Extend Holiday Shopping

Get the Ebook ...
http://edna.ientry.com/link.php?M=76811136&N=4792&L=33572&F=T

======================================================================

The Advantages of Spark

While it shares a lot of similarities to older platforms, Amazon Spark has
several advantages over its competitors. Unlike other social media
platforms where people log on to see what's the latest buzz on virtually
everything, there is only one reason why Spark users would log on to the
platform and that is to see what is worth buying.

Essentially, Spark is a social media network for consumers—people looking
for the best products to buy. As such, you can expect the conversion from
traffic to actual sale to be higher on this social media platform than most
others. Before logging into the platform, users are already eager to buy
something. They're just looking for the right product to justify a
purchase.

The higher conversion rate will offset Amazon Spark's smaller user base
compared to other platforms. At the moment, there are around 80 million
Amazon Prime members who are allowed to post and comment on Spark. However,
there's a hidden number in there somewhere that brands should not ignore.
Apparently, Prime members spend around $600 more per year than non-Prime
members. Multiply that by 80 million and you'll get a rough estimate of its
gargantuan potential for brands.

Aside from tapping the purchasing power of the horde of Amazon shoppers,
there is one thing that sets Amazon Spark apart from other platforms. Since
Spark is inside the Amazon application, buyers can buy the item tagged in a
particular post seamlessly and without the need to log into another app to
make the purchase. Since the eCommerce component is already integrated into
the platform, there is simply no time for consumers to hesitate and, in a
way, Spark has made impulse buying even faster.

Current Limitations for Brands

At the moment, Amazon Spark does not allow brands to make posts to the
platform. However, brands can work around this problem by reaching out to
"enthusiasts," which is Amazon's term for influencers, to make posts for
their products in the meantime.

Another limitation is that Spark is only available for iOS devices at the
moment although Amazon previously promised that an Android version is on
the way. In addition, there is no word yet if the company plans to expand
Spark's access via desktop.

======================================================================
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<p>Thanks for reading the Thursday, August 17th, 2017 edition of
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<p class="h1" style="margin: 0; font-size: 18px; font-weight: bold;
margin-bottom: 18px;"><a
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style="color: #333333; text-decoration: none;">Get a Bigger Share of the
Holiday Wallet</a></p>
<p style="margin: 0; margin-bottom: 10px;">Download this ebook to learn
about:<br /> - the shift in consumer expectations around holiday shopping
online <br /> - common challenges for engaging holiday content <br /> -
best practices for immersive digital experiences from top brands</p>
<p style="margin: 0; margin-bottom: 10px;"><a
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<p class="h1"><a
href="http://edna.ientry.com/link.php?M=76811136&N=4792&L=33573&F=H"
style="color: #333333; text-decoration: none;">How Will Amazon's New Social
Media Platform Benefit Brands?</a></p>
<p>Online retailer giant Amazon just found another way to make it easier
for people to part ways with their money. The company has ventured into the
world of social media with Amazon Spark, which was launched last July.</p>
<p><strong>Amazon Creates Social Media Platform</strong></p>
<p>At first glance, Amazon Spark looks a lot like some other social media
platforms such as Instagram and Pinterest. The newcomer platform's feed is
also heavy on photos but a marked difference is that these are images of
products available on Amazon.</p>
<p>Of course, encouraging people to post pictures of the products they love
or make reviews on items they have tried is Amazon's brilliant way to
deepen consumer engagement on their platform. At the moment though, only
Amazon Prime members can make posts or comment on them, but non-Prime
members can still use the platform to view posts.</p>
<p>Just like your typical social media platform, Spark requires first-time
users to register. Once a user has logged in, Spark requires the user to
choose at least five interests that would later become the basis for what
posts will be included in the feed. The platform actually allows more than
five interests, which range from generic, broad categories like "Music" or
"Books" to more narrowed-down options like "TV Bingewatching."</p>
<p>Spark is also using its own version of a "Like" called "Smile" to
indicate approval of a post.</p>
</td>
</tr>
</tbody>
</table>
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<p>- Sponsored -</p>
<p class="h1" style="margin: 0; font-size: 18px; font-weight: bold;
margin-bottom: 18px;"><a
href="http://edna.ientry.com/link.php?M=76811136&N=4792&L=33572&F=H"
style="color: #333333; text-decoration: none;">Extend Holiday Shopping with
Immersive Retail Content</a></p>
<p style="margin: 0; margin-bottom: 10px;">An Ebook Outlining Opportunities
to Extend Holiday Shopping</p>
<p style="margin: 0; margin-bottom: 10px;"><a
href="http://edna.ientry.com/link.php?M=76811136&N=4792&L=33572&F=H"
style="color: #2a86dd; text-decoration: none;">Get the Ebook ...</a></p>
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<td align="left" class="inner contents" style="text-align: left; font-size:
16px;">
<p><strong>The Advantages of Spark</strong></p>
<p>While it shares a lot of similarities to older platforms, Amazon Spark
has several advantages over its competitors. Unlike other social media
platforms where people log on to see what's the latest buzz on virtually
everything, there is only one reason why Spark users would log on to the
platform and that is to see what is worth buying.</p>
<p>Essentially, Spark is a social media network for consumers&mdash;people
looking for the best products to buy. As such, you can expect the
conversion from traffic to actual sale to be higher on this social media
platform than most others. Before logging into the platform, users are
already eager to buy something. They're just looking for the right product
to justify a purchase.</p>
<p>The higher conversion rate will offset Amazon Spark's smaller user base
compared to other platforms. At the moment, there are around 80 million
Amazon Prime members who are allowed to post and comment on Spark. However,
there's a hidden number in there somewhere that brands should not ignore.
Apparently, Prime members spend around $600 more per year than non-Prime
members. Multiply that by 80 million and you'll get a rough estimate of its
gargantuan potential for brands.</p>
<p>Aside from tapping the purchasing power of the horde of Amazon shoppers,
there is one thing that sets Amazon Spark apart from other platforms. Since
Spark is inside the Amazon application, buyers can buy the item tagged in a
particular post seamlessly and without the need to log into another app to
make the purchase. Since the eCommerce component is already integrated into
the platform, there is simply no time for consumers to hesitate and, in a
way, Spark has made impulse buying even faster.</p>
<p><strong>Current Limitations for Brands</strong></p>
<p>At the moment, Amazon Spark does not allow brands to make posts to the
platform. However, brands can work around this problem by reaching out to
"enthusiasts," which is Amazon's term for influencers, to make posts for
their products in the meantime.</p>
<p>Another limitation is that Spark is only available for iOS devices at
the moment although Amazon previously promised that an Android version is
on the way. In addition, there is no word yet if the company plans to
expand Spark's access via desktop.</p>
</td>
</tr>
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