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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Wed, 30 Oct 2019 14:38:28 -0500
Message-ID: <70f596a1-ce01-4ac8-8938-290a7d25f80c@atl1s07mta845.xt.local>
Date: Wed, 30 Oct 2019 13:37:42 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s?= Counselor Magazine Names
 Most Powerful People In Promo
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
Content-Type: multipart/alternative;
 boundary="_=_swift_v4_1572464109_3cd717c06471d232f68c4e461530c95d_=_"
    
 Content analysis details:   (1.0 points, 5.0 required)
  pts rule name              description
 ---- ---------------------- --------------------------------------------------
  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
                             blocked.  See
                             http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block
                              for more information.
                             [URIs: asicentral.com]
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.4999]
  0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.0 HTML_MESSAGE           BODY: HTML included in message
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
                             valid
 -0.1 DKIM_VALID             Message has at least one valid DKIM or DK signature
 -0.1 DKIM_VALID_AU          Message has a valid DKIM or DK signature from
                             author's domain
  0.0 LOTS_OF_MONEY          Huge... sums of money
X-Spam-Flag: NO

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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI's Counselor<sup>=C2=AE</sup> Magazine Names Most Powerful Peopl=
e In Promo</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; li=
ne-height: normal">4imprint=E2=80=99s Kevin Lyons-Tarr and Suzanne Worwood =
command number-one spot on Power 50 list</p>
=09=09=09=09=09=09</td>
=
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
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=09=09=09=09=09=09=09<tbody>
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=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- 2 Column
            =
                        =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D=
"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5=
px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><st=
rong>TREVOSE, PA =E2=80=93 October 29, 2019 =E2=80=93 </strong>The <a href=
=3D"https://go.asicentral.com/e/148181/2019-10-30/4js8rs/540185343?h=3D_TeF=
aCpy_sQ6a8vNGCZILeuq-N6rphZihBJ3a2uvy7w">Advertising Specialty Institute</a=
><sup>=C2=AE</sup> (ASI) today unveiled the annual <a href=3D"https://go.as=
icentral.com/e/148181/ve-october-2019-power-50-2019-/4js8rv/540185343?h=3D_=
TeFaCpy_sQ6a8vNGCZILeuq-N6rphZihBJ3a2uvy7w" target=3D"_blank">Counselor Pow=
er 50</a> list of the most powerful people in the $24.7 billion promotional=
 products industry, with 4imprint=E2=80=99s Kevin Lyons-Tarr and Suzanne Wo=
rwood commanding the top spot.</p>

=09=09=09=09=09=09=09=09=09=09=09=
=09<p><a name=3D"_Hlk22205435"></a><a name=3D"_Hlk22922186">=E2=80=9CThese =
entrepreneurs are the most dynamic, flexible people in our industry, the fi=
rst ones to drive change and lead the charge,=E2=80=9D </a>Timothy M. Andre=
ws, ASI president and chief executive officer, said during a celebration of=
 the Power 50 at the 13th annual <a href=3D"https://go.asicentral.com/e/148=
181/events-asi-power-summit--about/4js8rx/540185343?h=3D_TeFaCpy_sQ6a8vNGCZ=
ILeuq-N6rphZihBJ3a2uvy7w">ASI Power Summit</a>, held this year at the Loews=
 Coronado resort on San Diego Bay. =E2=80=9CThis year was especially diffic=
ult because we=E2=80=99re facing uncertainties in the market =E2=80=93 trad=
e wars, tariffs and midnight tweets. No matter what, this group rallies and=
 helps our industry forge ahead.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=
=09=09=09=09<p>The exclusive ranking, which highlights the most influential=
 movers and shakers in the promo industry, features nine newcomers as well =
as a woman in the top spot for the first time: Worwood, senior vice preside=
nt of merchandising and supply chain at Top 40 distributor 4imprint (asi/19=
7045). Kevin Lyons-Tarr, 4imprint=E2=80=99s longtime CEO, joined Worwood at=
 the head of the Power 50 list.<br>
=09=09=09=09=09=09=09=09=09=09=09=09<=
br>
=09=09=09=09=09=09=09=09=09=09=09=09The pair has been instrumental in=
 driving innovation and growth at 4imprint, the industry=E2=80=99s largest =
distributor. Under their leadership, 4imprint achieved after-tax profit of =
$35.2 million on global sales of more than $738.4 million in 2018. Fueled b=
y its e-commerce-driven business model and backed by a robust, deftly manag=
ed supply chain, the firm (headquartered in London, U.K., with its main ope=
rations in Oshkosh, WI) is on track to be a $1 billion company by 2022.</p>=

=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09<table align=3D"right" border=3D"0" =
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img border=
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e.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cd=
n.asicentral.com/MKTGemails/MediaRelease/556-10316/images/image.jpg" width=
=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemail=
s/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; =
line-height:22px; color: #666666;" class=3D"">=E2=80=9CThese entrepreneurs =
are the most dynamic, flexible people in our industry, the first ones to dr=
ive change and lead the charge,=E2=80=9D said ASI's Tim Andrews</td>
=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"respons=
ive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/=
pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
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=09=09</table>
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=09=09=09=09=09=09=09=09</tr>
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=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px;=
 text-align: left;" class=3D"">
=09=09=09=09=09=09<p>Introduced in 2006, =
the Counselor Power 50 list annually spotlights executives from distributor=
s and suppliers, as well as industry outsiders, who wield considerable powe=
r and influence in a global marketplace.<br>
=09=09=09=09=09=09<br>
=09=
=09=09=09=09=09<a href=3D"https://go.asicentral.com/e/148181/ve-october-201=
9-power-50-2019-/4js8rv/540185343?h=3D_TeFaCpy_sQ6a8vNGCZILeuq-N6rphZihBJ3a=
2uvy7w">Click here</a> to see the complete ranking of the 2019 Power 50, an=
d visit <a href=3D"https://go.asicentral.com/e/148181/news/4js8rz/540185343=
?h=3D_TeFaCpy_sQ6a8vNGCZILeuq-N6rphZihBJ3a2uvy7w">asicentral.com/news</a> f=
or videos, photos and stories covering all the action at the three-day ASI =
Power Summit, which ends today. The annual gathering of the industry=
=E2=80=99s dominant players attracted 39 past and present Power 50 honorees=
.</p>

=09=09=09=09=09=09<p>The annual event featured two inspiring key=
notes and a full day of expert panel discussions on today=E2=80=99s hottest=
 topics, including trade wars and mergers and acquisitions, advice on capit=
alizing on foreign markets and selling to Gen Z, along with a spirited supp=
lier-distributor debate on why order errors are increasing and how best to =
respond.</p>

=09=09=09=09=09=09<p>A chief highlight was a riveting, ho=
ur-by-hour recounting by CEO Norm Hullinger of the recent <a href=3D"https:=
//go.asicentral.com/e/148181/al-again-after-malware-attack-/4js8s2/54018534=
3?h=3D_TeFaCpy_sQ6a8vNGCZILeuq-N6rphZihBJ3a2uvy7w">cyberattack at alphabrod=
er</a> =E2=80=93 the largest supplier in the industry, with 2018 revenue of=
 $1.64 billion. During a special Q&amp;A, Andrews led Hullinger through the=
 steps alphabroder took from the moment a vicious strand of ransomware stru=
ck through 100% recovery of the firm=E2=80=99s order processing and shippin=
g platform, with no evidence that any customer data or account information =
was compromised. The discussion included advice from Microsoft Cyber Securi=
ty Architect Matt Soseman on what industry companies should do to ward off =
and recover from cyberattacks.</p>

=09=09=09=09=09=09<p>Below are the =
business leaders commanding the top 10 slots on the Counselor Power 50 list=
:</p>

=09=09=09=09=09=09<ol>
=09=09=09=09=09=09=09<li><strong>Kevin =
Lyons-Tarr and Suzanne Worwood</strong>, 4imprint (asi/197045)</li>
=09=
=09=09=09=09=09=09<li><strong>Marc Simon</strong>, CEO, HALO Branded Soluti=
ons (asi/356000)</li>
=09=09=09=09=09=09=09<li><strong>Jeremy Lott</stron=
g>, president, SanMar (asi/84863)</li>
=09=09=09=09=09=09=09<li><strong>N=
orm Hullinger</strong>, CEO, alphabroder (asi/34063)</li>
=09=09=09=09=09=
=09=09<li><strong>Jo-an Lantz</strong>, CEO/President, Geiger (asi/202900)<=
/li>
=09=09=09=09=09=09=09<li><strong>Ely Eastman, Taly Eyal and Sharon E=
yal</strong>, founder, CFO and CEO, respectively, ETS Express (asi/51197)</=
li>
=09=09=09=09=09=09=09<li><strong>Chuck Fandos</strong>, CEO, Facilisg=
roup</li>
=09=09=09=09=09=09=09<li><strong>Greg Muzzillo and Vera Muzzill=
o</strong>, founder and CEO, respectively, Proforma (asi/300094)</li>
=09=
=09=09=09=09=09=09<li><strong>Ross Silverstein</strong>, president and CEO,=
 iPROMOTEu (asi/232119)</li>
=09=09=09=09=09=09=09<li><strong>C.J. Schmid=
t</strong>, president and COO, Hit Promotional Products (asi/61125)</li>
=
=09=09=09=09=09=09</ol>

=09=09=09=09=09=09<p><strong>For more informat=
ion on the Counselor Power 50 list, contact Michele Bell, head of ASI=
=E2=80=99s award-winning editorial department, at </strong><a href=3D"mailt=
o:mbell@asicentral.com"><strong>mbell@asicentral.com</strong></a><strong>. =
To advertise in ASI=E2=80=99s magazines, contact Matthew Barnes, ASI=
=E2=80=99s vice president of publishing and media services, at </strong><a =
href=3D"mailto:mbarnes@asicentral.com"><strong>mbarnes@asicentral.com</stro=
ng></a><strong>.</strong></p>

=09=09=09=09=09=09<p><strong>About ASI</=
strong><br>
=09=09=09=09=09=09The <a href=3D"https://go.asicentral.com/e/=
148181/2019-10-30/4js8rs/540185343?h=3D_TeFaCpy_sQ6a8vNGCZILeuq-N6rphZihBJ3=
a2uvy7w" title=3D"Click here for more info on ASI">Advertising Specialty In=
stitute</a> (ASI<sup>=C2=AE</sup>) serves a network of 23,500 suppliers, di=
stributors and decorators in the $24.7 billion promotional products industr=
y. ASI=E2=80=99s flagship product, the technology platform ESP<sup>=C2=
=AE</sup>, manages the industry=E2=80=99s entire supply and marketing chain=
. ASI also produces award-winning digital and print content, live events an=
d educational programs that enable companies in 55 countries to be more eff=
icient, productive and profitable. ASI=E2=80=99s Counselor<sup>=C2=AE</sup>=
 magazine provides the most authoritative business content in the industry,=
 and the ASI Certification Program features 500+ live and online education =
courses for over 40,000 professionals. The company, family owned
and oper=
ated since 1962, is proud to have been consistently ranked among the =
=E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County, PA.=
 For more info: <a href=3D"https://go.asicentral.com/e/148181/2019-10-30/4j=
s8s4/540185343?h=3D_TeFaCpy_sQ6a8vNGCZILeuq-N6rphZihBJ3a2uvy7w">asicentral.=
com</a>.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=
=09</tbody>
=09=09=09</table>
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=09=09=09=09=09=09=C2=A92019, Advertisin=
g Specialty Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=
=09=09=09=09Advertising Specialty Institute, Inc., 4800 Street Road, Trevos=
e, PA 19053<br>
=09=09=09=09=09=09<a href=3D"https://go.asicentral.com/em=
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