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Envelope-to: jbarnhill@thelogomasters.com
Delivery-date: Sun, 12 May 2019 23:03:21 -0500
Subject: =?utf-8?Q?Setting=20Up=20Your=20Embroidery=20Operation=3A=20A=20Tale=20of=202=20Business=20Models?=
From: =?utf-8?Q?TEXMAC=20Direct?= <parts@texmacusa.com>
Reply-To: =?utf-8?Q?TEXMAC=20Direct?= <parts@texmacusa.com>
To: <jbarnhill@thelogomasters.com>
Date: Mon, 13 May 2019 04:02:33 +0000
Message-ID: <aea9c628a820acce2dfdc4e74.cf2632d3a5.20190513040200.88e48a4443.bc461f0c@mail66.atl11.rsgsv.net>
Feedback-ID: 43637105:43637105.687045:us11:mc
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 Content preview:  How HAPPY machines help your business, whether specializing
    in high-volume production or personalization https://happyemb.com/grow-your-business-with-happy?utm_source=One+Gigantic+List&utm_campaign=88e48a4443-EMAIL_CAMPAIGN_2019_05_12_11_49&utm_medium=email&utm_term=0_d15be5ccbb-88e48a4443-188767985&mc_c
    [...] 
 
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How HAPPY machines help your business=2C whether specializing in high-volu=
me production or personalization

https://happyemb.com/grow-your-business-with-happy?utm_source=3DOne+Gigant=
ic+List&utm_campaign=3D88e48a4443-EMAIL_CAMPAIGN_2019_05_12_11_49&utm_medi=
um=3Demail&utm_term=3D0_d15be5ccbb-88e48a4443-188767985&mc_cid=3D88e=
48a4443&mc_eid=3D[UNIQID]


** 2 Business Models in Embroidery
------------------------------------------------------------


** Useful Advice on Setting up for 2 Common Modes of Embroidery Business
------------------------------------------------------------

In your efforts to set up and/or grow your embroidery business=2C you'll q=
uickly discover many projects falling into either of the 2 categories show=
n above - personalization of various types of items=2C usually in 1-off qu=
antities=2C and volume production of an emblem or logo sewn in multiple co=
pies  Even though the latter might seem much more so=2C both are potential=
ly profitable business models=2C with good planning and setup
Personalization usually involves some sort of text=2C like a name or monog=
ram=2C sewn onto a single (or a few) items. It is important to note that s=
ingular / low quantities make it impractical to have custom artwork done f=
or the job. However=2C by presenting a finite set of lettering styles=2C t=
hread colors=2C and - if images/emblems are important - a small library of=
 stock embroidery designs - you can keep setup simple enough to set up eac=
h job quickly on-the-spot or for later sewing. This can be enhanced if you=
 have the ability to provide wholesale items in-store or in a simple catal=
og or sell sheet=2C to further build profit margin. The key to success of=
 this business model is this simple setup that not only allows quick turna=
round (and less time spent per transaction) but also lowers the learning c=
urve for you and your staff=2C allowing you to keep all the production in-=
house.  Finally=2C due to the "personal" service of personalization=2C the=
 market allows for higher embroidery fees per piece than in
volume production.
Volume Production is what we most think about with large embroidery houses=
 with multiple Happy machines operating at the same time. The truth is tha=
t even a good Happy single-head is capable of volume production=2C and the=
 number of embroidery heads need only be scaled up with the needs (and inc=
oming profits) of the business.  With volume production=2C there is much m=
ore time allowed with each transaction=2C as the number of pieces per proj=
ect allows for not only a custom design to be produced by a digitizer=2C b=
ut also for test-sewn proofs to be made for customer approval.  The digiti=
zing fee and additional time spent for this setup can either be charged di=
rectly to the customer=2C or incentivized away by encouraging customers to=
 purchase in higher quantities. Effort to embroider per piece goes down af=
ter the first few=2C and with quantities over a dozen=2C quantity discount=
s from garment wholesalers give you more flexibility.  Another important p=
rofitability gain comes with the addition of more
sewing heads into your shop - either additional single heads or a multi-he=
ad machine=2C because one operator can run several machines at once=2C dra=
matically reducing labor costs=2C and allowing you to bid more competitive=
ly for jobs.  However=2C for that same reason=2C large-volume orders (ofte=
n referred to as contract embroidery)=2C are often negotiated at lower mar=
gins than with smaller-volume orders or personalization type businesses. =
 So=2C it is important in high-volume or contract embroidery to keep a clo=
se eye on costing and present tiered pricing that offers customers good op=
tions without compromising quality.
HAPPY Machines work easily with either of these business models - their ea=
se of use makes the variety of jobs in personalization much simpler=2C whi=
le their durability allows the embroiderer to work the machines hard for l=
arge volume production.  You can decide what mix of production vs. persona=
lization suits your customer base the best. Either way=2C HAPPY embroidery=
 machines backed by TEXMAC Direct will be there to help you with your succ=
ess!
FIND OUT MORE (https://happyemb.com/grow-your-business-with-happy?utm_sour=
ce=3DOne+Gigantic+List&utm_campaign=3D88e48a4443-EMAIL_CAMPAIGN_2019_05_12=
_11_49&utm_medium=3Demail&utm_term=3D0_d15be5ccbb-88e48a4443-=
188767985&mc_cid=3D88e48a4443&mc_eid=3D[UNIQID])

=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
** (http://www.facebook.com/texmachappyembroiderymachines?utm_source=3DOne=
+Gigantic+List&utm_campaign=3D88e48a4443-EMAIL_CAMPAIGN_2019_05_12_11_49&u=
tm_medium=3Demail&utm_term=3D0_d15be5ccbb-88e48a4443-188767985&mc_ci=
d=3D88e48a4443&mc_eid=3D[UNIQID])
** (http://www.youtube.com/texmachappyembroiderymachines?utm_source=3DOne+=
Gigantic+List&utm_campaign=3D88e48a4443-EMAIL_CAMPAIGN_2019_05_12_11_49&ut=
m_medium=3Demail&utm_term=3D0_d15be5ccbb-88e48a4443-188767985&mc_cid=
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tm_campaign=3D88e48a4443-EMAIL_CAMPAIGN_2019_05_12_11_49&utm_medium=3Demai=
l&utm_term=3D0_d15be5ccbb-88e48a4443-188767985&mc_cid=3D88e48a4443&m=
c_eid=3D[UNIQID])
** (https://happyemb.com?utm_source=3DOne+Gigantic+List&utm_campaign=3D88e=
48a4443-EMAIL_CAMPAIGN_2019_05_12_11_49&utm_medium=3Demail&utm_term=3D0_d1=
5be5ccbb-88e48a4443-188767985&mc_cid=3D88e48a4443&mc_eid=3D[UNIQID]=
)
Copyright =C2=A9 2019 Texmac Direct=2C All rights reserved.
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3001 STAFFORD DRIVE
Charlotte=2C Nc 28208
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              =09<!--[if mso]>
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ng=3D"0" width=3D"100%" style=3D"width:100%;">
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=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #757575;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h1 style=3D"display: block;margin: 0;padding:=
 0;color: #222222;font-family: Helvetica;font-size: 40px;font-style: norma=
l;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: c=
enter;">2 Business Models in Embroidery</h1>

                        </td>
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=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->

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 100%;-webkit-text-size-adjust: 100%;">


                                        <img align=3D"center" alt=3D"" src=
=3D"https://gallery.mailchimp.com/aea9c628a820acce2dfdc4e74/images/50dcc65=
1-3df8-472d-b834-20a275625f55.jpg" width=3D"564" style=3D"max-width: 825px=
;padding-bottom: 0;display: inline !important;vertical-align: bottom;borde=
r: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mo=
de: bicubic;" class=3D"mcnImage">


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templateBody" data-template-container=3D"" style=3D"background:#FFFFFF non=
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d-image: none;background-repeat: no-repeat;background-position: center;bac=
kground-size: cover;border-top: 0;border-bottom: 0;padding-top: 36px;paddi=
ng-bottom: 45px;">
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dth=3D"600" style=3D"width:600px;">
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th: 600px !important;">
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dyContainer" style=3D"background:transparent none no-repeat center/cover;m=
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nd-repeat: no-repeat;background-position: center;background-size: cover;bo=
rder-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table bor=
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extBlock" style=3D"min-width: 100%;border-collapse: collapse;mso-table-lsp=
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e-adjust: 100%;">
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g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
              =09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
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=09=09=09
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=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
                <table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;" width=3D"100%" class=3D"mcnTextContent=
Container">
                    <tbody><tr>

                        <td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #757575;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">

                            <h3 style=3D"display: block;margin: 0;padding:=
 0;color: #444444;font-family: Helvetica;font-size: 22px;font-style: norma=
l;font-weight: bold;line-height: 150%;letter-spacing: normal;text-align: l=
eft;">Useful Advice on Setting up for 2 Common Modes of Embroidery Busines=
s</h3>

<p style=3D"margin: 10px 0;padding: 0;mso-line-height-rule: exactly;-ms-te=
xt-size-adjust: 100%;-webkit-text-size-adjust: 100%;color: #757575;font-fa=
mily: Helvetica;font-size: 16px;line-height: 150%;text-align: left;">In yo=
ur efforts to set up and/or grow your embroidery business=2C you'll quickl=
y discover many projects falling into either of the 2 categories shown abo=
ve - <strong>personalization </strong>of various types of items=2C usually=
 in 1-off quantities=2C and <strong>volume production </strong>of an emble=
m or logo sewn in multiple copies&nbsp; Even though the latter might seem=
 much more so=2C both are potentially profitable business models=2C with g=
ood planning and setup<br>
&nbsp; <strong>Personalization </strong>usually involves some sort of text=
=2C like a name or monogram=2C sewn onto a single (or a few) items. It is=
 important to note that singular / low quantities make it impractical to h=
ave custom artwork done for the job. However=2C by presenting a finite set=
 of lettering styles=2C thread colors=2C and - if images/emblems are impor=
tant - a small library of stock embroidery designs - you can keep setup si=
mple enough to set up each job quickly on-the-spot or for later sewing. Th=
is can be enhanced if you have the ability to provide wholesale items in-s=
tore or in a simple catalog or sell sheet=2C to further build profit margi=
n. The key to success of this business model is this simple setup that not=
 only allows quick turnaround (and less time spent per transaction) but al=
so lowers the learning curve for you and your staff=2C allowing you to kee=
p all the production in-house.&nbsp; Finally=2C due to the "personal" serv=
ice of personalization=2C the market allows for higher embroidery fees per=
 piece than in volume production.<br>
&nbsp; <strong>Volume Production </strong>is what we most think about with=
 large embroidery houses with multiple Happy machines operating at the sam=
e time. The truth is that even a good Happy single-head is capable of volu=
me production=2C and the number of embroidery heads need only be scaled up=
 with the needs (and incoming profits) of the business.&nbsp; With volume=
 production=2C there is much more time allowed with each transaction=2C as=
 the number of pieces per project allows for not only a custom design to b=
e produced by a digitizer=2C but also for test-sewn proofs to be made for=
 customer approval.&nbsp; The digitizing fee and additional time spent for=
 this setup can either be charged directly to the customer=2C or incentivi=
zed&nbsp;away by encouraging customers to purchase in higher quantities. E=
ffort to embroider per piece goes down after the first few=2C and with qua=
ntities over a dozen=2C quantity discounts from garment wholesalers give y=
ou more flexibility.&nbsp; Another important profitability gain comes with=
 the addition of more sewing heads into your shop - either additional sing=
le heads or a multi-head machine=2C because one operator can run several m=
achines at once=2C dramatically reducing labor costs=2C and allowing you t=
o bid more competitively for jobs.&nbsp; However=2C for that same reason=
=2C large-volume orders (often referred to as <strong>contract embroidery)=
</strong>=2C are often negotiated at lower margins than with smaller-volum=
e orders or personalization type businesses.&nbsp; So=2C it is important i=
n high-volume or contract embroidery to keep a close eye on costing and pr=
esent tiered pricing that offers customers good options without compromisi=
ng quality.<br>
&nbsp;<strong>HAPPY Machines </strong>work easily with either of these bus=
iness models - their ease of use makes the variety of jobs in personalizat=
ion much simpler=2C while their durability allows the embroiderer to work=
 the machines hard for large volume production.&nbsp;&nbsp;<strong>You can=
 decide what mix </strong>of production vs. personalization suits your cus=
tomer base the best. Either way=2C HAPPY embroidery machines backed by TEX=
MAC Direct will be there to help you with your success!</p>

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 MORE" href=3D"https://texmacdirect.us11.list-manage.com/track/click?u=3Da=
ea9c628a820acce2dfdc4e74&id=3D4ff9e89a4a&e=3Dcf2632d3a5" target=3D"_blank=
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