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ASICentral.com Week In Review
Volume 188 / November 2, 2019

Click he=
re for a text-only version
https://go.asicentral.com/e/148181/wsletters-p=
gw-vol188-2ads-html/4jwxy4/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7q=
RlYxaRbK4

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>>>>
Video: The Joe Show: Holiday & Winter Products

Top Stori=
es of the Week From ASICentral.com
1.    Federal Bill Targeting Promo Pro=
ducts Industry Could Be Modified
2.    Counselor Releases Power 50 2019=

3.    Hit Promotional Products Recalls Ceramic Mugs
4.    California P=
romo Firms Deal With Wildfires
5.    Court Rules in Favor of Apparel Deco=
rator in Alleged LGBTQ Discrimination Case

Top Web Exclusives
1.    =
Norm Hullinger Shares Details of Alphabroder=E2=80=99s Cyberattack
2.    =
Promo Industry Evaluates Political Climate
3.    =E2=80=98OK Boomer=
=E2=80=99 Is the Hottest Trend in Moment Merch=20
4.    Inky Johnson Inspir=
es Power Summit Audience
5.    Baltimore Moving Forward on Plastic Bag Ba=
n

Sponsored Content
1.    How to Sell Gift Sets for Every End-User=

2.    Writing Instruments: Sell More Than Just Pens
3.    New Apparel =
Brand Profile: Roots 73
4.    All-Natural Promo Stories for Your Sales Pr=
esentations
5.    FAQ: Everything You Need to Know to Sell Custom Mints=

   =20

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>=
>>>>>>>>

ASICentral.com Week in Review is published by Advertising Spe=
cialty Institute. All rights reserved. To subscribe to any ASI newsletter, =
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=09=09=09=09=09=09<=
p style=3D"margin: 4px 0;"><a href=3D"mailto:CRuvo@asicentral.com?subject=
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=09=09=09=09=09=09<p style=3D"margin: 4px 0;"><a hre=
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></span></a></p>
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=09=09=09=09=09=09<strong>Video </strong></p>
=09=09=09=09=09=09=
<strong><a href=3D"https://go.asicentral.com/e/148181/ws-videos-video-id-Kq=
139Wpnjxo/4jwxy8/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4"=
 style=3D"color: #00C;background:none;font-size:16px !important;font-weight=
: bold;width: 100%;text-align: left;line-height:20px !important;" target=3D=
"_blank">The Joe Show: Holiday &amp; Winter Products </a></strong><br>
=
=09=09=09=09=09=09ASI Product Editor Joe Haley gives you the scoop on cool =
new products, including an ugly holiday sweater.</td>
=09=09=09=09=09</tr=
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=09=09=09=09</tbody>
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=09=09=09=09=09=09=09=09=09<p><strong>Top Stories of the Week From=
 ASICentral.com</strong></p>

=09=09=09=09=09=09=09=09=09<ol>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/ts-industry-could-be-modified-/4jwxyb/541950259?h=3DkZZwOeZmQVAAAEU8=
-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_blank">Federal Bill Targeting Promo=
 Products Industry Could Be Modified </a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09It=E2=80=99s too soon to say how things will play out, but prom=
o industry leaders are working with U.S. senators to mitigate impacts. Plus=
, how to take action.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a h=
ref=3D"https://go.asicentral.com/e/148181/ve-october-2019-power-50-2019-/4j=
wxyd/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_=
blank">Counselor Releases Power 50 2019</a></strong><br>
=09=09=09=09=09=
=09=09=09=09=09This year=E2=80=99s definitive ranking of the most influenti=
al people in promo. A woman tops the list for the first time.</li>
=09=09=
=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/=
148181/s-due-to-burn-laceration-risk-/4jwxyg/541950259?h=3DkZZwOeZmQVAAAEU8=
-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_blank">Hit Promotional Products Rec=
alls Ceramic Mugs </a></strong><br>
=09=09=09=09=09=09=09=09=09=09The Top=
 40 supplier has issued the recall in conjunction with the U.S. Consumer Pr=
oduct Safety Commission.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><=
a href=3D"https://go.asicentral.com/e/148181/omo-firms-deal-with-wildfires-=
/4jwxyj/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=
=3D"_blank">California Promo Firms Deal With Wildfires</a></strong><br>
=
=09=09=09=09=09=09=09=09=09=09Evacuations and absent staffers are among the=
 issues.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https:=
//go.asicentral.com/e/148181/ged-lgbtq-discrimination-case-/4jwxyl/54195025=
9?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_blank">Court =
Rules in Favor of Apparel Decorator in Alleged LGBTQ Discrimination Case </=
a></strong><br>
=09=09=09=09=09=09=09=09=09=09The case pitted claims of d=
iscrimination against assertions of freedom of speech, conscience and relig=
ion.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09<=
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=
=09=09=09=09=09=09=09=09=09<td align=3D"center" class=3D"ad-right" style=3D=
"font-size: 11px; font-family: Arial, Helvetica, sans-serif; color: #666666=
; line-height: 15px; border-collapse: collapse; border-spacing: 0; outline:=
 none; padding-left: 20px; border: none;">ADVERTISEMENT<br>
=09=09=09=09=
=09=09=09=09=09<span class=3D"ad-right" style=3D"font-size: 11px; font-fami=
ly: Arial, Helvetica, sans-serif; color: #666666; border-collapse: collapse=
; border-spacing: 0; outline: none; font-weight: normal; padding-left: 20px=
; border: none;"><a href=3D"https://go.asicentral.com/e/148181/ce-asi20-utm=
-medium-banner20ad/4jwxyn/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qR=
lYxaRbK4" target=3D"_blank"><img align=3D"right" alt=3D"Advertiser: iPROMOT=
Eu" border=3D"0" height=3D"250" src=3D"http://cdn.asicentral.com/idesign/ne=
wsletters/pgw/banners/vol188_tile_232119.jpg" style=3D"outline: none; text-=
decoration: none; -ms-interpolation-mode: bicubic;" width=3D"300"></a></spa=
n></td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE RIGHT =
--><!-- INSIDE TABLE LEFT -->

=09=09=09=09=09=09<table align=3D"left" =
border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=
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=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p>=
<strong>Top Web Exclusives</strong></p>

=09=09=09=09=09=09=09=09=09<ol=
>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicent=
ral.com/e/148181/of-alphabroder-s-cyber-attack-/4jwxyq/541950259?h=3DkZZwOe=
ZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_blank">Norm Hullinger Sha=
res Details of Alphabroder=E2=80=99s Cyberattack</a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09The CEO explains how promo=E2=80=99s largest suppli=
er handled a recent ransomware breach.</li>
=09=09=09=09=09=09=09=09=09=
=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/try-ponders-po=
litical-climate-/4jwxys/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlY=
xaRbK4" target=3D"_blank">Promo Industry Evaluates Political Climate</a></s=
trong><br>
=09=09=09=09=09=09=09=09=09=09Ad specialty pros air views on e=
verything from a possible recession to presidential candidates.</li>
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=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com=
/e/148181/hottest-trend-in-moment-merch-/4jwxyv/541950259?h=3DkZZwOeZmQVAAA=
EU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_blank">=E2=80=98OK Boomer=
=E2=80=99 Is the Hottest Trend in Moment Merch </a></strong><br>
=09=09=
=09=09=09=09=09=09=09=09It=E2=80=99s Gen Z=E2=80=99s dismissive riposte to =
baby boomers and other older folks. The phrase is appearing all over mercha=
ndise.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=3D"https://=
go.asicentral.com/e/148181/nspires-power-summit-audience-/4jwxyx/541950259?=
h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_blank">Inky Joh=
nson Inspires Power Summit Audience</a></strong><br>
=09=09=09=09=09=09=
=09=09=09=09The speaker urged attendees of ASI=E2=80=99s 2019 Power Summit =
to look past the superficial and make a difference.</li>
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=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/ng=
-forward-on-plastic-bag-ban-/4jwxyz/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf3=
3Uz38VS7qRlYxaRbK4" target=3D"_blank">Baltimore Moving Forward on Plastic B=
ag Ban</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Approval of the pro=
hibitions could be imminent =E2=80=93 good news for promo.</li>
=09=09=09=
=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</tab=
le>
=09=09=09=09=09=09<!-- END INSIDE TABLE LEFT --></td>
=09=09=09=09=
=09</tr>
=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09<!-- END WRA=
PPER TABLE --><!-- WRAPPER TABLE -->

=09=09=09<table align=3D"left" bo=
rder=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=
=3D"730">
=09=09=09=09<tbody>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<=
td><!-- INSIDE TABLE RIGHT -->
=09=09=09=09=09=09<table align=3D"right" b=
order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"ad-placement-deskt=
op responsive" style=3D"border-spacing: 0; border-collapse: collapse; mso-t=
able-lspace: 0pt; mso-table-rspace: 0pt; margin: 0; padding: 0;" width=3D"3=
00">
=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09<tr style=3D"=
border-spacing: 0; outline: none; border: none;">
=09=09=09=09=09=09=09=
=09=09<td align=3D"center" class=3D"ad-right" style=3D"font-size: 11px; fon=
t-family: Arial, Helvetica, sans-serif; color: #666666; line-height: 15px; =
border-collapse: collapse; border-spacing: 0; outline: none; padding-left: =
20px; border: none;">ADVERTISEMENT<br>
=09=09=09=09=09=09=09=09=09<span c=
lass=3D"ad-right" style=3D"font-size: 11px; font-family: Arial, Helvetica, =
sans-serif; color: #666666; border-collapse: collapse; border-spacing: 0; o=
utline: none; font-weight: normal; padding-left: 20px; border: none;"><a hr=
ef=3D"https://go.asicentral.com/e/148181/mber-benefits-business-savings/4jw=
xz2/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_b=
lank"><img align=3D"right" alt=3D"Advertiser: ASI Business" border=3D"0" he=
ight=3D"250" src=3D"http://cdn.asicentral.com/idesign/newsletters/pgw/banne=
rs/vol185_tile_33020_2.jpg" style=3D"outline: none; text-decoration: none; =
-ms-interpolation-mode: bicubic;" width=3D"300"></a></span></td>
=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=
=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE RIGHT --><!-- INSIDE =
TABLE LEFT -->

=09=09=09=09=09=09<table align=3D"left" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" class=3D"responsive" width=3D"400">
=09=
=09=09=09=09=09=09<tbody>
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=09=09=09=09=09=
=09=09=09=09<td class=3D"">
=09=09=09=09=09=09=09=09=09<p><strong>Sponsor=
ed Content</strong></p>

=09=09=09=09=09=09=09=09=09<ol>
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=09=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181=
/20Oct20201920Native20Ad20Leads/4jwxz4/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8=
Vf33Uz38VS7qRlYxaRbK4" target=3D"_blank">How to Sell Gift Sets for Every En=
d-User</a></strong><br>
=09=09=09=09=09=09=09=09=09=09Find out which prom=
os to pitch to different customer personas.</li>
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20Native20Ad20Leads/4jwxz6/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7q=
RlYxaRbK4" target=3D"_blank">Writing Instruments: Sell More Than Just Pens<=
/a></strong><br>
=09=09=09=09=09=09=09=09=09=09Learn the top ten writing =
products you should add to your sales presentations.</li>
=09=09=09=09=09=
=09=09=09=09=09<li><strong><a href=3D"https://go.asicentral.com/e/148181/id=
eahub-brand-profile-roots-73/4jwxz8/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf3=
3Uz38VS7qRlYxaRbK4" target=3D"_blank">New Apparel Brand Profile: Roots 73 <=
/a></strong><br>
=09=09=09=09=09=09=09=09=09=09Discover this Canadian app=
arel brand that=E2=80=99s beloved for its chic =E2=80=9Ccabin-meets-city=
=E2=80=9D style.</li>
=09=09=09=09=09=09=09=09=09=09<li><strong><a href=
=3D"https://go.asicentral.com/e/148181/20201920CMS20Native20Ad20Leads/4jwxz=
b/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4" target=3D"_bla=
nk">All-Natural Promo Stories for Your Sales Presentations</a></strong><br>=

=09=09=09=09=09=09=09=09=09=09Weave captivating stories about natural in=
gredients in the promos you sell.</li>
=09=09=09=09=09=09=09=09=09=09<li>=
<strong><a href=3D"https://go.asicentral.com/e/148181/-to-know-to-sell-cust=
om-mints-/4jwxzd/541950259?h=3DkZZwOeZmQVAAAEU8-L3pK8Vf33Uz38VS7qRlYxaRbK4"=
 target=3D"_blank">FAQ: Everything You Need to Know to Sell Custom Mints</a=
></strong><br>
=09=09=09=09=09=09=09=09=09=09This sales guide shows you h=
ow to freshen up your sales by capitalizing on the promo potential of these=
 tasty treats.</li>
=09=09=09=09=09=09=09=09=09</ol>
=09=09=09=09=09=09=
=09=09=09</td>
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbo=
dy>
=09=09=09=09=09=09</table>
=09=09=09=09=09=09<!-- END INSIDE TABLE =
LEFT --></td>
=09=09=09=09=09</tr>
=09=09=09=09</tbody>
=09=09=09</ta=
ble>
=09=09=09<!-- END WRAPPER TABLE --></td>
=09=09</tr>
=09=09<tr>=

=09=09=09<td class=3D"">&nbsp;</td>
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