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Date: Sat, 24 Aug 2019 09:03:43 -0600
Subject: ASICentral.com Week in Review: Fastest-Growing Companies |
 =?utf-8?Q??=
 =?utf-8?Q?Trimark=E2=80=99s?= New General Manager | Alphabroder Partners
 With Puma | Obituary: Rod Williamson
From: Counselor PromoGram <counselorpromogram@asicentral.com>
To: bmiller@thelogomasters.com
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ASICentral.com Week In Review
Volume 178 / August 24, 2019

Click her=
e for a text-only version
https://go.asicentral.com/e/148181/wsletters-pg=
w-vol178-2ads-html/4dg5q5/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-=
dkElh5VU

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>
Video: The Joe Show: Organizing Awesome Products for Upcoming =
Promotions=20

Top Stories of the Week From ASICentral.com
1.    Fastes=
t-Growing Promo Distributors=20
2.    Fastest-Growing Promo Suppliers=20
3.=
    Trimark Names New Vice President & General Manager=20
4.    Alphabroder=
 Partners With PUMA
5.    Obituary: Rod Williamson=20

Top Web Exclusiv=
es
1.    Case Study: On-Campus Creativity=20
2.    Product Spotlight: Sle=
ek Sunglasses
3.    Podcast: Bolster Social Marketing With Video=20
4.   =
 Taylor Swift, Stella McCartney Collaborate on Merch=20
5.    Taco Bell Goe=
s Back to School With New Merchandise=20

Sponsored Content
1.  How to =
Capture Apparel Clients Across the Country=20
2.  The Two Goals of All Trad=
e Show Accounts (That Most Distributors Miss)
3.  Sneak Peek: Get Ready N=
ow for Gift Season 2019
4.  Beginner=E2=80=99s Guide: Tech Promo Sales Tr=
aining 101
5.  Clients Tell All: Four Case Studies Reveal Why Custom Prom=
os Work=20
6.  The Ultimate Hat Decoration Guide=20

>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

ASICentral.com Week=
 in Review is published by Advertising Specialty Institute. All rights rese=
rved. To subscribe to any ASI newsletter, go to www.asicentral.com/newslett=
ers.=20
You were sent this newsletter as a benefit of your ASI membership. =
Copyright 2019, ASI. All Rights Reserved.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
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r@thelogomasters.com asi/8366064
For questions/inquiries, please contact =
Customer Service at customerservice@asicentral.com
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Advertising Specialty Institute=C2=AE - 4800 Street Road - Trevo=
se, PA 19053

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=09=09=09=09=09=
=09<p><a><strong>August 24, 2019</strong></a></p>

=09=09=09=09=09=09<p=
 style=3D"margin: 4px 0;"><a href=3D"mailto:CRuvo@asicentral.com?subject=3D=
Week In Review" style=3D"font-size: 11px; color: #666666; text-decoration: =
none;"><span style=3D"color: #666666;"><strong>Contact the Editor</strong><=
/span></a></p>

=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a href=
=3D"mailto:mbarnes@asicentral.com?subject=3DWeek In Review" id=3D"no-right-=
margin" style=3D"font-size: 11px; color: #666666; text-decoration: none;" t=
arget=3D"_blank"><span style=3D"color: #666666;"><strong>Advertise</strong>=
</span></a></p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09</tbody>
=09=09=09</table>
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=09=09</tr>
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=09=09=09<td>
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=09=09=
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x; border: none; padding-right:15px; padding-top:15px !important;" width=3D=
"198" class=3D""><a href=3D"https://go.asicentral.com/e/148181/ws-videos-vi=
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ewsletters/pgw/images/videoseries-178.jpg"></a></td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>

=09=09=09<table align=3D"r=
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=09=09=09=09<tbody>
=09=09=09=09=09<tr style=3D"border-spacin=
g: 0; outline: none; border: none;">
=09=09=09=09=09=09<td align=3D"left"=
 style=3D"line-height: 20px; font-family: Arial, Helvetica, sans-serif; bor=
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r: none; margin-left:15px;" width=3D"484" class=3D"">
=09=09=09=09=09=09<=
p><br>
=09=09=09=09=09=09<strong>Video </strong></p>
=09=09=09=09=09=09=
<strong><a href=3D"https://go.asicentral.com/e/148181/ws-videos-video-id-zA=
VgD5lBDM8/4dg5q9/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU"=
 style=3D"color: #00C;background:none;font-size:16px !important;font-weight=
: bold;width: 100%;text-align: left;line-height:20px !important;" target=3D=
"_blank">The Joe Show: Organizing Awesome Products for Upcoming Promotions =
</a></strong><br>
=09=09=09=09=09=09ASI Product Editor Joe Haley gives yo=
u the scoop on cool new products that include temperature-control mugs, alu=
minum keychains and more.</td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody=
>
=09=09=09</table>
=09=09=09<!-- WRAPPER TABLE -->

=09=09=09<tabl=
e align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"=
responsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=
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=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=
=09=09=09=09=09<p><strong>Top Stories of the Week From ASICentral.com</stro=
ng></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/owing-promo-di=
stributors-2019-/4dg5qc/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dk=
Elh5VU" target=3D"_blank">Fastest-Growing Promo Distributors </a></strong><=
br>
=09=09=09=09=09=09=09=09=09=09These are the Top 10 largest-growing di=
stributors, as measured by sales increases between 2016 and 2018.</li>
=
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.=
com/e/148181/-growing-promo-suppliers-2019-/4dg5qf/503523552?h=3DwUg-67sqeQ=
xkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">Fastest-Growing Promo =
Suppliers </a></strong><br>
=09=09=09=09=09=09=09=09=09=09Check out the 1=
0 quickest-growing suppliers, as measured by sales rises between 2016 and 2=
018.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go=
.asicentral.com/e/148181/ice-president-general-manager-/4dg5qh/503523552?h=
=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">Trimark N=
ames New Vice President &amp; General Manager </a></strong><br>
=09=09=09=
=09=09=09=09=09=09=09Kate Boyce has over 20 years of apparel industry exper=
ience.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://=
go.asicentral.com/e/148181/lphabroder-partners-with-puma-/4dg5qk/503523552?=
h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">Alphabro=
der Partners With PUMA</a></strong><br>
=09=09=09=09=09=09=09=09=09=09The=
 Top 40 supplier will add PUMA Sport and PUMA Golf brands to its product li=
nes.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go=
.asicentral.com/e/148181/-2019-obituary-rod-williamson-/4dg5qm/503523552?h=
=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">Obituary:=
 Rod Williamson </a></strong><br>
=09=09=09=09=09=09=09=09=09=09Industry =
colleagues remembered the veteran multi-line rep for his zest for life, lov=
e for the outdoors and deep passion for the promo industry.</li>
=09=09=
=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</=
table>
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=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09=
<td><!-- INSIDE TABLE RIGHT -->
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border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"ad-placement-desk=
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300">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr style=3D=
"border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09=09=
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t-family: Arial, Helvetica, sans-serif; color: #666666; line-height: 15px; =
border-collapse: collapse; border-spacing: 0; outline: none; padding-left: =
20px; border: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09<span c=
lass=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, =
sans-serif; color: #666666; border-collapse: collapse; border-spacing: 0; o=
utline: none; font-weight: normal; padding-left: 20px; border: none;"><a hr=
ef=3D"https://go.asicentral.com/e/148181/events-asi-power-summit-/4dg5qp/50=
3523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">=
<img align=3D"right" alt=3D"Advertiser: iPROMOTEu" border=3D"0" height=3D"2=
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lation-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=
=09=09=09=09=09=09<!-- END INSIDE TABLE RIGHT --><!-- INSIDE TABLE LEFT -->=


=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0=
" cellspacing=3D"0" class=3D"responsive" width=3D"400">
=09=09=09=09=09=
=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<=
td class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Top Web Exclusives</=
strong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09=09=
=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/target-a-pr=
ominent-university-/4dg5qr/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL=
-dkElh5VU" target=3D"_blank">Case Study: On-Campus Creativity </a></strong>=
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=09=09=09=09=09=09=09=09=09=09See how Quincy Edwards of distributor =
Bright Ideas (asi/146026) won =E2=80=93 and retained =E2=80=93 a recurring =
$90,000 annual order with a university.</li>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/-august-2019-s=
leek-sunglasses-/4dg5qt/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dk=
Elh5VU" target=3D"_blank">Product Spotlight: Sleek Sunglasses</a></strong><=
br>
=09=09=09=09=09=09=09=09=09=09Stylish, fun and functional shades that=
 a variety of clients are sure to love.</li>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/r-social-marke=
ting-with-video-/4dg5qw/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dk=
Elh5VU" target=3D"_blank">Podcast: Bolster Social Marketing With Video </a>=
</strong><br>
=09=09=09=09=09=09=09=09=09=09Use these strategies to bette=
r leverage video on popular social platforms.</li>
=09=09=09=09=09=09=09=
=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ccartney=
-collaborate-on-merch-/4dg5qy/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6E=
hJL-dkElh5VU" target=3D"_blank">Taylor Swift, Stella McCartney Collaborate =
on Merch </a></strong><br>
=09=09=09=09=09=09=09=09=09=09The pair teamed =
up to create a line of sustainable vegan fashion.</li>
=09=09=09=09=09=09=
=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/to-sc=
hool-with-new-merch-line-/4dg5r1/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wl=
C6EhJL-dkElh5VU" target=3D"_blank">Taco Bell Goes Back to School With New M=
erchandise </a></strong><br>
=09=09=09=09=09=09=09=09=09=09It=E2=80=99s t=
he latest thematic branded merch collection in the intensifying fast-food s=
wag wars.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>=

=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEF=
T --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</table=
>
=09=09=09<!-- END WRAPPER TABLE --><!-- WRAPPER TABLE -->

=09=09=
=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" c=
lass=3D"responsive" width=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<=
tr>
=09=09=09=09=09=09<td><!-- INSIDE TABLE RIGHT -->
=09=09=09=09=09=
=09<table align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"ad-placement-desktop responsive" style=3D"border-spacing: 0; borde=
r-collapse: collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; margin:=
 0; padding: 0;" width=3D"300">
=09=09=09=09=09=09=09<tbody>
=09=09=09=
=09=09=09=09=09<tr style=3D"border-spacing: 0; outline: none; border: none;=
">
=09=09=09=09=09=09=09=09=09<td align=3D"center" class=3D"ad-right" sty=
le=3D"font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #6=
66666; line-height: 15px; border-collapse: collapse; border-spacing: 0; out=
line: none; padding-left: 20px; border: none;">ADVERTISEMENT<br>
=09=09=
=09=09=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: 11px; fon=
t-family: Arial, Helvetica, sans-serif; color: #666666; border-collapse: co=
llapse; border-spacing: 0; outline: none; font-weight: normal; padding-left=
: 20px; border: none;"><a href=3D"https://go.asicentral.com/e/148181/mber-b=
enefits-business-savings/4dg5r3/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC=
6EhJL-dkElh5VU" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser: A=
SI Business" border=3D"0" height=3D"250" src=3D"http://cdn.asicentral.com/i=
design/newsletters/pgw/banners/vol168_tile_33020.jpg" style=3D"outline: non=
e; text-decoration: none; -ms-interpolation-mode: bicubic;" width=3D"300"><=
/a></span></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tb=
ody>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE=
 RIGHT --><!-- INSIDE TABLE LEFT -->

=09=09=09=09=09=09<table align=3D=
"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive=
" width=3D"400">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=
=09<p><strong>Sponsored Content</strong></p>

=09=09=09=09=09=09=09=09=
=09<ol>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.a=
sicentral.com/e/148181/August20CMS20Native20Ad20Leads/4dg5r5/503523552?h=3D=
wUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">How to Captu=
re Apparel Clients Across the Country </a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09This free guide is your roadmap to cross-country sales succe=
ss.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.=
asicentral.com/e/148181/for-all-trade-show-exhibitors-/4dg5r7/503523552?h=
=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">The Two G=
oals of All Trade Show Accounts (That Most Distributors Miss)</a></strong><=
br>
=09=09=09=09=09=09=09=09=09=09Learn to speak to your clients=E2=80=
=99 pain points so you can win more trade show orders.</li>
=09=09=09=09=
=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/ugust20201920Native20Ad20Leads/4dg5r9/503523552?h=3DwUg-67sqeQxkkx8ODlz_dr=
q1C0wlC6EhJL-dkElh5VU" target=3D"_blank">Sneak Peek: Get Ready Now for Gift=
 Season 2019</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Plan ahead fo=
r the holiday sales rush.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong>=
<a href=3D"https://go.asicentral.com/e/148181/August20CMS20Native20Ad20Lead=
s/4dg5rc/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh5VU" target=
=3D"_blank">Beginner=E2=80=99s Guide: Tech Promo Sales Training 101</a></st=
rong><br>
=09=09=09=09=09=09=09=09=09=09A new profit stream awaits if you=
 learn the basics about how to sell this product category.</li>
=09=09=09=
=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148=
181/reveal-why-custom-promos-work-/4dg5rf/503523552?h=3DwUg-67sqeQxkkx8ODlz=
_drq1C0wlC6EhJL-dkElh5VU" target=3D"_blank">Clients Tell All: Four Case Stu=
dies Reveal Why Custom Promos Work </a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09Hear from big-name businesses such as Corona Extra, The Pok=
=C3=A9mon Company, Teradata and more.</li>
=09=09=09=09=09=09=09=09=09=09=
<li><strong><a href=3D"https://go.asicentral.com/e/148181/-guide-every-meth=
od-explained-/4dg5rh/503523552?h=3DwUg-67sqeQxkkx8ODlz_drq1C0wlC6EhJL-dkElh=
5VU" target=3D"_blank">The Ultimate Hat Decoration Guide </a></strong><br>=

=09=09=09=09=09=09=09=09=09=09This guide will help you generate promo ha=
t ideas that will =E2=80=98wow=E2=80=99 clients.</li>
=09=09=09=09=09=09=
=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=
=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=09</tr>=

=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRAPPER TAB=
LE --></td>
=09=09</tr>
=09=09<tr>
=09=09=09<td class=3D"">&nbsp;</td=
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