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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Mon, 08 Jul 2019 15:11:18 -0500
Message-ID: <61cd3faa-e7d1-4061-9b80-657ef9d2528f@atl1s07mta842.xt.local>
Date: Mon, 08 Jul 2019 14:10:35 -0600
Subject: Media Release: ASI Unveils Latest User-Friendly Upgrades To ESP
 Design Features
From: "Dawn Marie, ASI Public Relations Manager"
 <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
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ser.</a></td>
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
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=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Unveils Latest User-Friendly Upgrades To ESP Design Features</s=
pan></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; line-height: no=
rmal">Quickly, easily create professional-looking virtual samples without a=
 designer</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=
=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=
=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09<td><!-- 2 Column
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=09=09=09=09=
=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspa=
cing=3D"0" class=3D"responsive-table2" width=3D"435">
=09=09=09=09=09=09=
=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"=
">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =E2=80=
=93 July 8, 2019 =E2=80=93 </strong>The <a href=3D"https://go.asicentral.co=
m/e/148181/2019-07-08/4bkf78/480610859?h=3Dh0lOLd7fKSgzc_G3xNNzE_dRT_TOcDwY=
T-Ln4aR_x9s">Advertising Specialty Institute</a><sup>=C2=AE</sup> (ASI) tod=
ay unveiled its latest, user-friendly upgrades to design options in ESP<sup=
>=C2=AE</sup>, including its virtual-sample tool, improved artwork creation=
 and ESP Presentation features, providing distributors with an easy platfor=
m to create presentation-ready art.</p>

=09=09=09=09=09=09=09=09=09=09=
=09=09<p>Distributor sales reps can add logos or create designs on tens of =
thousands of products. Plus, they can save their designs to their client=
=E2=80=99s file using ASI=E2=80=99s Customer Relationship Management (CRM) =
tool, making it a snap to find designs when ordering or reordering more pro=
ducts. Distributors can also download and email a vector image of new desig=
ns, so clients can base buying decisions on high-quality visuals.</p>

=
=09=09=09=09=09=09=09=09=09=09=09=09<p><a href=3D"https://go.asicentral.com=
/e/148181/341885910/4bkf7b/480610859?h=3Dh0lOLd7fKSgzc_G3xNNzE_dRT_TOcDwYT-=
Ln4aR_x9s">Click here</a> for a video highlighting the latest upgrades to E=
SP=E2=80=99s virtual-sample tool, which allows distributors to:</p>

=
=09=09=09=09=09=09=09=09=09=09=09=09<ul type=3D"disc">
=09=09=09=09=09=09=
=09=09=09=09=09=09=09<li><strong>Create designs for clients</strong> by add=
ing multiple images, text boxes, shapes and clip art to any product</li>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09<li><strong>Rotate images and apply =
filters</strong> with a single click</li>
=09=09=09=09=09=09=09=09=09=09=
=09=09=09<li><strong>Change a product color</strong> without losing the des=
ign in progress</li>
=09=09=09=09=09=09=09=09=09=09=09=09=09<li><strong>E=
nsure color consistency</strong> with custom colors</li>
=09=09=09=09=09=
=09=09=09=09=09=09=09</ul>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tb=
ody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!-=
-[if mso]></td><td><![endif]-->

=09=09=09=09=09=09=09=09=09<table alig=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<t=
d class=3D""><img border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/=
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=09=09=
=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive=
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mages/image.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</t=
r>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asic=
entral.com/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"><=
/td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=
=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px=
; font-size: 16px; line-height:22px; color: #666666;" class=3D"">=E2=80=
=9CASI=E2=80=99s new virtual-sample tool is a terrific resource for distrib=
utors, allowing them to bring products to life and help their customers vis=
ualize their logo or message,=E2=80=9D said ASI=E2=80=99s Bob DeFord</td>=

=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"=
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=09=09=09=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09<!-- #2 column end --></t=
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=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15=
px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>Any of nearly 200=
,000 products highlighted with a =E2=80=9CV=E2=80=9D symbol in ASI=E2=80=
=99s ESP, the largest searchable business platform in the $24.7 billion pro=
motional products industry, can be transformed into a virtual sample with o=
ne click.</p>

=09=09=09=09=09=09<p>=E2=80=9CASI=E2=80=99s new virtual-=
sample tool is a terrific resource for distributors, allowing them to bring=
 products to life and help their customers visualize their logo or message =
without having to bring in a designer,=E2=80=9D said Bob DeFord, ASI=
=E2=80=99s senior vice president of distributor sales and marketing. =
=E2=80=9COur latest online improvements, along with coming updates to ESP P=
resentations, are sure to simplify the workweek, leaving distributors more =
time to close sales.=E2=80=9D</p>

=09=09=09=09=09=09<p>Distributors an=
d suppliers can also join an interactive ESP demo at <a href=3D"https://go.=
asicentral.com/e/148181/shows-2019-chicago/4bkf7d/480610859?h=3Dh0lOLd7fKSg=
zc_G3xNNzE_dRT_TOcDwYT-Ln4aR_x9s">ASI Chicago</a>, taking place Wednesday, =
July 10, and Thursday, July 11, at booth 1037. ASI will demo its virtual-sa=
mple tool along with updates to its ESP Presentations tool. ASI representat=
ives will also be on-hand to explain new ESP features like PrintGizmo, a fr=
ee, value-added benefit for ESP users that connects ASI distributor members=
 with high-quality, competitively priced printers, enabling them to efficie=
ntly source catalogs or custom print products from a larger pool of provide=
rs.</p>

=09=09=09=09=09=09<p><strong>For more information on how to cr=
eate a virtual sample, please <a href=3D"https://go.asicentral.com/e/148181=
/al-samples-in-esp-web-designer/4bkf7g/480610859?h=3Dh0lOLd7fKSgzc_G3xNNzE_=
dRT_TOcDwYT-Ln4aR_x9s">click here</a> to visit ASI=E2=80=99s knowledgebase =
or contact ASI=E2=80=99s support team at (800) 546-1350, option 2, Monday t=
hrough Friday, 8 a.m.-8 p.m. ET, or email <a href=3D"mailto:support@asicent=
ral.com">support@asicentral.com</a>. For more information on ESP, please co=
ntact an account representative at (800) 546-1350.</strong></p>

=09=09=
=09=09=09=09<p><strong>About</strong><strong> ASI</strong><br>
=09=09=09=
=09=09=09The&nbsp;<a href=3D"https://go.asicentral.com/e/148181/2019-07-08/=
4bkf78/480610859?h=3Dh0lOLd7fKSgzc_G3xNNzE_dRT_TOcDwYT-Ln4aR_x9s">Advertisi=
ng Specialty Institute</a>&nbsp;(ASI<sup>=C2=AE</sup>) serves a network of =
23,500 suppliers, distributors and decorators in the $24.7 billion promotio=
nal products industry. ASI=E2=80=99s flagship product, the technology platf=
orm ESP<sup>=C2=AE</sup>, manages the industry=E2=80=99s supply and marketi=
ng chain. ASI also produces award-winning digital and print content, live e=
vents and educational programs that enable companies in 55 countries to be =
more efficient, productive and profitable. ASI=E2=80=99s Counselor<sup>=
=C2=AE</sup> magazine provides the most authoritative business content in t=
he industry, and the ASI Education Certification Program features 200+ live=
 and online education courses for industry professionals. The company, fami=
ly owned and operated since 1962, is
proud to have been consistently rank=
ed among the =E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Buck=
s County, PA. For more info: <a href=3D"https://go.asicentral.com/e/148181/=
2019-07-08/4bkf78/480610859?h=3Dh0lOLd7fKSgzc_G3xNNzE_dRT_TOcDwYT-Ln4aR_x9s=
">www.asicentral.com</a>.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</=
tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td align=3D"center" style=3D=
"padding: 10px 0px;" class=3D"">&nbsp;</td>
=09=09=09=09=09</tr>
=09=09=
=09=09</tbody>
=09=09=09</table>
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=09=09=09=09<tbody>
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top: 15px;" class=3D"">asi/33020<br>
=09=09=09=09=09=09=C2=A92019, Advert=
ising Specialty Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=
=09=09=09=09=09Advertising Specialty Institute, Inc., 4800 Street Road, Tre=
vose, PA 19053<br>
=09=09=09=09=09=09<a href=3D"https://go.asicentral.com=
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=09=09=09=09=09=09Sent to: bmiller@thelogomasters.co=
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