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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Tue, 22 Jan 2019 09:11:57 -0600
Message-ID: <06709fe1-0c79-46ae-84c3-f0eaa006eb7a@atl1s07mta844.xt.local>
Date: Tue, 22 Jan 2019 09:11:14 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s?= Latest Global Advertising
 Study Proves Value And Effectiveness Of Promo Products
From: "Dawn Marie, ASI Public Relations Manager"
 <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI's Latest Global Advertising Study Proves Value And Effectivenes=
s Of Promo Products</span></p>

=09=09=09=09=09=09<p style=3D"font-size=
:20px; line-height: normal">Research says consumers more likely to have pos=
itive opinion of promos over internet advertising</p>
=09=09=09=09=09=09<=
/td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>=

=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"re=
sponsive-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
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=09=09=09=09=09=09=09=09=09<table align=3D"left" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" wi=
dth=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padd=
ing: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=
<p><strong>TREVOSE, PA =E2=80=93 January 22, 2019 =E2=80=93 </strong>The <a=
 href=3D"https://go.asicentral.com/e/148181/2019-01-22/441sv2/385490759?h=
=3DiQdHHSLYE-tJAlWPwVi-2Tu5yKXiFwnsVLxKPAG3N9k">Advertising Specialty Insti=
tute</a><sup>=C2=AE</sup> (ASI) today released groundbreaking global resear=
ch proving promotional products deliver commanding advertiser recall among =
85% of consumers surveyed.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=
Further, the 2019 edition of the <a href=3D"https://go.asicentral.com/e/148=
181/lobal-Ad-Impressions-Study-pdf/441sv4/385490759?h=3DiQdHHSLYE-tJAlWPwVi=
-2Tu5yKXiFwnsVLxKPAG3N9k">ASI Global Ad Impressions Study</a> shows consume=
rs are nearly 2.5 times more likely to have a positive opinion of promotion=
al products compared to internet advertising. Plus, the study proves promo =
products offer a strong rate of return on investment (ROI), with the cost p=
er impression (CPI) as low as 1/10 of one cent, lower than nearly any other=
 advertising medium, making it an attractive choice for smaller businesses =
lacking large advertising budgets.<br>
=09=09=09=09=09=09=09=09=09=09=09=
=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09The study, conducted by the A=
SI Market Research team, gives ASI members powerful data proving that promo=
 products are the most high-impact, cost-effective advertising medium aroun=
d. Study findings were based on thousands of online surveys of consumers in=
 the U.S., Canada, Mexico and parts of Europe.</p>

=09=09=09=09=09=09=
=09=09=09=09=09=09<p><a href=3D"https://go.asicentral.com/e/148181/lobal-Ad=
-Impressions-Study-pdf/441sv4/385490759?h=3DiQdHHSLYE-tJAlWPwVi-2Tu5yKXiFwn=
sVLxKPAG3N9k"><strong>Click here</strong></a><strong> to download and share=
 a PDF of ASI=E2=80=99s latest research, which includes over 150 end-buyer-=
friendly downloadable charts. </strong><strong><a href=3D"https://go.asicen=
tral.com/e/148181/160951004/441sv6/385490759?h=3DiQdHHSLYE-tJAlWPwVi-2Tu5yK=
XiFwnsVLxKPAG3N9k" title=3D"ASI video on 2014 global ad impressions study "=
>Click here</a></strong><strong> to watch ASI=E2=80=99s video on study resu=
lts, which showcases positive consumer testimonials about the usefulness, e=
ffectiveness and attractiveness of logoed products.</strong></p>
=09=09=
=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr=
>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</t=
able>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td><![endif]-->

=
=09=09=09=09=09=09=09=09=09<table align=3D"right" border=3D"0" cellpadding=
=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"315">
=09=
=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=
=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/share.png" use=
map=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><a href=3D"https://go.asicentral.com/e/148181/lobal-Ad=
-Impressions-Study-pdf/441sv4/385490759?h=3DiQdHHSLYE-tJAlWPwVi-2Tu5yKXiFwn=
sVLxKPAG3N9k"><img class=3D"responsive-image" src=3D"http://cdn.asicentral.=
com/MKTGemails/MediaRelease/556-8222/images/image.jpg" width=3D"315"></a></=
td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=
=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=
=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRele=
ase/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=
=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; line-height:=
22px; color: #666666;" class=3D"">=E2=80=9CASI=E2=80=99s study proves that =
consumers under 55 actually prefer promo products over all other mediums, i=
ncluding newspapers, radio, magazines, television, internet and mobile,=
=E2=80=9D said ASI CEO Tim Andrews</td>
=09=09=09=09=09=09=09=09=09=09=09=
</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.a=
sicentral.com/MKTGemails/MediaRelease/images/pullquoteBOTTOM.jpg" width=3D"=
315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09<p>=E2=80=9CWith our latest study, ASI solidifies our =
position as the industry leader in providing global research that helps dis=
tributors worldwide provide indisputable evidence to clients of the power, =
reach and enduring popularity of logoed promotional products,=E2=80=9D said=
 Timothy M. Andrews, president and chief executive officer of ASI. =
=E2=80=9CAnd, advertising myths to the contrary, ASI=E2=80=99s study proves=
 that consumers under 55 actually prefer promo products over all other medi=
ums, including newspapers, radio, magazines, television, internet and mobil=
e.=E2=80=9D</p>

=09=09=09=09=09=09<p>ASI=E2=80=99s global ad study pro=
vides proof of promotional products=E2=80=99 reach, consumers=E2=80=99 perc=
eptions of them, how branded products influence buying decisions and produc=
ts=E2=80=99 impact on consumer opinions of the advertiser, with data showin=
g the average household in the U.S. owns 30 promotional items. Gen X-led ho=
useholds own an average of 34 items, followed by millennials with 30 and ba=
by boomers with 28.</p>

=09=09=09=09=09=09<p>=E2=80=9CThe ubiquity of =
promotional products in America is staggering,=E2=80=9D says Nate Kucsma, e=
xecutive director of research and corporate marketing at ASI. =E2=80=9CJust=
 think about it: If there are 120 million households in America, that means=
 there are over three billion company logos floating around the U.S. at any=
 given time.=E2=80=9D</p>

=09=09=09=09=09=09<p>ASI=E2=80=99s research =
studies are the most influential in the industry, continuously cited throug=
hout the B-to-B industry and across the advertising and marketing spectrum.=
 Highlights from ASI=E2=80=99s 2019 ad study include:</p>

=09=09=09=09=
=09=09<ul>
=09=09=09=09=09=09=09<li><strong>Overall Ownership of Promo It=
ems Remains Sky High</strong>. U.S. consumers own a wide variety of promo p=
roducts, with nearly nine in 10 consumers reporting they own logoed pens as=
 well as branded drinkware, on par with cellphones and other American house=
hold mainstays.</li>
=09=09=09=09=09=09=09<li><strong>Consumers Prefer Am=
erican-Made Items</strong>. In total, 53% have a more favorable opinion of =
an advertiser if the promotional product was made in the USA.</li>
=09=09=
=09=09=09=09=09<li><strong>Promo Products Have Tremendous Staying Power</st=
rong>. The average length of time a consumer keeps a promotional product is=
 about one year. In terms of product categories, outerwear, umbrellas and T=
-shirts stick around the longest.</li>
=09=09=09=09=09=09=09<li><strong>P=
romo Products Make an Impression. </strong>In the U.S., outerwear generates=
 the most impressions (6,100 over its lifetime) because it=E2=80=99s often =
worn in public places. Other items that deliver a large number of impressio=
ns are headwear, T-shirts and writing instruments.</li>
=09=09=09=09=09=
=09</ul>

=09=09=09=09=09=09<p>=E2=80=9CHow long does a TV commercial l=
ast =E2=80=93 30 seconds?=E2=80=9D said Kucsma. =E2=80=9CWhat about a newsp=
aper or magazine ad =E2=80=93 five seconds? Even when you compare this to w=
riting instruments, which are kept the least amount of time at six months, =
the comparison is laughable.=E2=80=9D</p>

=09=09=09=09=09=09<p><strong=
>For more information on the global ad impressions study or other ASI resea=
rch, contact Nate Kucsma at <a href=3D"mailto:nkucsma@asicentral.com">nkucs=
ma@asicentral.com</a>.</strong></p>

=09=09=09=09=09=09<p><strong>About=
 ASI</strong><br>
=09=09=09=09=09=09The <u><a href=3D"https://go.asicentr=
al.com/e/148181/2019-01-22/441sv2/385490759?h=3DiQdHHSLYE-tJAlWPwVi-2Tu5yKX=
iFwnsVLxKPAG3N9k" title=3D"Click here for more info on ASI">Advertising Spe=
cialty Institute</a></u> (ASI<sup>=C2=AE</sup>) serves a network of 23,500 =
suppliers, distributors and decorators in the $23.6 billion promotional pro=
ducts industry. ASI=E2=80=99s flagship product, the technology platform ESP=
<sup>=C2=AE</sup>, manages the industry=E2=80=99s entire supply and marketi=
ng chain. ASI also produces award-winning digital and print content, live e=
vents and educational programs that enable companies in 55 countries to be =
more efficient, productive and profitable. ASI=E2=80=99s Counselor<em><sup>=
=C2=AE</sup></em> magazine provides the most authoritative business content=
 in the industry, and the ASI Education Certification Program features 200+=
 live and online education courses for industry professionals. The
compan=
y, family owned and operated since 1962, is proud to have been consistently=
 ranked among the =E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and=
 Bucks County, PA. For more info: <u><a href=3D"https://go.asicentral.com/e=
/148181/2019-01-22/441sv8/385490759?h=3DiQdHHSLYE-tJAlWPwVi-2Tu5yKXiFwnsVLx=
KPAG3N9k">www.asicentral.com</a></u>.</p>
=09=09=09=09=09=09</td>
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=09=09=09=09=09=09Advertising Specialty Institute, Inc., 4800 St=
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