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Advantages Product Focus
Volume 011 / August 27, 2018

Click here to =
view a text-only version of Advantages Product Focus.
https://go.asicentr=
al.com/e/148181/newsletters-advpf-vol-011-html/3wgwhj/298432399
*********=
**************************************************************

What's =
in this issue:
MEANINGFUL PLAQUES & AWARDS
MARKET TO TARGET: ALTERNATIV=
E ENERGY
THE JOE SHOW: AWESOME NEW PRODUCTS
Trends: Tommy Bahama Enters=
 Promo Industry
Podcast: The Rise of a Fashion-Forward NCAA Retailer
Sp=
onsored Content: Golf Giveaways You Should Be Selling
Branding: Nabisco R=
eleases the Animals
Sponsored Content: How to Deliver Promos for Every De=
mographic
Wearables: Collagen Collection Offers Comfort, Beauty Benefits=

Best of ASICentral.com
Showcases
Videos
New Suppliers

*******=
****************************************************************

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tages=C2=AE Product Focus is a trademark of the Advertising Specialty Insti=
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=09<h4 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-ser=
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 best ideas in promo products.</h4>
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amily: 'Roboto Condensed', Helvetica, Arial, sans-serif; line-height:20px; =
font-size:20px; font-weight:400;  color:#000;">AUGUST 27, 2018</h4>
=09=
=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=
=09=09=09=09</tbody>
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tion End: 2 column Sub-header --><!-- Start Section: STORY 1 full -->
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D"">=
<a href=3D"https://go.asicentral.com/e/148181/018-meaningful-plaques-awards=
-/3wgwhs/298432399" style=3D"text-decoration:none; color:#006890;" target=
=3D"_blank"><img alt=3D"Employee Gifts" border=3D"0" class=3D"responsive" s=
rc=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_011_s=
tory-1.jpg" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=
=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: ce=
nter; padding: 5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D=
"#006890" style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; text-transform:uppercase; font-size: 36px;font-weight:700;line-heigh=
t:37px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/018-=
meaningful-plaques-awards-/3wgwhs/298432399" style=3D"text-decoration:none;=
 color:#006890;" target=3D"_blank">Meaningful Plaques &amp; Awards</a></h1>=


=09=09=09=09=09=09<p style=3D"text-align: center; font-family: 'Robot=
o Condensed', Helvetica, Arial, sans-serif; font-size:24px; line-height:26p=
x;">Whether it=E2=80=99s for surpassing yearly sales goals or completing a =
Tough Mudder run, awards should never be an afterthought.</p>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: S=
TORY 1 full--><!-- Start Section: STORY 2 full -->
=09=09=09=09=09<tr>
=
=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D""><a href=3D"https://=
go.asicentral.com/e/148181/-to-target-alternative-energy-/3wgwhv/298432399"=
 style=3D"text-decoration:none; color:#006890;" target=3D"_blank"><img alt=
=3D"Shark Week" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicen=
tral.com/idesign/newsletters/advpf/images/vol_011_story-2.jpg" width=3D"650=
"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=
=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padding: 5px 20px 2=
0px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" style=3D"font-f=
amily: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-transform:upp=
ercase; font-size: 36px;font-weight:700;line-height:37px;padding-top:5px;">=
<a href=3D"https://go.asicentral.com/e/148181/-to-target-alternative-energy=
-/3wgwhv/298432399" style=3D"text-decoration:none; color:#006890;" target=
=3D"_blank">Market to Target: Alternative Energy</a></h1>

=09=09=09=09=
=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helv=
etica, Arial, sans-serif; font-size:24px;line-height:26px;">Plug into the s=
ustainable opportunities offered by this growing field.</p>
=09=09=09=09=
=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: STOR=
Y 2 full --><!-- Start Section: THE JOE SHOW full -->
=09=09=09=09=09<tr>=

=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D""><a href=3D"https=
://go.asicentral.com/e/148181/ws-videos-video-id-76CypThWPes/3wgwhx/2984323=
99" style=3D"text-decoration:none; color:#006890;" target=3D"_blank"><img a=
lt=3D"The Joe Show" border=3D"0" class=3D"responsive" src=3D"https://cdn.as=
icentral.com/idesign/newsletters/advpf/images/vol_011_story-3.jpg" width=3D=
"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padding:5px 20px=
 20px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" style=3D"font=
-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-transform:u=
ppercase; font-size: 36px;font-weight:700;line-height:37px;padding-top:5px;=
"><a href=3D"https://go.asicentral.com/e/148181/ws-videos-video-id-76CypThW=
Pes/3wgwhx/298432399" style=3D"text-decoration:none; color:#006890;" target=
=3D"_blank">The Joe Show: Awesome New Products</a></h1>

=09=09=09=09=
=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helv=
etica, Arial, sans-serif; font-size:24px;line-height:26px;">Shot glasses ma=
de of salt? A watch made out of wood? Check them out in this episode of The=
 Joe Show.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=
=09=09<!-- #Section End: THE JOE SHOW--><!-- Start Section: 2 column Right =
Align Advertisement -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=
=3D"padding-bottom: 15px; text-align: center; vertical-align: top; font-siz=
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                                    <td valign=
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                            <![endif]-->
=09=09=09=09=09=09<d=
iv class=3D"container right-pad" style=3D"width: 315px; display: inline-blo=
ck; vertical-align: top;">
=09=09=09=09=09=09<table cellpadding=3D"0" cel=
lspacing=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: =
'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;" clas=
s=3D""><a href=3D"https://go.asicentral.com/e/148181/ama-enters-the-promo-i=
ndustry-/3wgwhz/298432399" target=3D"_blank" title=3D"Sunglasses Made From =
Plastic Waste"><img alt=3D"New Products" border=3D"0" class=3D"responsive" =
src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_011_=
story-8.jpg" width=3D"315"></a></td>
=09=09=09=09=09=09=09=09</tr>
=09=
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=09=09=09=09=09=09=09=09=09<td style=3D"font-fa=
mily: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;"=
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=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto=
 Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weight:700;=
line-height:24px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/1=
48181/ama-enters-the-promo-industry-/3wgwhz/298432399" style=3D"text-decora=
tion:none; color:#006890;" target=3D"_blank" title=3D"Sunglasses Made From =
Plastic Waste">Trends</a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D"=
text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans=
-serif; font-size:18px;line-height:20px;">Tommy Bahama Enters Promo Industr=
y</p>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09</tbody>
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=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=
=09</td><td valign=3D"top">
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=09=09=09=09=09=09<div class=3D"container left-pad" style=3D"wid=
th: 315px; display: inline-block; vertical-align: top;">
=09=09=09=09=09=
=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=
=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; text-align: center;" class=3D""><a href=3D"https://go.asicentral.com=
/e/148181/vertising-non-woven-tote-bags-/3wgwj2/298432399" target=3D"_blank=
"><img alt=3D"Advertisement: Bel Promo" border=3D"0" class=3D"responsive" s=
rc=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/banners/vol011_3=
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=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed',=
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s/advpf/banners/vol011_39552_2.jpg" width=3D"300"></a></td>
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strong>Advertisement</strong></h3>
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=09=09=09=09=09</td><td valign=3D"top">
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n: Image and Text Right -->

=09=09=09=09=09=09<div class=3D"container =
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=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D=
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=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helve=
tica, Arial, sans-serif; text-align: center;" class=3D""><a href=3D"https:/=
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tica, Arial, sans-serif; font-size:24px; font-weight:700;line-height:26px;p=
adding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/mal-crackers=
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nding</a></h3>

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=09=09=09=09=09=09=09=09=09<=
td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; =
text-align: center;" class=3D""><a href=3D"https://go.asicentral.com/e/1481=
81/-podcast-wear-your-alma-mater-/3wgwj8/298432399" target=3D"_blank" title=
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ass=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/ad=
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<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif;=
 text-align:center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"=
font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24=
px; font-weight:700;line-height:26px;padding-top:5px;"><a href=3D"https://g=
o.asicentral.com/e/148181/-podcast-wear-your-alma-mater-/3wgwj8/298432399" =
style=3D"text-decoration:none; color:#006890;" target=3D"_blank" title=3D"S=
unglasses Made From Plastic Waste">Podcast</a></h3>

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ns-serif; font-size:18px;line-height:20px;">The Rise of a Fashion-Forward N=
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=09=
=09=09=09=09=09</td><td valign=3D"top">
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- #Left Column End: Image and Text Left--><!-- Right Column: Image and Text=
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al.com/e/148181/-targeted-bandanna-promotions-/3wgwjb/298432399" target=3D"=
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y: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;" cl=
ass=3D"">
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e-height:26px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/1481=
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n:none; color:#da2128;" target=3D"_blank" title=3D"Sunglasses Made From Pla=
stic Waste">Sponsored Content</a></h3>

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tyle=3D"text-align: center; font-family:'Roboto Condensed', sans-serif; fon=
t-size:18px;line-height:20px;">How to Deliver Promos for Every Demographic<=
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=09=09</div>
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=09=09=09=09=
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>
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nsored--><!-- Start Section: 2 column Left Align Sponsored -->
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n: center; vertical-align: top; font-size: 0;" class=3D""><!--  Start Colum=
n Left: Sponsored Spot Left --><!--[if (gte mso 9)|(IE)]>
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t-align: center;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/=
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yle=3D"font-family:'Roboto Condensed', sans-serif; text-align:center;" clas=
s=3D"">
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height:26px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181=
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none; color:#da2128;" target=3D"_blank" title=3D"Sunglasses Made From Plast=
ic Waste">Sponsored Content</a></h3>

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>
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valign=3D"top">
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=09=09=09<div class=3D"container left-pad" style=3D"width: 315px; display: =
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er;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/ert-collagen-=
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xt-align:center;" class=3D"">
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t-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px;=
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le=3D"text-decoration:none; color:#006890;" target=3D"_blank" title=3D"Sung=
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le>
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]>
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or=3D"#8a8a8a" style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, =
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sed', sans-serif; text-align: center; " class=3D""><a href=3D"https://go.as=
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