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Advantages Product Focus
Volume 016 / October 1, 2018

Click here to =
view a text-only version of Advantages Product Focus.
https://go.asicentr=
al.com/e/148181/newsletters-advpf-vol-016-html/3wy8nq/318803767
*********=
**************************************************************

What's =
in this issue:
MULTI-USE LANYARDS
GILDAN TO RELEASE NEW POLO COLLECTION=

THE JOE SHOW: HUNTING FOR NEW PROMO ITEMS
New Products: Alternative Ap=
parel Unveils Youth Line
Trends: NJ City Bans Plastic, Styrofoam
Sponso=
red Content: Why Housewares Should Be Your Next Hot Seller
Sponsored Cont=
ent: 6 Reasons Selling Tote Bags Is a Must for Distributors
Branding: Gri=
tty: Marketing Gold or Short-Term Stunt?
Sponsored Content: 8 Apparel Sty=
les You Can Wear Right to the Bank
News: Walmart in Hot Water over Soviet=
-Themed Shirts
Sponsored Content: FAQ: All the Answers You Need to Sell C=
anopies, Shelters & More
Best of ASICentral.com
Showcases
Videos
Ne=
w Suppliers

**********************************************************=
*************

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=09=
=09=09=09=09=09=09=09=09</td>
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=09=09=09=09</tbody>
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=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" class=3D"">=
<a href=3D"https://go.asicentral.com/e/148181/ember-2018-multi-use-lanyards=
-/3wy8nz/318803767" style=3D"text-decoration:none; color:#006890;" target=
=3D"_blank"><img alt=3D"Bags" border=3D"0" class=3D"responsive" src=3D"http=
s://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_016_story-1.jpg=
" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padd=
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=09=09=09=09=09=09<h1 color=3D"#006890" =
style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; tex=
t-transform:uppercase; font-size: 36px;font-weight:700;line-height:37px;pad=
ding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/ember-2018-mul=
ti-use-lanyards-/3wy8nz/318803767" style=3D"text-decoration:none; color:#00=
6890;" target=3D"_blank">Multi-Use Lanyards </a></h1>

=09=09=09=09=09=
=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helveti=
ca, Arial, sans-serif; font-size:24px; line-height:26px;">Lanyards are idea=
l for everything from employees=E2=80=99 and students=E2=80=99 IDs, to prop=
er credentials at festivals and trade shows.</p>
=09=09=09=09=09=09</td>=

=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: STORY 1 full-->=
<!-- Start Section: STORY 2 full -->
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding:0px;" class=3D""><a href=3D"https://go.asicentra=
l.com/e/148181/18-gildan-launches-polo-brand-/3wy8p2/318803767" style=3D"te=
xt-decoration:none; color:#006890;" target=3D"_blank"><img alt=3D"Customiza=
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>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgco=
lor=3D"#ffffff" style=3D"text-align: center; padding: 5px 20px 20px;" class=
=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" style=3D"font-family: 'Rob=
oto Condensed', Helvetica, Arial, sans-serif; text-transform:uppercase; fon=
t-size: 36px;font-weight:700;line-height:37px;padding-top:5px;"><a href=3D"=
https://go.asicentral.com/e/148181/18-gildan-launches-polo-brand-/3wy8p2/31=
8803767" style=3D"text-decoration:none; color:#006890;" target=3D"_blank">G=
ildan to Release New Polo Collection</a></h1>

=09=09=09=09=09=09<p sty=
le=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial=
, sans-serif; font-size:24px;line-height:26px;">The new line is =E2=80=
=9Cdesigned for those who refuse to conform to outdated dress codes.=
=E2=80=9D</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=
=09=09<!-- #Section End: STORY 2 full --><!-- Start Section: THE JOE SHOW f=
ull -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;=
" class=3D""><a href=3D"https://go.asicentral.com/e/148181/ws-videos-video-=
id-t4tq0IjiO04/3wy8p4/318803767" style=3D"text-decoration:none; color:#0068=
90;" target=3D"_blank"><img alt=3D"The Joe Show" border=3D"0" class=3D"resp=
onsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/images/=
vol_016_story-3.jpg" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-=
align: center; padding:5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1 =
color=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helvetica, Aria=
l, sans-serif; text-transform:uppercase; font-size: 36px;font-weight:700;li=
ne-height:37px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148=
181/ws-videos-video-id-t4tq0IjiO04/3wy8p4/318803767" style=3D"text-decorati=
on:none; color:#006890;" target=3D"_blank">The Joe Show: Hunting for New Pr=
omo Items</a></h1>

=09=09=09=09=09=09<p style=3D"text-align: center; f=
ont-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24p=
x;line-height:26px;">Tie and cable kits, a hunter shirt with vented back an=
d more are spotlighted in the most recent episode of The Joe Show.</p>
=
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Secti=
on End: THE JOE SHOW--><!-- Start Section: 2 column Right Align Advertiseme=
nt -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding-botto=
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=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed',=
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803767" target=3D"_blank"><img alt=3D"Trends" border=3D"0" class=3D"respons=
ive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/images/vol=
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=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"f=
ont-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:ce=
nter;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: '=
Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weigh=
t:700;line-height:24px;padding-top:5px;"><a href=3D"https://go.asicentral.c=
om/e/148181/parel-launches-new-youth-line-/3wy8p6/318803767" style=3D"text-=
decoration:none; color:#006890;" target=3D"_blank" title=3D"Sunglasses Made=
 From Plastic Waste">New Products</a></h3>

=09=09=09=09=09=09=09=09=09=
<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica,=
 Arial, sans-serif; font-size:18px;line-height:20px;">Alternative Apparel U=
nveils Youth Line</p>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>=

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=09=09=09=09=09</td><td valign=3D"top">
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=09=09=09=09=09=09<div class=3D"container left-pa=
d" style=3D"width: 315px; display: inline-block; vertical-align: top;">
=
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%"=
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=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, =
Arial, sans-serif; text-align: center;" class=3D""><a href=3D"https://go.as=
icentral.com/e/148181/trainer-plastic-water-bottles-/3wy8p8/318803767" targ=
et=3D"_blank"><img alt=3D"Advertisement: Bel Promo" border=3D"0" class=3D"r=
esponsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/bann=
ers/vol016_39552.jpg" width=3D"300"></a></td>
=09=09=09=09=09=09=09=09</t=
r>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D=
"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:=
center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family:=
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ext-transform:uppercase; padding-top:5px; color:#da2128;"><strong>Advertise=
ment</strong></h3>
=09=09=09=09=09=09=09=09=09</td>
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=09=09</tr>
=09=09=09=09=09=09=09</tbody>
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=
=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=
=09=09=09=09=09=09=09   </td>
=09=09=09=09=09=09   </tr>
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=09=09=09=09<![endif]--><!-- #Right Column End: Advertisement S=
pot Right --></td>
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d: Right Align Advertisement--><!-- Start Section: 2 column Left Align Adve=
rtisement -->
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g-bottom: 15px; text-align: center; vertical-align: top; font-size: 0;" cla=
ss=3D""><!--  Start Left Column: Advertisement Spot Left --><!--[if (gte ms=
o 9)|(IE)]>
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ter" cellpadding=3D"0" cellspacing=3D"0" border=3D"0">
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>
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=09=09=09=09=09=09<div class=
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ical-align: top;">
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=3D"0" width=3D"100%">
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=09=09<tr>
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ondensed', Helvetica, Arial, sans-serif; text-align: center;" class=3D""><a=
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3wy8pb/318803767" target=3D"_blank"><img alt=3D"Advertisement: Bel Promo" b=
order=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/=
newsletters/advpf/banners/vol016_39552_2.jpg" width=3D"300"></a></td>
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=09=09=09=09=09=09=09</tr>
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=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial,=
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=09=09=09=09=09=09=09=09=09<=
h3 style=3D"font-family: 'Roboto', sans-serif; line-height:16px; font-size:=
18px; font-weight:400; text-transform:uppercase; padding-top:5px; color:#da=
2128;"><strong>Advertisement</strong></h3>
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d>
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=09=09=09=09=09=09=09</tbody>
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=09=09=09=09</table>
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=09=09=09=09=09=09<!--[if=
 (gte mso 9)|(IE)]>
=09=09=09=09=09</td><td valign=3D"top">
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=09   <![endif]--><!-- #Left Column End: Advertisement Spot left--><!-- Rig=
ht Column: Image and Text Right -->

=09=09=09=09=09=09<div class=3D"co=
ntainer left-pad" style=3D"width: 315px; display: inline-block; vertical-al=
ign: top;">
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%">
=09=09=09=09=09=09=09<tbody>
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r>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed=
', Helvetica, Arial, sans-serif; text-align: center;" class=3D""><a href=3D=
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18803767" target=3D"_blank" title=3D"Sunglasses Made From Plastic Waste"><i=
mg alt=3D"Products" border=3D"0" class=3D"responsive" src=3D"https://cdn.as=
icentral.com/idesign/newsletters/advpf/images/vol_016_story-5.jpg" width=3D=
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=09=09=09=09=09=09=09=09</tr>
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tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condense=
d', Helvetica, Arial, sans-serif; text-align:center;" class=3D"">
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=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetic=
a, Arial, sans-serif; font-size:24px; font-weight:700;line-height:26px;padd=
ing-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/ting-gold-or-sh=
ort-term-stunt-/3wy8pd/318803767" style=3D"text-decoration:none; color:#006=
890;" target=3D"_blank" title=3D"Sunglasses Made From Plastic Waste">Brandi=
ng</a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D"text-align: center;=
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8px;line-height:20px;">Gritty: Marketing Gold or Short-Term Stunt?</p>
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=09=09=09=09=09</tbody>
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div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=09=09=
   </td>
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=09=09=09=
=09<![endif]--><!-- #Right Column End: Image and Text Right--></td>
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=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: Left Align Advertisem=
ent--><!-- Start Section: 2 column Left Align Sponsored -->
=09=09=09=09=
=09<tr>
=09=09=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: =
center; vertical-align: top; font-size: 0;" class=3D""><!--  Start Left Col=
umn: Image and Text Left --><!--[if (gte mso 9)|(IE)]>
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ng=3D"0" border=3D"0">
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<![endif]-->
=09=09=09=09=09=09<div class=3D"container right-pad" style=
=3D"width: 315px; display: inline-block; vertical-align: top;">
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=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09=09=09=09<tbody>
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=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial,=
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al.com/e/148181/hensive-plastic-styrofoam-ban-/3wy8pg/318803767" target=3D"=
_blank" title=3D"Sunglasses Made From Plastic Waste"><img alt=3D"Sponsored"=
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n/newsletters/advpf/images/vol_016_story-6.jpg" width=3D"315"></a></td>
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=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Ari=
al, sans-serif; text-align:center;" class=3D"">
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=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-ser=
if; font-size:24px; font-weight:700;line-height:26px;padding-top:5px;"><a h=
ref=3D"https://go.asicentral.com/e/148181/hensive-plastic-styrofoam-ban-/3w=
y8pg/318803767" style=3D"text-decoration:none; color:#006890;" target=3D"_b=
lank" title=3D"Sunglasses Made From Plastic Waste">Trends</a></h3>

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=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
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=09=09=09=09=09=09</td><td valign=3D"top">
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ext Right -->

=09=09=09=09=09=09<div class=3D"container left-pad" styl=
e=3D"width: 315px; display: inline-block; vertical-align: top;">
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=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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al, sans-serif; text-align: center;" class=3D""><a href=3D"https://go.asice=
ntral.com/e/148181/promo-apparel-trends-for-2018-/3wy8pj/318803767" target=
=3D"_blank" title=3D"Sunglasses Made From Plastic Waste"><img alt=3D"Produc=
ts" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/ide=
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=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, =
Arial, sans-serif; text-align:center;" class=3D"">
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serif; font-size:24px; font-weight:700;line-height:26px;padding-top:5px;"><=
a href=3D"https://go.asicentral.com/e/148181/promo-apparel-trends-for-2018-=
/3wy8pj/318803767" style=3D"text-decoration:none; color:#da2128;" target=3D=
"_blank" title=3D"Sunglasses Made From Plastic Waste">Sponsored Content</a>=
</h3>

=09=09=09=09=09=09=09=09=09<p style=3D"text-align: center; font-=
family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:18px;li=
ne-height:20px;">8 Apparel Styles You Can Wear Right to the Bank</p>
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=09=09=09=09=09=09</div=
>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=09=09   =
</td>
=09=09=09=09=09=09   </tr>
=09=09=09=09   </table>
=09=09=09=09=
<![endif]--><!-- #Right Column End: Image and Text Right--></td>
=09=09=
=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: Left Align Sponsored--><=
!-- Start Section: 2 column Left Align Sponsored -->
=09=09=09=09=09<tr>=

=09=09=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: center;=
 vertical-align: top; font-size: 0;" class=3D""><!--  Start Column Left: Sp=
onsored Spot Left --><!--[if (gte mso 9)|(IE)]>
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" border=3D"0">
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f]-->
=09=09=09=09=09=09<div class=3D"container right-pad" style=3D"width=
: 315px; display: inline-block; vertical-align: top;">
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09<tbody>
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ter;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/hould-be-you=
r-next-hot-seller-/3wy8pl/318803767" target=3D"_blank" title=3D"Impressive =
Beverage Accessories"><img alt=3D"Awards" border=3D"0" class=3D"responsive"=
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mily:'Roboto Condensed', sans-serif; text-align:center;" class=3D"">
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=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helve=
tica, Arial, sans-serif; font-size:24px; font-weight:700;line-height:26px;p=
adding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/hould-be-you=
r-next-hot-seller-/3wy8pl/318803767" style=3D"text-decoration:none; color:#=
da2128;" target=3D"_blank" title=3D"Sunglasses Made From Plastic Waste">Spo=
nsored Content</a></h3>

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ign: center; font-family:'Roboto Condensed', sans-serif; font-size:18px;lin=
e-height:20px;">Why Housewares Should Be Your Next Hot Seller</p>
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=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09</td><td v=
align=3D"top">
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d Spot Left--><!-- Right Column: Image and Text Right -->

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=09=09<div class=3D"container left-pad" style=3D"width: 315px; display: inl=
ine-block; vertical-align: top;">
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mily: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: center;=
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n-bloc-outcry-/3wy8pn/318803767" target=3D"_blank" title=3D"Sunglasses Made=
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-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:cente=
r;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Rob=
oto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weight:7=
00;line-height:26px;padding-top:5px;"><a href=3D"https://go.asicentral.com/=
e/148181/rts-after-eastern-bloc-outcry-/3wy8pn/318803767" style=3D"text-dec=
oration:none; color:#006890;" target=3D"_blank" title=3D"Sunglasses Made Fr=
om Plastic Waste">News</a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D=
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s-serif; font-size:18px;line-height:20px;">Walmart in Hot Water over Soviet=
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=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=
=09=09=09=09=09=09=09   </td>
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=09=09=09=09<![endif]--><!-- #Right Column End: Image and Text =
Right--><!-- Start Section: 2 column Left Align Sponsored --></td>
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=09=09=09</tr>
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ng-bottom: 15px; text-align: center; vertical-align: top; font-size: 0;" cl=
ass=3D""><!--  Start Column Left: Sponsored Spot Left --><!--[if (gte mso 9=
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=09=09=09=09=09=09<div class=
=3D"container right-pad" style=3D"width: 315px; display: inline-block; vert=
ical-align: top;">
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=3D"0" width=3D"100%">
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=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family:'Roboto Co=
ndensed', sans-serif; text-align: center;" class=3D""><a href=3D"https://go=
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arget=3D"_blank" title=3D"Impressive Beverage Accessories"><img alt=3D"Awar=
ds" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/ide=
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=09=09=09=09=09=09=09=09</tr>
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=09=09=09=
=09=09=09=09=09=09<td style=3D"font-family:'Roboto Condensed', sans-serif; =
text-align:center;" class=3D"">
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ont-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24p=
x; font-weight:700;line-height:26px;padding-top:5px;"><a href=3D"https://go=
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tyle=3D"text-decoration:none; color:#da2128;" target=3D"_blank" title=3D"Su=
nglasses Made From Plastic Waste">Sponsored Content</a></h3>

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nsed', sans-serif; font-size:18px;line-height:20px;">6 Reasons Selling Tote=
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te mso 9)|(IE)]>
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=09=09=09=09=09=09<div class=3D"container l=
eft-pad" style=3D"width: 315px; display: inline-block; vertical-align: top;=
">
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100%">
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