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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Tue, 27 Nov 2018 09:24:43 -0600
Message-ID: <a49fd8ad-e6da-4025-a029-c03167587e85@atl1s07mta846.xt.local>
Date: Tue, 27 Nov 2018 09:23:59 -0600
Subject: Media Release: Nationwide ASI Survey Says More Companies Giving
 Corporate Gifts This Season
From: "Dawn Marie, ASI Public Relations Manager"
 <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
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asicentral.com/e/148181/Gemails-MediaRelease-556-8026-/41m4ms/354446181" st=
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=09=09=09=09=09=09<td bgcolor=3D"#BA0306" class=3D"">&nbsp;</td>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=
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=09<td bgcolor=3D"#FFFFFF" style=3D"font-size: 14px;" class=3D"">
=09=09=
=09=09=09=09=09=09=09=09=09=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"re=
sponsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/im=
ages/logoR.jpg" width=3D"180"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</=
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=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=
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=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sa=
ns-serif" valign=3D"top" width=3D"46" class=3D"">
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09<div align=3D"left">Contact:</div>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<td style=3D"font-size:12px; font-family: Arial, sans-serif" va=
lign=3D"top" width=3D"200" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09<div align=3D"left"><strong>Dawn Marie<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09=09=09=09ASI Public Relations Manager</strong></div>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=
=3D"font-size:12px; font-family: Arial, sans-serif" class=3D"">
=09=09=09=
=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">Email:</div>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-fa=
mily: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09<div align=3D"left"><a href=3D"MAILTO:press@asicentral.com">pressr=
elease@email.asicentral.com</a></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 15px; text-align: l=
eft;" class=3D"">
=09=09=09=09=09=09<p><span style=3D"font-size: 32px; li=
ne-height:normal; color: #666666">Nationwide ASI Survey Says More Companies=
 Giving Corporate Gifts This Season</span></p>

=09=09=09=09=09=09<p st=
yle=3D"font-size:20px; line-height: normal">Strong economy cited as reason =
why holiday gift giving to employees and clients is up</p>
=09=09=09=09=
=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=
=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" clas=
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=09=09=09=09=09=09=09<tbody>
=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
=
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=09=09=09=09=09=09=09=09=09<table align=3D"left=
" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-tabl=
e2" width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=
=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=
=09=09=09<p><strong>TREVOSE, PA =E2=80=93 November 27, 2018 =E2=80=93 </str=
ong>The annual corporate gift-giving report released today by the <a href=
=3D"https://go.asicentral.com/e/148181/2018-11-27/41m4mv/354446181">Adverti=
sing Specialty Institute</a><sup>=C2=AE</sup> (ASI) found more companies th=
an last year are planning to give corporate gifts this holiday season, with=
 42% rewarding employees (up from 40% in 2017) and 37% (up 5 percentage poi=
nts) showing client appreciation.</p>

=09=09=09=09=09=09=09=09=09=09=
=09=09<p>=E2=80=9CThe economy is booming in many sectors and the job market=
 is very tight, so smart companies hoping to stand out from their competiti=
on are thanking hardworking employees and loyal customers through money or =
cool gifts,=E2=80=9D said Nathaniel Kucsma, executive director of <a href=
=3D"https://go.asicentral.com/e/148181/research/41m4mx/354446181">research =
and corporate marketing at ASI</a>.</p>

=09=09=09=09=09=09=09=09=09=09=
=09=09<p>Nearly 80% of companies surveyed nationwide said they expect to sp=
end about the same as 2017 in total on holiday business gift-giving. On ave=
rage, employers giving gifts to customers/prospects will spend $48 on each,=
 up from $46 last year.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p><a =
name=3D"_Hlk530488262">Respondents to ASI=E2=80=99s 2018 Corporate Gift Spe=
nding Survey said the main reasons they give gifts to clients/prospects is =
to express appreciation and help develop relationships. Other reasons were =
to generate company goodwill, increase company awareness, obtain a referral=
, generate a lead and obtain a sale.</a></p>

=09=09=09=09=09=09=09=09=
=09=09=09=09<p>When asked to describe in a word how they feel upon receivin=
g a holiday gift from a company they do business with, the majority said =
=E2=80=9Cappreciated.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=
=09<p>Of the companies planning to thank employees, 75% expect to include a=
ll workers in their gifting. However, the survey also shows that while more=
 companies plan to engage in employee gift-giving this year, they=E2=80=
=99ll spend less per employee, averaging $65, down $14 from last year.</p>=

=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=
=09=09=09</table>
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=09=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=
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=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemail=
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=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; =
line-height:22px; color: #666666;" class=3D"">=E2=80=9CSmart companies hopi=
ng to stand out from their competition are thanking hardworking employees a=
nd loyal customers through money or cool gifts,=E2=80=9D said ASI's Nathani=
el Kucsma</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
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=09=09=09=
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=
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=09=09=09=09=09=09=09=09=09<!-- #2 co=
lumn end --></td>
=09=09=09=09=09=09=09=09</tr>
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tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=
=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:=
 0px 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>=
=E2=80=9CInterestingly, while the total dollars per employee declined, the =
net spending per company remained identical,=E2=80=9D said Kucsma. =
=E2=80=9CThis tells me that many companies that may have hired aggressively=
 during the last year as the economy strengthened, failed to account for th=
ese new employees in their holiday spending forecasts and are therefore spe=
nding the same amount as past years, but on more employees.=E2=80=9D</p>
=

=09=09=09=09=09=09<p>The most popular gifts include gift cards, apparel,=
 food/beverages, drinkware and desk accessories.</p>

=09=09=09=09=09=
=09<p>When asked their =E2=80=9Cbest ever=E2=80=9D corporate holiday gift, =
responses ranged from =E2=80=9Ctablet computer,=E2=80=9D =E2=80=9Cjacket wi=
th Alzheimer's awareness on it,=E2=80=9D =E2=80=9Cbackpack with company log=
o,=E2=80=9D =E2=80=9Cham=E2=80=9D and =E2=80=9Cnice large fruit basket=
=E2=80=9D to =E2=80=9CTiffany necklace=E2=80=9D and =E2=80=9Ctrip for every=
body down to Reno for three days all expenses paid.=E2=80=9D</p>

=09=
=09=09=09=09=09<p>On average, 73% of gifts companies distribute in 2018 wil=
l bear imprinted logos =E2=80=93 an increase from last year. Nearly half (4=
8%) of all companies planning to give gifts this holiday season said all th=
e items they provide will feature their logo. That tally is up three percen=
tage points from the 45% who said the same in 2017.</p>

=09=09=09=09=
=09=09<p>For its survey, ASI contacted people from a cross-section of indus=
tries who were screened to have a personal role in decisions about procurin=
g corporate gifts for either employees or clients/prospects. The sample siz=
e was 552, with a field date of October 2018. Over a third of companies pol=
led had not finalized their gift-giving plans by the time of ASI=E2=80=
=99s survey.</p>

=09=09=09=09=09=09<p><strong>For more information abo=
ut ASI=E2=80=99s gift-giving survey or ASI=E2=80=99s other research reports=
, contact Nate Kucsma, ASI=E2=80=99s executive director of research and aff=
iliates, at <a href=3D"mailto:nkucsma@asicentral.com">nkucsma@asicentral.co=
m</a>.</strong></p>

=09=09=09=09=09=09<p><strong>About ASI</strong><br=
>
=09=09=09=09=09=09The <u><a href=3D"https://go.asicentral.com/e/148181/=
2018-11-27/41m4mv/354446181" title=3D"Click here for more info on ASI">Adve=
rtising Specialty Institute</a></u> (ASI<sup>=C2=AE</sup>) serves a network=
 of 23,500 suppliers, distributors and decorators in the $23.6 billion prom=
otional products industry. ASI=E2=80=99s flagship product, the technology p=
latform ESP<sup>=C2=AE</sup>, manages the industry=E2=80=99s entire supply =
and marketing chain. ASI also produces award-winning digital and print cont=
ent, live events and educational programs that enable companies in 55 count=
ries to be more efficient, productive and profitable. ASI=E2=80=99s Counsel=
or<em><sup>=C2=AE</sup></em> magazine provides the most authoritative busin=
ess content in the industry, and the ASI Certification Program features 500=
+ live and online education courses for over 40,000 professionals. The comp=
any, family owned and operated since 1962, is
proud to have been consiste=
ntly ranked among the =E2=80=9CBest Places to Work=E2=80=9D in Philadelphia=
 and Bucks County, PA. For more info: <u><a href=3D"https://go.asicentral.c=
om/e/148181/2018-11-27/41m4mz/354446181">www.asicentral.com</a></u>.</p>
=
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=
=09=09=09=09=09<td align=3D"center" style=3D"padding: 20px 0px;" class=3D""=
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