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    In the race to drive customer growth and retention, nothing beats account-based
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======================================================================
This is a EnterpriseMarketingNews Sponsor Update
======================================================================

In the race to drive customer growth and retention, nothing beats
account-based marketing (ABM.) But on the road to success, there are many
hurdles.

One of the biggest roadblocks to winning with ABM is access to data and the
ability to leverage that data for increased insight and account selection.


With insights from more than 100 B2B marketers, The Art of the Start,
includes tips from sales and marketing leaders who have successfully
executed their own ABM campaigns.

Highlights include:

The State of ABM - how B2B companies currently address ABM

Data Challenges - what is impeding starting a program, how companies view
their ability to use data strategically

Tips from the Experts - practical advice gleaned from interviews with B2B
marketing leaders

Download the eBook to learn how a strong data strategy will help get you to
the finish line.

Get Ready. Set. Go!

Want to know more about our solutions for engaging your key accounts?
Click here.
http://ientry.nui.media/pipeline/575667/0/cc?z=ientry&b=575664&c=575668&session=no&ajkey=


Download eBook
http://ientry.nui.media/pipeline/575667/0/cc?z=ientry&b=575664&c=575668&session=no&ajkey=


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<div align="center"><span class="styleheader_footer_body">This is a
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<div align="left"><span class="style6"> In the race to drive customer
growth and retention, nothing beats account-based marketing (ABM.) But on
the road to success, there are many hurdles.</span></div>
</th></tr>
</tbody>
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<p><span class="stylebody"> One of the biggest roadblocks to winning with
ABM is access to data and the ability to leverage that data for increased
insight and account selection. <br /> <br /> With insights from more than
100 B2B marketers, The Art of the Start, includes tips from sales and
marketing leaders who have successfully executed their own ABM campaigns.
<br /> <br /> Highlights include:<br /> </span></p>
<ul>
<li><span class="style7"><strong>The State of ABM</strong> - how B2B
companies currently address ABM</span><br /> </li>
<li><span class="stylebody"><strong>Data Challenges</strong> - what is
impeding starting a program, how companies view their ability to use data
strategically</span><br /> </li>
<li class="stylebody"><strong>Tips from the Experts</strong> - practical
advice gleaned from interviews with B2B marketing leaders</li>
</ul>
<p><span class="stylebody">Download the eBook to learn how a strong data
strategy will help get you to the finish line.</span><br /> <br /> <span
class="stylebody">Get Ready. Set. Go!</span><br /> <br /> <span
class="stylebody">Want to know more about our solutions for engaging your
key accounts? <a
href="http://ientry.nui.media/pipeline/575667/0/cc?z=ientry&amp;b=575664&amp;c=575663&amp;session=no&amp;ajkey="
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