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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Tue, 26 Jun 2018 15:11:07 -0500
Message-ID: <2174dc65-ffbf-4578-a787-a25792091b51@atl1s07mta842.xt.local>
Date: Tue, 26 Jun 2018 14:10:19 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s?= ESP Includes Real Time
 Sales Tax Computations
From: "Dawn Marie, ASI Public Relations Manager"
 <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
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    Advertising Specialty Institute® - 4800 Street Road - Trevose, PA 19053
   556-7113 0618 [...] 
 
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For questions/inquiries, please contac=
t Customer Service at customerservice@asicentral.com
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r email preferences https://go.asicentral.com/e/148181/gory-editorial-email=
-0emailurl/3v2fvx/266256679/bmiller%40thelogomasters.com
Advertising Spec=
ialty Institute=C2=AE - 4800 Street Road - Trevose, PA 19053
=E2=80=8B=
=E2=80=8B=E2=80=8B=E2=80=8B=E2=80=8B=E2=80=8B=E2=80=8B556-7113 0618

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asicentral.com/e/148181/Gemails-MediaRelease-556-7113-/3v2fvv/266256679" st=
yle=3D"color: #7b7b7b;">Like to see images in your email? Click here to vie=
w this email in your browser.</a></td>
=09=09=09=09=09</tr>
=09=09=09=
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=09=09=09</table>
=09=09=09<!-- #preheader end --><!-- Fixe=
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=09=09=09=09=09=09<td bgcolor=3D"#BA0306" class=3D"">&nbsp;</td>
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=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"pa=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td bgcolor=3D"#FFFFFF" style=3D"font-size: 14px;" class=3D"">
=09=09=
=09=09=09=09=09=09=09=09=09=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"re=
sponsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/im=
ages/logoR.jpg" width=3D"180"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=
=09=09<td bgcolor=3D"#ffffff" style=3D"font-size: 14px; padding-left:15px" =
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=09=09=09=09=09=09=09=09=09=09=09=09<table border=3D"0" cellp=
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=09=09=09=09=09=09=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5"=
 class=3D"">&nbsp;</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sa=
ns-serif" valign=3D"top" width=3D"46" class=3D"">
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<div align=3D"left">Contact:</div>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sans-serif" va=
lign=3D"top" width=3D"200" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<div align=3D"left"><strong>Dawn Marie<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09=09ASI Public Relations Manager</strong></div>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=
=3D"font-size:12px; font-family: Arial, sans-serif" class=3D"">
=09=09=09=
=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">Email:</div>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-fa=
mily: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09<div align=3D"left"><a href=3D"MAILTO:press@asicentral.com">pressr=
elease@email.asicentral.com</a></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09=
=09=09=09</table>

=09=09=09=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 15px; text-align: l=
eft;" class=3D"">
=09=09=09=09=09=09<p><span style=3D"font-size: 32px; li=
ne-height:normal; color: #666666">ASI's ESP Includes Real Time Sales Tax Co=
mputations</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; li=
ne-height: normal">ASI responds to Supreme Court ruling on complex online s=
ales tax changes</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09<td><!-- 2 Column
                                    =3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=09=
=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cell=
spacing=3D"0" class=3D"responsive-table2" width=3D"435">
=09=09=09=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =
=E2=80=93 June 26, 2018 =E2=80=93 </strong>The <u><a href=3D"https://go.asi=
central.com/e/148181/2018-06-26/3v2fvz/266256679">Advertising Specialty Ins=
titute</a></u><sup>=C2=AE</sup> (ASI) today assured distributors in the pro=
motional products industry rocked by the recent <a href=3D"https://go.asice=
ntral.com/e/148181/an-collect-online-sales-taxes-/3v2fw2/266256679">Supreme=
 Court ruling</a> forcing internet retailers to collect sales taxes on inte=
rnet sales that ASI offers real-time <a href=3D"https://go.asicentral.com/e=
/148181/MKTGemails-446-6385B-/3v2fw4/266256679">automatic sales tax computa=
tions</a> across the ESP<sup>=C2=AE</sup> platform, including ESP Websites=
=E2=84=A2.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>ASI=E2=80=99s ES=
P Websites automatically calculate and add tax rates, in real time, at no a=
dditional fee, for any order in the user=E2=80=99s customer shopping cart.<=
/p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>In addition, distributors c=
an either use the integrated sales tax service or set up their own tax rate=
s on any orders created on the <a href=3D"https://go.asicentral.com/e/14818=
1/pCode3dDASH26appVersion3d2-0-0/3v2fw6/266256679">ESP platform</a>, includ=
ing end-client-facing websites and in ESP<sup>=C2=AE</sup> CRM and Orders, =
such as quotes and invoices. ASI=E2=80=99s ESP offers ZIP code-level taxes,=
 a real time tax service that automatically applies state and local rates f=
or specific shipping locations, at no additional cost.</p>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>ASI continues to be the only data provider in=
 the industry to also apply tax code types. This feature accurately and sea=
mlessly provides county and ZIP code-level real-time tax information to dis=
tributors.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p><a href=3D"https=
://go.asicentral.com/e/148181/kb-articles-sales-tax-rates/3v2fw8/266256679"=
>Click here</a> for a step-by-step explanation of ASI=E2=80=99s easy sales =
tax calculation feature.</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tb=
ody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-=
-[if mso]></td><td><![endif]-->

=09=09=09=09=09=09=09=09=09<table alig=
n=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"respo=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=
=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<t=
d class=3D""><img border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/=
MediaRelease/images/share.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=
=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive=
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mages/image.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</t=
r>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asic=
entral.com/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"><=
/td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=
=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px=
; font-size: 16px; line-height:22px; color: #666666;" class=3D"">=E2=80=
=9CWe=E2=80=99re ahead of the curve on internet retail tax complications, m=
aking sure users of the ESP business platform can put their mind at ease wh=
en it comes to complicated and ever-changing tax questions,=E2=80=9D said A=
SI CEO Tim Andrews</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td c=
lass=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/=
MKTGemails/MediaRelease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
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ody>
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=09=09=09=09</tr>
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=09=09=09=09=09=09<td style=3D"pa=
dding: 0px 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=
=09<p>=E2=80=9CDistributors need to know that once again, ASI has you cover=
ed,=E2=80=9D said Timothy M. Andrews, president and chief executive officer=
 of ASI. =E2=80=9CIn anticipation of the ruling, ASI had already begun acti=
vely working with best-in-class tax services that specialize in solutions f=
or both domestic and international taxes. We=E2=80=99re ahead of the curve =
on internet retail tax complications, making sure users of the ESP business=
 platform can put their mind at ease when it comes to complicated and ever-=
changing tax questions.=E2=80=9D</p>

=09=09=09=09=09=09<p>Last week, t=
he Supreme Court ruled that states can now force internet retailers to coll=
ect sales taxes in states where they have no physical presence. However, Ju=
stice Anthony Kennedy said the decision left open the possibility that some=
 transactions were so small that no taxes should be collected. The court al=
so did not decide whether states may seek sales taxes retroactively.</p>
=

=09=09=09=09=09=09<p>Stan Hansen, director of tax for the ASI Family of =
Companies, said the ruling is a mixed bag for the promotional products indu=
stry. While local retailers will have a level playing field when dealing wi=
th online competitors, it poses a major administrative challenge for busine=
ss leaders.</p>

=09=09=09=09=09=09<p>=E2=80=9CThe downside of the Supr=
eme Court ruling is that a business will now have to potentially know the s=
ales tax laws of every state, file sales tax forms for every state and be r=
egistered to do business in every state,=E2=80=9D Hansen said. =E2=80=9CThe=
 sales tax filing requirements put a tremendous burden on a company that se=
lls in every state, such that the company will have to hire outside service=
s or hire additional staff just to comply with the various sales tax laws.=
=E2=80=9D</p>

=09=09=09=09=09=09<p>ASI=E2=80=99s integrated sales tax =
calculation solves the potential burden that distributors could have faced =
from the Supreme Court ruling, Andrews said.</p>

=09=09=09=09=09=09<p>=
The e-commerce-enabled ESP platform is integrated with ASI=E2=80=99s SmartB=
ooks<sup>=C2=AE</sup>, ProfitMaker<sup>=C2=AE</sup> and Intuit QuickBooks. =
Users of ASI Smartbooks can create their own sales tax table while ProfitMa=
ker offers an integrated subscription-based tax service. Plus, ASI=E2=80=
=99s ESP platform includes an open architecture that will allow easy integr=
ation into any other order management or financial packages.</p>

=09=
=09=09=09=09=09<p><strong>For more information about ESP, please contact Ma=
tt Goldfarb, ASI=E2=80=99s executive director of technical product support,=
 at <a href=3D"mailto:support@asicentral.com">support@asicentral.com</a>.</=
strong></p>

=09=09=09=09=09=09<p><strong>About ASI</strong><br>
=09=
=09=09=09=09=09The <u><a href=3D"https://go.asicentral.com/e/148181/2018-06=
-26/3v2fvz/266256679" title=3D"Click here for more info on ASI">Advertising=
 Specialty Institute</a></u> (ASI<sup>=C2=AE</sup>) serves a network of 23,=
500 suppliers, distributors and decorators in the $23.6 billion promotional=
 products industry. ASI=E2=80=99s flagship product, the technology platform=
 ESP<sup>=C2=AE</sup>, manages the industry=E2=80=99s entire supply and mar=
keting chain. ASI also produces award-winning digital and print content, li=
ve events and educational programs that enable companies in 55 countries to=
 be more efficient, productive and profitable. ASI=E2=80=99s Counselor<em><=
sup>=C2=AE</sup></em> magazine provides the most authoritative business con=
tent in the industry, and the ASI Certification Program features 500+ live =
and online education courses for over 40,000 professionals. The company, fa=
mily owned and operated since 1962, is
proud to have been consistently ra=
nked among the =E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bu=
cks County, PA. For more info: <u><a href=3D"https://go.asicentral.com/e/14=
8181/2018-06-26/3v2fwb/266256679">www.asicentral.com</a></u>.</p>
=09=09=
=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=
=09=09=09<td align=3D"center" style=3D"padding: 20px 0px;" class=3D"">&nbsp=
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=09=09=09=09=09</tr>
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s email was sent to: bmiller@thelogomasters.com asi/8366064<br>
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ions/inquiries, please contact Customer Service at <a href=3D"mailto:custom=
erservice@asicentral.com">customerservice@asicentral.com</a></span></span><=
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