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Envelope-to: bmiller@thelogomasters.com
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Message-ID: <8c207ab4-8d5a-4df5-8041-4e7e9724d6bc@atl1s07mta845.xt.local>
Date: Sat, 05 Jan 2019 15:11:18 -0600
Subject: Media Release: Baseball Great Cal Ripken Jr. Encourages ASI Orlando
 Audience To =?utf-8?Q?=E2=80=9CStay?= In The =?utf-8?Q?Game=E2=80=9D?=
From: "Dawn Marie, ASI Public Relations Manager"
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To: bmiller@thelogomasters.com
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=09=09=09=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
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=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
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=09=09=09=09=
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=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">Baseball Great Cal Ripken Jr. Encourages ASI Orlando Audience To =
=E2=80=9CStay In The Game=E2=80=9D</span></p>

=09=09=09=09=09=09<p sty=
le=3D"font-size:20px; line-height: normal">=E2=80=9CThe Iron Man=E2=80=
=9D urges promo distributors and suppliers to prepare for everything, be re=
ady for anything</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=
=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=
=09=09=09=09=09<td><!-- 2 Column
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cell=
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=09=09=09=09=09=
=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>ORLANDO, FL =
=E2=80=93 January 5, 2019 =E2=80=93 </strong>Baseball Hall of Famer Cal Rip=
ken Jr. advised a rapt audience of entrepreneurs at <a href=3D"https://go.a=
sicentral.com/e/148181/2019-01-05/43s1lg/379175967?h=3DsZ7ev6QnwuSMWudK10Zj=
kzgMblcScHqxdE1UJZXcH2A">ASI=E2=80=99s annual Orlando trade show</a> that t=
o hit a home run in business they need passion, preparation and perseveranc=
e.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CIt starts with =
having the right approach and the right attitude,=E2=80=9D said Ripken, who=
 played 21 seasons for the Baltimore Orioles and shattered Lou Gehrig=
=E2=80=99s record for most consecutive games played =E2=80=93 a record that=
 stood for 56 years. =E2=80=9CIt=E2=80=99s also about passion =E2=80=93 the=
 love for what you do. Passion brings you back when times are tough.=
=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Ripken=E2=80=
=99s keynote before nearly 400 small-business owners, sales reps, distribut=
ors and exhibitors took place on the final exhibit day of ASI Show<sup>=
=C2=AE</sup> Orlando (#asiorlando), hosted this week by the <a href=3D"http=
s://go.asicentral.com/e/148181/2019-01-05/43s1lj/379175967?h=3DsZ7ev6QnwuSM=
WudK10ZjkzgMblcScHqxdE1UJZXcH2A">Advertising Specialty Institute</a><sup st=
yle=3D"color: blue">=C2=AE</sup> (ASI) at Florida=E2=80=99s Orange County C=
onvention Center. The show grew this year to 4,700 attendees, with nearly 6=
00 exhibitors, 70 new to Orlando.</p>

=09=09=09=09=09=09=09=09=09=09=
=09=09<p>Ripken, a 19-time All-Star and two-time American League Most Valua=
ble Player who now owns several minor league teams, drove home the importan=
ce of detailed mental preparation, whether on the field or in the office. =
=E2=80=9CPrepare for everything that can happen on a sales call so you=
=E2=80=99ll be ready for anything,=E2=80=9D he said. =E2=80=9CThere are no =
shortcuts. The more you prepare and think, the more chances you have.=
=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Distributor Gary =
Weitzmann of Total Marketing (asi/345675) raved about the keynote. =
=E2=80=9CI thought the speech was absolutely fantastic and inspiring,=
=E2=80=9D he said. =E2=80=9CRipken made great parallels between business an=
d sports, which I found very applicable and interesting.=E2=80=9D</p>
=09=
=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09<=
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=09=
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=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=
=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/share.png" use=
map=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asic=
entral.com/MKTGemails/MediaRelease/556-8221/images/image.jpg" width=3D"315"=
></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 0=
px 15px; font-size: 12px; line-height:22px; color: #666666; text-align: cen=
ter" class=3D"">Keynote Speaker: Cal Ripken Jr.</td>
=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=
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pg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td s=
tyle=3D"padding: 15px; font-size: 16px; line-height:22px; color: #666666;" =
class=3D"">=E2=80=9CI couldn=E2=80=99t be happier with the strong showing a=
t Orlando,=E2=80=9D said Rita Ugianskis-Fishman, senior vice president and =
general manager of ASI Show. =E2=80=9CWe got great numbers (even on a Satur=
day so close to the holidays!), enthusiastic distributors and engaged suppl=
iers.=E2=80=9D</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=
=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTG=
emails/MediaRelease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody=
>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #=
2 column end --></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=
=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"paddi=
ng: 0px 15px 15px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=09=
<p>The keynote was a highlight of ASI=E2=80=99s three-day trade show, held =
Thursday, January 3, through Saturday, January 5. ASI Orlando attracted exh=
ibitors and distributors from 49 states and 25 countries, including 821 att=
endees from Florida, 284 women-owned and 252 minority-owned companies.</p>=


=09=09=09=09=09=09<p><a name=3D"_Hlk534458368">Plus, </a>17 distribut=
or companies chose Orlando to host sales meetings, including many Counselor=
=C2=AE Top 40 companies.</p>

=09=09=09=09=09=09<p>=E2=80=9CI couldn=
=E2=80=99t be happier with the strong showing at Orlando,=E2=80=9D said Rit=
a Ugianskis-Fishman, senior vice president and general manager of ASI Show.=
 =E2=80=9CWe got great numbers (even on a Saturday so close to the holidays=
!), enthusiastic distributors and engaged suppliers. Once again, Orlando pr=
ovided plenty of sales action, along with the perfect opportunity for distr=
ibutors to dive into a brand-new selling season browsing the latest, greate=
st promo products.=E2=80=9D</p>

=09=09=09=09=09=09<p>ASI President and=
 Chief Executive Officer Timothy M. Andrews said he was thrilled to see so =
many young people walking the show floor, infused with energy and ready to =
take on the world. =E2=80=9CIn order for this industry to keep growing, we =
need to keep evolving and embracing fresh marketing ideas and new ways of d=
oing business,=E2=80=9D Andrews said.</p>

=09=09=09=09=09=09<p>On Educ=
ation Day, more than 820 businesspeople enjoyed all-new tracks and classes =
covering myriad subjects like social media, marketing, sales and design. Du=
ring the New Product Preview Reception, more than 400 people mingled over n=
ew supplier products while networking with the day=E2=80=99s education spea=
kers and other distributors.</p>

=09=09=09=09=09=09<p>Exhibitors and d=
istributors alike said they enjoyed robust first-quarter sales action and u=
p-close face-time with clients and prospects.</p>

=09=09=09=09=09=09<p=
>=E2=80=9CI=E2=80=99ve never attended an ASI Show before, and it more than =
exceeded my expectations,=E2=80=9D said distributor John Perrigo, of Image =
Branding Group (asi/230096). =E2=80=9CGetting the chance to talk to sales r=
eps has really sparked some new ideas, and I learned a lot.=E2=80=9D</p>
=

=09=09=09=09=09=09<p>Supplier Cody Larsen, of Gamehide (asi/46701), said=
, =E2=80=9CWe come every year to stay in front of our customers and it=
=E2=80=99s always great to see them in person rather than speaking to them =
over the phone. Being from the Midwest, we love coming to this show to enjo=
y the warm weather and get some business done at the same time. The early s=
tart date gets our business off to a great start.=E2=80=9D</p>

=09=09=
=09=09=09=09<p>In addition to promoting deal-making on the show floor, Orla=
ndo kicked off the new year with numerous celebrations, including the 65th =
anniversary of Counselor magazine, the 86th birthday of ASI Chairman Norman=
 Cohn and the annual <a href=3D"https://go.asicentral.com/e/148181/ributor-=
choice-awards-winners-/43s1ll/379175967?h=3DsZ7ev6QnwuSMWudK10ZjkzgMblcScHq=
xdE1UJZXcH2A">Counselor Distributor Choice Awards</a>, with Las Vegas-based=
 Digispec (asi/49716), founded and owned by Ed Hamilton, named 2019 Counsel=
or Supplier of the Year. Digispec was also honored for winning the top spot=
 in the mouse pads category for 12 straight years.</p>

=09=09=09=09=09=
=09<p>At the ASI Show Bash at Universal CityWalk, over 800 people braved ea=
rly rain to meet and mingle at a huge block party, enjoying food, street en=
tertainment, DJs, live music and more.</p>

=09=09=09=09=09=09<p>For co=
mplete editorial coverage of the show, including photos and videos, visit <=
a href=3D"https://go.asicentral.com/e/148181/2019-01-05/43s1ln/379175967?h=
=3DsZ7ev6QnwuSMWudK10ZjkzgMblcScHqxdE1UJZXcH2A">www.asicentral.com</a><br>=

=09=09=09=09=09=09and <a href=3D"https://go.asicentral.com/e/148181/2019=
-01-05/43s1lq/379175967?h=3DsZ7ev6QnwuSMWudK10ZjkzgMblcScHqxdE1UJZXcH2A">ww=
w.asishow.com</a>.</p>

=09=09=09=09=09=09<p>Upcoming ASI Shows are in =
<a href=3D"https://go.asicentral.com/e/148181/shows-2019-fort-worth/43s1ls/=
379175967?h=3DsZ7ev6QnwuSMWudK10ZjkzgMblcScHqxdE1UJZXcH2A">Fort Worth, Febr=
uary 4-6</a>, featuring a special keynote by First Lady Laura Bush and her =
daughter, Jenna Hager, at the Fort Worth Convention Center, and in <a href=
=3D"https://go.asicentral.com/e/148181/shows-2019-chicago/43s1lv/379175967?=
h=3DsZ7ev6QnwuSMWudK10ZjkzgMblcScHqxdE1UJZXcH2A">Chicago, July 9-11</a>, fe=
aturing TEDx speaker Luke Williams, at McCormick Place.</p>

=09=09=09=
=09=09=09<p><strong>For more information on ASI shows, contact Cheryl Kahan=
-Radhuber, Director of Marketing, at <a href=3D"mailto:cradhuber@asicentral=
.com">cradhuber@asicentral.com</a>.</strong></p>

=09=09=09=09=09=09<p>=
<strong>About ASI Show</strong><br>
=09=09=09=09=09=09The ASI Show Family=
 of Events =E2=80=93 ASI Show, fASIlitate, fASI<em>500</em> and the ASI Roa=
dshow in the U.S. and Canada =E2=80=93 fosters business-building relationsh=
ips among ASI member distributors and suppliers, and includes options to me=
et the needs of the entire membership base. ASI Shows, the flagship series,=
 are large-scale convention center trade shows held in Orlando, Fort Worth =
and Chicago. fASIlitate is a hosted buyer event that brings together the in=
dustry=E2=80=99s elite =E2=80=93 top suppliers and million-dollar distribut=
ors =E2=80=93 for three days of scheduled one-on-one meetings in select hot=
els across the country. FASI<em>500</em> is a new hosted buyer event which =
brings together suppliers and distributors who sell over a half of a millio=
n dollars in the promotional products industry. The ASI Roadshow visits top=
 cities across North America and gives distributors an opportunity to escor=
t
their top clients. Visit <a href=3D"https://go.asicentral.com/e/148181/=
2019-01-05/43s1lq/379175967?h=3DsZ7ev6QnwuSMWudK10ZjkzgMblcScHqxdE1UJZXcH2A=
">www.asishow.com</a> for more information about our full event portfolio.<=
/p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>=

=09=09=09=09=09=09<td align=3D"center" style=3D"padding: 20px 0px;" clas=
s=3D"">&nbsp;</td>
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=09=09=
=09</table>
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=09=09=09=09=09=09=C2=A92019, Advertising Specialty Institu=
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=09=09=09=09=09=09Advertisi=
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