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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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h=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
ff" style=3D"font-size: 14px; padding-left:15px" class=3D"">
=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
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=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">TEDx Speaker Luke Williams Challenges ASI Chicago Audience To Embra=
ce Change And Innovation </span></p>

=09=09=09=09=09=09<p style=3D"fon=
t-size:20px; line-height: normal">Keynote one of many business-building opp=
ortunities at promo=E2=80=99s largest trade show of summer</p>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" c=
lass=3D"responsive-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column=

                                    =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table align=3D"l=
eft" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-t=
able2" width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td styl=
e=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=
=09=09=09<p><strong>CHICAGO, IL =E2=80=93 July 11, 2019 =E2=80=93 </strong>=
TEDx speaker and expert on disruptive innovation Luke Williams challenged a=
n audience of entrepreneurs and small-business owners at a trade show hoste=
d by the <a href=3D"https://go.asicentral.com/e/148181/2019-07-11/4bn6p6/48=
3677321?h=3DMT038Snv7ucEdVGxMPeN_NLspz4xmfqy8XT03kC9AFQ">Advertising Specia=
lty Institute</a><sup>=C2=AE</sup> (ASI) to escape old ideas and embrace in=
novation to compete and thrive in today=E2=80=99s fast-paced business world=
.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CThere=E2=80=
=99s nothing wrong with the ideas in the promotional products industry,=
=E2=80=9D Williams told suppliers, distributors and decorators in the $24.7=
 billion promotional products industry on the last day of <a href=3D"https:=
//go.asicentral.com/e/148181/shows-2019-chicago/4bn6p8/483677321?h=3DMT038S=
nv7ucEdVGxMPeN_NLspz4xmfqy8XT03kC9AFQ">ASI Show<sup>=C2=AE</sup> Chicago</a=
>. =E2=80=9CDoes that mean they shouldn=E2=80=99t be challenged or changed?=
 The ideas you=E2=80=99re using every day to think about your clients and t=
he future =E2=80=93 they=E2=80=99re the most important assets you own.=
=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>ASI Chicago at th=
e McCormick Place convention center opened Tuesday and closed Thursday, and=
 was attended by 580 exhibitors, up 3%, and including 109 new to Chicago, u=
p from 99 in 2018. Attendees came from 43 states and 12 countries, includin=
g 1,332 from Illinois, 240 women-owned companies and 239 minority-owned com=
panies. All told, 3,744 distributors browsed a busy show floor and took adv=
antage of free education, networking and fun activities.</p>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>According to ASI=E2=80=99s <a href=3D"https:/=
/go.asicentral.com/e/148181/l-promo-products-sales-report-/4bn6pb/483677321=
?h=3DMT038Snv7ucEdVGxMPeN_NLspz4xmfqy8XT03kC9AFQ">Advantages magazine</a>, =
promo companies in the Midwest sold a total of $5 billion worth of promotio=
nal products in 2018, 3% more over 2017. Illinois follows closely behind Oh=
io, leading the Midwest region with $821 million in annual promo sales.</p>=

=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td><![end=
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=09=09=09=09=09=09=09=09=09<table align=3D"right" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"31=
5">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=
=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=
=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/shar=
e.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cd=
n.asicentral.com/MKTGemails/MediaRelease/556-9586/images/image.jpg" width=
=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"p=
adding: 0px 15px; font-size: 10px; line-height:22px; color: #666666; text-a=
lign: center" class=3D"">ASI keynoter Luke Williams</td>
=09=09=09=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=
=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" s=
rc=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullquoteTOP=
.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=
=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td s=
tyle=3D"padding: 15px; font-size: 16px; line-height:22px; color: #666666;" =
class=3D"">=E2=80=9CThe only time we change is when we=E2=80=99re backed in=
to a corner, facing irrelevancy," said Luke Williams. "The work of disrupti=
on is doing the work of crisis without the crisis."</td>
=09=09=09=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
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=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" s=
rc=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullquoteBOT=
TOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>=

=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
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=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
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=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px; text-align: lef=
t;" class=3D"">
=09=09=09=09=09=09<p>Also at the show, 19 distributors =
=E2=80=93 14 of which are top 40 companies, including HALO Branded Solution=
s, Proforma, Taylor Communications, Geiger, AIA Corporation, American Solut=
ions for Business, iPROMOTEu, Kaeser &amp; Blair, Safeguard and more =
=E2=80=93 chose ASI Chicago, the largest promotional products trade show of=
 the summer, to bring groups or host their sales meetings.</p>

=09=09=
=09=09=09=09<p>In his keynote, Williams said companies that fail to innovat=
e or only embrace incremental change, may get stuck in a commodity trap, up=
 against constant price pressures. =E2=80=9CThe work of disruption is doing=
 the work of crisis without the crisis =E2=80=93 when there=E2=80=99s no ju=
stified reason for doing it today,=E2=80=9D he said.</p>

=09=09=09=09=
=09=09<p>The audience raved about the keynote, eager to put Williams=
=E2=80=99 ideas into practice at their own companies.</p>

=09=09=09=09=
=09=09<p>=E2=80=9CHe really made me think about and assess the things we ar=
e currently doing as a business, and to not be afraid of new opportunities =
that, if added in correctly, could really take your business to the next le=
vel,=E2=80=9D said distributor Barbara Garvey, of Garvey=E2=80=99s Office P=
roducts (asi/548050).</p>

=09=09=09=09=09=09<p>James Pederson, of Your=
s Truly Marketing Incentives (asi/365490), said, =E2=80=9CLuke Williams=
=E2=80=99 innovation piece was just incredible in regard to what the indust=
ry needs to do in taking a new approach, and to just always challenge yours=
elf daily. Don=E2=80=99t be afraid of new ideas.=E2=80=9D</p>

=09=09=
=09=09=09=09<p>The show also featured a motivational breakfast with Boston =
Marathon bombing survivor Heather Abbott, who inspired attendees with her i=
ncredible story of triumphing over horrific injuries, losing a leg, finding=
 purpose in life and paying it forward through the Heather Abbott Foundatio=
n, which raises funds for customized prostheses for those who have suffered=
 limb loss after traumatic circumstances. To date, the foundation has raise=
d more than $1 million and given out 28 prosthetic limbs. =E2=80=9CWe=
=E2=80=99ve really had the opportunity to make a difference in people=
=E2=80=99s lives,=E2=80=9D Abbott said.</p>

=09=09=09=09=09=09<p>ASI p=
resident and CEO Timothy M. Andrews was gratified so many people were motiv=
ated and buoyed by the keynote speakers. =E2=80=9CIn today=E2=80=99s digita=
l world, when we=E2=80=99re increasingly glued to our devices, it=E2=80=
=99s wonderful to provide a space where people can come together to hear st=
ories that touch their hearts and make them think,=E2=80=9D Andrews said.</=
p>

=09=09=09=09=09=09<p>Rita Ugianskis-Fishman, senior vice president =
and general manager of ASI Show, said she was thrilled with the response to=
 ASI=E2=80=99s last large trade show of the season and is already planning =
to wow attendees at ASI=E2=80=99s 2020 shows in Orlando, its new location i=
n Fort Worth, and Chicago. Registration opens in early August.</p>

=09=
=09=09=09=09=09<p>=E2=80=9CTo further add to the show experience, we even o=
ffered beer tastings and popcorn from favorite Chicago-area hot spots right=
 on the show floor, providing a much-needed break, along with the ever-popu=
lar New Product Preview Reception, which drew over 200 distributors,=
=E2=80=9D said Ugianskis-Fishman, adding that the show also offered an expa=
nded Fashion Zone that showcased the latest wearables and included presenta=
tions by apparel experts. =E2=80=9CThat=E2=80=99s why people keep returning=
 to ASI Chicago =E2=80=93 because we=E2=80=99re continually innovating.=
=E2=80=9D</p>

=09=09=09=09=09=09<p>Numerous show-goers took advantage =
of ASI=E2=80=99s plentiful networking opportunities, with 324 party-goers e=
njoying a gorgeous summer night at the ASI Bash at I|O Godfrey, Chicago=
=E2=80=99s largest indoor-outdoor rooftop lounge at the Godfrey Hotel.</p>=


=09=09=09=09=09=09<p>Exhibitors at ASI Chicago were happy with steady=
 traffic and engaged distributors. =E2=80=9CASI Chicago pulls a large audie=
nce, which is wonderful for us,=E2=80=9D said David Mikulecky, of Orbus Exh=
ibit &amp; Display Group (asi/75209). =E2=80=9CIt offers us a great opportu=
nity to meet new customers, put a face to a name with a lot of people you o=
nly speak to over the phone, and is a fantastic way to introduce new produc=
ts.=E2=80=9D</p>

=09=09=09=09=09=09<p>Distributors enjoyed meeting new=
 suppliers and learning fresh marketing ideas. =E2=80=9CI come to the Chica=
go show because it=E2=80=99s great for idea generation and sourcing new pro=
ducts,=E2=80=9D said Kirk Meyer, of Meyer Dunlop Group (asi/268990).</p>
=

=09=09=09=09=09=09<p>Ruth Ann Pederson, of Yours Truly Marketing Incenti=
ves said, =E2=80=9CI attended Orlando, Fort Worth and now, Chicago. Attendi=
ng all three shows sets me up for a great year. ASI Chicago allows me to id=
entify the products I=E2=80=99ll need for the fourth quarter and holiday se=
ason. Thank you, ASI Show, for making my business successful!=E2=80=9D</p>=


=09=09=09=09=09=09<p>And on Wednesday, at a prestigious black-tie eve=
nt at the Theater on the Lake event space that attracted 421 of the industr=
y=E2=80=99s top leaders and companies, ASI announced the winners of the <a =
href=3D"https://go.asicentral.com/e/148181/ly-2019-counselor-awards-2019-/4=
bn6pd/483677321?h=3DMT038Snv7ucEdVGxMPeN_NLspz4xmfqy8XT03kC9AFQ">2019 Couns=
elor<sup>=C2=AE</sup> Awards</a>, including HALO Branded Solutions CEO Marc=
 Simon as Person of the Year and Tom Hung and Michael Hung of Hong Kong-bas=
ed manufacturer Headwind Group as International Persons of the Year.</p>
=

=09=09=09=09=09=09<p>Go to <a href=3D"https://go.asicentral.com/e/148181=
/2019-07-11/4bn6pg/483677321?h=3DMT038Snv7ucEdVGxMPeN_NLspz4xmfqy8XT03kC9AF=
Q">asicentral.com</a> and <a href=3D"https://go.asicentral.com/e/148181/201=
9-07-11/4bn6pj/483677321?h=3DMT038Snv7ucEdVGxMPeN_NLspz4xmfqy8XT03kC9AFQ">a=
sishow.com</a> for complete coverage of the show</p>

=09=09=09=09=09=
=09<p><strong>To learn more about exhibiting or sponsorship opportunities f=
or 2020, contact Paul Elmer at <a href=3D"mailto:pelmer@asicentral.com">pel=
mer@asicentral.com</a> or (215) 953-3652.</strong></p>

=09=09=09=09=09=
=09<p><strong>About</strong><strong> ASI</strong><br>
=09=09=09=09=09=09T=
he ASI Show Family of Events =E2=80=93 ASI Show, fASIlitate, fASI<em>500</e=
m> and the ASI Roadshow in the U.S. and Canada =E2=80=93 fosters business-b=
uilding relationships among ASI member distributors and suppliers, and incl=
udes options to meet the needs of the entire membership base. ASI Shows, th=
e flagship series, are large-scale convention center trade shows held in Or=
lando, Fort Worth and Chicago. fASIlitate is a hosted buyer event that brin=
gs together the industry=E2=80=99s elite =E2=80=93 top suppliers and millio=
n-dollar distributors =E2=80=93 for three days of scheduled one-on-one meet=
ings in select hotels across the country. fASI<em>500</em> is a new hosted =
buyer event which brings together suppliers and distributors who sell over =
a half of a million dollars in the promotional products industry. The ASI R=
oadshow visits top cities across North America and gives distributors an op=
portunity to escort
their top clients. Visit <a href=3D"https://go.asicen=
tral.com/e/148181/2019-07-11/4bn6pj/483677321?h=3DMT038Snv7ucEdVGxMPeN_NLsp=
z4xmfqy8XT03kC9AFQ">asishow.com</a> for more information about our full eve=
nt portfolio.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td align=3D"center" style=3D"padding: 10=
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=09=09=09=09=09=09=C2=A92019, Advertising Special=
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