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To: sales@thelogomasters.com
Subject: LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its Platform
Message-ID: <8865062e7e6cbbc9b18ad9f8fdce3bab@edna.ientry.com>
Date: Thu, 24 Aug 2017 17:32:27 -0400
From: "WebProNews" <newsletter@ientry.info>
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- Sponsored -

Get the latest research on content + commerce from Zmags and Total Retail

To meet customer expectations and stay competitive, online retailers are
evolving their content strategies to incorporate more rich media: video,
buying guides, non-grid curated content, UGC and more. Content is truly the
new engine of commerce.

Get the Report ...
http://edna.ientry.com/link.php?M=76811136&N=4816&L=33747&F=T

======================================================================

LinkedIn Introduces Native Video Feature to Simulate User Engagement on Its
Platform

LinkedIn is best known as the social media platform specifically targeting
the job market. It's a place where job seekers can look for work and for
recruiters to source their manpower requirements. Lately, however, the
Microsoft subsidiary is polishing the networking experience for its users
by allowing them to post videos into the platform, a move that mimics
YouTube and Facebook Live.

Among the various social media platforms, LinkedIn is a bit late at
offering a native video feature. The company has been testing native videos
since last month and is now rolling out the feature gradually, which means
that it might take some time to reach to all its users.

The new feature is available to both the iOs and Android versions of the
LinkedIn mobile app. For the Android version, the video icon can be
accessed via the post button while on iOs devices, the video icon is
located at the top of the feed. Pressing the icon allows a user to record
or post previously recording videos to the platform.

======================================================================

- Sponsored -

The New Engine of Ecommerce

New research from Zmags and NAPCO Research (parent company of Total Retail)
shows that online retailers see rich content as a top priority. Yet they
struggle to produce rich content experiences, at scale, through traditional
development methods.

Learn More - Get The 2017 Retail Survey Report ...
http://edna.ientry.com/link.php?M=76811136&N=4816&L=33747&F=T

======================================================================

Videos posted on the LinkedIn platform may significantly differ from those
found on YouTube. Since the network is basically a business networking
tool, users' video recordings are expected to highlight their professional
credentials such as completed and current projects, skills or product
demos. While the maximum video length allowed is 10 minutes, LinkedIn
recommends that users keep their video recordings between 30 seconds to
five minutes in length.

In case you are wondering why LinkedIn would want to introduce a native
video feature to its platform, it has been shown that video content
generates better user engagement. For instance, Snapchat, Facebook, and
YouTube collectively generate around 22 billion views per day.

The trend seems to be working on LinkedIn as well. Last month, data
analysis showed that its videos were shared 20 times more than any other
content. Now the next order of business is how to harness ad dollars
sometime into the future.

======================================================================
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margin-bottom: 18px;"><a
href="http://edna.ientry.com/link.php?M=76811136&N=4816&L=33747&F=H"
style="color: #333333; text-decoration: none;">Get the latest research on
content + commerce from Zmags and Total Retail</a></p>
<p style="margin: 0; margin-bottom: 10px;">To meet customer expectations
and stay competitive, online retailers are evolving their content
strategies to incorporate more rich media: video, buying guides, non-grid
curated content, UGC and more. Content is truly the new engine of
commerce.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
href="http://edna.ientry.com/link.php?M=76811136&N=4816&L=33747&F=H"
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style="color: #333333; text-decoration: none;">LinkedIn Introduces Native
Video Feature to Simulate User Engagement on Its Platform</a></p>
<p>LinkedIn is best known as the social media platform specifically
targeting the job market. It's a place where job seekers can look for work
and for recruiters to source their manpower requirements. Lately, however,
the Microsoft subsidiary is polishing the networking experience for its
users by allowing them to post videos into the platform, a move that mimics
YouTube and Facebook Live.</p>
<p>Among the various social media platforms, LinkedIn is a bit late at
offering a native video feature. The company has been testing native videos
since last month and is now rolling out the feature gradually, which means
that it might take some time to reach to all its users.</p>
<p>The new feature is available to both the iOs and Android versions of the
LinkedIn mobile app. For the Android version, the video icon can be
accessed via the post button while on iOs devices, the video icon is
located at the top of the feed. Pressing the icon allows a user to record
or post previously recording videos to the platform.</p>
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style="color: #333333; text-decoration: none;">The New Engine of
Ecommerce</a></p>
<p style="margin: 0; margin-bottom: 10px;">New research from Zmags and
NAPCO Research (parent company of Total Retail) shows that online retailers
see rich content as a top priority. Yet they struggle to produce rich
content experiences, at scale, through traditional development
methods.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
href="http://edna.ientry.com/link.php?M=76811136&N=4816&L=33747&F=H"
style="color: #2a86dd; text-decoration: none;">Learn More - Get The 2017
Retail Survey Report ...</a></p>
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16px;">
<p>Videos posted on the LinkedIn platform may significantly differ from
those found on YouTube. Since the network is basically a business
networking tool, users' video recordings are expected to highlight their
professional credentials such as completed and current projects, skills or
product demos. While the maximum video length allowed is 10 minutes,
LinkedIn recommends that users keep their video recordings between 30
seconds to five minutes in length.</p>
<p>In case you are wondering why LinkedIn would want to introduce a native
video feature to its platform, it has been shown that video content
generates better user engagement. For instance, Snapchat, Facebook, and
YouTube collectively generate around 22 billion views per day.</p>
<p>The trend seems to be working on LinkedIn as well. Last month, data
analysis showed that its videos were shared 20 times more than any other
content. Now the next order of business is how to harness ad dollars
sometime into the future.</p>
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