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Advantages Product Focus
Volume 013 / September 10, 2018

Click here =
to view a text-only version of Advantages Product Focus.
https://go.asice=
ntral.com/e/148181/-newsletters-advpf-vol-013html/3wmw4g/304953301
******=
*****************************************************************

What=
's in this issue:
PRACTICAL BACKPACKS & MESSENGER BAGS
CUSTOMIZATION IN=
 PROMO
THE JOE SHOW: WRAP UP SALES
Trends: Hot Products for College Foo=
tball Fans
Sponsored Content: Golf Giveaways You Should Be Selling
Awar=
ds: Wearables Design Awards Now Open
Sponsored Content: How to Increase Y=
our Margins with Direct-Mail Magnets
Entertainment: HBO Releases New Game=
 of Thrones Gear
Sponsored Content: 6 Ways to Increase Order Sizes with A=
dd-on Accessories
Sponsored Content: How to Bring in Big-Name Brands with=
 One Item
Branding: Starbucks Ushers in Fall with New Merch Collection
=
Best of ASICentral.com
Showcases
Videos
New Suppliers

**********=
*************************************************************

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es=C2=AE Product Focus is a trademark of the Advertising Specialty Institut=
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ght-pad left-align" style=3D"width: 315px; display: inline-block; vertical-=
align: top;">
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" width=3D"100%">
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=09<h4 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-ser=
if; line-height:20px; font-size:20px; font-weight:700;  color:#006890;">The=
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=
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=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09<h4 style=3D"font-f=
amily: 'Roboto Condensed', Helvetica, Arial, sans-serif; line-height:20px; =
font-size:20px; font-weight:400;  color:#000;">SEPTEMBER 10, 2018</h4>
=
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
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=
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D=
""><a href=3D"https://go.asicentral.com/e/148181/ical-backpacks-messenger-b=
ags-/3wmw4q/304953301" style=3D"text-decoration:none; color:#006890;" targe=
t=3D"_blank"><img alt=3D"Bags" border=3D"0" class=3D"responsive" src=3D"htt=
ps://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_013_story-1.jp=
g" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padd=
ing: 5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" =
style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; tex=
t-transform:uppercase; font-size: 36px;font-weight:700;line-height:37px;pad=
ding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/ical-backpacks=
-messenger-bags-/3wmw4q/304953301" style=3D"text-decoration:none; color:#00=
6890;" target=3D"_blank">Practical Backpacks &amp; Messenger Bags </a></h1>=


=09=09=09=09=09=09<p style=3D"text-align: center; font-family: 'Robot=
o Condensed', Helvetica, Arial, sans-serif; font-size:24px; line-height:26p=
x;">From functional and technical to high-end and luxurious, the choices ar=
e endless.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=
=09=09<!-- #Section End: STORY 1 full--><!-- Start Section: STORY 2 full --=
>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" clas=
s=3D""><a href=3D"https://go.asicentral.com/e/148181/n-the-promo-products-i=
ndustry-/3wmw4s/304953301" style=3D"text-decoration:none; color:#006890;" t=
arget=3D"_blank"><img alt=3D"Customization" border=3D"0" class=3D"responsiv=
e" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_0=
13_story-2.jpg" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=
=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align:=
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=09=09=09=09=09=09<h1 color=
=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sa=
ns-serif; text-transform:uppercase; font-size: 36px;font-weight:700;line-he=
ight:37px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/n=
-the-promo-products-industry-/3wmw4s/304953301" style=3D"text-decoration:no=
ne; color:#006890;" target=3D"_blank">Customization in Promo </a></h1>
=

=09=09=09=09=09=09<p style=3D"text-align: center; font-family: 'Roboto C=
ondensed', Helvetica, Arial, sans-serif; font-size:24px;line-height:26px;">=
Consumers are demanding fully customized and personalized items. Can the in=
dustry deliver the goods?</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</=
tr>
=09=09=09=09=09<!-- #Section End: STORY 2 full --><!-- Start Section:=
 THE JOE SHOW full -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=
=3D"padding:0px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/=
ws-videos-video-id-SDakxTDsvw4/3wmw4v/304953301" style=3D"text-decoration:n=
one; color:#006890;" target=3D"_blank"><img alt=3D"The Joe Show" border=3D"=
0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newslette=
rs/advpf/images/vol_013_story-3.jpg" width=3D"650"></a></td>
=09=09=09=09=
=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" =
style=3D"text-align: center; padding:5px 20px 20px;" class=3D"">
=09=09=
=09=09=09=09<h1 color=3D"#006890" style=3D"font-family: 'Roboto Condensed',=
 Helvetica, Arial, sans-serif; text-transform:uppercase; font-size: 36px;fo=
nt-weight:700;line-height:37px;padding-top:5px;"><a href=3D"https://go.asic=
entral.com/e/148181/ws-videos-video-id-SDakxTDsvw4/3wmw4v/304953301" style=
=3D"text-decoration:none; color:#006890;" target=3D"_blank">The Joe Show: W=
rap Up Sales</a></h1>

=09=09=09=09=09=09<p style=3D"text-align: center=
; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:=
24px;line-height:26px;">Your clients will love the fancy cinch bag, garment=
-washed T-shirts and double-wall insulated bamboo water bottle in this epis=
ode of The Joe Show.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>=

=09=09=09=09=09<!-- #Section End: THE JOE SHOW--><!-- Start Section: 2 c=
olumn Right Align Advertisement -->
=09=09=09=09=09<tr>
=09=09=09=09=09=
=09<td style=3D"padding-bottom: 15px; text-align: center; vertical-align: t=
op; font-size: 0;" class=3D""><!-- Start Left Column: Image and Text Left -=
-><!--[if (gte mso 9)|(IE)]>
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650" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
 =
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                                    <=
td valign=3D"top">
                            <![endif]-->
=09=09=09=
=09=09=09<div class=3D"container right-pad" style=3D"width: 315px; display:=
 inline-block; vertical-align: top;">
=09=09=09=09=09=09<table cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=
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=09=09=09=09=09=09=09=09=09<td style=3D"font=
-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: cent=
er;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/-alert-colleg=
e-football-merch-/3wmw4x/304953301" target=3D"_blank"><img alt=3D"Trends" b=
order=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/=
newsletters/advpf/images/vol_013_story-4.jpg" width=3D"315"></a></td>
=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial,=
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=09=09=09=09=09=09=09=09=09<=
h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; =
font-size:24px; font-weight:700;line-height:24px;padding-top:5px;"><a href=
=3D"https://go.asicentral.com/e/148181/-alert-college-football-merch-/3wmw4=
x/304953301" style=3D"text-decoration:none; color:#006890;" target=3D"_blan=
k" title=3D"Sunglasses Made From Plastic Waste">Trends</a></h3>

=09=09=
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ondensed', Helvetica, Arial, sans-serif; font-size:18px;line-height:20px;">=
Hot Products for College Football Fans</p>
=09=09=09=09=09=09=09=09=09</t=
d>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=09</td><td valign=3D"top">
=09=09=09=
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=09=09=09=09=09=09<div class=
=3D"container left-pad" style=3D"width: 315px; display: inline-block; verti=
cal-align: top;">
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=
=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto C=
ondensed', Helvetica, Arial, sans-serif; text-align: center;" class=3D""><a=
 href=3D"https://go.asicentral.com/e/148181/z-stainless-steel-travel-mugs-/=
3wmw4z/304953301" target=3D"_blank"><img alt=3D"Advertisement: Bel Promo" b=
order=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/=
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=09=
=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09   </td>
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=09=09=09=09   </table>
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=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto', sans-serif; line-h=
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=09=09=09=09=09=09</div>=

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=09=09=09=09   <![endif]--><!-- #Left Column End: Advertis=
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=09=09=
=09=09=09=09<div class=3D"container left-pad" style=3D"width: 315px; displa=
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=09=09=09=09=09=09<table cellpadd=
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=09=09=09=09=09=09=09=09<tr>
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ont-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: c=
enter;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/f-thrones-=
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enter;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: =
'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weig=
ht:700;line-height:26px;padding-top:5px;"><a href=3D"https://go.asicentral.=
com/e/148181/f-thrones-back-to-school-swag-/3wmw54/304953301" style=3D"text=
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=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed',=
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=09=09=09=09=09=09=09=09</tr>
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r>
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=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetic=
a, Arial, sans-serif; font-size:24px; font-weight:700;line-height:26px;padd=
ing-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/veaways-you-sho=
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=09=09=09=09=
=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=09</td><td valign=3D"top=
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=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sa=
ns-serif; text-align:center;" class=3D"">
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t-size:24px; font-weight:700;line-height:26px;padding-top:5px;"><a href=3D"=
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itle=3D"Sunglasses Made From Plastic Waste">Sponsored Content</a></h3>
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=09=09=09=09=09=09=09   </td>
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y:'Roboto Condensed', sans-serif; text-align: center;" class=3D""><a href=
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=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09=09=09<td style=3D"font-family:'Roboto Condensed',=
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=09=09=09=09=09=09=09=09=09<=
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font-size:24px; font-weight:700;line-height:26px;padding-top:5px;"><a href=
=3D"https://go.asicentral.com/e/148181/arables-apparel-design-awards-/3wmw5=
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=09=09=09=09=09=09<div class=3D"container left-pad" style=3D"w=
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ns-serif; text-align: center;" class=3D""><a href=3D"https://go.asicentral.=
com/e/148181/big-name-brands-with-one-item-/3wmw5d/304953301" target=3D"_bl=
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=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial,=
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=09=09=09=09=09=09=09=09=09<=
h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; =
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=09=09=09=09=09=09<!--[if=
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=09=09=09=09=09=09=09   </td>
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=09=09<td style=3D"padding-bottom: 15px; text-align: center; vertical-align=
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=09=09=
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=09=09=09=09=09=09=09=09<tr>
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ont-family:'Roboto Condensed', sans-serif; text-align: center;" class=3D"">=
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=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial,=
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px;"><a href=3D"https://go.asicentral.com/e/148181/gins-with-direct-mail-ma=
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nt</a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D"text-align: center;=
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x;">How to Increase Your Margins with Direct-Mail Magnets</p>
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