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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Fri, 05 Apr 2019 12:09:01 -0500
Message-ID: <4935e500-9b04-45c3-b583-c51b0ea15d95@atl1s07mta842.xt.local>
Date: Fri, 05 Apr 2019 11:08:17 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s?= Counselor Magazine Honored
 With Prestigious National Awards
From: "Dawn Marie, ASI Public Relations Manager"
 <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
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=09=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
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=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI's Counselor Magazine Honored With Prestigious National Awards</=
span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; line-height: n=
ormal">Counselor celebrates three wins and two finalist nominations in cove=
ted Jesse H. Neal awards</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</t=
r>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<tabl=
e cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"=
750">
=09=09=09=09=09=09=09<tbody>
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=09=
=09=09=09=09=09=09=09=09<td><!-- 2 Column
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=
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=09=
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=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 1=
5px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE,=
 PA =E2=80=93 April 5, 2019 =E2=80=93 </strong><a href=3D"https://go.asicen=
tral.com/e/148181/news-magazines-counselor/46hpyh/426630148?h=3D7P1kaWmBIKk=
T0s7m-t2nqr6MVUT09x46uOPmGIZogTA">Counselor</a><sup style=3D"color: blue;">=
=C2=AE</sup><a href=3D"https://go.asicentral.com/e/148181/news-magazines-co=
unselor/46hpyh/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA"> =
magazine</a> has been honored with three <a href=3D"https://go.asicentral.c=
om/e/148181/neals-/46hpyk/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOP=
mGIZogTA">prestigious Jesse H. Neal journalism awards</a> for editorial exc=
ellence, including wins for a masterful range of work by a single author, a=
 profile of its Person of the Year and its annual State of the Industry pac=
kage.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Counselor was also a =
finalist for two additional Neal awards, for best commentary/blog writing o=
n a variety of issues and for <a href=3D"https://go.asicentral.com/e/148181=
/d-db982349ae78-141035-20-1-pdf/46hpym/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr=
6MVUT09x46uOPmGIZogTA">best news coverage</a> for an in-depth look at how t=
he promo industry is getting caught in the middle of a U.S. trade war with =
China.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CI=E2=80=
=99m thrilled beyond belief that Counselor was singled out for recognition =
in a very competitive national awards contest for such incredibly diverse a=
ccomplishments,=E2=80=9D said Dave Vagnoni <a href=3D"https://go.asicentral=
.com/e/148181/VagnoniASI/46hpyp/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09=
x46uOPmGIZogTA">(@VagnoniASI</a>), editor-in-chief of Counselor. =E2=80=
=9CI=E2=80=99ve always known our reporters, writers, researchers and design=
ers are the best in the business =E2=80=93 and now we have even more valida=
tion for the efforts we make every day, online and in print, on behalf of o=
ur readers.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>The Je=
sse H. Neal Awards are considered the Pulitzer Prize of business media, hon=
oring winning reporting on major industry issues and pressing business chal=
lenges while helping guide industry leaders to higher levels of effectivene=
ss. Connectiv, the Business Information Association, a division of SIIA, an=
 umbrella association representing 800+ technology, data and media companie=
s globally, announced the winners of the 65th Annual Jesse H. Neal Awards a=
t a ceremony held in New York City. Other winners and finalists included Ad=
 Age and The American Lawyer magazines.</p>
=09=09=09=09=09=09=09=09=09=
=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09</tbody>
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=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
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=09=09=09=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=
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=E2=80=99s Chris Ruvo, left, and Nate Kucsma</td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=
=3D"padding: 15px; font-size: 16px; line-height:22px; color: #666666;" clas=
s=3D"">=E2=80=9CI=E2=80=99m thrilled beyond belief that Counselor was singl=
ed out for recognition in a very competitive national awards contest for su=
ch incredibly diverse accomplishments,=E2=80=9D said Dave Vagnoni</td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"resp=
onsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/imag=
es/pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>=

=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15=
px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>Below is more inf=
o and the judges=E2=80=99 comments on the winning entries:</p>

=09=09=
=09=09=09=09<p><strong>Best Range of Work by a Single Author for Christophe=
r Ruvo </strong><a href=3D"https://go.asicentral.com/e/148181/ChrisR-ASI-la=
ng-en/46hpyr/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA"><st=
rong>(@ChrisR_ASI</strong></a><strong>), =E2=80=8FCounselor executive edito=
r,</strong> for =E2=80=9CGreat Trade War=E2=80=9D and =E2=80=9C<a href=3D"h=
ttps://go.asicentral.com/e/148181/d-the-promo-products-industry-/46hpyt/426=
630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA">Powered by Private =
Equity</a>,=E2=80=9D features on two of the most pressing issues facing the=
 promo products industry, along with recognition for generating daily artic=
les for ASI=E2=80=99s website and e-newsletters on topics that matter most =
to the promo/advertising market, exclusive reports, strategy podcasts and h=
osting of Counselor=E2=80=99s weekly Facebook video news series, =E2=80=
=9CThis Week in Promo.=E2=80=9D</p>

=09=09=09=09=09=09<ul>
=09=09=09=
=09=09=09=09<li><strong>Judges said</strong>: =E2=80=9CChris exhibits true =
range <strong>=E2=80=93</strong> web, print, video, podcasts <strong>=
=E2=80=93</strong> and really in-depth analytical coverage supported with l=
ots of data. Masterful!=E2=80=9D</li>
=09=09=09=09=09=09</ul>

=09=09=
=09=09=09=09<p><strong>Best Profile for Michele Bell </strong><a href=3D"ht=
tps://go.asicentral.com/e/148181/ASI-MBell-lang-en/46hpyw/426630148?h=3D7P1=
kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA"><strong>(@ASI_MBell</strong></a><=
strong>), who oversees ASI=E2=80=99s editorial department, for =E2=80=9C</s=
trong><a href=3D"https://go.asicentral.com/e/148181/-2018-sharon-eyal-ets-e=
xpress-/46hpyy/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA"><=
strong>Person of the Year 2018: Sharon Eyal, ETS Express</strong></a><stron=
g>,=E2=80=9D</strong> a riveting story on the owner/CEO of CA-based ETS Exp=
ress. Eyal emigrated from Israel as a child, didn=E2=80=99t speak English w=
hen he arrived and never graduated high school. He started with ETS at 16, =
and 30 years later with him at the helm, the company is a $100 million enti=
ty. Bell also deftly explained how he prevailed in an arduous lawsuit broug=
ht by S=E2=80=99well for patent
infringement.</p>

=09=09=09=09=09=09=
<ul>
=09=09=09=09=09=09=09<li><strong>Judges said</strong>: =E2=80=9CExce=
llent. Great example of a great profile where the writer makes the subject =
come alive!=E2=80=9D</li>
=09=09=09=09=09=09</ul>

=09=09=09=09=09=09=
<p><strong>Best Editorial Use of Data for Counselor staff, for </strong><a =
href=3D"https://go.asicentral.com/e/148181/18-state-of-the-industry-2018-/4=
6hpz1/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA"><strong>=
=E2=80=9C2018 State of the Industry,=E2=80=9D</strong></a><strong> </strong=
>an annual report used as a business benchmark for industry members through=
out the year, a barometer of the promo market=E2=80=99s health and an analy=
sis of predictive trends. The SOI issue is based on comprehensive data coll=
ected through reader surveys and analyzed through in-depth original reporti=
ng and infographics. The 2018 edition included more detailed coverage than =
ever before, driven by dozens of unique charts and a breakdown of what=
=E2=80=99s behind the numbers, giving readers the most valuable information=
 possible.</p>

=09=09=09=09=09=09<ul>
=09=09=09=09=09=09=09<li><stro=
ng>Judges said:</strong> =E2=80=9CThis is a comprehensive survey that has t=
o be of interest to all readers of the magazine. It=E2=80=99s fun to read a=
nd it provides solid analysis of trends.=E2=80=9D</li>
=09=09=09=09=09=09=
</ul>

=09=09=09=09=09=09<p>Counselor, published by the <a href=3D"http=
s://go.asicentral.com/e/148181/2019-04-05/46hpz3/426630148?h=3D7P1kaWmBIKkT=
0s7m-t2nqr6MVUT09x46uOPmGIZogTA">Advertising Specialty Institute</a><sup>=
=C2=AE</sup> (ASI), is the most authoritative trade publication in the $24.=
7 billion promotional products industry. The magazine is celebrating its <a=
 href=3D"https://go.asicentral.com/e/148181/65/46hpz5/426630148?h=3D7P1kaWm=
BIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA">65th anniversary</a> this month with =
a special print and online commemorative issue. In the last 20 years, Couns=
elor has won 68 awards for in-depth reporting, business features, design an=
d photography, more than any other industry publication, including seven pr=
estigious Jesse H. Neal Awards.</p>

=09=09=09=09=09=09<p>Counselor mag=
azine reaches a total audience of 30,240 and continues to resonate with mar=
keters, thanks to its proven ability to engage with readers across multiple=
 channels about issues that matter most to top-level executives and salespe=
ople who rely on Counselor for the latest industry news, business strategie=
s and case studies.</p>

=09=09=09=09=09=09<p><strong>About ASI</strong=
><br>
=09=09=09=09=09=09The <a href=3D"https://go.asicentral.com/e/148181=
/2019-04-05/46hpz3/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogT=
A" title=3D"Click here for more info on ASI">Advertising Specialty Institut=
e</a> (ASI<sup>=C2=AE</sup>) serves a network of 23,500 suppliers, distribu=
tors and decorators in the $24.7 billion promotional products industry. ASI=
=E2=80=99s flagship product, the technology platform ESP<sup>=C2=AE</sup>, =
manages the industry=E2=80=99s supply and marketing chain. ASI also produce=
s award-winning digital and print content, live events and educational prog=
rams that enable companies in 55 countries to be more efficient, productive=
 and profitable. ASI=E2=80=99s Counselor<em><sup>=C2=AE</sup></em> magazine=
 provides the most authoritative business content in the industry, and the =
ASI Education Certification Program features 200+ live and online education=
 courses for industry professionals. The company, family
owned and operat=
ed since 1962, is proud to have been consistently ranked among the =
=E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County, PA.=
 For more info: <a href=3D"https://go.asicentral.com/e/148181/2019-04-05/46=
hpz7/426630148?h=3D7P1kaWmBIKkT0s7m-t2nqr6MVUT09x46uOPmGIZogTA">www.asicent=
ral.com</a>.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- #fixed 600px end --><!--=
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=09=09=09=09=09=09=C2=A92019, Advert=
ising Specialty Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=
=09=09=09=09=09Advertising Specialty Institute, Inc., 4800 Street Road, Tre=
vose, PA 19053<br>
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