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To: sales@thelogomasters.com
Subject: Amazon and Google are Starting to Look More and More Alike
Message-ID: <a42f8080c8e1abe4ecd3dad66d92a42e@edna.ientry.com>
Date: Thu, 07 Jun 2018 21:46:16 -0400
From: "WebProNews" <subscription@webpronews.com>
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 Content preview:  ======================================================================
    This is a WebProNews Sponsor Update ======================================================================
    - Sponsored - The number one roadblock to ABM success: the lack of access
    to the right data and the ability to leverage it. [...] 
 
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======================================================================
This is a WebProNews Sponsor Update
======================================================================

- Sponsored -
The number one roadblock to ABM success: the lack of access to the right
data and the ability to leverage it.

Dun & Bradstreet can consolidate data across multiple silos and unlock new
intelligence to give you full visibility into characteristics and
relationships across key accounts. Tap into the world's most comprehensive
commercial database with a free 30-day trial of D&B DataVision and D&B
Visitor Intelligence so you can:
Get Trial...
http://edna.ientry.com/link.php?M=316126&N=1364&L=9309&F=T

Amazon and Google are Starting to Look More and More Alike

The eCommerce landscape is in constant flux, with Amazon becoming more like
a search-ads platform aside from being an eCommerce venture while Google
seems to be doing the opposite. That's one of the key takeaways from Mary
Meeker's annual Internet Trends report.

Meeker recently presented her report at Recode's Code Conference. Among the
highlights of the talk was her observation that Amazon and Google are
starting to evolve and converge.

While this convergence might seem strange to some, it's inevitable that
companies evolve as eCommerce continues to grow steadily every year.

Amazon the Search Engine

There's no question that Amazon is lording it over in online sales. The
company had a 28% share in gross merchandise volume (GMV) in 2017, a big
jump from its 20% share in 2013.

The past few years has also seen Amazon becoming the start-off point for
more product searches than Google. A reported 49% of shoppers begin their
product search on Amazon while 36% opt for other search engines. What's
more, Amazon shoppers are a loyal group. A PricewaterhouseCooper's survey
revealed that 14% of shoppers use this site exclusively. The company is
also perfectly suited to take advantage of these searches with key features
like one-click purchasing, which allows customers to purchase from Amazon
once they find the results they want.


- Sponsored -
LIVE WEBINAR
The State of Mobile Payments and Fraud

Mobile is more than the next big thing. It’s an evolution of ecommerce
and it’s here to stay. The growth of mobile resulted in a 58.9% share of
total eCommerce sales annually last year and projected to increase to 72.9%
by 2021.* This trend shows that focusing on mobile now can lead to more
conversions, more sales, more repeat business – and potentially more
fraud.

Register for the Webinar...
http://edna.ientry.com/link.php?M=316126&N=1364&L=9310&F=T

Amazon is also aggressively growing its advertising side. More marketers
are investing in the company's paid search products, with 82% of Amazon
Marketing Services users purchasing sponsored products while 65% buy
headline search and product display ads.

Google as an eCommerce Platform

Google and Facebook continue to dominate ad revenues; Amazon is currently
in fifth place. But with Jeff Bezos nipping at their heels, the Alphabet
group is not resting on its laurels and has started to develop ways to
ensure shoppers remain onsite. The company’s new AdWords feature -
Shopping Actions – will ensure that happens.

Shopping Actions essentially turns Google Assistant and Google Search into
marketplaces that retailers can tap into while also allowing users to make
direct purchases. Shoppers can add what they find in their search to a
common shopping cart and easily check out using payment data already filed
with Google. What's more, the program works across various devices. This
can provide Google a major advantage, given the increasing popularity of
voice search.

Home Depot, Target, Ulta, and Walmart are just some of Google's retail
partners. However, these partner retailers would have to sacrifice some of
their sales and control of their customer's online shopping experience to
Google, it's a small price to pay for being able to utilize the company's
vast resources, technology, and millions of potential customers.


======================================================================
To Be Taken Off This Mailing, Click Here
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======================================================================
This is a WebProNews publication
PO Box 55071 Lexington, KY 40555
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<p class="h1" style="margin: 0; font-size: 18px; font-weight: bold;">The
number one roadblock to ABM success: the lack of access to the right data
and the ability to leverage it.</p>
</td>
</tr>
</tbody>
</table>
<br />
<p style="margin: 0; margin-bottom: 10px;">Dun &amp; Bradstreet can
consolidate data across multiple silos and unlock new intelligence to give
you full visibility into characteristics and relationships across key
accounts. Tap into the world's most comprehensive commercial database with
a free 30-day trial of D&amp;B DataVision and D&amp;B Visitor Intelligence
so you can:</p>
<p style="margin: 0; margin-bottom: 10px;"><a
href="http://edna.ientry.com/link.php?M=316126&N=1364&L=9309&F=H"
target="_blank" style="color: #2a86dd; text-decoration: none;">Get
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<p class="h1"><a
href="http://edna.ientry.com/link.php?M=316126&N=1364&L=5401&F=H"
style="color: #333333; text-decoration: none;">Amazon and Google are
Starting to Look More and More Alike</a></p>
<p>The eCommerce landscape is in constant flux, with Amazon becoming more
like a search-ads platform aside from being an eCommerce venture while
Google seems to be doing the opposite. That's one of the key takeaways from
Mary Meeker's annual Internet Trends report. <br /> <br /> <a
href="http://edna.ientry.com/link.php?M=316126&N=1364&L=9341&F=H"
target="_blank">Meeker recently presented her report</a> at Recode's Code
Conference. Among the highlights of the talk was her observation that
Amazon and Google are starting to evolve and converge. <br /> <br /> While
this convergence might seem strange to some, it's inevitable that companies
evolve as eCommerce continues to grow steadily every year. <br />
<strong><br /> Amazon the Search Engine </strong><br /> <br /> There's no
question that Amazon is lording it over in online sales. The company had a
28% share in gross merchandise volume (GMV) in 2017, a big jump from its
20% share in 2013. <br /> <br /> The past few years has also seen Amazon
becoming the start-off point for more product searches than Google. A
reported 49% of shoppers <a
href="http://edna.ientry.com/link.php?M=316126&N=1364&L=9340&F=H"
target="_blank">begin their product search on Amazon</a> while 36% opt for
other search engines. What's more, Amazon shoppers are a loyal group. A
PricewaterhouseCooper's survey revealed that 14% of shoppers use this site
exclusively. The company is also perfectly suited to take advantage of
these searches with key features like one-click purchasing, which allows
customers to purchase from Amazon once they find the results they want.</p>
</td>
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<p class="h1" style="margin: 0; font-size: 18px; font-weight: bold;">LIVE
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<br />
<p style="margin: 0; margin-bottom: 10px;">Mobile is more than the next big
thing. It&rsquo;s an evolution of ecommerce and it&rsquo;s here to stay.
The growth of mobile resulted in a 58.9% share of total eCommerce sales
annually last year and projected to increase to 72.9% by 2021.* This trend
shows that focusing on mobile now can lead to more conversions, more sales,
more repeat business &ndash; and potentially more fraud.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
href="http://edna.ientry.com/link.php?M=316126&N=1364&L=9310&F=H"
target="_blank" style="color: #2a86dd; text-decoration: none;">Register for
the Webinar...</a></p>
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<td align="left" class="inner contents" style="font-family: sans-serif;
text-align: left; font-size: 16px;">
<p>Amazon is also aggressively growing its advertising side. More marketers
are investing in the company's paid search products, with 82% of Amazon
Marketing Services users purchasing sponsored products while 65% buy
headline search and product display ads. <br /> <br /> <strong>Google as an
eCommerce Platform</strong> <br /> <br /> Google and Facebook continue to
dominate ad revenues; Amazon is currently in fifth place. But with Jeff
Bezos nipping at their heels, the Alphabet group is not resting on its
laurels and has started to develop ways to <a
href="http://edna.ientry.com/link.php?M=316126&N=1364&L=9339&F=H"
target="_blank">ensure shoppers remain onsite</a>. The company&rsquo;s new
AdWords feature - <a
href="http://edna.ientry.com/link.php?M=316126&N=1364&L=5526&F=H"
target="_blank">Shopping Actions</a> &ndash; will ensure that happens. <br
/> <br /> Shopping Actions essentially turns Google Assistant and Google
Search into marketplaces that retailers can tap into while also allowing
users to make direct purchases. Shoppers can add what they find in their
search to a common shopping cart and easily check out using payment data
already filed with Google. What's more, the program works across various
devices. This can provide Google a major advantage, given the increasing
popularity of voice search. <br /> <br /> Home Depot, Target, Ulta, and
Walmart are just some of Google's retail partners. However, these partner
retailers would have to sacrifice some of their sales and control of their
customer's online shopping experience to Google, it's a small price to pay
for being able to utilize the company's vast resources, technology, and
millions of potential customers.</p>
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