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ASICentral.com Week In Review
Volume 165 / May 25, 2019

Click here f=
or a text-only version
https://go.asicentral.com/e/148181/gn-newsletters-=
pgw-vol165-html/48j1kd/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ=
7Gl5Q

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>
This Week in Promo: What Are the Market=E2=80=99s Next Hot Produc=
ts? =20

Top Stories of the Week From ASICentral.com
1.   Trade War Tro=
ubles: Tariffs Spur Economic Anxiety=20
2.   PCNA Names Global Chief Mercha=
ndising Officer=20
3.   Custom Logos Acquires Apropos Promotions=20
4.   Ex=
plosion Hazard Prompts Portable Speakers Recall
5.   Gildan Inks Deal Wit=
h Live Nation =20

Top Web Exclusives
1.    Nominate Now: Best Places t=
o Work 2019
2.    Proforma Execs Judge UF Business Competition
3.    Co=
ca-Cola Cracks Open Avengers Marketing Campaign=20
4.    Dietz & Watson Lau=
nches Pop-Up Apparel Shop    =20
5.    Make the Pitch: Golf Products & Acce=
ssories=20

Sponsored Content
1.    Fashion Report: Sell These Apparel =
Styles =20
2.    How to Provide the Best Athleisure Prices
3.    Trend Al=
ert: Scented Promos, Essential Oils & More
4.    Five Golf Apparel Styles=
 Every Client Should Try =20
5.    Summer Sales Guide: Boost Your Revenue W=
ith Beach Towels


>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week in Review is published by Adv=
ertising Specialty Institute. All rights reserved. To subscribe to any ASI =
newsletter, go to www.asicentral.com/newsletters.=20
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=09=09=09=09=09=09<p>=
<a><strong>May 25, 2019</strong></a></p>

=09=09=09=09=09=09<p style=3D=
"margin: 4px 0;"><a href=3D"mailto:DVagnoni@asicentral.com?subject=3DWeek I=
n Review" style=3D"font-size: 11px; color: #666666; text-decoration: none;"=
><span style=3D"color: #666666;"><strong>Contact the Editor</strong></span>=
</a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a href=3D"mail=
to:mbarnes@asicentral.com?subject=3DWeek In Review" id=3D"no-right-margin" =
style=3D"font-size: 11px; color: #666666; text-decoration: none;" target=3D=
"_blank"><span style=3D"color: #666666;"><strong>Advertise</strong></span><=
/a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tb=
ody>
=09=09=09</table>
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=09=09=09<table align=3D"right" border=3D=
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=09=
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=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: =
none; border: none;">
=09=09=09=09=09=09<td align=3D"left" style=3D"line-=
height: 20px; font-family: Arial, Helvetica, sans-serif; border-collapse: c=
ollapse; border-spacing: 0; outline: none; padding: 0; border: none; margin=
-left:15px;" width=3D"484" class=3D"">
=09=09=09=09=09=09<p><br>
=09=09=
=09=09=09=09<strong>Video Series</strong></p>
=09=09=09=09=09=09<strong><=
a href=3D"https://go.asicentral.com/e/148181/itute-videos-2431694013527971-=
/48j1kl/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5Q" style=3D=
"color: #00C;background:none;font-size:16px !important;font-weight: bold;wi=
dth: 100%;text-align: left;line-height:20px !important;" target=3D"_blank">=
This Week in Promo: What Are the Market=E2=80=99s Next Hot Products? </a></=
strong><br>
=09=09=09=09=09=09Counselor=E2=80=99s Chris Ruvo and ASI Rese=
arch Director Nate Kucsma make predictions for a variety of categories.</td=
>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=
=09=09</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">
=09=09=
=09<p><strong>Top Stories of the Week From ASICentral.com</strong></p>
=

=09=09=09<ol>
=09=09=09=09<li><strong><a href=3D"https://go.asicentral=
.com/e/148181/industry-economic-uncertainty-/48j1kn/453976231?h=3DuGjAYVIkx=
abHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5Q" target=3D"_blank">Trade War Troubles: T=
ariffs Spur Economic Anxiety </a></strong><br>
=09=09=09=09Analysts are f=
orecasting scary scenarios if U.S./China negotiations don=E2=80=99t improve=
.</li>
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/l-chief-merchandising-officer-/48j1kq/453976231?h=3DuGjAYVIkxabHpca-DO1=
e2Rfjcp0efeYNL-wvVJ7Gl5Q" target=3D"_blank">PCNA Names Global Chief Merchan=
dising Officer</a></strong><br>
=09=09=09=09Liz Haesler comes to the prom=
o market after stints at several major retailers.</li>
=09=09=09=09<li><s=
trong><a href=3D"https://go.asicentral.com/e/148181/s-acquires-apropos-prom=
otions-/48j1ks/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5Q" t=
arget=3D"_blank">Custom Logos Acquires Apropos Promotions </a></strong><br>=

=09=09=09=09The purchase joins two California-based distributors.</li>=

=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/mp=
ts-portable-speakers-recall-/48j1kv/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjc=
p0efeYNL-wvVJ7Gl5Q" target=3D"_blank">Explosion Hazard Prompts Portable Spe=
akers Recall</a></strong><br>
=09=09=09=09Faulty batteries in the items h=
ave led to four incidents resulting in property damage.</li>
=09=09=09=09=
<li><strong><a href=3D"https://go.asicentral.com/e/148181/dan-partners-with=
-live-nation-/48j1kx/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7G=
l5Q" target=3D"_blank">Gildan Inks Deal With Live Nation</a></strong><br>=

=09=09=09=09The Top 40 supplier is now the official printwear partner fo=
r the entertainment brand.</li>
=09=09=09</ol>

=09=09=09<table align=
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=09=09=09=09<tbody>
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; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D"center" c=
lass=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, =
sans-serif; color: #666666; line-height: 15px; border-collapse: collapse; b=
order-spacing: 0; outline: none; padding-left: 20px; border: none;">ADVERTI=
SEMENT<br>
=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size:=
 11px; font-family: Arial, Helvetica, sans-serif; color: #666666; border-co=
llapse: collapse; border-spacing: 0; outline: none; font-weight: normal; pa=
dding-left: 20px; border: none;"><a href=3D"https://go.asicentral.com/e/148=
181/events-asi-power-summit-/48j1kz/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjc=
p0efeYNL-wvVJ7Gl5Q" target=3D"_blank"><img align=3D"right" alt=3D"Advertise=
r: ASI Summit" border=3D"0" height=3D"250" src=3D"http://cdn.asicentral.com=
/idesign/newsletters/pgw/banners/vol165_tile_33020.jpg" style=3D"outline: n=
one; text-decoration: none; -ms-interpolation-mode: bicubic;" width=3D"300"=
></a></span></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09=
</table>

=09=09=09<table align=3D"right" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" class=3D"ad-placement-desktop" style=3D"border-spacing:=
 0; border-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt=
; margin: 0; padding: 0;" width=3D"250">
=09=09=09=09<tbody>
=09=09=09=
=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;">
=09=
=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>

=09=09=09=
<p><strong>Top Web Exclusives</strong></p>

=09=09=09<ol>
=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/r-2019-BPTW/48=
j1l2/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5Q" target=3D"_=
blank">Nominate Now: Best Places to Work 2019</a></strong><br>
=09=09=09=
=09Counselor magazine is once again setting out to identify the industry co=
mpanies that employees simply love to work for. Click the link to enter.</l=
i>
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/=
-florida-business-competition-/48j1l4/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rf=
jcp0efeYNL-wvVJ7Gl5Q" target=3D"_blank">Proforma Execs Judge UF Business Co=
mpetition</a></strong><br>
=09=09=09=09The event showcased business plans=
 while creating a forum for mentoring and leadership.</li>
=09=09=09=09<l=
i><strong><a href=3D"https://go.asicentral.com/e/148181/e-avengers-marketin=
g-campaign-/48j1l6/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5=
Q" target=3D"_blank">Coca-Cola Cracks Open Avengers Marketing Campaign </a>=
</strong><br>
=09=09=09=09The global brand is turning tabs on soda cans i=
nto promotional products.</li>
=09=09=09=09<li><strong><a href=3D"https:/=
/go.asicentral.com/e/148181/-launches-pop-up-apparel-shop-/48j1l8/453976231=
?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5Q" target=3D"_blank">Dietz &=
amp; Watson Launches Pop-Up Apparel Shop </a></strong><br>
=09=09=09=09Th=
e edgy merch features meaty references and double-entendres.</li>
=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ing-golf-pr=
oducts-accessories-/48j1lb/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-=
wvVJ7Gl5Q" target=3D"_blank">Make the Pitch: Golf Products &amp; Accessorie=
s</a></strong><br>
=09=09=09=09These promos are great for tournaments and=
 for marketing to corporate executives.</li>
=09=09=09</ol>

=09=09=
=09<p><strong>Sponsored Content</strong></p>

=09=09=09<ol>
=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/nce-fashion-tr=
end-report-2019-/48j1ld/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvV=
J7Gl5Q" target=3D"_blank">Fashion Report: Sell These Apparel Styles </a></s=
trong><br>
=09=09=09=09The latest news is in: Men are adopting activewear=
, young audiences prefer premium brands and minimalist styles are taking ov=
er the market.</li>
=09=09=09=09<li><strong><a href=3D"https://go.asicent=
ral.com/e/148181/prices-on-performance-apparel-/48j1lg/453976231?h=3DuGjAYV=
IkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5Q" target=3D"_blank">How to Provide the=
 Best Athleisure Prices</a></strong><br>
=09=09=09=09In this easy-to-unde=
rstand infographic, learn how to secure top apparel pricing from your suppl=
ier and still make a hefty profit for yourself.</li>
=09=09=09=09<li><str=
ong><a href=3D"https://go.asicentral.com/e/148181/-for-personal-wellness-pr=
omos-/48j1lj/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvVJ7Gl5Q" tar=
get=3D"_blank">Trend Alert: Scented Promos, Essential Oils &amp; More</a></=
strong><br>
=09=09=09=09Capitalize on health and beauty trends by pitchin=
g personal wellness promos with the same product features.</li>
=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/tyles-every-cl=
ient-should-try-/48j1ll/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjcp0efeYNL-wvV=
J7Gl5Q" target=3D"_blank">Five Golf Apparel Styles Every Client Should Try =
</a></strong><br>
=09=09=09=09All of your apparel customers will apprecia=
te these trending features, like UV protection and colorful details.</li>=

=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ou=
r-revenue-with-beach-towels-/48j1ln/453976231?h=3DuGjAYVIkxabHpca-DO1e2Rfjc=
p0efeYNL-wvVJ7Gl5Q" target=3D"_blank">Summer Sales Guide: Boost Your Revenu=
e With Beach Towels</a></strong><br>
=09=09=09=09Looking to heat up your =
sales? Meet your new best friend: beach towels.</li>
=09=09=09</ol>
=09=
=09=09</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">&nbsp;</td=
>
=09=09</tr>
=09=09<tr>
=09=09=09<td>
=09=09=09<table align=3D"cen=
ter" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"sponsor-top-=
btm" style=3D"border-spacing: 0; border-collapse: collapse; mso-table-lspac=
e: 0pt; mso-table-rspace: 0pt; margin: 0 auto; padding: 0;" width=3D"729">=

=09=09=09=09<tbody>
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line: none; border: none;">
=09=09=09=09=09=09<td class=3D"sponsored-text=
" style=3D"line-height: 15px; font-family: Arial, Helvetica, sans-serif; fo=
nt-size: 13px; border-collapse: collapse; border-spacing: 0; outline: none;=
 border: none;"><img src=3D"http://cdn.asicentral.com/idesign/newsletters/p=
g/images/sponsored-by.jpg" style=3D"outline: none; text-decoration: none; -=
ms-interpolation-mode: bicubic;" width=3D"10"></td>
=09=09=09=09=09=09<td=
 align=3D"left" class=3D"sponsor-banner" style=3D"line-height: 15px; font-f=
amily: Arial, Helvetica, sans-serif; font-size: 13px; border-collapse: coll=
apse; border-spacing: 0; outline: none; border: none;"><a href=3D"https://g=
o.asicentral.com/e/148181/-contact/48j1kj/453976231?h=3DuGjAYVIkxabHpca-DO1=
e2Rfjcp0efeYNL-wvVJ7Gl5Q" style=3D"color: #026CB6;" target=3D"_blank"><img =
alt=3D"Advertisement: ASI" src=3D"http://cdn.asicentral.com/idesign/newslet=
ters/pgw/banners/vol160_spons_33020.jpg" style=3D"outline: none; text-decor=
ation: none; -ms-interpolation-mode: bicubic; border: none;"></a></td>
=
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09=
</td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">&nbsp;</td>
=
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">&nbsp;</td>
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>
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=09=09=09<td>
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pace: 0pt; margin: 0; padding: 0;" width=3D"100%">
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">
=09=09=09=09=09=09<td style=3D"line-height: 15px; font-family: Arial, =
Helvetica, sans-serif; font-size: 11px; border-collapse: collapse; border-s=
pacing: 0; outline: none; border: none;" valign=3D"bottom" class=3D"">&nbsp=
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e=3D"border-spacing: 0; outline: none; border: none;">
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er-collapse: collapse; border-spacing: 0px; outline: none; border: none; ba=
ckground: rgb(225, 225, 225);" valign=3D"bottom" class=3D"">
=09=09=09=09=
=09=09<p>ASICentral.com Week in Review is published by Advertising Specialt=
y Institute. All rights reserved.<br>
=09=09=09=09=09=09To subscribe to a=
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ww.asicentral.com/newsletters</a>.</p>

=09=09=09=09=09=09<p>You were s=
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