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* How to stand out in the inbox & connect with your audience
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Snapchat's Q4 Shows Better Than Expected Revenue and User Growth

In a surprising, but welcome, development, Snapchat finally pulled out of
its slump to post a boost in revenue and new user growth. The increase beat
investor expectations and invigorated the company, with stocks going up by
as much as 25 percent.

Snap's mother company, Snap Inc., reported on Tuesday a revenue of $285.7
million for Q4. It also indicated that it also had a 13 cents loss per
share in the same quarter. That was a marked improvement to what analysts
had previously predicted—revenue around $252.9 million and a loss of 16
cents per share.

Snapchat also defied expectations regarding its user numbers. The
photo-sharing company saw a surge of 9 million new users, pushing its daily
users to 187 million. Wall Street analysts had pegged Snapchat to add at
most just 6 million new users during the last quarter of 2017.

This led to a major demand for the company's shares during after-hours
trading. Stocks of Snap Inc. went up 25 percent to around $17.60 per share,
which was more than its IPO price.

======================================================================

- Sponsored -

Email drives 79% of all webinar registrations

Webinar Email 101 - Everything you need to know in one quick workshop.
Wednesday, Feb 14, 2018 11AM (PST) /2PM (EST)

Register ...
http://edna.ientry.com/link.php?M=316126&N=739&L=4385&F=T

======================================================================

The new development has certainly given investors and Snap's stakeholders
room to breathe. The company has been laboring with uninspired sales and
slow user growth in the past three quarters since it went public. But now
it seems Snapchat has bounced back.

The question now is whether the company can sustain this growth. Snap has
already made massive changes since its initial public offering. Its
software was fixed and updated, and a new auction-based advertising scheme
was launched. Snapchat's design has also been revamped in a bid to make it
more user-friendly and to appeal to older users. At the moment, the app is
more popular among the teenage crowd and millennials.

Snapchat's new look is currently being tested in Australia and the UK.
However, reviews about its new design have been less than enthusiastic. The
new and improved Snapchat is expected to be released globally by the end of
this year's first quarter.

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<p class="h1"><a
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style="color: #333333; text-decoration: none;">Snapchat's Q4 Shows Better
Than Expected Revenue and User Growth</a></p>
<p>In a surprising, but welcome, development, Snapchat finally pulled out
of its slump to post a boost in revenue and new user growth. The increase
beat investor expectations and invigorated the company, with stocks going
up by as much as 25 percent.</p>
<p>Snap's mother company, Snap Inc., reported on Tuesday a revenue of
$285.7 million for Q4. It also indicated that it also had a 13 cents loss
per share in the same quarter. That was a marked improvement to what
analysts had previously predicted&mdash;revenue around $252.9 million and a
loss of 16 cents per share.</p>
<p>Snapchat also defied expectations regarding its user numbers. The
photo-sharing company saw a surge of 9 million new users, pushing its daily
users to 187 million. Wall Street analysts had pegged Snapchat to add at
most just 6 million new users during the last quarter of 2017.</p>
<p>This led to a major demand for the company's shares during after-hours
trading. Stocks of Snap Inc. went up 25 percent to around $17.60 per share,
which was more than its IPO price.</p>
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<p style="margin: 0; margin-bottom: 10px;">Webinar Email 101 - Everything
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<p>The new development has certainly given investors and Snap's
stakeholders room to breathe. The company has been laboring with uninspired
sales and slow user growth in the past three quarters since it went public.
But now it seems Snapchat has bounced back.</p>
<p>The question now is whether the company can sustain this growth. Snap
has already made massive changes since its initial public offering. Its
software was fixed and updated, and a new auction-based advertising scheme
was launched. Snapchat's design has also been revamped in a bid to make it
more user-friendly and to appeal to older users. At the moment, the app is
more popular among the teenage crowd and millennials.</p>
<p>Snapchat's new look is currently being tested in Australia and the UK.
However, reviews about its new design have been less than enthusiastic. The
new and improved Snapchat is expected to be released globally by the end of
this year's first quarter.</p>
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