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Date: Fri, 10 May 2019 21:34:04 +0000
To: sales@thelogomasters.com
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Subject: Complimentary HBR Article: Using Experiments to Launch New Products
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 Content preview:  ======================================================================
    This is an EnterpriseMarketingNews Sponsor Update ======================================================================
    Companies like Uber have created a culture of experimentation, but how? While
    companies adopt experimentation, why are they struggling to start or expand
    their programs? In a new article from Harvard [...] 
 
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Companies like Uber have created a culture of experimentation, but=20
how? While companies adopt experimentation, why are they struggling=20
to start or expand their programs? In a new article from Harvard=20
Business Review, you=E2=80=99ll discover the one simple and often overlooke=
d=20
way for larger companies to integrate experimentation.

To understand the value, read the article, Using Experiments to=20
Launch New Products, and discover how Uber rolled out its Express=20
Pool service in 2018, as well as how Airbnb tested the impact of=20
new landing page design on search-engine ranking and traffic.=20
You&#039;ll also uncover the guidelines for testing new products=20
experimentally:

- Deciding the metrics that matter most
- Choosing a subset of markets to launch a product
- Tracking your products in the broader business context
- Understanding the why behind the data

Get a free copy, courtesy of Optimizely
https://ientry.nui.media/pipeline/605257/0/cc?z=3Dientry&b=3D605256&c=3D605=
255&session=3Dno&ajkey=3D

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This is an EnterpriseMarketingNews publication
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(c)2019 All Rights Reserved
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<p>Companies like Uber have created a culture of experimentation, but how? =
While companies adopt experimentation, why are they struggling to start or =
expand their programs? In a new article from <strong>Harvard Business Revie=
w</strong>, you&rsquo;ll discover the one simple and often overlooked way f=
or larger companies to integrate experimentation. <br><br>To understand the=
 value, read the article, <a href=3D"https://ientry.nui.media/pipeline/6052=
57/0/cc?z=3Dientry&amp;b=3D605256&amp;c=3D605255&amp;session=3Dno&amp;ajkey=
=3D" target=3D"_blank" style=3D"color: #0037ff; font-family: 'Helvetica Neu=
e', Helvetica, Sans-serif; font-weight: normal; text-decoration: none;">Usi=
ng Experiments to Launch New Products</a>, and discover how Uber rolled out=
 its Express Pool service in 2018, as well as how Airbnb tested the impact =
of new landing page design on search-engine ranking and traffic. You&rsquo;=
ll also uncover the guidelines for testing new products experimentally:</p>
<ul><li>Deciding the metrics that matter most</li>
<li>Choosing a subset of markets to launch a product</li>
<li>Tracking your products in the broader business context</li>
<li>Understanding the why behind the data</li>
</ul><p class=3D"fs18"><a href=3D"https://ientry.nui.media/pipeline/605257/=
0/cc?z=3Dientry&amp;b=3D605256&amp;c=3D605255&amp;session=3Dno&amp;ajkey=3D=
" class=3D"fs18" style=3D"color: #0037ff; font-family: 'Helvetica Neue', He=
lvetica, Sans-serif; font-weight: normal; text-decoration: none;"> Get a fr=
ee copy, courtesy of Optimizely &rarr; </a></p>
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