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How To Get Maximum Value From Your Customer Data
Down the Guide!
https://ientry.nui.media/pipeline/594725/0/cc?z=3Dientry&b=3D594723&c=3D594=
728&session=3Dno&ajkey=3D

Data management platforms (DMPs) have risen to the forefront of marketing, =
but how can you be sure you are making the most of your audience data? Are =
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ghout the customer journey? If you=E2=80=99re looking for guidance, look no=
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This playbook includes:
An overview of DMP Use Cases, including personalization, cross-device messa=
ging, and attribution
Suggestions on how to hire or assign the DMP =E2=80=9Cowner=E2=80=9D at you=
r organization
What to consider when setting objectives and goals for your DMP
Tips & tricks for success for maximizing the value of your data

We=E2=80=99ve helped companies around the world in every industry develop a=
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<div align=3D"center"><span class=3D"styleheader_footer_body">This is a Mar=
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<span style=3D"text-decoration: underline;"><br><a href=3D"https://ientry.n=
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                                to so that it stays outside of the border. =
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er hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style=3D"color: =
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e=3D"widget" data-hs-cos-type=3D"linked_image"><a href=3D"https://ientry.nu=
i.media/pipeline/594725/0/cc?z=3Dientry&amp;b=3D594723&amp;c=3D594722&amp;s=
ession=3Dno&amp;ajkey=3D" target=3D"_self"><img src=3D"https://resources.lo=
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<td valign=3D"top" colspan=3D"9" width=3D"75.0%" class=3D" column" style=3D=
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00%" colspan=3D"12" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-=
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<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" width=3D"100%" clas=
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xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-=
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e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
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xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-=
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%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
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t-size: 15px; line-height: 1.5em; color: #333e48;" align=3D"left">
<div class=3D"widget-span widget-type-linked_image " style=3D"width: 100%;"=
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<div class=3D"layout-widget-wrapper">
<div id=3D"hs_cos_wrapper_module_1464803361757167594" class=3D"hs_cos_wrapp=
er hs_cos_wrapper_widget hs_cos_wrapper_type_linked_image" style=3D"color: =
inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-typ=
e=3D"widget" data-hs-cos-type=3D"linked_image"><a href=3D"https://ientry.nu=
i.media/pipeline/594725/0/cc?z=3Dientry&amp;b=3D594723&amp;c=3D594722&amp;s=
ession=3Dno&amp;ajkey=3D" target=3D"_self"><img src=3D"https://resources.lo=
tame.com/hs-fs/hubfs/emailbanner1-1.jpg?t=3D1521473271832&amp;width=3D601&a=
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=3D601&amp;name=3Demailbanner1-1.jpg 601w, https://resources.lotame.com/hs-=
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v>
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00%" colspan=3D"12" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-=
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eft;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" width=3D"100%" clas=
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xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-=
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y: sans-serif; font-size: 15px; line-height: 1.5em; color: #333e48; margin:=
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<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" width=3D"100%" styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt; border-collapse: collapse !important;">=
<tbody><tr><td align=3D"left" valign=3D"top" class=3D"bodyContent" width=3D=
"100%" colspan=3D"12" style=3D"-webkit-text-size-adjust: 100%; -ms-text-siz=
e-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #333e4=
8; font-family: sans-serif; font-size: 15px; line-height: 150%; text-align:=
 left;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" width=3D"100%" clas=
s=3D"templateColumnWrapper" style=3D"-webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-=
collapse: collapse !important;"><tbody><tr><td valign=3D"top" colspan=3D"12=
" width=3D"100.0%" class=3D" column" style=3D"-webkit-text-size-adjust: 100=
%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; width: 100.0%; text-align: left; padding: 0; font-family: sans-serif; fon=
t-size: 15px; line-height: 1.5em; color: #333e48;" align=3D"left">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" width=3D"100%" styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt; border-collapse: collapse !important;">=
<tbody><tr><td align=3D"left" valign=3D"top" class=3D"bodyContent" width=3D=
"100%" colspan=3D"12" style=3D"-webkit-text-size-adjust: 100%; -ms-text-siz=
e-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #333e4=
8; font-family: sans-serif; font-size: 15px; line-height: 150%; text-align:=
 left;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" width=3D"100%" clas=
s=3D"templateColumnWrapper" style=3D"-webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-=
collapse: collapse !important;"><tbody><tr><td valign=3D"top" colspan=3D"12=
" width=3D"100.0%" class=3D" column" style=3D"-webkit-text-size-adjust: 100=
%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; width: 100.0%; text-align: left; padding: 0px 20px 0px 20px; font-family:=
 sans-serif; font-size: 15px; line-height: 1.5em; color: #333e48;" align=3D=
"left">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separate !important; b=
order-spacing: 0; background-color: #ffffff;" class=3D"main-body columnCont=
entTable" bgcolor=3D"#ffffff"><tbody><tr><td align=3D"left" valign=3D"top" =
class=3D"columnContent widget-span widget-type-email_body" style=3D"-webkit=
-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt;=
 mso-table-rspace: 0pt; text-align: left; padding: 20px; font-family: sans-=
serif; font-size: 15px; line-height: 1.5em; color: #333e48;" data-widget-ty=
pe=3D"email_body">
<div id=3D"hs_cos_wrapper_hs_email_body" class=3D"hs_cos_wrapper hs_cos_wra=
pper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-si=
ze: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" dat=
a-hs-cos-type=3D"rich_text">
<h3 style=3D"display: block; font-size: 15px; line-height: 1.5em; text-alig=
n: left; font-weight: 500; margin: 0 0 10px 0;" align=3D"left">Data managem=
ent platforms (DMPs) have risen to the forefront of marketing, but how can =
you be sure you are making the most of your audience data? Are you using th=
e customer data you have available to increase engagement throughout the cu=
stomer journey? If you=E2=80=99re looking for guidance, look no further. <a=
 href=3D"https://ientry.nui.media/pipeline/594725/0/cc?z=3Dientry&amp;b=3D5=
94723&amp;c=3D594722&amp;session=3Dno&amp;ajkey=3D">Get the DMP Playbook fo=
r Success</a>.</h3>
<p style=3D"margin-bottom: 1em; -webkit-text-size-adjust: 100%; -ms-text-si=
ze-adjust: 100%;"><span style=3D"font-weight: 400;">This playbook includes:=
</span></p>
<ul><li style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%=
; font-weight: 400;"><span style=3D"font-weight: 400;">An overview of DMP U=
se Cases, including personalization, cross-device messaging, and attributio=
n</span></li>
<li style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; fo=
nt-weight: 400;"><span style=3D"font-weight: 400;">Suggestions on how to hi=
re or assign the DMP =E2=80=9Cowner=E2=80=9D at your organization</span></l=
i>
<li style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; fo=
nt-weight: 400;"><span style=3D"font-weight: 400;">What to consider when se=
tting objectives and goals for your DMP</span></li>
<li style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; fo=
nt-weight: 400;"><span style=3D"font-weight: 400;">Tips &amp; tricks for su=
ccess for maximizing the value of your data</span></li>
</ul><p>We=E2=80=99ve helped companies around the world in every industry d=
evelop and refine their data strategies to make the most of their customer =
data. In fact, our clients have seen up to $8 back for every $1 they spend =
on the Lotame DMP.</p>
</div>
</td>
</tr></tbody></table><!--end widget-table --></td>
</tr></tbody></table></td>
</tr><tr><td align=3D"left" valign=3D"top" class=3D"bodyContent" width=3D"1=
00%" colspan=3D"12" style=3D"-webkit-text-size-adjust: 100%; -ms-text-size-=
adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; color: #333e48;=
 font-family: sans-serif; font-size: 15px; line-height: 150%; text-align: l=
eft;">
<table cellpadding=3D"0" cellspacing=3D"0" border=3D"0" width=3D"100%" clas=
s=3D"templateColumnWrapper" style=3D"-webkit-text-size-adjust: 100%; -ms-te=
xt-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt; border-=
collapse: collapse !important;"><tbody><tr><td valign=3D"top" colspan=3D"12=
" width=3D"100.0%" class=3D" column" style=3D"-webkit-text-size-adjust: 100=
%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; width: 100.0%; text-align: left; padding: 0; font-family: sans-serif; fon=
t-size: 15px; line-height: 1.5em; color: #333e48;" align=3D"left">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" styl=
e=3D"-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; mso-table-=
lspace: 0pt; mso-table-rspace: 0pt; border-collapse: separate !important; b=
order-spacing: 0; background-color: #ffffff;" class=3D"cta columnContentTab=
le" bgcolor=3D"#ffffff"><tbody><tr><td align=3D"center" valign=3D"top" clas=
s=3D"columnContent widget-span widget-type-cta" style=3D"-webkit-text-size-=
adjust: 100%; -ms-text-size-adjust: 100%; mso-table-lspace: 0pt; mso-table-=
rspace: 0pt; text-align: center; padding: 20px; font-family: sans-serif; fo=
nt-size: 15px; line-height: 1.5em; color: #333e48;" data-widget-type=3D"cta=
">
<div class=3D"layout-widget-wrapper">
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