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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Tue, 29 Jan 2019 14:14:43 -0600
Message-ID: <5e50fa8a-e484-4f79-81ad-88084bd05949@atl1s07mta846.xt.local>
Date: Tue, 29 Jan 2019 14:14:00 -0600
Subject: Media Release: ASI Reports 2018 Distributor Sales Of Promo Products
 Hits Record $24.7 billion
From: "Dawn Marie, ASI Public Relations Manager"
 <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
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=09=09=09=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=
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=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Reports 2018 Distributor Sales Of Promo Products Hits Record $2=
4.7 billion</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; l=
ine-height: normal">North American sales leap 4.9%, breaking record for 9th=
 consecutive year</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cel=
lpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">=

=09=09=09=09=09=09=09<tbody>
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=09=09=09=
=09=09=09=09=09=09<td><!-- 2 Column
                                    =
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=
=09=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive-table2" width=3D"435">
=09=09=09=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" cla=
ss=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =
=E2=80=93 January 29, 2019 =E2=80=93 </strong>The <a href=3D"https://go.asi=
central.com/e/148181/2019-01-29/44cycq/390720739?h=3Dz2JVz1iAQe1fc3bsTrvxiR=
qDD_4RIWSOMIePa6E2Rqk">Advertising Specialty Institute</a><sup>=C2=AE</sup>=
 (ASI) today announced North American sales of promotional products hit a r=
ecord $24.7 billion in 2018, up 4.9% from 2017 and breaking a distributor s=
ales record for the ninth consecutive year.</p>

=09=09=09=09=09=09=09=
=09=09=09=09=09<p>The growth was fueled by sales of branded items like T-sh=
irts, caps and pens that companies typically give away to promote their bus=
iness, brand or event. ASI=E2=80=99s most recent&nbsp;<a href=3D"https://go=
.asicentral.com/e/148181/lobal-Ad-Impressions-Study-pdf/44cycs/390720739?h=
=3Dz2JVz1iAQe1fc3bsTrvxiRqDD_4RIWSOMIePa6E2Rqk" title=3D"ASI's Global Ad Sp=
ecialties Impressions Study 2013">Global Advertising Specialties Impression=
s Study</a>&nbsp;on ROI shows promotional products consistently rank among =
the most influential, enduring and cost-effective advertising mediums avail=
able.<br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09=E2=80=9CDistributors in our industry are responding to m=
onumental changes in today=E2=80=99s business world, rising to the digital =
challenge and clearly convincing more and more clients of the power of prom=
otional products,=E2=80=9D <a name=3D"_Hlk536103487">said Timothy M. Andrew=
s, president and chief executive officer of ASI</a>, the largest membership=
 organization in the promotional industry, with a network of over 23,500 di=
stributors and suppliers throughout North America. =E2=80=9CI=E2=80=99m bul=
lish on our industry and optimistic that smart brands will continue investi=
ng in affordable promo products, which hold their currency through good tim=
es and bad.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>In the=
 fourth quarter of 2018, nearly 40% of distributors reported a sales surge =
over the prior year=E2=80=99s Q4.<br>
=09=09=09=09=09=09=09=09=09=09=09=
=09At the same time, the Counselor<sup>=C2=AE</sup> Confidence Index, which=
 measures the health of distributor companies, dipped amid import tariffs, =
stock market instability and growing concern over domestic and global econo=
mies.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Still, distributors c=
onsistently used words like =E2=80=9Chopeful,=E2=80=9D =E2=80=9Coptimistic,=
=E2=80=9D =E2=80=9Cbetter=E2=80=9D and =E2=80=9Cgrowth=E2=80=9D when asked =
for their outlook on 2019, according to ASI research. The Index scored 115 =
in the fourth quarter =E2=80=93 just two points down from Q3=E2=80=99s 117,=
 which was a record high. The 115 score was also spot-on Counselor=E2=80=
=99s rolling six-quarter average reading for the Index, while also being ab=
ove Q4 2017=E2=80=99s reading of 114.</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
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=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemail=
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=09=09=09=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-im=
age" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullqu=
oteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td style=3D"padding: 15px; font-size: 16px; line-height:22px; color: #6=
66666;" class=3D"">=E2=80=9CDistributors in our industry are responding to =
monumental changes in today=E2=80=99s business world, rising to the digital=
 challenge and clearly convincing more and more clients of the power of pro=
motional products,=E2=80=9D said ASI CEO Tim Andrews</td>
=09=09=09=09=09=
=09=09=09=09=09=09</tr>
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=09=09=09=
=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" s=
rc=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullquoteBOT=
TOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
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=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px; text-align: lef=
t;" class=3D"">
=09=09=09=09=09=09<p>=E2=80=9CIn 2018, we saw organic gro=
wth across all aspects of our business as well as new opportunities in prog=
rams and acquisitions that resulted in a double-digit increase,=E2=80=9D sa=
id Jo-an Lantz, president of Top 40 distributor Geiger (asi/202900). =
=E2=80=9CThe global economy was strong, and businesses capitalized upon thi=
s. The good news is that same strength is continuing into this year. We are=
 positive and anticipate similar results in 2019.=E2=80=9D</p>

=09=09=
=09=09=09=09<p>In all, nearly half of distributors (48%) increased revenue =
last year, while 30% held steady on sales. The industry=E2=80=99s bigger fi=
rms performed best overall: 70% of distributors with revenue of $1 million =
or more reported a 2018 year-over-year sales rise.</p>

=09=09=09=09=09=
=09<p>Nathaniel Kucsma, ASI=E2=80=99s executive director of research and co=
rporate marketing, authored ASI=E2=80=99s 2018 sales report and said, =
=E2=80=9CThere=E2=80=99s no question that 2018 was a very strong year for p=
romo, with a sales surge that outpaced 2017=E2=80=99s growth, which was 3.2=
%.=E2=80=9D</p>

=09=09=09=09=09=09<p>Consolidation within the promotio=
nal products sector continues to impact sales, with ASI=E2=80=99s Counselor=
 magazine reporting that larger distributors are gaining market share throu=
gh organic growth and acquisition. Top 40 firms like AIA Corporation (asi/1=
09480) reported an 11% gain in 2018, while 4imprint=E2=80=99s (asi/197045) =
preliminary full-year sales results indicate an 18% rise.</p>

=09=09=
=09=09=09=09<p>That said, many smaller distributors held their own in 2018.=
 About four in 10 firms with revenue of $250,000 or less recorded an annual=
 increase, while 48% of distributors with sales between $250,001 and $1 mil=
lion also made gains, ASI data shows.</p>

=09=09=09=09=09=09<p><a name=
=3D"_Hlk536196429">=E2=80=9CI had record sales in 2018, partly due to winni=
ng large bids, with repeat customers making up a huge part as well,=
=E2=80=9D said Kelly Moore, owner of Moore Promotions. =E2=80=9CThese loyal=
 customers have all referred me so many times that my small business is boo=
ming. I am worried about tariffs, but as of now my overseas bids are holdin=
g firm until after the Chinese New Year.=E2=80=9D</a></p>

=09=09=09=09=
=09=09<p><strong>For more information on ASI=E2=80=99s sales reports and re=
search, contact Nate Kucsma at <a href=3D"mailto:nkucsma@asicentral.com">nk=
ucsma@asicentral.com</a>.</strong></p>

=09=09=09=09=09=09<p><strong>Ab=
out ASI</strong><br>
=09=09=09=09=09=09The <u><a href=3D"https://go.asice=
ntral.com/e/148181/2019-01-29/44cycq/390720739?h=3Dz2JVz1iAQe1fc3bsTrvxiRqD=
D_4RIWSOMIePa6E2Rqk" title=3D"Click here for more info on ASI">Advertising =
Specialty Institute</a></u> (ASI<sup>=C2=AE</sup>) serves a network of 23,5=
00 suppliers, distributors and decorators in the $24.7 billion promotional =
products industry. ASI=E2=80=99s flagship product, the technology platform =
ESP<sup>=C2=AE</sup>, manages the industry=E2=80=99s entire supply and mark=
eting chain. ASI also produces award-winning digital and print content, liv=
e events and educational programs that enable companies in 55 countries to =
be more efficient, productive and profitable. ASI=E2=80=99s Counselor<em><s=
up>=C2=AE</sup></em> magazine provides the most authoritative business cont=
ent in the industry, and the ASI Education Certification Program features 2=
00+ live and online education courses for industry professionals. The
com=
pany, family owned and operated since 1962, is proud to have been consisten=
tly ranked among the =E2=80=9CBest Places to Work=E2=80=9D in Philadelphia =
and Bucks County, PA. For more info: <u><a href=3D"https://go.asicentral.co=
m/e/148181/2019-01-29/44cycv/390720739?h=3Dz2JVz1iAQe1fc3bsTrvxiRqDD_4RIWSO=
MIePa6E2Rqk">www.asicentral.com</a></u>.</p>
=09=09=09=09=09=09</td>
=
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td align=3D=
"center" style=3D"padding: 20px 0px;" class=3D"">&nbsp;</td>
=09=09=09=09=
=09</tr>
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 #7b7b7b; padding-top: 15px;" class=3D"">asi/33020<br>
=09=09=09=09=09=09=
=C2=A92019, Advertising Specialty Institute<sup>=C2=AE</sup>. All Rights Re=
served.<br>
=09=09=09=09=09=09Advertising Specialty Institute, Inc., 4800=
 Street Road, Trevose, PA 19053<br>
=09=09=09=09=09=09<a href=3D"https://=
go.asicentral.com/emailPreference/e/148181/355/8bcfdc436833fe8b3be168f56da2=
7bca941775ee33b97fbf71886bc59f946403/390720739" style=3D"color: #7b7b7b;">O=
pt out of this email list</a> or <a href=3D"https://go.asicentral.com/e/148=
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=09=09=09=09=09=09Sent to: bmiller@=
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