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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Tue, 02 Apr 2019 14:23:25 -0500
Message-ID: <5987a226-5896-4404-bf2e-f50cb5722e47@atl1s07mta842.xt.local>
Date: Tue, 02 Apr 2019 13:22:42 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s?= Counselor Magazine
 Celebrates 65th Anniversary
From: "Dawn Marie, ASI Public Relations Manager"
 <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
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=09=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
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=09=09=09=09=09=09=09=09=09=
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y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
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=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI's Counselor Magazine Celebrates 65th Anniversary</span></p>
=

=09=09=09=09=09=09<p style=3D"font-size:20px; line-height: normal">Award=
-winning =E2=80=9Cvoice of the promotional products industry=E2=80=9D serve=
s readers for over six decades</p>
=09=09=09=09=09=09</td>
=09=09=09=09=
=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=
=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" w=
idth=3D"750">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
                         =
           =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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>
=09=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"435">
=09=
=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 1=
5px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE,=
 PA =E2=80=93 April 2, 2019 =E2=80=93 </strong>Counselor<sup>=C2=AE</sup>ma=
gazine, the most authoritative trade publication in the $24.7 billion promo=
tional products industry, is celebrating its <a href=3D"https://go.asicentr=
al.com/e/148181/65/46d59t/424428466?h=3DQVbZ2AZjOdoT67liTgURW82Y2Ehd9_cf6XO=
MgkoQ-Ck">65th anniversary</a> with a special print and online commemorativ=
e issue that includes a detailed look at how the industry has changed over =
the years, =E2=80=9CPeople of the Decade=E2=80=9D feature, a Q&amp;A with A=
SI chairman Norman Cohn, historic photos, fun facts and a forecast for the =
future of the market.<br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=
=09=09=09=09=09=09=09=09=09=09=09=E2=80=9CI=E2=80=99m so proud to share thi=
s issue with the dedicated readers who have made Counselor an important par=
t of their business routine year after year,=E2=80=9D said Dave Vagnoni (<a=
 href=3D"https://go.asicentral.com/e/148181/VagnoniASI/46d59w/424428466?h=
=3DQVbZ2AZjOdoT67liTgURW82Y2Ehd9_cf6XOMgkoQ-Ck">@VagnoniASI</a>), editor-in=
-chief of Counselor. =E2=80=9CI thank everyone who=E2=80=99s shared their t=
riumphs, challenges and insight in our pages, inspiring us to grow with the=
 times and consistently deliver inspiring content. In return, I promise Cou=
nselor will continue to be a trusted guide for selling, a predictor of tren=
ds, a forum for opinion and the industry standard for market research for d=
ecades to come.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Co=
unselor is published by the <a href=3D"https://go.asicentral.com/e/148181/2=
019-04-02/46d59y/424428466?h=3DQVbZ2AZjOdoT67liTgURW82Y2Ehd9_cf6XOMgkoQ-Ck"=
>Advertising Specialty Institute</a><sup>=C2=AE</sup> (ASI), a membership o=
rganization and technology provider that serves a network of 23,500 supplie=
rs, distributors and decorators of logoed promotional products in 55 countr=
ies. The magazine began publishing in 1954, over 700 issues ago, back in th=
e day when a new house in the U.S. sold for $10,250 and a gallon of gas cos=
t 21 cents.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>The special ann=
iversary issue includes a look at the radical changes the promo industry ha=
s undergone over the decades, including:</p>
=09=09=09=09=09=09=09=09=09=
=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09=09=09=09<!--[if mso]></td><td><![endif]-->

=09=09=09=09=09=
=09=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspaci=
ng=3D"0" class=3D"responsive-table2" width=3D"315">
=09=09=09=09=09=09=09=
=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=3D"http://cdn.asi=
central.com/MKTGemails/MediaRelease/images/share.png" usemap=3D"#Map" width=
=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemail=
s/MediaRelease/556-8854/images/image.jpg" width=3D"315"></td>
=09=09=09=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-im=
age" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullqu=
oteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td style=3D"padding: 15px; font-size: 16px; line-height:22px; color: #6=
66666;" class=3D"">=E2=80=9CI=E2=80=99m so proud to share this issue with t=
he dedicated readers who have made Counselor an important part of their bus=
iness routine year after year,=E2=80=9D said Dave Vagnoni</td>
=09=09=09=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=
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oteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</ta=
ble>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</=
table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<t=
r>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px; text-align=
: left;" class=3D"">
=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<li><s=
trong>Growth of industry sales</strong>, from an estimated $459 million to =
today=E2=80=99s $24.7 billion</li>
=09=09=09=09=09=09=09<li><strong>Techn=
ology advancements</strong>, from fax machines to web-based, industry-speci=
fic databases like ASI=E2=80=99s ESP<sup>=C2=AE</sup> business platform</li=
>
=09=09=09=09=09=09=09<li><strong>Growth of apparel</strong>, from barel=
y a blip to over a third of industry sales</li>
=09=09=09=09=09=09=09<li>=
<strong>Order turnaround</strong>, from three to four weeks to, in some cas=
es, 24 hours</li>
=09=09=09=09=09=09=09<li><strong>Huge influx of m</stro=
ng><strong>oney from private equity investors</strong>, with backing in Top=
 40 firms like HALO Branded Solutions (asi/356000), alphabroder (asi/34063)=
 and Polyconcept North America.</li>
=09=09=09=09=09=09</ul>

=09=09=
=09=09=09=09<p>Fun facts in the issue:</p>

=09=09=09=09=09=09<ul>
=
=09=09=09=09=09=09=09<li>The Counselor, as it was previously known, was a n=
ickname for distributor salesmen, who were also known as =E2=80=9Cjobbers.=
=E2=80=9D</li>
=09=09=09=09=09=09=09<li>The magazine was the brainchild o=
f ASI founder Joe Segel, of QVC fame, to give manufacturers a place to prom=
ote their logoed products.</li>
=09=09=09=09=09=09=09<li>Early articles s=
hared selling tips, while columns combatted industry critics, including pun=
dits who suggested promo products were =E2=80=9Cjunk=E2=80=9D and shouldn=
=E2=80=99t be given as business gifts.</li>
=09=09=09=09=09=09=09<li>In t=
he 1950s, it was common to list vacation schedules of industry companies.</=
li>
=09=09=09=09=09=09</ul>

=09=09=09=09=09=09<p>The issue includes =
a letter from Timothy M. Andrews, ASI=E2=80=99s president and chief executi=
ve officer <a href=3D"https://go.asicentral.com/e/148181/Tim-Andrews-ASI/46=
d5b1/424428466?h=3DQVbZ2AZjOdoT67liTgURW82Y2Ehd9_cf6XOMgkoQ-Ck">(@Tim_Andre=
ws_ASI</a>), who shared his blueprint for success and said, =E2=80=9CThinki=
ng back on everything Counselor has accomplished over more than six decades=
, I kept returning to the magazine=E2=80=99s original mission, which rings =
just as true today as it did in 1954: To provide a voice for the promotiona=
l products industry. <em>Your</em> voice.=E2=80=9D</p>

=09=09=09=09=09=
=09<p><a href=3D"https://go.asicentral.com/e/148181/KTGemails-556-826181-in=
dex-htm/46d5b3/424428466?h=3DQVbZ2AZjOdoT67liTgURW82Y2Ehd9_cf6XOMgkoQ-Ck">A=
SI Chairman Norman Cohn</a>, who spent 60 years at the forefront of the ind=
ustry, shares his insight in a Q&amp;A reflecting on his early days of sell=
ing and his forecast for what=E2=80=99s to come. =E2=80=9CThere=E2=80=99s a=
lways going to be somebody that=E2=80=99ll offer a lower price,=E2=80=9D Co=
hn said. =E2=80=9CBut if you have a relationship with a customer, you can g=
o to them with ideas. Maybe you=E2=80=99ll see something at a trade show th=
at you know can help a customer promote their business. You=E2=80=99re look=
ing out for them. At the core, this remains the best way to build a busines=
s in our industry.=E2=80=9D</p>

=09=09=09=09=09=09<p>The commemorative=
 issue offers a print and online snapshot of promo products history and its=
 future, including forecasts from 10 of the industry=E2=80=99s most prescie=
nt leaders, like Counselor Power 50 newcomer Jana Miller Schmidt, CEO of Ha=
rland Clarke (asi/219943), who predicts that =E2=80=9Ccreating the best onl=
ine purchasing and follow-up experience will keep customers coming back. In=
dustry players will look to acquire companies that either extend their capa=
bilities or give them more scale.=E2=80=9D</p>

=09=09=09=09=09=09<p>Ov=
er the last decade, Counselor has expanded its coverage to include special =
editions, like its annual Best Places to Work, Hot List and Power issues. M=
ost recently, Counselor has launched an ever-growing group of award program=
s to recognize the best companies, merchandise and people the industry has =
to offer.<br>
=09=09=09=09=09=09<br>
=09=09=09=09=09=09In the last 20 y=
ears, Counselor has won 68 awards for in-depth reporting, business features=
, design and photography, more than any other industry publication, includi=
ng seven prestigious Jesse H. Neal Awards, considered the Pulitzer Prize of=
 the business press.</p>

=09=09=09=09=09=09<p>Counselor magazine reach=
es a total audience of 30,240 and continues to resonate with marketers, tha=
nks to its proven ability to engage with readers across multiple channels a=
bout issues that matter the most to top-level executives and salespeople wh=
o rely on Counselor for the latest industry news, business strategies and c=
ase studies.</p>

=09=09=09=09=09=09<p><strong>About ASI</strong><br>=

=09=09=09=09=09=09The <a href=3D"https://go.asicentral.com/e/148181/2019=
-04-02/46d59y/424428466?h=3DQVbZ2AZjOdoT67liTgURW82Y2Ehd9_cf6XOMgkoQ-Ck" ti=
tle=3D"Click here for more info on ASI">Advertising Specialty Institute</a>=
 (ASI<sup>=C2=AE</sup>) serves a network of 23,500 suppliers, distributors =
and decorators in the $24.7 billion promotional products industry. ASI=
=E2=80=99s flagship product, the technology platform ESP<sup>=C2=AE</sup>, =
manages the industry=E2=80=99s supply and marketing chain. ASI also produce=
s award-winning digital and print content, live events and educational prog=
rams that enable companies in 55 countries to be more efficient, productive=
 and profitable. ASI=E2=80=99s Counselor<em><sup>=C2=AE</sup></em> magazine=
 provides the most authoritative business content in the industry, and the =
ASI Education Certification Program features 200+ live and online education=
 courses for industry professionals. The company, family
owned and operat=
ed since 1962, is proud to have been consistently ranked among the =
=E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County, PA.=
 For more info: <a href=3D"https://go.asicentral.com/e/148181/2019-04-02/46=
d5b5/424428466?h=3DQVbZ2AZjOdoT67liTgURW82Y2Ehd9_cf6XOMgkoQ-Ck">www.asicent=
ral.com</a>.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td align=3D"center" style=3D"padding: 20=
px 0px;" class=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
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y>
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=09=09=09=
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=09=09=09=09=09=09<td align=3D"left" sty=
le=3D"padding-top: 15px;" valign=3D"top" class=3D""><img align=3D"left" alt=
=3D"ASI" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/lo=
go_gray.png" width=3D"100"></td>
=09=09=09=09=09=09<td align=3D"right" st=
yle=3D"font: 8px verdana, sans-serif; color: #7b7b7b; padding-top: 15px;" c=
lass=3D"">asi/33020<br>
=09=09=09=09=09=09=C2=A92019, Advertising Special=
ty Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=
=09Advertising Specialty Institute, Inc., 4800 Street Road, Trevose, PA 190=
53<br>
=09=09=09=09=09=09<a href=3D"https://go.asicentral.com/emailPrefer=
ence/e/148181/355/8bcfdc436833fe8b3be168f56da27bca941775ee33b97fbf71886bc59=
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 or <a href=3D"https://go.asicentral.com/e/148181/gory-marketing-email-0ema=
ilurl/46d5b7/424428466/bmiller%40thelogomasters.com?h=3DQVbZ2AZjOdoT67liTgU=
RW82Y2Ehd9_cf6XOMgkoQ-Ck" style=3D"color: #7b7b7b;">Manage your preferences=
</a><br>
=09=09=09=09=09=09Sent to: bmiller@thelogomasters.com asi/836606=
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=09=09=09=09=09=09556-8854 0419</td>
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