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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Sat, 17 Aug 2019 12:05:19 -0500
Message-ID: <1ea09a04-3cd1-4ee1-9f74-237f9aa04f90@atl1s07mta842.xt.local>
Date: Sat, 17 Aug 2019 11:04:36 -0600
Subject: Media Release: =?utf-8?Q?Counselor=E2=80=99s?= 2019 State of the
 Industry: Soaring Sales Confront Global Headwinds
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
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                             [URIs: asicentral.com]
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=09=09=09=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
ff" style=3D"font-size: 14px; padding-left:15px" class=3D"">
=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">Counselor's 2019 State of the Industry: Soaring Sales Confront Glob=
al Headwinds</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; =
line-height: normal">Counselor reports promo industry continues to set reco=
rd sales despite tariff struggles</p>
=09=09=09=09=09=09</td>
=09=09=09=
=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=
=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2=
" width=3D"750">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
                      =
              =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"435">
=
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<t=
r>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px=
 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOS=
E, PA =E2=80=93 August 14, 2019 =E2=80=93 </strong>Counselor<sup>=C2=AE</su=
p> magazine=E2=80=99s comprehensive <a href=3D"https://go.asicentral.com/e/=
148181/19-state-of-the-industry-2019-/4d4ht4/500262939?h=3D3iMqBXcLSKL0Mb58=
W-cyZBdPKm3TtzcCawJ7tLXSfFQ">State of the Industry</a> report found 2018 sa=
les of promotional products continued record growth, with distributors targ=
eting markets like construction, hospitality and technology while continuin=
g to diversify services. Overall, the total number and value of orders incr=
eased.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Distributor sales hi=
t a record-setting $24.7 billion, with nearly 50% of distributors reporting=
 improved sales compared to 2017. Among distributors that generated more th=
an $1 million in 2018 sales, 70% of them reported growth =E2=80=93 the high=
est percentage of any revenue class.</p>

=09=09=09=09=09=09=09=09=09=
=09=09=09<p>=E2=80=9CThe 2019 State of the Industry demonstrates that despi=
te challenges like tariffs on Chinese imports =E2=80=93 the biggest story o=
f the year =E2=80=93 the promo industry remains strong,=E2=80=9D said Miche=
le Bell <a href=3D"https://go.asicentral.com/e/148181/ASI-MBell/4d4ht6/5002=
62939?h=3D3iMqBXcLSKL0Mb58W-cyZBdPKm3TtzcCawJ7tLXSfFQ">(@ASI_MBell</a>), wh=
o manages ASI=E2=80=99s editorial department. =E2=80=9CAs suppliers and dis=
tributors confront uncertain global headwinds ahead, Counselor=E2=80=99s St=
ate of the Industry report provides exclusive data detailing trends, new pr=
oducts, emerging markets and prime opportunities throughout the industry.=
=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Counselor magazin=
e, published by the Advertising Specialty Institute (ASI), is celebrating i=
ts 65th anniversary in 2019. Its signature issue, the State of the Industry=
 (SOI) report, was first published in 1977 and is now available in print an=
d online each summer. ASI=E2=80=99s comprehensive, in-depth research is con=
sidered the most important and influential in the promo industry.</p>
=09=
=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09<=
/tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09=
</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td><![endif]-->
=

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=09=
=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=
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map=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asic=
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></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img cla=
ss=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRe=
lease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; line-heig=
ht:22px; color: #666666;" class=3D"">=E2=80=9CCounselor=E2=80=99s State of =
the Industry report provides exclusive data detailing trends, new products,=
 emerging markets and prime opportunities throughout the industry,=E2=80=
=9D said ASI's Michele Bell</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09=09=09=09=09<tr>
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=09=09=09=09=09=09=
=09=09=09<!-- #2 column end --></td>
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=09=
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=09=09=09=09=09=09</table>
=09=09=09=09=09=
=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<=
td style=3D"padding: 0px 15px 15px 15px; text-align: left;" class=3D"">
=
=09=09=09=09=09=09<p>Using data from the annual SOI survey, Counselor provi=
des coverage and analysis of what matters most to the market, from tech thr=
eats to consolidation and compliance. New sections include a five-page pull=
out spotlighting the most impactful charts in promo, exclusive data on sear=
ch trends and a unique look at company perks and policies, along with forec=
asts for the next two decades.</p>

=09=09=09=09=09=09<p>Highlights fro=
m Counselor=E2=80=99s 2019 survey include:</p>

=09=09=09=09=09=09<ul>=

=09=09=09=09=09=09=09<li><strong>Spreading the Wealth. </strong>The medi=
an annual salary of a sales rep rose to $65,000, up from $60,000 in 2017. A=
t the same time, distributor owners enhanced benefits like health insurance=
 and flexible scheduling.</li>
=09=09=09=09=09=09=09<li><strong>Frequent =
Searches</strong>. Wireless chargers surged in searches between 2016 and 20=
18, increasing by 3,010%. Meanwhile, last year's product of the year, the f=
idget spinner, dropped from its number-four ranking in ESP to number 222 in=
 2018.</li>
=09=09=09=09=09=09=09<li><strong>Tariff Worries</strong>. Pre=
sident Donald Trump placed 25% tariffs on $200 billion worth of Chinese imp=
orts in 2019, forcing many suppliers to consider price increases of 10-20%.=
</li>
=09=09=09=09=09=09=09<li><strong>Top Products</strong>. T-shirts st=
ill dominate, accounting for 15% of distributor sales =E2=80=93 the largest=
 market share for any promo product over the past decade. The drinkware cat=
egory accounted for 9% of distributor revenues, up from 7.6% in 2017, power=
ed by an increased emphasis on drinkware as a fashion accessory and by eco-=
conscious millennials avoiding single-use plastic bottles.</li>
=09=09=09=
=09=09=09=09<li><strong>Dominant Markets</strong>. Driven in part by increa=
sing competition among schools, 12.6% of distributor revenues came from the=
 number-one education market. On the rise is construction, moving up from t=
he tenth largest market in 2017 to the fifth largest market in 2018 and mak=
ing up 6.5% of distributor revenues.</li>
=09=09=09=09=09=09</ul>

=
=09=09=09=09=09=09<p>The SOI report also included a recap of the <a href=3D=
"https://go.asicentral.com/e/148181/-2019-soi-2019-year-in-review-/4d4ht8/5=
00262939?h=3D3iMqBXcLSKL0Mb58W-cyZBdPKm3TtzcCawJ7tLXSfFQ">industry=E2=80=
=99s key moments in 2018</a>.</p>

=09=09=09=09=09=09<p>Along with data=
, the issue is packed with numerous tips, like =E2=80=9CFive Tips for Selli=
ng Incentives=E2=80=9D and interesting facts. For instance, referrals were =
the main way that distributors won new customers in 2018, representing 85% =
in the =E2=80=9CSources of New Business=E2=80=9D poll. Social networking to=
ok second with 31%.</p>

=09=09=09=09=09=09<p>In addition, the 128-page=
 issue offers profiles with the <a href=3D"https://go.asicentral.com/e/1481=
81/ly-2019-counselor-awards-2019-/4d4htb/500262939?h=3D3iMqBXcLSKL0Mb58W-cy=
ZBdPKm3TtzcCawJ7tLXSfFQ">2019 Counselor Award winners</a> =E2=80=93 includi=
ng HALO Branded Solutions Marc Simon as Person of the Year, Headwind Group =
Chairman and General Manager Tom and Michael Hung as International Persons =
of the Year, as well as the exclusive revenue ranking of the <a href=3D"htt=
ps://go.asicentral.com/e/148181/2019-top-40-distributors-2019-/4d4htd/50026=
2939?h=3D3iMqBXcLSKL0Mb58W-cyZBdPKm3TtzcCawJ7tLXSfFQ" title=3D"2014 Distrib=
utor Top 40">top 40 distributor</a> and <a href=3D"https://go.asicentral.co=
m/e/148181/ly-2019-top-40-suppliers-2019-/4d4htg/500262939?h=3D3iMqBXcLSKL0=
Mb58W-cyZBdPKm3TtzcCawJ7tLXSfFQ" title=3D"2014 Supplier Top 40">supplier</a=
> companies.</p>

=09=09=09=09=09=09<p><a href=3D"https://go.asicentral=
.com/e/148181/lobal-Ad-Impressions-Study-pdf/4d4htj/500262939?h=3D3iMqBXcLS=
KL0Mb58W-cyZBdPKm3TtzcCawJ7tLXSfFQ">ASI=E2=80=99s latest research data</a> =
also proves the value of promo products, with the average household in the =
U.S. now owning an average of 30 promotional items and 85% of worldwide con=
sumers remembering the advertiser on logoed and imprint promo items. Furthe=
r, end-users are nearly 2.5 times more likely to have a positive opinion of=
 promo products compared to online advertising.</p>

=09=09=09=09=09=09=
<p>For the State of the Industry, surveys were sent to ASI members, all of =
whom are the primary contact within their company.</p>

=09=09=09=09=09=
=09<p>Low-cost, high-return promotional products are usually given away for=
 free by companies, schools, hospitals, sports teams, organizations and mor=
e to advertise a brand or event or to thank employees or clients.</p>

=
=09=09=09=09=09=09<p><strong>For more information on ASI research and the S=
OI issue, contact Nate Kucsma </strong><a href=3D"https://go.asicentral.com=
/e/148181/search-q-nate20kucsma-src-typd/4d4htl/500262939?h=3D3iMqBXcLSKL0M=
b58W-cyZBdPKm3TtzcCawJ7tLXSfFQ"><strong>(@Nate_Kucsma_ASI</strong></a><stro=
ng>)=E2=80=8F, ASI=E2=80=99s executive director of research and corporate m=
arketing, at </strong><a href=3D"mailto:nkucsma@asicentral.com"><strong>nku=
csma@asicentral.com</strong></a><strong>. </strong><strong>To advertise in =
any of ASI=E2=80=99s award-winning magazines, contact Matthew Barnes, ASI=
=E2=80=99s vice president of publishing and media services, at </strong><a =
href=3D"mailto:mbarnes@asicentral.com"><strong>mbarnes@asicentral.com</stro=
ng></a><strong>.</strong><br>
=09=09=09=09=09=09<br>
=09=09=09=09=09=09=
<strong>About ASI</strong><br>
=09=09=09=09=09=09The <a href=3D"https://g=
o.asicentral.com/e/148181/2019-08-17/4d4htn/500262939?h=3D3iMqBXcLSKL0Mb58W=
-cyZBdPKm3TtzcCawJ7tLXSfFQ" title=3D"Click here for more info on ASI">Adver=
tising Specialty Institute</a> (ASI=C2=AE) serves a network of 23,500 suppl=
iers, distributors and decorators in the $24.7 billion promotional products=
 industry. ASI=E2=80=99s flagship product, the technology platform ESP=
=C2=AE, manages the industry=E2=80=99s entire supply and marketing chain. A=
SI also produces award-winning digital and print content, live events and e=
ducational programs that enable companies in 55 countries to be more effici=
ent, productive and profitable. ASI=E2=80=99s Counselor<em>=C2=AE</em> maga=
zine provides the most authoritative business content in the industry, and =
the ASI Certification Program features 500+ live and online education cours=
es for over 40,000 professionals. The company, family owned and operated si=
nce 1962,
is proud to have been consistently ranked among the =E2=80=
=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County, PA. For m=
ore info: <a href=3D"https://go.asicentral.com/e/148181/2019-08-17/4d4htq/5=
00262939?h=3D3iMqBXcLSKL0Mb58W-cyZBdPKm3TtzcCawJ7tLXSfFQ">asicentral.com</a=
>.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbo=
dy>
=09=09=09</table>
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=09=09=09=09=09=09=C2=A92019, Advertising Special=
ty Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=
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=09=09=09=09=09=09<a href=3D"https://go.asicentral.com/emailPrefer=
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