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 Content preview:  Counselor PromoGram Breaking News Alert Breaking News: BDA
    Acquires BrandVia In a deal that weds two companies with combined 2018 North
    American promotional product sales of $496 million, Top 40 distributor Bensussen
    Deutsch & Associates (BDA; asi/137616) has acquired fellow T [...] 
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Counselor PromoGram
Breaking News Alert

Breaking News: BDA Acquires =
BrandVia

In a deal that weds two companies with combined 2018 North Am=
erican promotional product sales of $496 million, Top 40 distributor Bensus=
sen Deutsch & Associates (BDA; asi/137616) has acquired fellow Top 40 firm =
BrandVia Alliance (asi/145037), Counselor has learned. Financial terms betw=
een the two privately held distributorships were not released.
=20
With 2=
018 North American promotional product revenue of $427 million, Woodinville=
, WA-based BDA ranked fifth on Counselor=E2=80=99s latest list of the large=
st distributors in the industry. San Jose, CA-based BrandVia placed 29th on=
 the list =E2=80=93 a ranking determined by its 2018 North American promo r=
evenue of $69 million.
=20
The combined 2018 sales of $496 million would =
be enough to bump BDA up the rankings to 4th place, ahead of Cimpress (esti=
mated $450 million; asi/162149). While the upward movement doesn=E2=80=
=99t account for other potential gains and/or losses by other Top 40 firms,=
 it does put the BDA/BrandVia deal in a broader, industry-wide financial co=
ntext.
=20
According to BDA executives, the acquisition enables the compa=
ny to expand its operations in California and thicken its portfolio of majo=
r technology clients to include household name brands like Adobe, Facebook,=
 Oracle and Salesforce. BDA leaders say those and other BrandVia clients wi=
ll benefit from BDA=E2=80=99s global fulfillment and supply chain, award-wi=
nning creative team, and e-commerce, merchandise and marketing solutions. F=
urthermore, BDA officials said bringing BrandVia into its fold affords acce=
ss to expanded resources that will lead to great support for industry sales=
 professionals.

In an exclusive interview with Michele Bell, ASI's Edi=
torial Director, BDA Co-Founder/CEO Jay Deutsch pointed to, first and forem=
ost, the cultural synergy between the two companies. "I've gotten to know (=
BrandVia CEO/Founder) Jim Childers over the years and he's such a great, so=
lid guy," Deutsch said. "BrandVia is a perfect cultural fit for us, as it's=
 a quality company and Jim is a terrific leader."

Deutsch went on to n=
ote that the acquisition gives BDA a robust platform for growth in a lucrat=
ive vertical. "Combined, we will be the number one provider to the high tec=
h industry," due in large part to BrandVia's strong slate of Silicon Valley=
-based clients. Noting that BDA's Marc Roy is leading the integration, Deut=
sch said that BrandVia's team, under Childers, will remain intact and the c=
ompany will continue to be based in California. "BDA didn't have an office =
in San Jose, so there's no overlap -- it's very complementary,=E2=80=9D Deu=
tsch said.

The BDA CEO further stated that he and Childers hold a shar=
ed vision on how to generate value for clients through BDA=E2=80=99s suite =
of services =E2=80=93 something Childers echoed.

=E2=80=9CThis acquisi=
tion brings together two complementary companies that will create new growt=
h opportunities for our existing customers, new clients and our employees,=
=E2=80=9D Childers said in a statement. =E2=80=9CWith the combination of BD=
A=E2=80=99s global reach and infrastructure, coupled with our proven track =
record and industry-leading brands, we will further solidify our reputation=
 as the market leader for technology clients that require nimble, scalable =
and unique merchandise solutions.=E2=80=9D
=20
Buying BrandVia marks a re=
turn to the aggressive acquisition action BDA undertook in 2017. That year,=
 the company bought Boston-based distributor SwervePoint, U.K.-based Dukes =
of London, and another U.K.-headquartered agency called Sports Merchandise =
Global.

When asked if BDA is eyeing further purchases, Deutsch was def=
initive: "Yes. We're always looking for companies that are the right fit, a=
nd this isn't the last acquisition we'll do."

For more on this and oth=
er promo news stories, head to www.asicentral.com/news and follow Counselor=
=E2=80=99s twice-weekly e-newsletter, PromoGram, which emails Tuesday and T=
hursday.=20



Advertising Specialty Institute=C2=AE, 4800 Street Roa=
d, Trevose, PA 19053=20

This email was sent to: bmiller@thelogomasters.c=
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&nbsp;

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=3D"739">
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ontainer" width=3D"100%">
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=09=09=09=09=09<td bgcolor=3D"#ffffff">
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=09=09=09=09=09=09=09=09=
=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p align=3D"center"><strong=
><font color=3D"#cc0000" face=3D"Arial, Helvetica, sans-serif" size=3D"4">C=
ounselor PromoGram</font></strong><br>
=09=09=09=09=09=09=09=09=09<font f=
ace=3D"Arial, Helvetica, sans-serif" size=3D"4">Breaking News Alert </font>=
</p>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09<!-- WRAPPER TABLE -->

=09=09=09=09=09=09<table align=3D"center"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09=09=09=09=
=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td>=
<!-- CONTENT TABLE -->
=09=09=09=09=09=09=09=09=09<table align=3D"left" c=
lass=3D"container" style=3D"padding: 10px 10px 20px 20px;" width=3D"520">=

=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D"">&nbsp;</td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td align=3D"left" class=3D"">
=
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong><font face=3D"Arial, Helveti=
ca, sans-serif" size=3D"2"><!-- Insert Article Title  --></font></strong></=
p>

=09=09=09=09=09=09=09=09=09=09=09=09<p><span style=3D"display: none=
;">&nbsp;</span><span style=3D"font-size:12px;"><span style=3D"font-family:=
verdana,geneva,sans-serif;"><b>BDA Acquires BrandVia</b><strong><!-- END Ar=
ticle Title  --> </strong></span></span></p>
=09=09=09=09=09=09=09=09=09=
=09=09=09<span style=3D"font-family:verdana,geneva,sans-serif;"><span style=
=3D"font-size:12px;"><!-- Paragraph 1 --></span></span>

=09=09=09=09=
=09=09=09=09=09=09=09=09<p><span style=3D"font-family:verdana,geneva,sans-s=
erif;"><span style=3D"font-size:12px;">In a deal that weds two companies wi=
th combined 2018 North American promotional product sales of $496 million, =
Top 40 distributor Bensussen Deutsch &amp; Associates (BDA; asi/137616) has=
 acquired fellow Top 40 firm BrandVia Alliance (asi/145037), <a href=3D"htt=
ps://go.asicentral.com/e/148181/st-2019-bda-acquires-brandvia-/4cwvzd/49767=
1425?h=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM">Counselor has learned=
</a>. Financial terms between the two privately held distributorships were =
not released. </span></span></p>
=09=09=09=09=09=09=09=09=09=09=09=09<spa=
n style=3D"font-family:verdana,geneva,sans-serif;"><span style=3D"font-size=
:12px;"><!-- END Paragraph 1 --><!-- Paragraph 2 --></span></span>

=09=
=09=09=09=09=09=09=09=09=09=09=09<p><span style=3D"font-family:verdana,gene=
va,sans-serif;"><span style=3D"font-size:12px;">With&nbsp;2018 North Americ=
an promotional product revenue of $427 million, Woodinville, WA-based&nbsp;=
<a href=3D"https://go.asicentral.com/e/148181/40-distributors-2019-no-5-bda=
-/4cwvzg/497671425?h=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM" target=
=3D"_blank">BDA ranked fifth</a>&nbsp;on Counselor=E2=80=99s latest&nbsp;<a=
 href=3D"https://go.asicentral.com/e/148181/2019-top-40-distributors-2019-/=
4cwvzj/497671425?h=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM" target=3D=
"_blank">list of the largest distributors in the industry</a>.&nbsp;<a href=
=3D"https://go.asicentral.com/e/148181/-2019-no-29-brandvia-alliance-/4cwvz=
l/497671425?h=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM" target=3D"_bla=
nk">San Jose, CA-based BrandVia placed 29<sup>th</sup></a>&nbsp;on the list=
 =E2=80=93 a ranking determined by its 2018 North
American promo revenue =
of $69 million. </span></span></p>
=09=09=09=09=09=09=09=09=09=09=09=09<s=
pan style=3D"font-family:verdana,geneva,sans-serif;"><span style=3D"font-si=
ze:12px;"><!-- End Paragraph 2 --><!-- Paragraph 3 --></span></span>

=
=09=09=09=09=09=09=09=09=09=09=09=09<p><span style=3D"font-family:verdana,g=
eneva,sans-serif;"><span style=3D"font-size:12px;">The combined 2018 sales =
of $496 million would be enough to bump BDA up the rankings to 4<sup>th</su=
p>&nbsp;place, ahead of Cimpress (estimated $450 million; asi/162149). Whil=
e the upward movement doesn=E2=80=99t account for other potential gains and=
/or losses by other Top 40 firms, it does put the BDA/BrandVia deal in a br=
oader, industry-wide financial context. </span></span></p>
=09=09=09=09=
=09=09=09=09=09=09=09=09<span style=3D"font-family:verdana,geneva,sans-seri=
f;"><span style=3D"font-size:12px;"><!-- End Paragraph 3 --><!-- Paragraph =
4 --></span></span>

=09=09=09=09=09=09=09=09=09=09=09=09<p><span style=
=3D"font-family:verdana,geneva,sans-serif;"><span style=3D"font-size:12px;"=
>According to BDA executives, the acquisition enables the company to expand=
 its operations in California and thicken its portfolio of major technology=
 clients to include household name brands like Adobe, Facebook, Oracle and =
Salesforce. BDA leaders say those and other BrandVia clients will benefit f=
rom BDA=E2=80=99s global fulfillment and supply chain, award-winning creati=
ve team, and e-commerce, merchandise and marketing solutions. Furthermore, =
BDA officials said bringing BrandVia into its fold affords access to expand=
ed resources that will lead to great support for industry sales professiona=
ls. </span></span></p>
=09=09=09=09=09=09=09=09=09=09=09=09<span style=3D=
"font-family:verdana,geneva,sans-serif;"><span style=3D"font-size:12px;"><!=
-- End Paragraph 4 --><!-- Paragraph 5 --></span></span>

=09=09=09=09=
=09=09=09=09=09=09=09=09<p><span style=3D"font-family:verdana,geneva,sans-s=
erif;"><span style=3D"font-size:12px;">In an exclusive interview with Miche=
le Bell, ASI's Editorial Director, BDA Co-Founder/CEO Jay Deutsch pointed t=
o, first and foremost, the cultural synergy between the two companies. "I'v=
e gotten to know (BrandVia CEO/Founder) Jim Childers over the years and he'=
s such a great, solid guy," Deutsch said. "BrandVia is a perfect cultural f=
it for us, as it's a quality company and Jim is a terrific leader."<br>
=
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=
=09=09Deutsch went on to note that the acquisition gives BDA a robust platf=
orm for growth in a lucrative vertical. "Combined, we will be the number on=
e provider to the high tech industry," due in large part to BrandVia's stro=
ng slate of Silicon Valley-based clients. Noting that BDA's Marc Roy is lea=
ding the integration, Deutsch said that BrandVia's team, under Childers, wi=
ll remain intact and the company will continue to be based in California. "=
BDA didn't have an office in San Jose, so there's no overlap -- it's very c=
omplementary,=E2=80=9D Deutsch said.<br>
=09=09=09=09=09=09=09=09=09=09=
=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09The BDA CEO further stated=
 that he and Childers hold a shared vision on how to generate value for cli=
ents through BDA=E2=80=99s suite of services =E2=80=93 something Childers e=
choed.<br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=
=09=09=09=09=09=09=E2=80=9CThis acquisition brings together two complementa=
ry companies that will create new growth opportunities for our existing cus=
tomers, new clients and our employees,=E2=80=9D Childers said in a statemen=
t. =E2=80=9CWith the combination of BDA=E2=80=99s global reach and infrastr=
ucture, coupled with our proven track record and industry-leading brands, w=
e will further solidify our reputation as the market leader for technology =
clients that require nimble, scalable and unique merchandise solutions.=
=E2=80=9D<br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=
=09=09=09=09=09=09=09Buying BrandVia marks a return to the aggressive acqui=
sition action BDA undertook in 2017. That year, the company&nbsp;<a href=3D=
"https://go.asicentral.com/e/148181/2017-bda-acquires-swervepoint-/4cwvzn/4=
97671425?h=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM" target=3D"_blank"=
>bought Boston-based distributor SwervePoint</a>, U.K.-based&nbsp;<a href=
=3D"https://go.asicentral.com/e/148181/-bda-acquires-dukes-of-london-/4cwvz=
q/497671425?h=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM" target=3D"_bla=
nk">Dukes of London</a>, and another U.K.-headquartered agency called&nbsp;=
<a href=3D"https://go.asicentral.com/e/148181/-uk-sports-merchandise-agency=
-/4cwvzs/497671425?h=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM" target=
=3D"_blank">Sports Merchandise Global</a>.<br>
=09=09=09=09=09=09=09=09=
=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09When asked if BDA is=
 eyeing further purchases, Deutsch was definitive: "Yes. We're always looki=
ng for companies that are the right fit, and this isn't the last acquisitio=
n we'll do."<br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=
=09=09=09=09=09=09=09=09For more on this and other promo news stories, head=
 to <a href=3D"https://go.asicentral.com/e/148181/news/4cwvzv/497671425?h=
=3DdB_6Kk8eq-UeCcpb82wYWsWOsyn2Q3JlRQN2kNl88DM">www.asicentral.com/news</a>=
 and follow Counselor=E2=80=99s twice-weekly e-newsletter, PromoGram, which=
 emails Tuesday and Thursday.</span></span></p>

=09=09=09=09=09=09=09=
=09=09=09=09=09<p><span style=3D"font-family:verdana,geneva,sans-serif;"><s=
pan style=3D"display: none;">&nbsp;</span></span></p>

=09=09=09=09=09=
=09=09=09=09=09=09=09<p><br>
=09=09=09=09=09=09=09=09=09=09=09=09<br>
=
=09=09=09=09=09=09=09=09=09=09=09=09&nbsp;</p>
=09=09=09=09=09=09=09=09=
=09=09=09=09<!-- End Paragraph 5 --></td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<!-- END CONTENT TABLE -->
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