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To: sales@thelogomasters.com
Subject: Benefits of Adding In-App Advertising to Your Marketing Strategy
Message-ID: <36e60ec6b54bc7d5b81f5f79f3ea0798@edna.ientry.com>
Date: Thu, 09 Aug 2018 12:17:52 -0400
From: "WebProNews" <subscription@webpronews.com>
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    This is a WebProNews Sponsor Update ======================================================================
    - Sponsored - How to P
 
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======================================================================
This is a WebProNews Sponsor Update
======================================================================

- Sponsored -
How to Power your Go-To-Market Strategy with FIRE

Let's be real, the era of marketing on a hunch is over. To thrive today,
companies need data-driven insights that identify high-fit leads who are
likeliest to convert.

DOWNLOAD THE GUIDE...
http://ientry.nui.media/pipeline/580453/0/cc?z=ientry&b=580452&c=580458&session=no&ajkey=

Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the
prevalence of mobile devices. With more people utilizing gadgets connected
to the internet, companies are now spending more of their marketing budget
on mobile web advertising.

One strategy on the forefront of mobile advertising is in-app marketing. As
the name implies, in-app marketing is any campaign or message that's
specifically designed to appear within a mobile application while the
consumer is using the app. Unlike emails or push notifications, which
engage the consumer outside of the company's app, in-app ads take advantage
of the moment and hook customers in real-time.

Digital marketing strategies, like geo-targeting, are still important but
brands and marketers believe that in-app advertising is the way forward. As
a matter of fact, it has been estimated that global in-app revenue will
reach $189 billion by 2020.

- Sponsored -
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We have found the quickest path to scalability and profitability is
focusing your attention on what you do best and leaving the hassle of
logistics in fulfillment to a trusted third party.

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http://ientry.nui.media/pipeline/580085/0/cc?z=ientry&b=580079&c=580097&session=no&ajkey=

Aside from the fact that in-app marketing is a money-maker, there are also
other benefits to utilizing this strategy.

Benefits of Using In-App Marketing

Consumers Spend A Lot of Time on Apps

Brands should take advantage of the fact that the majority of smartphone
users are spending a lot of time on apps. According to a 2017 US Mobile App
Report, people are spending about 87 percent of their time online on mobile
apps compared to just 13 percent on the Web. This gives companies that use
in-app ads an opportunity to focus on a large market, boost their brand
visibility and improve lead generation and conversion.

Higher Click-Through Rates

Another advantage in-app ads have over mobile ads is their higher
click-through rates (CTRs). As it stands, CTRs for mobile web ads is at
0.23 percent while in-app ads are at 0.58 percent. In-app ads also perform
11.4 times better than conventional banner ads. This means that in-app
advertisements not only raises lead generation numbers, it also helps
capture and convert these leads.

More Focused Targeting

Advertisements displayed in the brand's application are designed within the
app's context, making them look natural and more organic. Many apps also
opt for interactive formats, which gives advertisers the option to choose
when it will be shown. This ensures a seamless transition for users. In
contrast, other types of mobile advertisements, particularly pop-ups, can
be quite disruptive. They interrupt the prospective consumer and could
cause them to be annoyed, thereby dissuading them from making a positive
decision. READ MORE

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<p style="margin: 0; margin-bottom: 10px;">Let's be real, the era
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data-driven insights that identify high-fit leads who are likeliest to
convert.</p>
<p style="margin: 0; margin-bottom: 10px;"><a
href="http://ientry.nui.media/pipeline/580453/0/cc?z=ientry&amp;b=580452&amp;c=580458&amp;session=no&amp;ajkey="
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<p class="h1">Benefits of Adding In-App Advertising to Your Marketing
Strategy</p>
<p>In-application marketing has grown by leaps and bounds, thanks to the
prevalence of mobile devices. With more people utilizing gadgets connected
to the internet, companies are now spending more of their marketing budget
on mobile web advertising. <br /> <br /> One strategy on the forefront of
mobile advertising is in-app marketing. As the name implies, in-app
marketing is any campaign or message that's specifically designed to appear
within a mobile application while the consumer is using the app. Unlike
emails or push notifications, which engage the consumer outside of the
company's app, in-app ads take advantage of the moment and hook customers
in real-time. <br /> <br /> Digital marketing strategies, like
geo-targeting, are still important but brands and marketers believe that
in-app advertising is the way forward. As a matter of fact, it has been
estimated that global in-app revenue will reach $189 billion by 2020.</p>
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<p>Aside from the fact that in-app marketing is a money-maker, there are
also other benefits to utilizing this strategy.<br /> </p>
<p><strong class="h1">Benefits of Using In-App Marketing</strong><br />
<strong><br /> Consumers Spend A Lot of Time on Apps</strong><br /> <br />
Brands should take advantage of the fact that the majority of smartphone
users are spending a lot of time on apps. According to a 2017 US Mobile App
Report, people are spending about 87 percent of their time online on mobile
apps compared to just 13 percent on the Web. This gives companies that use
in-app ads an opportunity to focus on a large market, boost their brand
visibility and improve lead generation and conversion. <a
href="https://www.webpronews.com/?p=478652&amp;preview=true"
target="_blank"></a><br /> <br /> <strong>Higher Click-Through Rates
</strong><br /> <br /> Another advantage in-app ads have over mobile ads is
their higher click-through rates (CTRs). As it stands, CTRs for mobile web
ads is at 0.23 percent while in-app ads are at 0.58 percent. In-app ads
also perform 11.4 times better than conventional banner ads. This means
that in-app advertisements not only raises lead generation numbers, it also
helps capture and convert these leads.<span class="h1"><br /> <br />
</span><strong>More Focused Targeting </strong><br /> <br /> Advertisements
displayed in the brand's application are designed within the app's context,
making them look natural and more organic. Many apps also opt for
interactive formats, which gives advertisers the option to choose when it
will be shown. This ensures a seamless transition for users. In contrast,
other types of mobile advertisements, particularly pop-ups, can be quite
disruptive. They interrupt the prospective consumer and could cause them to
be annoyed, thereby dissuading them from making a positive decision. <a
href="https://www.webpronews.com/benefits-of-adding-in-app-advertising-to-your-marketing-strategy/"
target="_blank">READ MORE</a><span class="h1"><br /> </span></p>
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