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Advantages Product Focus
Volume 014 / September 17, 2018

Click here =
to view a text-only version of Advantages Product Focus.
https://go.asice=
ntral.com/e/148181/-newsletters-advpf-vol-014html/3wns28/309754379
******=
*****************************************************************

What=
's in this issue:
ESSENTIAL KITCHEN PRODUCTS
FASHION SHOOT SPOTLIGHTS T=
RENDY APPAREL
THE JOE SHOW: #1,000 BABY!
News: China Promises Retaliato=
ry Tariffs on U.S. Goods
Sponsored Content: 6 Ways to Increase Order Size=
s with Add-on Accessories
Branding: Live Customization as a Brand Strateg=
y
Merchandise: Spirits #MadeInACave Get a Merch Line
Events: Philly-Are=
a Students Head to CollegeFest
Sponsored Content: How to Increase Your Ma=
rgins with Direct-Mail Magnets
Best of ASICentral.com
Showcases
Video=
s
New Suppliers

****************************************************=
*******************

Advantages=C2=AE Product Focus is a trademark of t=
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=
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=
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=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D=
""><a href=3D"https://go.asicentral.com/e/148181/18-essential-kitchen-produ=
cts-/3wns2j/309754379" style=3D"text-decoration:none; color:#006890;" targe=
t=3D"_blank"><img alt=3D"Bags" border=3D"0" class=3D"responsive" src=3D"htt=
ps://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_014_story-1.jp=
g" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padd=
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=09=09=09=09=09=09<h1 color=3D"#006890" =
style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; tex=
t-transform:uppercase; font-size: 36px;font-weight:700;line-height:37px;pad=
ding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/18-essential-k=
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6890;" target=3D"_blank">Essential Kitchen Products </a></h1>

=09=09=
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=09=09=09=09=09=09</td>
=09=09=09=
=09=09</tr>
=09=09=09=09=09<!-- #Section End: STORY 1 full--><!-- Start S=
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=09=09=09=09=09<tr>
=09=09=09=09=09=09<td styl=
e=3D"padding:0px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181=
/ght-promo-apparel-for-clients-/3wns2l/309754379" style=3D"text-decoration:=
none; color:#006890;" target=3D"_blank"><img alt=3D"Customization" border=
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=09=09=
=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ff=
ffff" style=3D"text-align: center; padding: 5px 20px 20px;" class=3D"">
=
=09=09=09=09=09=09<h1 color=3D"#006890" style=3D"font-family: 'Roboto Conde=
nsed', Helvetica, Arial, sans-serif; text-transform:uppercase; font-size: 3=
6px;font-weight:700;line-height:37px;padding-top:5px;"><a href=3D"https://g=
o.asicentral.com/e/148181/ght-promo-apparel-for-clients-/3wns2l/309754379" =
style=3D"text-decoration:none; color:#006890;" target=3D"_blank">Fashion Sh=
oot Spotlights Trendy Apparel</a></h1>

=09=09=09=09=09=09<p style=3D"t=
ext-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-=
serif; font-size:24px;line-height:26px;">Check out the looks for different =
end-user personas.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=
=09=09=09=09=09<!-- #Section End: STORY 2 full --><!-- Start Section: THE J=
OE SHOW full -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"pad=
ding:0px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/ws-vide=
os-video-id-Y020QQqVBwE/3wns2n/309754379" style=3D"text-decoration:none; co=
lor:#006890;" target=3D"_blank"><img alt=3D"The Joe Show" border=3D"0" clas=
s=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advp=
f/images/vol_014_story-3.jpg" width=3D"650"></a></td>
=09=09=09=09=09</tr=
>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=
=3D"text-align: center; padding:5px 20px 20px;" class=3D"">
=09=09=09=09=
=09=09<h1 color=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helve=
tica, Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-wei=
ght:700;line-height:37px;padding-top:5px;"><a href=3D"https://go.asicentral=
.com/e/148181/ws-videos-video-id-Y020QQqVBwE/3wns2n/309754379" style=3D"tex=
t-decoration:none; color:#006890;" target=3D"_blank">The Joe Show: #1,000 B=
aby!</a></h1>

=09=09=09=09=09=09<p style=3D"text-align: center; font-f=
amily: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px;lin=
e-height:26px;">In the thousandth episode of The Joe Show, Joe Haley featur=
es a journal with a phone pocket, stainless steel straws, custom plush toys=
 and more.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=
=09=09<!-- #Section End: THE JOE SHOW--><!-- Start Section: 2 column Right =
Align Advertisement -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=
=3D"padding-bottom: 15px; text-align: center; vertical-align: top; font-siz=
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                                    <td valign=
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                            <![endif]-->
=09=09=09=09=09=09<d=
iv class=3D"container right-pad" style=3D"width: 315px; display: inline-blo=
ck; vertical-align: top;">
=09=09=09=09=09=09<table cellpadding=3D"0" cel=
lspacing=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: =
'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;" clas=
s=3D""><a href=3D"https://go.asicentral.com/e/148181/if-trump-imposes-more-=
tariffs-/3wns2q/309754379" target=3D"_blank"><img alt=3D"Trends" border=3D"=
0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newslette=
rs/advpf/images/vol_014_story-4.jpg" width=3D"315"></a></td>
=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-ser=
if; text-align:center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=
=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-siz=
e:24px; font-weight:700;line-height:24px;padding-top:5px;"><a href=3D"https=
://go.asicentral.com/e/148181/if-trump-imposes-more-tariffs-/3wns2q/3097543=
79" style=3D"text-decoration:none; color:#006890;" target=3D"_blank" title=
=3D"Sunglasses Made From Plastic Waste">News</a></h3>

=09=09=09=09=09=
=09=09=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed'=
, Helvetica, Arial, sans-serif; font-size:18px;line-height:20px;">China Pro=
mises Retaliatory Tariffs on U.S. Goods</p>
=09=09=09=09=09=09=09=09=09</=
td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=
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=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--=
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=09=09=09=09=09</td><td valign=3D"top">
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=09=09=09=09=09=09<div cl=
ass=3D"container left-pad" style=3D"width: 315px; display: inline-block; ve=
rtical-align: top;">
=09=09=09=09=09=09<table cellpadding=3D"0" cellspaci=
ng=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Robot=
o Condensed', Helvetica, Arial, sans-serif; text-align: center;" class=3D""=
><a href=3D"https://go.asicentral.com/e/148181/011-16oz-diamond-ceramic-mug=
s-/3wns2s/309754379" target=3D"_blank"><img alt=3D"Advertisement: Bel Promo=
" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesi=
gn/newsletters/advpf/banners/vol014_39552.jpg" width=3D"300"></a></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
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=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Ari=
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=09=09=09=09=09=09=09=09=
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ize:18px; font-weight:400; text-transform:uppercase; padding-top:5px; color=
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=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=09=09</table>
=09=09=09=09=09=09</div>
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=09=09=09=09=09=09=09   </td>
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=09=09=09=09   </table>
=09=09=09=09<![endif]--><!-- #Right=
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=09=09=09=09=09</tr>
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on: 2 column Left Align Advertisement -->
=09=09=09=09=09<tr>
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=09=09=09<td style=3D"padding-bottom: 15px; text-align: center; vertical-al=
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e width=3D"650" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" border=
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=09=09=09=09=09=09<div class=3D"container right-pad" style=3D"width: 315px;=
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=09=09=09=09=09=09<table c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<=
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=09=09=09=09=09=09=09=09<tr>
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e=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-al=
ign: center;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/otio=
nal-ladies-boyfriend-tees-/3wns2v/309754379" target=3D"_blank"><img alt=3D"=
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cdn.asicentral.com/idesign/newsletters/advpf/banners/vol014_39552_2.jpg" wi=
dth=3D"300"></a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto C=
ondensed', Helvetica, Arial, sans-serif; text-align:center;" class=3D"">
=
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto', sans-serif; =
line-height:16px; font-size:18px; font-weight:400; text-transform:uppercase=
; padding-top:5px; color:#da2128;"><strong>Advertisement</strong></h3>
=
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</=
div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09</td><=
td valign=3D"top">
=09=09=09=09   <![endif]--><!-- #Left Column End: Adve=
rtisement Spot left--><!-- Right Column: Image and Text Right -->

=09=
=09=09=09=09=09<div class=3D"container left-pad" style=3D"width: 315px; dis=
play: inline-block; vertical-align: top;">
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adding=3D"0" cellspacing=3D"0" width=3D"100%">
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y>
=09=09=09=09=09=09=09=09<tr>
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"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:=
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ry-offers-unique-gear-/3wns2x/309754379" target=3D"_blank" title=3D"Sunglas=
ses Made From Plastic Waste"><img alt=3D"Products" border=3D"0" class=3D"re=
sponsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/image=
s/vol_014_story-7.jpg" width=3D"315"></a></td>
=09=09=09=09=09=09=09=09</=
tr>
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=09=09=09=09=09=09=09=09=09<td style=
=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-ali=
gn:center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-fami=
ly: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-=
weight:700;line-height:26px;padding-top:5px;"><a href=3D"https://go.asicent=
ral.com/e/148181/distillery-offers-unique-gear-/3wns2x/309754379" style=3D"=
text-decoration:none; color:#006890;" target=3D"_blank" title=3D"Sunglasses=
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=09=09=09=09=09=09=09=
=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helv=
etica, Arial, sans-serif; font-size:18px;line-height:20px;">Spirits #MadeIn=
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=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</=
table>
=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(=
IE)]>
=09=09=09=09=09=09=09   </td>
=09=09=09=09=09=09   </tr>
=09=09=
=09=09   </table>
=09=09=09=09<![endif]--><!-- #Right Column End: Image a=
nd Text Right--></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section=
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onsored -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding-=
bottom: 15px; text-align: center; vertical-align: top; font-size: 0;" class=
=3D""><!--  Start Left Column: Image and Text Left --><!--[if (gte mso 9)|(=
IE)]>
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ellpadding=3D"0" cellspacing=3D"0" border=3D"0">
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=09=09=09=09=09=09<div class=3D"co=
ntainer right-pad" style=3D"width: 315px; display: inline-block; vertical-a=
lign: top;">
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0"=
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=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condense=
d', Helvetica, Arial, sans-serif; text-align: center;" class=3D""><a href=
=3D"https://go.asicentral.com/e/148181/sizes-with-add-on-accessories-/3wns2=
z/309754379" target=3D"_blank" title=3D"Sunglasses Made From Plastic Waste"=
><img alt=3D"Sponsored" border=3D"0" class=3D"responsive" src=3D"https://cd=
n.asicentral.com/idesign/newsletters/advpf/images/vol_013_story-7.jpg" widt=
h=3D"315"></a></td>
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=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Cond=
ensed', Helvetica, Arial, sans-serif; text-align:center;" class=3D"">
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=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helve=
tica, Arial, sans-serif; font-size:24px; font-weight:700;line-height:26px;p=
adding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/sizes-with-a=
dd-on-accessories-/3wns2z/309754379" style=3D"text-decoration:none; color:#=
da2128;" target=3D"_blank" title=3D"Sunglasses Made From Plastic Waste">Spo=
nsored Content</a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D"text-al=
ign: center; font-family:'Roboto Condensed', sans-serif; font-size:18px;lin=
e-height:20px;">6 Ways to Increase Order Sizes with Add-on Accessories</p>=

=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09=09</tbody>
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=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=
=09</td><td valign=3D"top">
=09=09=09=09=09   <![endif]--><!-- #Left Colu=
mn End: Image and Text Left--><!-- Right Column: Image and Text Right -->=


=09=09=09=09=09=09<div class=3D"container left-pad" style=3D"width: 3=
15px; display: inline-block; vertical-align: top;">
=09=09=09=09=09=09<ta=
ble cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=09=09=
=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<=
td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; =
text-align: center;" class=3D""><a href=3D"https://go.asicentral.com/e/1481=
81/promo-products-at-collegefest-/3wns32/309754379" target=3D"_blank" title=
=3D"Sunglasses Made From Plastic Waste"><img alt=3D"Products" border=3D"0" =
class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/=
advpf/images/vol_014_story-6.jpg" width=3D"315"></a></td>
=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif;=
 text-align:center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"=
font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24=
px; font-weight:700;line-height:26px;padding-top:5px;"><a href=3D"https://g=
o.asicentral.com/e/148181/promo-products-at-collegefest-/3wns32/309754379" =
style=3D"text-decoration:none; color:#006890;" target=3D"_blank" title=3D"S=
unglasses Made From Plastic Waste">Events</a></h3>

=09=09=09=09=09=09=
=09=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', H=
elvetica, Arial, sans-serif; font-size:18px;line-height:20px;">Philly-Area =
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=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte =
mso 9)|(IE)]>
=09=09=09=09=09=09=09   </td>
=09=09=09=09=09=09   </tr>=

=09=09=09=09   </table>
=09=09=09=09<![endif]--><!-- #Right Column End=
: Image and Text Right--></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!--=
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gn Sponsored -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"pad=
ding-bottom: 15px; text-align: center; vertical-align: top; font-size: 0;" =
class=3D""><!--  Start Column Left: Sponsored Spot Left --><!--[if (gte mso=
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er" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
                   =
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                            <![endif]-->
=09=09=09=09=09=09<div class=
=3D"container right-pad" style=3D"width: 315px; display: inline-block; vert=
ical-align: top;">
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=
=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family:'Roboto Co=
ndensed', sans-serif; text-align: center;" class=3D""><a href=3D"https://go=
.asicentral.com/e/148181/omization-as-a-brand-strategy-/3wns34/309754379" t=
arget=3D"_blank" title=3D"Impressive Beverage Accessories"><img alt=3D"Awar=
ds" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/ide=
sign/newsletters/advpf/images/vol_014_story-5.jpg" width=3D"315"></a></td>=

=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09<td style=3D"font-family:'Roboto Condensed', sans-serif; =
text-align:center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"f=
ont-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24p=
x; font-weight:700;line-height:26px;padding-top:5px;"><a href=3D"https://go=
.asicentral.com/e/148181/omization-as-a-brand-strategy-/3wns34/309754379" s=
tyle=3D"text-decoration:none; color:#006890;" target=3D"_blank" title=3D"Su=
nglasses Made From Plastic Waste">Branding</a></h3>

=09=09=09=09=09=09=
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ns-serif; font-size:18px;line-height:20px;">Live Customization as a Brand S=
trategy</p>
=09=09=09=09=09=09=09=09=09</td>
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tr>
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=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=
=09=09=09</td><td valign=3D"top">
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olumn End: Sponsored Spot Left--><!-- Right Column: Image and Text Right --=
>

=09=09=09=09=09=09<div class=3D"container left-pad" style=3D"width: =
315px; display: inline-block; vertical-align: top;">
=09=09=09=09=09=09<t=
able cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09=09=09=09=09=09=09<=
td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; =
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81/gins-with-direct-mail-magnets-/3wns36/309754379" target=3D"_blank" title=
=3D"Sunglasses Made From Plastic Waste"><img alt=3D"Sponsored" border=3D"0"=
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/advpf/images/vol_013_story-10.jpg" width=3D"315"></a></td>
=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
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=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-ser=
if; text-align:center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=
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e:24px; font-weight:700;line-height:26px;padding-top:5px;"><a href=3D"https=
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=3D"Sunglasses Made From Plastic Waste">Sponsored Content</a></h3>

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=09=09=09=09=09=09=09=09=09</td=
>
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=09=09=09=09=09=09=09</tbody>
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=09=09=09=09</table>
=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if=
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=09=09=09=09=09=09=09   </td>
=09=09=09=09=09=09   =
</tr>
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=09=09=09=09<![endif]--><!-- #Right Colum=
n End: Image and Text Right--><!-- Start Section: Best of Asicentral.com he=
ader--></td>
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=09=09=09=09=09=
=09<td style=3D"text-align: center; padding: 3px;" class=3D"">
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=09=09=09<h1 color=3D"#8a8a8a" style=3D"font-family: 'Roboto Condensed', He=
lvetica, Arial, sans-serif; font-size: 30px;color:#006890;">Best of <a href=
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=09=09=09=09=09=09</td>
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ction End: Best of Asicentral.com header--><!-- Start Section: Showcase-->=

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px; text-align: center; vertical-align: top; font-size: 0;" class=3D""><!--=
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lign=3D"center" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
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ign=3D"top">
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=09=09=09=09=09=
=09<div class=3D"container right-pad" style=3D"width: 210px; display: inlin=
e-block; vertical-align: top; ">
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0" cellspacing=3D"0" width=3D"100%">
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=09=09=09=09=09=09=09<tr>
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8px 'Roboto Condensed', sans-serif; text-align: center; " class=3D""><a hre=
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