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Advantages Product Focus
Volume 36 / February 25, 2019

Click here to=
 view a text-only version of Advantages Product Focus.
https://go.asicent=
ral.com/e/148181/-newsletters-advpf-vol-36-html/44yn15/406113108?h=3DRPBQPz=
M2KH78TaB1Jn38w8Z7l61bZiyENh9kwkMhxA8

********************************=
***************************************
What's in this issue:
POLISHED =
PERFORMANCE APPAREL
DISTRIBUTOR ROCKS CLIENT=E2=80=99S GRAMMY GIFTS
THE=
 JOE SHOW: LIGHTING THE WAY
Branding: Led Zeppelin, Vans Collaborate on C=
ommemorative Swag
Trends: Ruth Bader Ginsburg Products Go Viral
Sponsor=
ed Content: Sales Calendar: Promo Opportunities for Every Season
News: Bo=
bblehead Hall of Fame Celebrates Grand Opening
Merchandise: =E2=80=98Bunc=
h of Jerks=E2=80=99 Insult Gets Its Own T-shirt
Entertainment: VR Experie=
nce, Products Promote New =E2=80=98Dragon=E2=80=99 Movie
Best of ASICentr=
al.com
Showcases
Videos
New Suppliers

**************************=
*********************************************

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  color:#000;">FEBRUARY 25, 2019</h4>
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-><!-- Start Section: STORY 1 full -->
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding:0px;" class=3D""><a href=3D"https://go.asicentra=
l.com/e/148181/ed-sports-performance-apparel-/44yn1f/406113108?h=3DRPBQPzM2=
KH78TaB1Jn38w8Z7l61bZiyENh9kwkMhxA8" style=3D"text-decoration:none; color:#=
006890;" target=3D"_blank"><img alt=3D"Performance" border=3D"0" class=3D"r=
esponsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/imag=
es/vol_36_story-1.jpg" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-=
align: center; padding: 5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1=
 color=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helvetica, Ari=
al, sans-serif; text-transform:uppercase; font-size: 36px;font-weight:700;l=
ine-height:37px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/14=
8181/ed-sports-performance-apparel-/44yn1f/406113108?h=3DRPBQPzM2KH78TaB1Jn=
38w8Z7l61bZiyENh9kwkMhxA8" style=3D"text-decoration:none; color:#006890;" t=
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=09=09=09=09=
=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helv=
etica, Arial, sans-serif; font-size:24px; line-height:26px;">With the rise =
of the athleisure look, activewear is no longer limited to gyms and sports =
teams.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=
=09<!-- #Section End: STORY 1 full--><!-- Start Section: STORY 2 full -->=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding:0px;" class=
=3D""><a href=3D"https://go.asicentral.com/e/148181/nt-s-grammy-invitations=
-gifts-/44yn1h/406113108?h=3DRPBQPzM2KH78TaB1Jn38w8Z7l61bZiyENh9kwkMhxA8" s=
tyle=3D"text-decoration:none; color:#006890;" target=3D"_blank"><img alt=3D=
"Grammy" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.co=
m/idesign/newsletters/advpf/images/vol_36_story-2.jpg" width=3D"650"></a></=
td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bg=
color=3D"#ffffff" style=3D"text-align: center; padding: 5px 20px 20px;" cla=
ss=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" style=3D"font-family: 'R=
oboto Condensed', Helvetica, Arial, sans-serif; text-transform:uppercase; f=
ont-size: 36px;font-weight:700;line-height:37px;padding-top:5px;"><a href=
=3D"https://go.asicentral.com/e/148181/nt-s-grammy-invitations-gifts-/44yn1=
h/406113108?h=3DRPBQPzM2KH78TaB1Jn38w8Z7l61bZiyENh9kwkMhxA8" style=3D"text-=
decoration:none; color:#006890;" target=3D"_blank">Distributor Rocks Client=
=E2=80=99s Grammy Gifts </a></h1>

=09=09=09=09=09=09<p style=3D"text-a=
lign: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif=
; font-size:24px; line-height:26px;">One phone call turned into a high-prof=
ile order for this California company.</p>
=09=09=09=09=09=09</td>
=09=
=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section End: STORY 2 full --><!-- =
Start Section: THE JOE SHOW full -->
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding:0px;" class=3D""><a href=3D"https://go.asicentra=
l.com/e/148181/ws-videos-video-id-ZfV5n2kqKYA/44yn1k/406113108?h=3DRPBQPzM2=
KH78TaB1Jn38w8Z7l61bZiyENh9kwkMhxA8" style=3D"text-decoration:none; color:#=
006890;" target=3D"_blank"><img alt=3D"The Joe Show" border=3D"0" class=3D"=
responsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/ima=
ges/vol_36_story-3.jpg" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"te=
xt-align: center; padding:5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<=
h1 color=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helvetica, A=
rial, sans-serif; text-transform:uppercase; font-size: 36px;font-weight:700=
;line-height:37px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/=
148181/ws-videos-video-id-ZfV5n2kqKYA/44yn1k/406113108?h=3DRPBQPzM2KH78TaB1=
Jn38w8Z7l61bZiyENh9kwkMhxA8" style=3D"text-decoration:none; color:#006890;"=
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=09=09=09=
=09=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed', H=
elvetica, Arial, sans-serif; font-size:24px;line-height:26px;">In this epis=
ode, Joe showcases a light bar flashlight with six LEDs, mini deck of playi=
ng cards and more.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=
=09=09=09=09=09<!-- #Section End: THE JOE SHOW--><!-- Start Section: 2 colu=
mn Right Align Advertisement -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09=
<td style=3D"padding-bottom: 15px; text-align: center; vertical-align: top;=
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                            <![endif]-->
=09=09=09=09=
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=09=09=09=09=09=09=09=09=09<td style=3D"font=
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=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"f=
ont-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:ce=
nter;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: '=
Roboto Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weigh=
t:700;line-height:24px;padding-top:5px;"><a href=3D"https://go.asicentral.c=
om/e/148181/aborate-on-commemorative-swag-/44yn1m/406113108?h=3DRPBQPzM2KH7=
8TaB1Jn38w8Z7l61bZiyENh9kwkMhxA8" style=3D"text-decoration:none; color:#006=
890;" target=3D"_blank" title=3D"New Products">Branding</a></h3>

=09=
=09=09=09=09=09=09=09=09<p style=3D"text-align: center; font-family: 'Robot=
o Condensed', Helvetica, Arial, sans-serif; font-size:18px;line-height:20px=
;">Led Zeppelin, Vans Collaborate on Commemorative Swag</p>
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=09=09=09=09=09=09</div>
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=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09</td><td valign=
=3D"top">
=09=09=09=09   <![endif]--><!-- #Left Column End: Image and Tex=
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=09=09=
=09=09=09=09<div class=3D"container left-pad" style=3D"width: 315px; displa=
y: inline-block; vertical-align: top;">
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ing=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09=09=09=09=09=09<tr>
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ont-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align: c=
enter;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/category-s=
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ss=3D"responsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/adv=
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yle=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-=
align:center;" class=3D"">
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amily: 'Roboto', sans-serif; line-height:16px; font-size:18px; font-weight:=
400; text-transform:uppercase; padding-top:5px; color:#da2128;"><strong>Adv=
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le>
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]>
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=09   </table>
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ent Spot Right --></td>
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on End: Right Align Advertisement--><!-- Start Section: 2 column Left Align=
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=09=09=09=09=09=09<div class=
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ical-align: top;">
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ondensed', Helvetica, Arial, sans-serif; text-align: center;" class=3D""><a=
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k"><img alt=3D"Advertisement: Bel Promo" border=3D"0" class=3D"responsive" =
src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/banners/vol36_a=
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mily: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;"=
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sform:uppercase; padding-top:5px; color:#da2128;"><strong>Advertisement</st=
rong></h3>
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r>
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t Column End: Image and Text Left--><!-- Right Column: Image and Text Right=
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=09=09=09=09=09=09<div class=3D"container left-pad" style=3D"widt=
h: 315px; display: inline-block; vertical-align: top;">
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serif; text-align: center;" class=3D""><a href=3D"https://go.asicentral.com=
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=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed',=
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=09=09=09=
=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, =
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=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, =
sans-serif; font-size:18px;line-height:20px;">Ruth Bader Ginsburg Products =
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=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
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le>
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-></td>
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gn Advertisement--><!-- Start Section: 2 column Left Align Sponsored -->
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=09=09=09=09=09<tr>
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text-align: center; vertical-align: top; font-size: 0;" class=3D""><!--  St=
art Left Column: Image and Text Left --><!--[if (gte mso 9)|(IE)]>
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=09=09=09=09=09=09<div class=3D"container righ=
t-pad" style=3D"width: 315px; display: inline-block; vertical-align: top;">=

=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"10=
0%">
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'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;" class=
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eight:26px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/=
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dy>
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=09=09=09=09=09=09</td><td valign=3D"top=
">
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ft--><!-- Right Column: Image and Text Right -->

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v class=3D"container left-pad" style=3D"width: 315px; display: inline-block=
; vertical-align: top;">
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pacing=3D"0" width=3D"100%">
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yle=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-=
align:center;" class=3D"">
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nt-weight:700;line-height:26px;padding-top:5px;"><a href=3D"https://go.asic=
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lor:#006890;" target=3D"_blank" title=3D"Merchandise">News</a></h3>

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=09=09=09=09=09=09   </tr>
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dif]--><!-- #Right Column End: Image and Text Right--></td>
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=09=09=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: center; ve=
rtical-align: top; font-size: 0;" class=3D""><!--  Start Left Column: Image=
 and Text Left --><!--[if (gte mso 9)|(IE)]>
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order=3D"0">
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->
=09=09=09=09=09=09<div class=3D"container right-pad" style=3D"width: 3=
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ble cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09=09=09=09=09=09=09<=
td style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; =
text-align: center;" class=3D""><a href=3D"https://go.asicentral.com/e/1481=
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=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetic=
a, Arial, sans-serif; text-align:center;" class=3D"">
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=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sa=
ns-serif; font-size:24px; font-weight:700;line-height:26px;padding-top:5px;=
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ndise">Merchandise</a></h3>

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t-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-se=
rif; font-size:18px;line-height:20px;">Broadcaster=E2=80=99s =E2=80=98Bunch=
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=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
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tbody>
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=09=09=09=
=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=09</td><td valign=3D"=
top">
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=09=09=09=09=09=09=
<div class=3D"container left-pad" style=3D"width: 315px; display: inline-bl=
ock; vertical-align: top;">
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llspacing=3D"0" width=3D"100%">
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s=3D""><a href=3D"https://go.asicentral.com/e/148181/ow-to-train-your-drago=
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serif; text-align:center;" class=3D"">
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=09=09=09=09=09=09</table>=

=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>=

=09=09=09=09=09=09=09   </td>
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center; padding: 3px;" class=3D"">
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