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Date: Tue, 19 Feb 2019 12:09:41 +0000
To: sales@thelogomasters.com
From: DigitalAssetManagementPro <DigitalAssetManagementPro@webpronews.com>
Reply-To: DigitalAssetManagementPro@webpronews.com
Subject: Hulu Gives Programmatic Advertisers Choice and Control
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 Content preview:  Hulu Gives Programmatic Advertisers Choice and Control “The
    invite-only auction, which is I would say our new shiny toy that’s getting
    wrapped in the PMP, provides us the opportunity for a variabl
 
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Hulu Gives Programmatic Advertisers Choice and Control

=E2=80=9CThe invite-only auction, which is I would say our new shiny toy th=
at=E2=80=99s getting wrapped in the PMP, provides us the opportunity for a =
variable floor price,=E2=80=9D says Doug Fleming, Head of AdvancedTV at Hul=
u. =E2=80=9CSo now the advertiser pays what they deem appropriate for that =
specific audience.

https://www.webpronews.com/hulu-programmatic-advertisers/

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10px;"><big><a href=3D"https://ientry.nui.media/pipeline/582663/0/cj?ajkey=
=3DV127265A1E7J-573J8100L2008231601C5C25L600155L600153L200854L200896QQP0G00=
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c-advertisers/"><img style=3D"border: 0px solid; width: 728px; height: 412p=
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<h2 style=3D"margin: 0pt; font-size: 20px; color: #444444; padding-bottom: =
10px;"><a href=3D"https://www.webpronews.com/hulu-programmatic-advertisers/=
" target=3D"_blank">Hulu Gives Programmatic Advertisers Choice and Control<=
br></a></h2>
<p style=3D"margin: 0pt; color: #999999; font-size: 16px; line-height: 24px=
; text-align: left;">&ldquo;The invite-only auction, which is I would say o=
ur new shiny toy that&rsquo;s getting wrapped in the PMP, provides us the o=
pportunity for a variable floor price,&rdquo; says Doug Fleming, Head of Ad=
vancedTV at Hulu. &ldquo;So now the advertiser pays what they deem appropri=
ate for that specific audience.</p>
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