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=09<td bgcolor=3D"#FFFFFF" style=3D"font-size: 14px;" class=3D"">
=09=09=
=09=09=09=09=09=09=09=09=09=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"re=
sponsive-image" src=3D"https://cdn.asicentral.com/MKTGemails/MediaRelease/i=
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able align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"responsive-table2" width=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbod=
y>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td bgcolor=3D"#ffffff" style=3D"font-size: 14px; padding-left:15px" =
class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<table border=3D"0" cellp=
adding=3D"0" cellspacing=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5"=
 class=3D"">&nbsp;</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sa=
ns-serif" valign=3D"top" width=3D"46" class=3D"">
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<div align=3D"left">Contact:</div>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sans-serif" va=
lign=3D"top" width=3D"200" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<div align=3D"left"><strong>Dawn Marie<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09=09ASI Public Relations Manager</strong></div>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=
=3D"font-size:12px; font-family: Arial, sans-serif" class=3D"">
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=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">Email:</div>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-fa=
mily: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=
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elease@email.asicentral.com</a></div>
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=09=09=09=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=
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=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 15px; text-align: l=
eft;" class=3D"">
=09=09=09=09=09=09<p><span style=3D"font-size: 32px; li=
ne-height:normal; color: #666666"><em>Shark Tank</em> Co-Host Robert Herjav=
ec Delivers Wisdom, Wit And Warmth At ASI Chicago</span></p>

=09=09=09=
=09=09=09<p style=3D"font-size:20px; line-height: normal">ASI Show celebrat=
es 20 years of bringing together suppliers and distributors at annual trade=
 show</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=
=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"=
0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=09=09=09=
=09=09=09=09<tbody>
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=09=09=09=09=09=09=
=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"responsive-table2" width=3D"435">
=09=09=09=09=09=09=09=
=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">=

=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>CHICAGO, IL =E2=80=93 Jul=
y 26, 2018 =E2=80=93 </strong><em>Shark Tank</em> co-host and tech milliona=
ire Robert Herjavec delivered a warm and funny motivational keynote on Thur=
sday at a trade show hosted by the <u><a href=3D"https://go.asicentral.com/=
e/148181/2018-07-26/3vxk1s/283814867">Advertising Specialty Institute</a></=
u><sup>=C2=AE</sup>, advising the packed house of entrepreneurs that the ke=
y to success is to make an emotional connection with customers.</p>

=
=09=09=09=09=09=09=09=09=09=09=09=09<p>During a riveting, hour-long talk an=
d Q&amp;A with ASI president and CEO Timothy M. Andrews during <a href=3D"h=
ttps://go.asicentral.com/e/148181/shows-2018-chicago-/3vxk1v/283814867"><em=
>ASI Show</em></a><sup><span style=3D"color: blue">=C2=AE</span></sup> <a h=
ref=3D"https://go.asicentral.com/e/148181/shows-2018-chicago-/3vxk1v/283814=
867">Chicago</a>, Herjavec told suppliers and distributors in the $23.6 bil=
lion promotional products industry that =E2=80=9Cpeople never remember what=
 you say =E2=80=93 they remember how you made them feel =E2=80=A6 Unseen, u=
ntold, unsold =E2=80=93 if you can=E2=80=99t tell the world about yourself,=
 you won=E2=80=99t succeed.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=
=09=09=09<p>Andrews said Herjavec=E2=80=99s keynote was a terrific reminder=
 that, in business, we need to put people first. =E2=80=9CThe personal touc=
h and human interaction that can only happen in person at trade shows is re=
ally what it=E2=80=99s all about,=E2=80=9D Andrews said.</p>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>Branding, Herjavec told the audience, is extr=
emely important. His company=E2=80=99s logo is displayed prominently across=
 all their promotional materials. =E2=80=9COne thing I=E2=80=99ve found is =
great companies believe in their brand, and marketing isn=E2=80=99t a dirty=
 word,=E2=80=9D Herjavec said.</p>

=09=09=09=09=09=09=09=09=09=09=09=
=09<p>ASI Show Chicago at the McCormick Place convention center opened Tues=
day and closed Thursday, and was attended by 563 exhibitors (including 99 n=
ew to Chicago this year) and 4,213 distributors =E2=80=93 up from 2017. Att=
endees came from 43 states and nine countries, including 515 companies from=
 Illinois, 232 women-owned companies and 217 minority-owned companies. All =
told, 23 distributors =E2=80=93 14 of which are top 40 companies =E2=80=
=93 also chose ASI Chicago, the largest promotional products trade show of =
the summer, to bring groups or host their sales meetings.</p>
=09=09=09=
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</ta=
ble>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td><![endif]-->

=
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=09=
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=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=
=3D"https://cdn.asicentral.com/MKTGemails/MediaRelease/images/share.png" us=
emap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><img class=3D"responsive-image" src=3D"https://cdn.asi=
central.com/MKTGemails/MediaRelease/556-7264/images/image.jpg" width=3D"315=
"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img cla=
ss=3D"responsive-image" src=3D"https://cdn.asicentral.com/MKTGemails/MediaR=
elease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; line-heig=
ht:22px; color: #666666;" class=3D"">=E2=80=9CGreat companies believe in th=
eir brand, and marketing isn=E2=80=99t a dirty word,=E2=80=9D said ASI keyn=
oter Robert Herjavec</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td c=
lass=3D""><img class=3D"responsive-image" src=3D"https://cdn.asicentral.com=
/MKTGemails/MediaRelease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tb=
ody>
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=09=09=09=09=09=09=09=09=09<!-=
- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>
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=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=
=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"pa=
dding: 0px 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=
=09<p>According to ASI=E2=80=99s <a href=3D"https://go.asicentral.com/e/148=
181/l-promo-products-sales-report-/3vxk1x/283814867">Advantages magazine</a=
>, promo companies in the Midwest sold a total of $4.8 billion worth of pro=
motional products in 2017, 2.4% more over 2016. Illinois leads the region w=
ith $807 million in annual promo sales.</p>

=09=09=09=09=09=09<p>After=
 bounding onstage, an energetic Herjavec complimented ASI Show=E2=80=99s tr=
ademark red hats and said, =E2=80=9CWhat=E2=80=99s amazing about your indus=
try is that you give people the ability to make an emotional connection=
=E2=80=A6 You guys are in a fun industry!=E2=80=9D</p>

=09=09=09=09=09=
=09<p>Herjavec and his family escaped Communism in the former Yugoslavia, s=
ettling in Canada when the U.S. refused them entrance. The 55-year-old <em>=
Dancing With the Stars</em> competitor succeeded beyond his wildest dreams,=
 building and selling several IT companies to major players like AT&amp;T a=
nd founding cybersecurity company Herjavec Group in 2003.</p>

=09=09=
=09=09=09=09<p>During his keynote, the jeans-and-jacket clad Herjavec recou=
nted hilarious stories of his parents (in a spot-on Eastern European accent=
), including his mother=E2=80=99s dismay when he told her he was starting h=
is own business. Her reply? =E2=80=9C=E2=80=98Don=E2=80=99t worry, you get =
job one day.=E2=80=99=E2=80=9D</p>

=09=09=09=09=09=09<p>His father swe=
pt factory floors and his mother was a receptionist, motivating the so-call=
ed =E2=80=9CNice Shark=E2=80=9D to launch his company and work long hours t=
o succeed. =E2=80=9CI never thought about being rich,=E2=80=9D he said abou=
t his rags-to-riches trajectory. =E2=80=9CI just got tired of being poor.=
=E2=80=9D</p>

=09=09=09=09=09=09<p>Attendees raved about the keynote, =
with Lori Schumanis of Shubox Promotions (asi/326202) saying, =E2=80=9CThe =
key takeaway for me was that he brought sales back to the basics. He remind=
ed us that being in front of people and talking to people =E2=80=93 and not=
 getting completely caught up in the online metrics and social media scene =
=E2=80=93 is still one of the most important aspects of selling. It=
=E2=80=99s all about the relationships.=E2=80=9D<br>
=09=09=09=09=09=09Ma=
tthew Ibalio of Customize Me (asi/173418) said, =E2=80=9CIt=E2=80=99s impor=
tant to realize why you do what you do =E2=80=93 it=E2=80=99s hard to own y=
our own business, so understanding your motivation, your intent and your go=
als will make the hard work well worth it.=E2=80=9D</p>

=09=09=09=09=
=09=09<p>Exhibitors at ASI Chicago were happy with steady traffic and engag=
ed distributors. Supplier Terry O=E2=80=99Brien of Blue Generation (asi/406=
53) said, =E2=80=9CASI Show has historically been one of the leaders, if no=
t the leader in the industry, and we think supporting them and partnering w=
ith them is a valuable part of our sales and marketing plan. We continue to=
 attend their shows, and are proud to do so, and look forward to them being=
 successful in the future.=E2=80=9D</p>

=09=09=09=09=09=09<p>Distribut=
or Brady Zirlin of Blue Sky Marketing Group (asi/141930) has attended Chica=
go for 15 years. =E2=80=9CI keep coming back to visit with the suppliers I =
work with throughout the year that I don=E2=80=99t regularly get to see, as=
 well as to find solutions for clients=E2=80=99 specific project needs. Our=
 company comes out here in full throttle and we always come back with great=
 ideas and strengthened vendor relations.=E2=80=9D</p>

=09=09=09=09=09=
=09<p>Rita Ugianskis-Fishman, senior vice president and general manager of =
ASI Show<em>,</em> said she was thrilled with the response to ASI=E2=80=
=99s last large trade show of the season and is already planning to wow att=
endees at ASI=E2=80=99s 2019 shows in Orlando, its brand-new location in Fo=
rt Worth, and Chicago. Registration opens August 6.</p>

=09=09=09=09=
=09=09<p>=E2=80=9CThe reason we=E2=80=99re celebrating 20 successful years =
in the trade show business is because we deliver what our customers want an=
d need: busy show floors, plenty of networking opportunities, stellar educa=
tion and top-notch facilities,=E2=80=9D said Rita Ugianskis-Fishman, adding=
 that education day alone attracted 623 people. =E2=80=9CWe plan to keep br=
inging people together for product sourcing and relationship building for a=
t least the next 20 years.=E2=80=9D</p>

=09=09=09=09=09=09<p>Andrews w=
as delighted so many people took advantage of ASI=E2=80=99s numerous festiv=
ities, with nearly 500 enjoying a boat ride around Lake Michigan, with cock=
tails, dinner and music at the ASI Show Bash aboard Mystic Blue. =E2=80=
=9CRobert Herjavec said it exactly right =E2=80=93 it=E2=80=99s all about m=
aking connections, and there=E2=80=99s no doubt ASI is the industry leader =
in bringing people together to do business, have a little fun and build las=
ting relationships.=E2=80=9D</p>

=09=09=09=09=09=09<p>On Wednesday, at=
 a prestigious black-tie event at the The Geraghty event space, ASI announc=
ed the winners of the <a href=3D"https://go.asicentral.com/e/148181/ly-2018=
-counselor-awards-2018-/3vxk1z/283814867">2018 Counselor<sup>=C2=AE</sup> A=
wards</a>, including ETS Express (asi/51197) CEO Sharon Eyal as Person of t=
he Year and president and CEO of Cimpress-owned National Pen (asi/162149), =
Peter Kelly, as International Person of the Year.</p>

=09=09=09=09=09=
=09<p>The awards, nominated by industry peers and chosen by the editors of =
ASI=E2=80=99s award=C2=AD-winning Counselor magazine, recognize outstanding=
 individuals and companies in eight categories. For in-depth profiles of al=
l the winners, visit <u><a href=3D"https://go.asicentral.com/e/148181/news/=
3vxk22/283814867">www.asicentral.com/news</a></u> or read this month=
=E2=80=99s special State of the Industry issue of ASI=E2=80=99s Counselor m=
agazine, available in print and online.</p>

=09=09=09=09=09=09<p>Go to=
 <u><a href=3D"https://go.asicentral.com/e/148181/2018-07-26/3vxk24/2838148=
67">www.asicentral.com</a></u> and <u><a href=3D"https://go.asicentral.com/=
e/148181/2018-07-26/3vxk26/283814867">www.asishow.com</a></u> for complete =
coverage of the show.<br>
=09=09=09=09=09=09<strong>To learn more about e=
xhibiting or sponsorship opportunities for 2019, contact Paul Elmer at <a h=
ref=3D"mailto:pelmer@asicentral.com">pelmer@asicentral.com</a> or (215) 953=
-3652.</strong></p>

=09=09=09=09=09=09<p><strong>About ASI Show</stron=
g><br>
=09=09=09=09=09=09The ASI Show Family of Events =E2=80=93 ASI Show=
, fASIlitate and the ASI Roadshow in the U.S. and Canada =E2=80=93 fosters =
business-building relationships among ASI member distributors and suppliers=
, and includes options to meet the needs of the entire membership base. ASI=
 Shows, the flagship series, are large-scale convention center trade shows =
held in Orlando, Fort Worth and Chicago. fASIlitate is a hosted buyer event=
 that brings together the industry=E2=80=99s elite =E2=80=93 top suppliers =
and million-dollar distributors =E2=80=93 for three days of scheduled one-o=
n-one meetings in resort venues across the country. The ASI Roadshow visits=
 top cities across North America and gives distributors an opportunity to e=
scort their top clients. Visit <em><u><a href=3D"https://go.asicentral.com/=
e/148181/2018-07-26/3vxk26/283814867">www.asishow.com</a></u></em>for more =
information about our full event portfolio.</p>
=09=09=09=09=09=09</td>=

=09=09=09=09=09</tr>
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