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Delivery-date: Mon, 09 Apr 2018 18:43:49 -0500
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Date: Mon, 09 Apr 2018 23:43:06 +0000 (UTC)
Message-Id: <CALS69vYC05vTSFAw97c6VKmt_TQ7_=bS1WREqyedm578fDsHsg@mail.gmail.com>
Subject: SBalley Newsletter: Mastering social media for a small business &
 Social media for small business Solved
From: Michael BOSCH <michael.bosch@sballey.com>
Content-Type: multipart/alternative; boundary="94eb2c1b513246f45505697256df"
To: barhill@thelogomasters.com

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Mastering social media for a small business

This is the problem of many small businesses that want to develop on the=20
Internet today: how do you use social media to promote your brand?

=20

For a company, being on social media is not an end in itself. This presence=
=20
and time commitment must generate sufficient Return On Investment.

By being on social media, your goal is above all commercial. Under these=20
conditions, it is tempting to post only publications whose purpose is to=20
advertise you. This technique has shown its limitations: it wears out very=
=20
quickly, and you are eventually ignored.

=20

For you, it is therefore a matter of finding a balance. Developing your=20
business on social media requires a significant investment on your part.

You must interact, participate, and show yourself. Many of your=20
publications must be =E2=80=9Cnon-commercial=E2=80=9D in purpose. It=E2=80=
=99s about setting=20
yourself apart. You must be interesting and/or useful to your current=20
followers, and hoping to get new ones.

By posting quality content, you maximize your chances that the people who=
=20
follow you will be more attentive to what you post, and therefore more=20
interested in your =E2=80=9Ccommercial=E2=80=9D publications.


Social media for small business Solved!

A dog walker became a client and four weeks later her phone would not stop=
=20
ringing, she hired three more dog walkers. Facebook has 184 million users=
=20
in the United States alone. That=E2=80=99s roughly half the country=E2=80=
=99s population on=20
the platform. So your business has to be there because that=E2=80=99s where=
 the=20
customers are.

The problem with social media for small business is that it is a time sink.=
=20
It requires a lot of time, upkeep and learning new techniques. In comes=20
automation, to solve these problems and deliver results.

Click to Read Full Post=20
<http://go.sballey.com/wf/click?upn=3DnIc9m3wdoPrwb8pXM4hePaUD6DT83JeutxO3l=
l0fFCEDBJq1tj-2FUc-2FdqNY3ffpYCq9mv4-2FVGntbfgYv-2BeYieFRmg49SVpmHwRnvfYh2a=
1aN8eVuYfWPjHDB5SQz3bOfU_f-2F5-2FlNpdWX0-2FKffz1tbhr1b1YrjMAitbChfHqRZv5y71=
daDdKKObmEGHuQ05k1bU2B6XA8cVkLwXCf6h7Zahx6GpJ-2BRtJKbvwqegQdPUZ6RxSoI9Dsrfj=
YF55Hk5i-2B4GhNV0o-2BymoBvf12xyGVgvjL1ydfdArpjbOWH2-2BTEsPzk6tCRddIgGt4i74R=
03FFUm-2BXgPTfAklqn4he9uj3WqhcZy9AeL-2FAd7Paql7qoG87Y-3D>



[image: photo]=20
*Michael BOSCH*
Editor, SBalley - small business alley

Michael.BOSCH@sballey.com

SBalley.com <http://go.sballey.com/wf/click?upn=3DnIc9m3wdoPrwb8pXM4hePcI81=
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1daDdKKObmEGHuQ05k1bU2B6XA8cVkLwXCf6h7Zahx59f-2FWCo83JFltf3wj4MqSZjAx1-2Fa-=
2FEHxQKydJAP0tHRO1B7qmAmtSYW4Fc3U8kcnEnR8heUa0olFMrTplUbW-2BkeH8CXA1LKW9ZiL=
3iHdiAIHKJ3rckkoE-2BQ4gUA1e83hH2gKn-2Br8va8A9Zn-2FS42LNM-3D>

If you would like to unsubscribe and stop receiving these emails click here=
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DfTGn5OoZMNJxFxI-2Bp8OyJGI1yZ4FiryiLm0-2Fg8Hdraz1KbslW3So6oBACXpd5sXd0GQtjF=
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<div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div di=
r=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"lt=
r"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div=
 dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div dir=3D=
"ltr"><div dir=3D"ltr"><div dir=3D"ltr"><div style=3D"text-align:center"><i=
mg src=3D"http://ec2-52-26-194-35.us-west-2.compute.amazonaws.com/UI/175945=
/%201.mastering.png" width=3D"486" height=3D"119"><br>Mastering social medi=
a for a small business</div><div style=3D"text-align:center"><br></div><div=
 style=3D"text-align:center"><div style=3D"text-align:left"><p style=3D"box=
-sizing:inherit;margin:0px 0px 1em;padding:0px;border:0px;font-style:normal=
;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeri=
c:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inhe=
rit;line-height:inherit;font-family:Raleway;text-indent:0px;color:rgb(33,33=
,33);letter-spacing:normal;text-align:start;text-transform:none;white-space=
:normal;word-spacing:0px;background-color:rgb(255,255,255);text-decoration-=
style:initial;text-decoration-color:initial"><font size=3D"4">This is the p=
roblem of many small businesses that want to develop on the Internet today:=
 how do you use social media to promote your brand?</font></p><p style=3D"b=
ox-sizing:inherit;margin:0px 0px 1em;padding:0px;border:0px;font-style:norm=
al;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-nume=
ric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:in=
herit;line-height:inherit;font-family:Raleway;text-indent:0px;color:rgb(33,=
33,33);letter-spacing:normal;text-align:start;text-transform:none;white-spa=
ce:normal;word-spacing:0px;background-color:rgb(255,255,255);text-decoratio=
n-style:initial;text-decoration-color:initial"><font size=3D"4">=C2=A0</fon=
t></p><p style=3D"box-sizing:inherit;margin:0px 0px 1em;padding:0px;border:=
0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:norma=
l;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:=
400;font-stretch:inherit;line-height:inherit;font-family:Raleway;text-inden=
t:0px;color:rgb(33,33,33);letter-spacing:normal;text-align:start;text-trans=
form:none;white-space:normal;word-spacing:0px;background-color:rgb(255,255,=
255);text-decoration-style:initial;text-decoration-color:initial"><font siz=
e=3D"4">For a company, being on social media is not an end in itself. This =
presence and time commitment must generate sufficient Return On Investment.=
</font></p><p style=3D"box-sizing:inherit;margin:0px 0px 1em;padding:0px;bo=
rder:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:=
normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-we=
ight:400;font-stretch:inherit;line-height:inherit;font-family:Raleway;text-=
indent:0px;color:rgb(33,33,33);letter-spacing:normal;text-align:start;text-=
transform:none;white-space:normal;word-spacing:0px;background-color:rgb(255=
,255,255);text-decoration-style:initial;text-decoration-color:initial"><fon=
t size=3D"4">By being on social media, your goal is above all commercial. U=
nder these conditions, it is tempting to post only publications whose purpo=
se is to advertise you. This technique has shown its limitations: it wears =
out very quickly, and you are eventually ignored.</font></p><p style=3D"box=
-sizing:inherit;margin:0px 0px 1em;padding:0px;border:0px;font-style:normal=
;font-variant-ligatures:normal;font-variant-caps:normal;font-variant-numeri=
c:inherit;font-variant-east-asian:inherit;font-weight:400;font-stretch:inhe=
rit;line-height:inherit;font-family:Raleway;text-indent:0px;color:rgb(33,33=
,33);letter-spacing:normal;text-align:start;text-transform:none;white-space=
:normal;word-spacing:0px;background-color:rgb(255,255,255);text-decoration-=
style:initial;text-decoration-color:initial"><font size=3D"4">=C2=A0</font>=
</p><p style=3D"box-sizing:inherit;margin:0px 0px 1em;padding:0px;border:0p=
x;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;=
font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:40=
0;font-stretch:inherit;line-height:inherit;font-family:Raleway;text-indent:=
0px;color:rgb(33,33,33);letter-spacing:normal;text-align:start;text-transfo=
rm:none;white-space:normal;word-spacing:0px;background-color:rgb(255,255,25=
5);text-decoration-style:initial;text-decoration-color:initial"><font size=
=3D"4">For you, it is therefore a matter of finding a balance. Developing y=
our business on social media requires a significant investment on your part=
.</font></p><p style=3D"box-sizing:inherit;margin:0px 0px 1em;padding:0px;b=
order:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps=
:normal;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-w=
eight:400;font-stretch:inherit;line-height:inherit;font-family:Raleway;text=
-indent:0px;color:rgb(33,33,33);letter-spacing:normal;text-align:start;text=
-transform:none;white-space:normal;word-spacing:0px;background-color:rgb(25=
5,255,255);text-decoration-style:initial;text-decoration-color:initial"><fo=
nt size=3D"4">You must interact, participate, and show yourself. Many of yo=
ur publications must be =E2=80=9Cnon-commercial=E2=80=9D in purpose. It=E2=
=80=99s about setting yourself apart. You must be interesting and/or useful=
 to your current followers, and hoping to get new ones.</font></p><p style=
=3D"box-sizing:inherit;margin:0px 0px 1em;padding:0px;border:0px;font-style=
:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-variant=
-numeric:inherit;font-variant-east-asian:inherit;font-weight:400;font-stret=
ch:inherit;line-height:inherit;font-family:Raleway;text-indent:0px;color:rg=
b(33,33,33);letter-spacing:normal;text-align:start;text-transform:none;whit=
e-space:normal;word-spacing:0px;background-color:rgb(255,255,255);text-deco=
ration-style:initial;text-decoration-color:initial"><font size=3D"4">By pos=
ting quality content, you maximize your chances that the people who follow =
you will be more attentive to what you post, and therefore more interested =
in your =E2=80=9Ccommercial=E2=80=9D publications.</font></p><p style=3D"te=
xt-align:center;box-sizing:inherit;margin:0px 0px 1em;padding:0px;border:0p=
x;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;=
font-variant-numeric:inherit;font-variant-east-asian:inherit;font-weight:40=
0;font-stretch:inherit;line-height:inherit;font-family:Raleway;text-indent:=
0px;color:rgb(33,33,33);letter-spacing:normal;text-transform:none;white-spa=
ce:normal;word-spacing:0px;background-color:rgb(255,255,255);text-decoratio=
n-style:initial;text-decoration-color:initial"><img src=3D"http://ec2-52-26=
-194-35.us-west-2.compute.amazonaws.com/UI/175945/%201.solved.png" width=3D=
"486" height=3D"120"><br><span style=3D"color:rgb(34,34,34);font-family:ari=
al,sans-serif;font-size:small;font-style:normal;font-variant-ligatures:norm=
al;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-alig=
n:center;text-indent:0px;text-transform:none;white-space:normal;word-spacin=
g:0px;background-color:rgb(255,255,255);text-decoration-style:initial;text-=
decoration-color:initial;float:none;display:inline">Social media for small =
business Solved!</span></p><p style=3D"box-sizing:inherit;margin:0px 0px 1e=
m;padding:0px;border:0px;font-variant-numeric:inherit;font-variant-east-asi=
an:inherit;font-stretch:inherit;line-height:inherit"><font color=3D"#212121=
" face=3D"Raleway" size=3D"4">A dog walker became a client and four weeks l=
ater her phone would not stop ringing, she hired three more dog walkers. Fa=
cebook has 184 million users in the United States alone. That=E2=80=99s rou=
ghly half the country=E2=80=99s population on the platform. So your busines=
s has to be there because that=E2=80=99s where the customers=C2=A0are.</fon=
t></p><p style=3D"box-sizing:inherit;margin:0px 0px 1em;padding:0px;border:=
0px;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-stret=
ch:inherit;line-height:inherit"><font size=3D"4"><span style=3D"color:rgb(3=
3,33,33);font-family:Raleway">The problem with social media for small busin=
ess is that it is a time sink. It requires a lot of time, upkeep and learni=
ng new techniques. In comes automation, to solve these problems and deliver=
 results.</span><br></font></p><p style=3D"text-align:center;box-sizing:inh=
erit;margin:0px 0px 1em;padding:0px;border:0px;font-variant-numeric:inherit=
;font-variant-east-asian:inherit;font-stretch:inherit;line-height:inherit">=
<span style=3D"color:rgb(33,33,33);font-family:Raleway"><a href=3D"http://g=
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ght:inherit;font-family:Raleway;text-indent:0px;color:rgb(33,33,33);letter-=
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ground-color:rgb(255,255,255);text-decoration-style:initial;text-decoration=
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t:10px"><img src=3D"https://ci3.googleusercontent.com/proxy/_fq4X8MaJQQPiLy=
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tch:normal;font-size:12px;line-height:normal;color:rgb(100,100,100);padding=
:0px 10px"><div style=3D"margin-bottom:5px;margin-top:0px"><b>Michael BOSCH=
</b><br>Editor,=C2=A0SBalley - small business alley</div><table width=3D"47=
0" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"width:470px;ma=
rgin-top:5px"><tbody><tr><td style=3D"font-family:arial,sans-serif;margin:0=
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nline-block"><a href=3D"mailto:Michael.BOSCH@sballey.com" target=3D"_blank"=
 style=3D"color:rgb(141,141,141);font-family:sans-serif">Michael.BOSCH@sbal=
ley.com</a></span></p></td></tr><tr><td style=3D"font-family:arial,sans-ser=
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