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lign=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"res=
ponsive-table2" width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
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=09<td bgcolor=3D"#FFFFFF" style=3D"font-size: 14px;" class=3D"">
=09=09=
=09=09=09=09=09=09=09=09=09=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"re=
sponsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/im=
ages/logoR.jpg" width=3D"180"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</=
td>
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=09=09=09=09=09=09=09=09=09=
=09</tbody>
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=09=09=09=09=09=09=09=
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able align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"responsive-table2" width=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbod=
y>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td bgcolor=3D"#ffffff" style=3D"font-size: 14px; padding-left:15px" =
class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<table border=3D"0" cellp=
adding=3D"0" cellspacing=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5"=
 class=3D"">&nbsp;</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sa=
ns-serif" valign=3D"top" width=3D"46" class=3D"">
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<div align=3D"left">Contact:</div>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sans-serif" va=
lign=3D"top" width=3D"200" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<div align=3D"left"><strong>Dawn Marie<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09=09ASI Public Relations Manager</strong></div>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=
=3D"font-size:12px; font-family: Arial, sans-serif" class=3D"">
=09=09=09=
=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">Email:</div>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-fa=
mily: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09<div align=3D"left"><a href=3D"MAILTO:press@asicentral.com">pressr=
elease@email.asicentral.com</a></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09=
=09=09=09</table>

=09=09=09=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 15px 5px 15px 15px;=
 text-align: left;" class=3D"">
=09=09=09=09=09=09<p><span style=3D"font-=
size: 32px; line-height:normal; color: #666666">Counselor's State of the In=
dustry: Record Sales And Unprecedented Disruption</span></p>

=09=09=09=
=09=09=09<p style=3D"font-size:20px; line-height: normal">Counselor selects=
 the fidget spinner as its first-ever Product of the Year</p>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" c=
lass=3D"responsive-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column=

                                    =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table align=3D"l=
eft" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-t=
able2" width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td styl=
e=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=
=09=09=09<p><strong>TREVOSE, PA =E2=80=93 August 8, 2018 =E2=80=93 </strong=
>Counselor<sup>=C2=AE</sup> magazine=E2=80=99s annual <a href=3D"https://go=
.asicentral.com/e/148181/soi2018/3w7j2g/288510809">State of the Industry</a=
> reports that while distributor sales are at an all-time high and profit m=
argins remain healthy, the $23.6 billion promotional products industry is f=
acing unprecedented disruption thanks to threats from Amazon, Walmart and o=
nline hackers.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CIt=
=E2=80=99s clear from our 2018 State of the Industry report that the promot=
ional products industry is healthy and growing, and that suppliers and dist=
ributors are looking toward the future and plotting a clear course for succ=
ess,=E2=80=9D said Counselor Editor-in-Chief Dave Vagnoni <a href=3D"https:=
//go.asicentral.com/e/148181/VagnoniASI/3w7j2j/288510809">(@VagnoniASI</a>)=
. =E2=80=9CAt the same time, the industry is undergoing tremendous change, =
driven largely by online competition. Luckily, companies are diversifying t=
heir businesses more than ever before, becoming better able to weather any =
coming economic downturns or disruptions. To help, our comprehensive SOI re=
port offers specific steps distributors can take to thrive in a changing an=
d complex space.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>T=
he <u><a href=3D"https://go.asicentral.com/e/148181/2018-08-08/3w7j2l/28851=
0809">Advertising Specialty Institute</a></u><sup>=C2=AE</sup> (ASI) publis=
hes the award-winning Counselor magazine, which annually surveys the buyers=
 and sellers of logoed and branded promotional products for its special Sta=
te of the Industry issue, available in print and online each summer. The in=
-depth report, considered the most important and influential in the industr=
y, analyzes 2017=E2=80=99s key sales, marketing and operational metrics and=
 offers advice for leveraging them to build businesses of any size.</p>
=
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td><![endif]=
-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" border=3D"0" cel=
lpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"315">=

=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=3D=
"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/share.p=
ng" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09=
</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.a=
sicentral.com/MKTGemails/MediaRelease/556-7340/images/image.jpg" width=3D"3=
15"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img =
class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/Medi=
aRelease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; line-h=
eight:22px; color: #666666;" class=3D"">=E2=80=9CIt=E2=80=99s clear from ou=
r 2018 SOI report that the promo products industry is healthy and growing, =
and that suppliers and distributors are looking toward the future and plott=
ing a clear course for success,=E2=80=9D said ASI's Dave Vagnoni</td>
=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"respons=
ive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/=
pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px;=
 text-align: left;" class=3D"">
=09=09=09=09=09=09<p>In the issue, Counse=
lor selected the ubiquitous fidget spinner as its first-ever Product of the=
 Year. Searches for the stress-relieving toy took off in April 2017, when i=
t broke into the top 10 most-searched terms on ASI=E2=80=99s ESP<sup>=C2=
=AE</sup>, the industry=E2=80=99s leading search engine and business manage=
ment platform. By May, fidget spinner topped the ESP search chart, before d=
ropping off in the fall.</p>

=09=09=09=09=09=09<p>Highlights from Coun=
selor=E2=80=99s 2018 survey include:</p>

=09=09=09=09=09=09<ul type=3D=
"disc">
=09=09=09=09=09=09=09<li><strong>Super Sales</strong>. Distributo=
r sales hit a record-setting $23.6 billion, with more than four in 10 distr=
ibutors improving their 2017 revenue versus 2016. Sixty-four percent of dis=
tributors with annual sales of $250,001-$1 million reported their 2017 prof=
its increased =E2=80=93 the highest percentage of any revenue class.</li>=

=09=09=09=09=09=09=09<li><strong>Strong Margins</strong>. Despite aggres=
sive competition from online sellers, the average profit margin increased t=
o a surprising 35%.</li>
=09=09=09=09=09=09=09<li><strong>E-Commerce Thre=
at</strong>. Distributors of all sizes continue to cite web-based businesse=
s as the largest threat to their business, with 43% using the internet to s=
ell products.</li>
=09=09=09=09=09=09=09<li><strong>Competition</strong>.=
 One-third of respondents in the $5 million+ class report other large distr=
ibutors in their territory are their biggest problem, a fear shared by only=
 8% of the industry as a whole.</li>
=09=09=09=09=09=09=09<li><strong>Div=
ersification</strong>. While distributors still generate an average of 64% =
of sales from traditional logoed items, that percentage has never been lowe=
r, with companies increasingly supplementing their income with graphic desi=
gn services, company stores and warehousing and fulfillment.</li>
=09=09=
=09=09=09=09=09<li><strong>Printing Money</strong>. Distributors who offer =
printing services are more likely to post annual revenues of over $1 millio=
n, with distributors offering printing services getting nearly 30% of their=
 overall company revenues from that segment.</li>
=09=09=09=09=09=09=09<l=
i><strong>Data Security</strong>. While malware attacks are starting to tar=
get promo companies, just 33% of companies in $100,000-$250,000 range have =
formal data security policies.</li>
=09=09=09=09=09=09=09<li><strong>Twee=
t This.</strong> Only about one in three companies have any social media st=
rategy =E2=80=93 yet the prevalence of having one increases with the distri=
butor=E2=80=99s size.</li>
=09=09=09=09=09=09=09<li><strong>Friend Me</st=
rong>. Just 59% of distributors with annual sales of more than $5 million u=
se referrals to earn new business, a far smaller number than the industry a=
verage. Instead, top distributors are adept at leveraging social networking=
 (46%), email campaigns (35%) and trade shows (28%).</li>
=09=09=09=09=09=
=09=09<li><strong>Top Products</strong>. T-shirts still dominate, accountin=
g for 15% of distributor sales =E2=80=93 the largest market share for any p=
romo product over the past decade. The books/stationery/giftwrap category a=
ccounted for 3.9% of distributor revenues, up from 2.6% in 2016, powered by=
 an increased emphasis on creative packaging.</li>
=09=09=09=09=09=09=09<=
li><strong>Dominant Markets</strong>. Driven in part by increasing competit=
ion among schools, 13% of distributor revenues came from the number-one edu=
cation market. Jumping into the top 10 largest markets, the retail sector n=
ow makes up 4.7% of distributor sales, up from 2.4% in 2016.</li>
=09=09=
=09=09=09=09</ul>

=09=09=09=09=09=09<p>The SOI report also included a =
recap of the <a href=3D"https://go.asicentral.com/e/148181/he-year-in-the-p=
romo-industry-/3w7j2n/288510809">industry=E2=80=99s biggest headlines of 20=
17</a>, including retail giant Walmart entering the promo market with Walma=
rt Promo Shop, business-disrupting hurricanes and wildfires, lawsuits, pric=
e fixing charges and huge acquisitions.</p>

=09=09=09=09=09=09<p>Along=
 with data, the issue is packed with numerous tips, like =E2=80=9CFour Ways=
 to Improve Sales to Nonprofits=E2=80=9D and interesting facts. For instanc=
e, while their individual rankings have changed, the six largest distributo=
r markets a decade ago are still the six largest today.</p>

=09=09=09=
=09=09=09<p>In addition, the 128-page issue offers profiles and online vide=
o interviews with the <u><a href=3D"https://go.asicentral.com/e/148181/ly-2=
018-counselor-awards-2018-/3w7j2q/288510809">2018 Counselor Award winners</=
a></u> =E2=80=93 including ETS Express CEO Sharon Eyal as Person of the Yea=
r and National Pen President and CEO Peter Kelly as International Person of=
 the Year, as well as the exclusive revenue ranking of the <u><a href=3D"ht=
tps://go.asicentral.com/e/148181/2018-top-40-distributors-2018-/3w7j2s/2885=
10809" title=3D"2014 Distributor Top 40">top 40 distributor</a></u> and <u>=
<a href=3D"https://go.asicentral.com/e/148181/ly-2018-top-40-suppliers-2018=
-/3w7j2v/288510809" title=3D"2014 Supplier Top 40">supplier</a></u> compani=
es.</p>

=09=09=09=09=09=09<p>For the State of the Industry, surveys we=
re sent to ASI members, all of whom are the primary contact within their co=
mpany.</p>

=09=09=09=09=09=09<p>Low-cost, high-return promotional prod=
ucts are usually given away for free by companies, schools, hospitals, spor=
ts teams, organizations and more to advertise a brand or event or to thank =
employees or clients.</p>

=09=09=09=09=09=09<p><strong>To learn more a=
bout the SOI issue, contact Dave Vagnoni at <u><a href=3D"mailto:dvagnoni@a=
sicentral.com">dvagnoni@asicentral.com</a></u>. For more information on ASI=
 research, contact Nate Kucsma <a href=3D"https://go.asicentral.com/e/14818=
1/search-q-nate20kucsma-src-typd/3w7j2x/288510809">(@Nate_Kucsma_ASI</a>)=
=E2=80=8F, ASI=E2=80=99s executive director of research and corporate marke=
ting, at <u><a href=3D"mailto:nkucsma@asicentral.com">nkucsma@asicentral.co=
m</a></u>. </strong><strong>To advertise in any of ASI=E2=80=99s three awar=
d-winning magazines, contact Matthew Barnes, ASI=E2=80=99s vice president o=
f publishing and media services, at <u><a href=3D"mailto:mbarnes@asicentral=
.com">mbarnes@asicentral.com</a></u>.</strong><br>
=09=09=09=09=09=09<br>=

=09=09=09=09=09=09<strong>About ASI</strong><br>
=09=09=09=09=09=09The=
 <u><a href=3D"https://go.asicentral.com/e/148181/2018-08-08/3w7j2l/2885108=
09" title=3D"Click here for more info on ASI">Advertising Specialty Institu=
te</a></u> (ASI<sup>=C2=AE</sup>) serves a network of 23,500 suppliers, dis=
tributors and decorators in the $23.6 billion promotional products industry=
. ASI=E2=80=99s flagship product, the technology platform ESP<sup>=C2=AE</s=
up>, manages the industry=E2=80=99s entire supply and marketing chain. ASI =
also produces award-winning digital and print content, live events and educ=
ational programs that enable companies in 55 countries to be more efficient=
, productive and profitable. ASI=E2=80=99s Counselor<em><sup>=C2=AE</sup></=
em> magazine provides the most authoritative business content in the indust=
ry, and the ASI Certification Program features 500+ live and online educati=
on courses for over 40,000 professionals. The company, family owned and ope=
rated since 1962, is
proud to have been consistently ranked among the =
=E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County, PA.=
 For more info: <u><a href=3D"https://go.asicentral.com/e/148181/2018-08-08=
/3w7j2z/288510809">www.asicentral.com</a></u>.</p>
=09=09=09=09=09=09</td=
>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td alig=
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