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Simple UX Tips to Keep Your eCommerce Store from Losing Money

Shopping cart abandonment is a big problem that can lead to huge loses in
revenue for your eCommerce business. However, there are various reasons why
shoppers abandon their carts. Some customers might just want to browse your
store items while others are simply not interested in what you have to
offer. While some reasons for shopping cart abandonment are out of your
control, improving the user experience of your online store will get more
customers pass the checkout.

Understanding the Importance of UX

User experience, or UX for short, pertains to the overall feeling a
customer has when interacting with your eCommerce store. How positive the
UX is usually depends on how enjoyable and easy it was for the visitor to
navigate the store, find what they were looking for, and place an order.
Conversely, issues like unclear pricing, site errors, and insufficient
payment methods can cause people to abandon their carts.

Companies might argue that loyal customers will put up with slight
inconveniences. But these days, shoppers have numerous options for buying
products and services online. Shopify.com alone has more than 500,000
merchants in about 175 countries. Regardless of how good your product or
service is, there are competitors that offer something similar. And if they
also provide a better user experience, well, it's not hard to imagine where
the customers would go.

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Ways to Improve UX in Your eCommerce Store

A good UX can help attract new customers. More importantly, it helps online
retailers retain existing customers and boost customer returns. If you want
your clients to remain loyal and keep coming back, then you should look for
ways to improve your store's UX. Here are some suggestions:

1. Enhance Search Results

About 30 percent of your site's visitors will be using the search tool.
These guests know what they want and are very motivated to purchase it. So
you should make it easier for these shoppers to find the product they want
by enhancing your site's search feature.

Consider where your search bar is located. Place it in a prominent
location, like the page's header. Look at how Amazon positioned theirs—at
the top center of the page. Make sure your website's search feature can be
found on every page. This consistency will make your product catalog more
accessible and browsing go more smoothly.

2. Use Good Photos and Improve Product Description

One disadvantage to online stores is that you can't hold the product, and
customers want to see and touch things they plan on buying. One way to
counter this dilemma is to provide clear and captivating images of the
product.

Online sellers have to make sure that they capture key product details in
the photograph. Brands should ensure they display large product images and
complement them with several alternative pictures and zoomed-in images.
Don't forget the product description. Add key information like available
colors, size guides, weight, and other important specifications.

Continue reading ...
http://edna.ientry.com/link.php?M=316126&N=728&L=4336&F=T

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style="color: #000000; text-decoration: none;">Content marketing
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<p style="margin: 0; margin-bottom: 10px;">You can learn more about content
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Start your journey and see what they can offer your team to get 2018 kicked
off right.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
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<p class="h1"><a
href="http://edna.ientry.com/link.php?M=316126&N=728&L=4336&F=H"
style="color: #333333; text-decoration: none;">Simple UX Tips to Keep Your
eCommerce Store from Losing Money</a></p>
<p>Shopping cart abandonment is a big problem that can lead to huge loses
in revenue for your eCommerce business. However, there are various reasons
why shoppers abandon their carts. Some customers might just want to browse
your store items while others are simply not interested in what you have to
offer. While some reasons for shopping cart abandonment are out of your
control, improving the user experience of your online store will get more
customers pass the checkout.</p>
<p><strong>Understanding the Importance of UX</strong></p>
<p>User experience, or UX for short, pertains to the overall feeling a
customer has when interacting with your eCommerce store. How positive the
UX is usually depends on how enjoyable and easy it was for the visitor to
navigate the store, find what they were looking for, and place an order.
Conversely, issues like unclear pricing, site errors, and insufficient
payment methods can cause people to abandon their carts.</p>
<p>Companies might argue that loyal customers will put up with slight
inconveniences. But these days, shoppers have numerous options for buying
products and services online. Shopify.com alone has more than 500,000
merchants in about 175 countries. Regardless of how good your product or
service is, there are competitors that offer something similar. And if they
also provide a better user experience, well, it's not hard to imagine where
the customers would go.</p>
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<p><strong>Ways to Improve UX in Your eCommerce Store</strong></p>
<p>A good UX can help attract new customers. More importantly, it helps
online retailers retain existing customers and boost customer returns. If
you want your clients to remain loyal and keep coming back, then you should
look for ways to improve your store's UX. Here are some suggestions:</p>
<p><strong>1. Enhance Search Results</strong></p>
<p>About 30 percent of your site's visitors will be using the search tool.
These guests know what they want and are very motivated to purchase it. So
you should make it easier for these shoppers to find the product they want
by enhancing your site's search feature.</p>
<p>Consider where your search bar is located. Place it in a prominent
location, like the page's header. Look at how Amazon positioned
theirs&mdash;at the top center of the page. Make sure your website's search
feature can be found on every page. This consistency will make your product
catalog more accessible and browsing go more smoothly.</p>
<p><strong>2. Use Good Photos and Improve Product Description</strong></p>
<p>One disadvantage to online stores is that you can't hold the product,
and customers want to see and touch things they plan on buying. One way to
counter this dilemma is to provide clear and captivating images of the
product.</p>
<p>Online sellers have to make sure that they capture key product details
in the photograph. Brands should ensure they display large product images
and complement them with several alternative pictures and zoomed-in images.
Don't forget the product description. Add key information like available
colors, size guides, weight, and other important specifications.</p>
<p><a
href="http://edna.ientry.com/link.php?M=316126&N=728&L=4336&F=H">Continue
reading</a> ...</p>
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