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To: sales@thelogomasters.com
Subject: Google Introduces Shopping Actions to Help Online Retailers Take On Amazon
Message-ID: <d9e6757b175157e3f1fbfe56cdc5dc01@edna.ientry.com>
Date: Thu, 22 Mar 2018 21:51:23 -0400
From: "WebProNews" <newsletter@ientry.info>
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- Sponsored -

Learn why Syracuse's Online MS in Info Management is ranked #11 by US News.

Now is the time to become a leader in the fast-evolving information field.
Learn more about Syracuse University's online MS in Information Management
today.

Learn more ...
http://edna.ientry.com/link.php?M=316126&N=905&L=5468&F=T

======================================================================

Google Introduces Shopping Actions to Help Online Retailers Take On Amazon

On Monday, Google announced a program called Shopping Actions to help
retailers take on the eCommerce giant Amazon. Under the program, merchants
are allowed to list their products across the search engine's
platforms—Google Search, Google Express shopping service, and Google
Assistant on mobile devices and smart speakers like Google Home.

The program gives consumers a universal shopping cart available on mobile,
desktop, or voice-activated smart speakers. Features such as one-click
re-ordering, personalized recommendations, and basket-building are expected
to increase shopper loyalty and engagement. By linking your existing
shopping account with Google, the feature will suggest other related
products based on previous purchase history and browsing activities.

Aside from a universal cart, customers can share their shopping list, or
checkout instantly with saved payment credentials through the Google-hosted
payment flow.

In exchange for the sponsored listing and integration with loyalty
programs, Google only gets a cut from every successful purchase, unlike its
existing pay-per-click ads where businesses pay for exposure.

Google's move to help retailers compete against Amazon stemmed from the
company's observation of how millions of consumers sent image searches of
products asking where to buy such items. In the last two years, this type
of mobile searches surged by 85 percent. Daniel Alegre, Google's president
for retail and shopping, pointed out this trend in a recent interview with
Reuters.
======================================================================

- Sponsored -

How to build a best-selling Amazon page

Get actionable tips on how to ensure your product page is being discovered,
driving sales, and telling the compelling brand story that you want to
tell.

Watch On-Demand Now ...
http://edna.ientry.com/link.php?M=316126&N=905&L=5469&F=T

======================================================================

And with most search results ending with an Amazon purchase, Google has
found a way to help retail chains in keeping those customers.

"We have taken a fundamentally different approach from the likes of Amazon
because we see ourselves as an enabler of retail," Alegre pointed out. "We
see ourselves as part of a solution for retailers to be able to drive
better transactions ... and get closer to the consumer."

Based on early results of the Shopping Actions tool, merchants noticed that
the average size of a customer's shopping basket increased by 30 percent,
pointing to a more convenient, seamless shopping experience. Ulta Beauty
has seen its average order value jump by 35 percent after its partnership
with Google. After partnering for six months, Target said that its Google
Express baskets have expanded by almost 20 percent.

Furthermore, retailers are eager to join the growing voice shopping market
- the next step for eCommerce - currently dominated by Amazon's Echo
devices. Prior to Shopping Actions, retailers Target and Walmart have
teamed up with the search giant to allow voice-based shopping through
Google Assistant and integration with Google Express.

Google has partnered with big retailers such as Target, Walmart, Costco,
Ulta Beauty, and Home Depot for this program. Shopping Actions is available
to any retailer in the US.

Continue reading ...
http://edna.ientry.com/link.php?M=316126&N=905&L=5401&F=T

======================================================================
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<p style="margin: 0; margin-bottom: 10px;">Now is the time to become a
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<p style="margin: 0; margin-bottom: 10px;"><a
href="http://edna.ientry.com/link.php?M=316126&N=905&L=5468&F=H"
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<p class="h1"><a
href="http://edna.ientry.com/link.php?M=316126&N=905&L=5484&F=H"
style="color: #333333; text-decoration: none;">Google Introduces Shopping
Actions to Help Online Retailers Take On Amazon</a></p>
<p>On Monday, Google&nbsp;<a
href="http://edna.ientry.com/link.php?M=316126&N=905&L=5489&F=H">announced</a>&nbsp;a
program called Shopping Actions to help retailers take on the eCommerce
giant Amazon. Under the program, merchants are allowed to list their
products across the search engine&rsquo;s platforms&mdash;Google Search,
Google Express shopping service, and Google Assistant on mobile devices and
smart speakers like Google Home.</p>
<p>The program gives consumers a universal shopping cart available on
mobile, desktop, or voice-activated smart speakers. Features such as
one-click re-ordering, personalized recommendations, and basket-building
are expected to increase shopper loyalty and engagement. By linking your
existing shopping account with Google, the feature will suggest other
related products based on previous purchase history and browsing
activities.</p>
<p>Aside from a universal cart, customers can share their shopping list, or
checkout instantly with saved payment credentials through the Google-hosted
payment flow.</p>
<p>In exchange for the sponsored listing and integration with loyalty
programs, Google only gets a cut from every successful purchase, unlike its
existing pay-per-click ads where businesses pay for exposure.</p>
<p>Google&rsquo;s&nbsp;move&nbsp;to help retailers compete against Amazon
stemmed from the company&rsquo;s observation of how millions of consumers
sent image searches of products asking where to buy such items. In the last
two years, this type of mobile searches surged by 85 percent. Daniel
Alegre, Google&rsquo;s president for retail and shopping, pointed out this
trend in a recent interview with&nbsp;<a
href="http://edna.ientry.com/link.php?M=316126&N=905&L=5485&F=H"
target="_blank" rel="noopener">Reuters</a>.</p>
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build a best-selling Amazon page</a></p>
</td>
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</tbody>
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<br />
<p style="margin: 0; margin-bottom: 10px;">Get actionable tips on how to
ensure your product page is being discovered, driving sales, and telling
the compelling brand story that you want to tell.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
href="http://edna.ientry.com/link.php?M=316126&N=905&L=5469&F=H"
style="color: #2a86dd; text-decoration: none;">Watch On-Demand Now</a>
..</p>
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<td align="left" class="inner contents" style="font-family: sans-serif;
text-align: left; font-size: 16px;">
<p>And with most search results ending with an Amazon purchase, Google has
found a way to help retail chains in keeping those customers.</p>
<p>"We have taken a fundamentally different approach from the likes of
Amazon because we see ourselves as an enabler of retail," Alegre pointed
out. "We see ourselves as part of a solution for retailers to be able to
drive better transactions ... and get closer to the consumer."</p>
<p>Based on early results of the Shopping Actions tool, merchants noticed
that the average size of a customer&rsquo;s shopping basket increased by 30
percent, pointing to a more convenient, seamless shopping experience. Ulta
Beauty has seen its average order value jump by 35 percent after its
partnership with Google. After partnering for six months, Target said that
its Google Express baskets have expanded by almost 20 percent.</p>
<p>Furthermore, retailers are eager to join the growing voice shopping
market - the next step for eCommerce - currently dominated by
Amazon&rsquo;s Echo devices. Prior to Shopping Actions, retailers&nbsp;<a
href="http://edna.ientry.com/link.php?M=316126&N=905&L=5487&F=H">Target and
Walmart</a>&nbsp;have teamed up with the search giant to allow voice-based
shopping through Google Assistant and integration with Google Express.</p>
<p>Google has partnered with big retailers such as Target, Walmart, Costco,
Ulta Beauty, and Home Depot for this program. Shopping Actions is available
to any retailer in the US.</p>
</td>
</tr>
</tbody>
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