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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Mon, 13 Aug 2018 12:45:30 -0500
Message-ID: <47368f1d-fbbb-46b8-8bd2-10d5583cc563@atl1s07mta844.xt.local>
Date: Mon, 13 Aug 2018 11:44:47 -0600
Subject: Breaking News: Private Equity Firm Recapitalizes Next Level Apparel
From: Counselor PromoGram <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
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 Content preview:  Counselor PromoGram Breaking News Alert Breaking News: Private
    Equity Firm Recapitalizes Next Level Apparel Next Level Apparel (asi/73867),
    the eighth largest supplier in the promotional products indu
 
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Counselor PromoGram
Breaking News Alert

Breaking News: Private Equit=
y Firm Recapitalizes Next Level Apparel

Next Level Apparel (asi/73867)=
, the eighth largest supplier in the promotional products industry, announc=
ed Monday that it=E2=80=99s been recapitalized by Blue Point Capital Partne=
rs, a private equity firm. The companies did not release financial terms of=
 the deal.=20

=E2=80=9CBlue Point knows the apparel sector extremely wel=
l and we=E2=80=99re excited for what=E2=80=99s to come in our partnership,=
=E2=80=9D said Joe Simsolo, founder and CEO of Next Level. =E2=80=9CBlue Po=
int=E2=80=99s strategic approach and resources will help further develop an=
d diversify our ability to provide quality, fashionable apparel to our cust=
omers.=E2=80=9D

Principals at Blue Point said that Next Level is an at=
tractive company to invest in, not least of all because the Gardena, CA-bas=
ed supplier differentiates itself by creating innovative fabric blends. =
=E2=80=9CNext Level is an established platform operating in the rapidly gro=
wing fashion basics category with significant avenues for future growth,=
=E2=80=9D said Jeff Robich, a principal with Blue Point. =E2=80=9CThe compa=
ny=E2=80=99s leading position, strong relationships and brand reputation wi=
th the major distributors and decorators makes this a great opportunity for=
 Blue Point to be a value-added partner and help facilitate the company=
=E2=80=99s continued growth.=E2=80=9D

This isn=E2=80=99t Blue Point=
=E2=80=99s first investment in the promotional products industry. The Cleve=
land-headquartered firm acquired supplier Spector & Co. (asi/88660) in Apri=
l https://go.asicentral.com/e/148181/8-pe-firm-acquires-spector-co-/3w814x/=
290428131 Blue Point also recapitalized J. America (asi/62977) in 2016 http=
s://go.asicentral.com/e/148181/ners-with-private-equity-firm-/3w814z/290428=
131

With reported 2017 North American promotional products sales of $2=
01.2 million, Next Level ranked eighth on Counselor=E2=80=99s just-released=
 list of the largest suppliers in the industry. https://go.asicentral.com/e=
/148181/-2018-no-8-next-level-apparel-/3w8152/290428131 The company was the=
 highest-ranked newcomer on this year=E2=80=99s list.=20

Follow www.asic=
entral.com/news and PromoGram, Counselor=E2=80=99s digital newsletter, publ=
ished Tuesday and Thursday each week, for more details on this story.=20
=

Advertising Specialty Institute=C2=AE, 4800 Street Road, Trevose, PA 190=
53=20
This email was sent to: bmiller@thelogomasters.com asi/8366064
For =
questions/inquiries or to unsubscribe from all ASI emails, please contact o=
ur Customer Service Team at customerservice@asicentral.com.
Unsubscribe f=
rom this list: https://go.asicentral.com/distpromogram-optout?ehash=3D8bcfd=
c436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59f946403&email_id=3D2904=
28131=20
Manage your email preferences: https://go.asicentral.com/e/148181/=
gory-editorial-email-0emailurl/3w8154/290428131/bmiller%40thelogomasters.co=
m

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&nbsp;

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elor PromoGram</font></strong><br>
=09=09=09=09=09=09=09=09=09<font face=
=3D"Arial, Helvetica, sans-serif" size=3D"4">Breaking News Alert </font></p=
>

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lspacing=3D"0" width=3D"100%">
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<p><span style=3D"font-size:14px;"><strong><spa=
n style=3D"font-family:verdana,geneva,sans-serif;">Private Equity Firm Reca=
pitalizes Next Level Apparel</span></strong></span><br>
<br>
<span styl=
e=3D"font-size:12px;"><span style=3D"font-family:verdana,geneva,sans-serif;=
">Next Level Apparel (asi/73867), the eighth largest supplier in the promot=
ional products industry, announced Monday that it=E2=80=99s been recapitali=
zed by Blue Point Capital Partners, a private equity firm. The companies di=
d not release financial terms of the deal.<br>
<br>
=E2=80=9CBlue Point=
 knows the apparel sector extremely well and we=E2=80=99re excited for what=
=E2=80=99s to come in our partnership,=E2=80=9D said Joe Simsolo, founder a=
nd CEO of Next Level. =E2=80=9CBlue Point=E2=80=99s strategic approach and =
resources will help further develop and diversify our ability to provide qu=
ality, fashionable apparel to our customers.=E2=80=9D<br>
<br>
Principa=
ls at Blue Point said that Next Level is an attractive company to invest in=
, not least of all because the Gardena, CA-based supplier differentiates it=
self by creating innovative fabric blends. =E2=80=9CNext Level is an establ=
ished platform operating in the rapidly growing fashion basics category wit=
h significant avenues for future growth,=E2=80=9D said Jeff Robich, a princ=
ipal with Blue Point. =E2=80=9CThe company=E2=80=99s leading position, stro=
ng relationships and brand reputation with the major distributors and decor=
ators makes this a great opportunity for Blue Point to be a value-added par=
tner and help facilitate the company=E2=80=99s continued growth.=E2=80=
=9D<br>
<br>
This isn=E2=80=99t Blue Point=E2=80=99s first investment i=
n the promotional products industry. The Cleveland-headquartered firm <a hr=
ef=3D"https://go.asicentral.com/e/148181/8-pe-firm-acquires-spector-co-/3w8=
14x/290428131">acquired supplier Spector &amp; Co</a>. (asi/88660) in April=
. <a href=3D"https://go.asicentral.com/e/148181/ners-with-private-equity-fi=
rm-/3w814z/290428131">Blue Point also recapitalized J. America</a> (asi/629=
77) in 2016.&nbsp;<br>
<br>
With reported 2017 North American promotion=
al products sales of $201.2 million,<a href=3D"https://go.asicentral.com/e/=
148181/-2018-no-8-next-level-apparel-/3w8152/290428131"> Next Level ranked =
eighth on Counselor=E2=80=99s just-released list</a> of the largest supplie=
rs in the industry. The company was the highest-ranked newcomer on this yea=
r=E2=80=99s list.<br>
<br>
Follow <a href=3D"https://go.asicentral.com/=
e/148181/news/3w815d/290428131">www.asicentral.com/news</a> and PromoGram, =
Counselor=E2=80=99s digital newsletter, published Tuesday and Thursday each=
 week, for more details on this story.</span></span></p>

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=09=09=09=09=09=09<td class=3D"">&nbsp;</td>
=09=09=09=09=09=09<t=
d class=3D"">&nbsp;</td>
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=09=09=09<td align=3D"right" class=3D"=
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m</font><br>
=09=09=09<span style=3D"font-size:10px;"><span style=3D"font=
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