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Advantages Product Focus
Volume 50/ June 10, 2019

Click here to view=
 a text-only version of Advantages Product Focus.
https://go.asicentral.c=
om/e/148181/-newsletters-advpf-vol-50-html/495wkd/462123087?h=3DxG3-uFheNyF=
ut0QlGKLDd8XZXxolMR3LIly3DuLd54E

*************************************=
**********************************
What's in this issue:
TRENDING TOTES=
 & SHOPPING BAGS
TRADE POLICY CHANGES CAUSE INDUSTRY CONCERN
INDUSTRY V=
ETERANS LAUNCH TRAVEL GEAR BRAND
Trends: Swag at U.S. Open Heralds Promo =
Possibilities
Sponsored Content: The Joe Show: Hot Products From Imagen B=
rands
Sponsored Content: How to Capture Orders Your Competitors Can=
=E2=80=99t
Collaboration: Forever 21 Teams Up With Cheetos for Hot Merch=

Sponsored Content: 4 Tips to Score Summer Drinkware Sales
Sponsored Co=
ntent: Upsell Alert: 5 Sales Strategies That Really Work
Sponsored Conten=
t: Market to Target: Make More Profits With Promotional Housewares=20
Best =
of ASICentral.com
Showcases
Videos
New Suppliers

***************=
********************************************************

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ze:20px; font-weight:700;  color:#006890;">The best ideas in promo products=
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mily: 'Roboto Condensed', Helvetica, Arial, sans-serif; " class=3D"">
=09=
=09=09=09=09=09=09=09=09<h4 style=3D"font-family: 'Roboto Condensed', Helve=
tica, Arial, sans-serif; line-height:20px; font-size:20px; font-weight:400;=
  color:#000;">JUNE 10, 2019</h4>
=09=09=09=09=09=09=09=09=09</td>
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=09=09=
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=09=09=09=09=09<tr>
=09=09=09=09=09=
=09<td style=3D"padding:0px;" class=3D""><a href=3D"https://go.asicentral.c=
om/e/148181/-trending-totes-shopping-bags-/495wkn/462123087?h=3DxG3-uFheNyF=
ut0QlGKLDd8XZXxolMR3LIly3DuLd54E" style=3D"text-decoration:none; color:#006=
890;" target=3D"_blank"><img alt=3D"Golf Accessories" border=3D"0" class=3D=
"responsive" src=3D"https://cdn.asicentral.com/idesign/newsletters/advpf/im=
ages/vol_50_story-1.jpg" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"te=
xt-align: center; padding: 5px 20px 20px;" class=3D"">
=09=09=09=09=09=09=
<h1 color=3D"#006890" style=3D"font-family: 'Roboto Condensed', Helvetica, =
Arial, sans-serif; text-transform:uppercase; font-size: 36px;font-weight:70=
0;line-height:37px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e=
/148181/-trending-totes-shopping-bags-/495wkn/462123087?h=3DxG3-uFheNyFut0Q=
lGKLDd8XZXxolMR3LIly3DuLd54E" style=3D"text-decoration:none; color:#006890;=
" target=3D"_blank">Trending Totes &amp; Shopping Bags </a></h1>

=09=
=09=09=09=09=09<p style=3D"text-align: center; font-family: 'Roboto Condens=
ed', Helvetica, Arial, sans-serif; font-size:24px; line-height:26px;">As mo=
re cities and states ban single-use plastic bags, the demand for reusable t=
otes will continue to grow.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09=
</tr>
=09=09=09=09=09<!-- #Section End: STORY 1 full--><!-- Start Section=
: STORY 2 full -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"p=
adding:0px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/hange=
-cause-concern-for-promo-/495wkq/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxol=
MR3LIly3DuLd54E" style=3D"text-decoration:none; color:#006890;" target=3D"_=
blank"><img alt=3D"Promo Trends" border=3D"0" class=3D"responsive" src=3D"h=
ttps://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_50_story-2.j=
pg" width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=
=09=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padd=
ing: 5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" =
style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; tex=
t-transform:uppercase; font-size: 36px;font-weight:700;line-height:37px;pad=
ding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/hange-cause-co=
ncern-for-promo-/495wkq/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxolMR3LIly3D=
uLd54E" style=3D"text-decoration:none; color:#006890;" target=3D"_blank">Tr=
ade Policy Changes Cause Industry Concern </a></h1>

=09=09=09=09=09=09=
<p style=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica,=
 Arial, sans-serif; font-size:24px; line-height:26px;">President Trump plan=
s to put tariffs on Mexican imports and has revoked trade partner status fr=
om India and Turkey.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>=

=09=09=09=09=09<!-- #Section End: STORY 2 full --><!-- Start Section: TH=
E JOE SHOW full -->
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"=
padding:0px;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/-int=
egrated-travel-gear-brand-/495wks/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxo=
lMR3LIly3DuLd54E" style=3D"text-decoration:none; color:#006890;" target=3D"=
_blank"><img alt=3D"Joe Show" border=3D"0" class=3D"responsive" src=3D"http=
s://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_50_story-3.jpg"=
 width=3D"650"></a></td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=
=09=09=09=09=09<td bgcolor=3D"#ffffff" style=3D"text-align: center; padding=
:5px 20px 20px;" class=3D"">
=09=09=09=09=09=09<h1 color=3D"#006890" styl=
e=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-tr=
ansform:uppercase; font-size: 36px;font-weight:700;line-height:37px;padding=
-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/-integrated-travel=
-gear-brand-/495wks/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxolMR3LIly3DuLd5=
4E" style=3D"text-decoration:none; color:#006890;" target=3D"_blank">Indust=
ry Veterans Launch Travel Gear Brand</a></h1>

=09=09=09=09=09=09<p sty=
le=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial=
, sans-serif; font-size:24px;line-height:26px;">Scott Pearson and Scott Edi=
din, former execs at Top 40 supplier Logomark, introduce Xactly.</p>
=09=
=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<!-- #Section =
End: THE JOE SHOW--><!-- Start Section: 2 column Left Align Sponsored -->=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding-bottom: 15p=
x; text-align: center; vertical-align: top; font-size: 0;" class=3D""><!-- =
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   =
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                                <t=
r>
                                    <td valign=3D"top">
            =
                <![endif]-->
=09=09=09=09=09=09<div class=3D"container ri=
ght-pad" style=3D"width: 315px; display: inline-block; vertical-align: top;=
">
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"=
100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=
=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helve=
tica, Arial, sans-serif; text-align: center;" class=3D""><a href=3D"https:/=
/go.asicentral.com/e/148181/m-the-us-open-swag-collection-/495wkv/462123087=
?h=3DxG3-uFheNyFut0QlGKLDd8XZXxolMR3LIly3DuLd54E" target=3D"_blank"><img al=
t=3D"Recall" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentra=
l.com/idesign/newsletters/advpf/images/vol_50_story-4.jpg" width=3D"315"></=
a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', He=
lvetica, Arial, sans-serif; text-align:center;" class=3D"">
=09=09=09=09=
=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Ari=
al, sans-serif; font-size:24px; font-weight:700;line-height:24px;padding-to=
p:5px;"><a href=3D"https://go.asicentral.com/e/148181/m-the-us-open-swag-co=
llection-/495wkv/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxolMR3LIly3DuLd54E"=
 style=3D"text-decoration:none; color:#006890;" target=3D"_blank" title=3D"=
New Products">Trends </a></h3>

=09=09=09=09=09=09=09=09=09<p style=3D"=
text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans=
-serif; font-size:18px;line-height:20px;">Swag at U.S. Open Heralds Promo P=
ossibilities</p>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
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=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=
=09=09=09=09</td><td valign=3D"top">
=09=09=09=09   <![endif]--><!-- #Lef=
t Column End: Image and Text Left--><!-- Start Right Column: Advertisement =
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=09=09=09=09=09=09<div class=3D"container left-pad" sty=
le=3D"width: 315px; display: inline-block; vertical-align: top;">
=09=09=
=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09=09=09=09=09=09<tr>
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rtisement: Bel Promo" border=3D"0" class=3D"responsive" src=3D"https://cdn.=
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300"></a></td>
=09=09=09=09=09=09=09=09</tr>
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eight:16px; font-size:18px; font-weight:400; text-transform:uppercase; padd=
ing-top:5px; color:#da2128;"><strong>Advertisement</strong></h3>
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=09=09=09=09=09=09</table>
=09=09=09=09=09=09</div>=

=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
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=09=09=09=09=09=09   </tr>
=09=09=09=09   </table>
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=09=
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=09=09=09=09=09<!-- #Section End: Right Align Advertise=
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=09=09=09=09=
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=09=09=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: =
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=09=09=09=09=09=09<div class=3D"container right-pad" style=
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=09=09=09=
=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
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=09=09=09=09=
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=09=09=09=09=09=09=09=09<tr>
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if; text-align:center;" class=3D"">
=09=09=09=09=09=09=09=09=09<h3 style=
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nt-weight:400; text-transform:uppercase; padding-top:5px; color:#da2128;"><=
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=09=09=09=09=09=09=09</tbody>
=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte =
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=09=09=09=09=09=09</td><td valign=3D"top">
=09=09=09=09=
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olumn: Image and Text Right -->

=09=09=09=09=09=09<div class=3D"contai=
ner left-pad" style=3D"width: 315px; display: inline-block; vertical-align:=
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h=3D"100%">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed',=
 Helvetica, Arial, sans-serif; text-align: center;" class=3D""><a href=3D"h=
ttps://go.asicentral.com/e/148181/t-products-from-imagen-brands-/495wl2/462=
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itle=3D"Sponsored"><img alt=3D"Sponsored" border=3D"0" class=3D"responsive"=
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story-5.jpg" width=3D"315"></a></td>
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=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-fa=
mily: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-align:center;"=
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=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto=
 Condensed', Helvetica, Arial, sans-serif; font-size:24px; font-weight:700;=
line-height:26px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/1=
48181/t-products-from-imagen-brands-/495wl2/462123087?h=3DxG3-uFheNyFut0QlG=
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o Condensed', Helvetica, Arial, sans-serif; font-size:18px;line-height:20px=
;">The Joe Show: Hot Products From Imagen Brands</p>
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dy>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</div>
=09=09=09=09=
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=09=09=
=09=09=09=09   </tr>
=09=09=09=09   </table>
=09=09=09=09<![endif]--><!=
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=09=09=09=09=09</tr>=

=09=09=09=09=09<!-- #Section End: Left Align Advertisement--><!-- Start =
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=09=09=09=09=09<tr>
=09=09=
=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: center; vertical=
-align: top; font-size: 0;" class=3D""><!--  Start Left Column: Image and T=
ext Left --><!--[if (gte mso 9)|(IE)]>
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=3D"0">
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=09=09=09=09=09=09<div class=3D"container right-pad" style=3D"width: 315px;=
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=09=09=09=09=09=09<table c=
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=09=09=09=09=09=09=09<=
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=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td styl=
e=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-serif; text-al=
ign: center;" class=3D""><a href=3D"https://go.asicentral.com/e/148181/-ord=
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" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicentral.com/idesi=
gn/newsletters/advpf/images/vol_50_story-6.jpg" width=3D"315"></a></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, Ari=
al, sans-serif; text-align:center;" class=3D"">
=09=09=09=09=09=09=09=09=
=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Arial, sans-ser=
if; font-size:24px; font-weight:700;line-height:26px;padding-top:5px;"><a h=
ref=3D"https://go.asicentral.com/e/148181/-orders-over-your-competitors-/49=
5wl4/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxolMR3LIly3DuLd54E" style=3D"te=
xt-decoration:none; color:#da2128;" target=3D"_blank" title=3D"Merchandise"=
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=09=09=09=09=09=09=09=09=09<p style=3D"tex=
t-align: center; font-family: 'Roboto Condensed', Helvetica, Arial, sans-se=
rif; font-size:18px;line-height:20px;">How to Capture Orders Your Competito=
rs Can=E2=80=99t</p>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>=

=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>=

=09=09=09=09=09=09</td><td valign=3D"top">
=09=09=09=09=09   <![endif]=
--><!-- #Left Column End: Image and Text Left--><!-- Right Column: Image an=
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=09=09=09=09=09=09<div class=3D"container left-pad" s=
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=09=
=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=

=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, =
Arial, sans-serif; text-align: center;" class=3D""><a href=3D"https://go.as=
icentral.com/e/148181/events-asi-power-summit-/495wl6/462123087?h=3DxG3-uFh=
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sement: ASI Summit" border=3D"0" class=3D"responsive" src=3D"https://cdn.as=
icentral.com/idesign/newsletters/advpf/banners/vol46_33020_2.jpg" width=3D"=
300"></a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<t=
r>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed=
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=09=09=
=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto', sans-serif; line-h=
eight:16px; font-size:18px; font-weight:400; text-transform:uppercase; padd=
ing-top:5px; color:#da2128;"><strong>Advertisement</strong></h3>
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=09=09=09=09=
=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</div>=

=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>
=09=09=09=09=09=09=09   <=
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=09=09=09=09=09=09   </tr>
=09=09=09=09   </table>
=09=09=09=09<=
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=09=09=09=
=09=09</tr>
=09=09=09=09=09<!-- #Section End: Left Align Advertisement-->=
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=09=09=09=09=09<tr>=

=09=09=09=09=09=09<td style=3D"padding-bottom: 15px; text-align: center;=
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age and Text Left --><!--[if (gte mso 9)|(IE)]>
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" border=3D"0">
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=09=09=09=09=09=09<div class=3D"container right-pad" style=3D"width=
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=09=
=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=
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if; text-align: center;" class=3D""><a href=3D"https://go.asicentral.com/e/=
148181/up-with-cheetos-for-hot-merch-/495wl8/462123087?h=3DxG3-uFheNyFut0Ql=
GKLDd8XZXxolMR3LIly3DuLd54E" target=3D"_blank" title=3D"Sponsored"><img alt=
=3D"Sponsored" border=3D"0" class=3D"responsive" src=3D"https://cdn.asicent=
ral.com/idesign/newsletters/advpf/images/vol_50_story-7.jpg" width=3D"315">=
</a></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09<tr>
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=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', He=
lvetica, Arial, sans-serif; text-align:center;" class=3D"">
=09=09=09=09=
=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed', Helvetica, Ari=
al, sans-serif; font-size:24px; font-weight:700;line-height:26px;padding-to=
p:5px;"><a href=3D"https://go.asicentral.com/e/148181/up-with-cheetos-for-h=
ot-merch-/495wl8/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxolMR3LIly3DuLd54E"=
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Merchandise">Collaboration</a></h3>

=09=09=09=09=09=09=09=09=09<p styl=
e=3D"text-align: center; font-family: 'Roboto Condensed', Helvetica, Arial,=
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etos for Hot Merch</p>
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=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>=

=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte mso 9)|(IE)]>=

=09=09=09=09=09=09</td><td valign=3D"top">
=09=09=09=09=09   <![endif]=
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=09=09=09=09=09=09<div class=3D"container left-pad" s=
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=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">=

=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=09<td style=3D"font-family: 'Roboto Condensed', Helvetica, =
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sored"><img alt=3D"Sponsored" border=3D"0" class=3D"responsive" src=3D"http=
s://cdn.asicentral.com/idesign/newsletters/advpf/images/vol_49_story-5.jpg"=
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=09=09=09=09=09=09=09=09</tr>
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=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Robot=
o Condensed', Helvetica, Arial, sans-serif; text-align:center;" class=3D"">=

=09=09=09=09=09=09=09=09=09<h3 style=3D"font-family: 'Roboto Condensed',=
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26px;padding-top:5px;"><a href=3D"https://go.asicentral.com/e/148181/to-sco=
re-easy-drinkware-sales-/495wlb/462123087?h=3DxG3-uFheNyFut0QlGKLDd8XZXxolM=
R3LIly3DuLd54E" style=3D"text-decoration:none; color:#da2128;" target=3D"_b=
lank" title=3D"Merchandise">Sponsored Content</a></h3>

=09=09=09=09=09=
=09=09=09=09<p style=3D"text-align: center; font-family: 'Roboto Condensed'=
, Helvetica, Arial, sans-serif; font-size:18px;line-height:20px;">4 Tips to=
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=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09</div>
=09=09=09=09=09=09<!--[if (gte =
mso 9)|(IE)]>
=09=09=09=09=09=09</td><td valign=3D"top">
=09=09=09=09=
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=09=09=09=09=09=09   </tr>
=09=09=09=09   </=
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=09=
=09=09=09=09</tr>
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=3D"0" width=3D"100%">
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=09=09=09=09=09=09=09=09=09<td style=3D"font-family: 'Roboto C=
ondensed', Helvetica, Arial, sans-serif; text-align: center;" class=3D""><a=
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ht:700;line-height:26px;padding-top:5px;"><a href=3D"https://go.asicentral.=
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