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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Thu, 21 Nov 2019 12:41:08 -0600
Message-ID: <8f049ac2-4131-4e1d-a274-eba398708cf7@atl1s07mta844.xt.local>
Date: Thu, 21 Nov 2019 12:40:26 -0600
Subject: Media Release: =?utf-8?Q?ASI=E2=80=99s_Counselor=C2=AE?= Magazine
 Selects Reusable Straws Its 2019 =?utf-8?Q?=E2=80=9CProduct?= of the
 =?utf-8?Q?Year=E2=80=9D?=
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI's Counselor<sup>=C2=AE</sup> Magazine Selects Reusable Straws I=
ts 2019 =E2=80=9CProduct of the Year=E2=80=9D</span></p>

=09=09=09=09=
=09=09<p style=3D"font-size:20px; line-height: normal">Sustainability and e=
nvironmental movements spur ESP searches of eco-friendly straws</p>
=09=
=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=
=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=
=3D"0" class=3D"responsive-table2" width=3D"750">
=09=09=09=09=09=09=09<t=
body>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td><!-- =
2 Column
                                    =3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D -->
=09=09=09=09=09=09=09=09=09<table a=
lign=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"res=
ponsive-table2" width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=
=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =E2=80=93 November 20, 2019 =
=E2=80=93 </strong>Counselor<sup>=C2=AE</sup> magazine, the voice of the $2=
4.7 billion promotional products industry, today named reusable straws its =
2019 Product of the Year.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>T=
he award-winning Counselor, edited by C.J. Mittica, is published by the <a =
href=3D"https://go.asicentral.com/e/148181/2019-11-21/4l8z9n/551705205?h=3D=
6Y75UwrEm-kjd-s47TCzf6AOz0py-QgKW9It5XRIZcA">Advertising Specialty Institut=
e</a><sup>=C2=AE</sup> (ASI). According to Counselor, year-over-year search=
es in ESP for the term =E2=80=9Creusable straws=E2=80=9D were up 402%; =
=E2=80=9Cstainless steel straws,=E2=80=9D up 294%; and =E2=80=9Cstraw,=
=E2=80=9D up 271%. All three are in the top five biggest product search inc=
reases in 2019.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=
=9CThe environmental movement, coupled with the influence of the millennial=
 and Gen Z demographics=E2=80=99 embrace of sustainability and visceral ave=
rsion to single-use plastics, has generated a wave of plastic straw-shunnin=
g,=E2=80=9D said Michele Bell <a href=3D"https://go.asicentral.com/e/148181=
/ASI-MBell/4l8z9q/551705205?h=3D6Y75UwrEm-kjd-s47TCzf6AOz0py-QgKW9It5XRIZcA=
">(@ASI_MBell</a>), head of ASI=E2=80=99s editorial department. =E2=80=
=9CThankfully, the promotional products industry is savvy enough to jump on=
 fast-moving trends and provide the kind of products today=E2=80=99s consum=
ers are demanding.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p=
>There are currently 275 suppliers in ESP carrying reusable straws. ASI=
=E2=80=99s ESP is the industry=E2=80=99s number-one business platform, aver=
aging over 2.7 million distributor searches per month. Of the Top 40 distri=
butors, 36 chose ESP, the industry=E2=80=99s largest, most accurate promoti=
onal products sourcing and marketing tool.</p>

=09=09=09=09=09=09=09=
=09=09=09=09=09<p>Brands like Starbucks and American Airlines, as well as r=
estaurants across America and in Europe, have started foregoing the ubiquit=
ous red- and blue-striped plastic straws, encouraging consumers to find alt=
ernate methods that reduce plastic usage and lessen the impact on the envir=
onment.</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=
=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=
=09=09=09=09=09=09=09</table>
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=09=09=09=09=09=09=09=09=09<table align=3D"right" b=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease=
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=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=
=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/556-10434/images/imag=
e.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<t=
d class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.c=
om/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"></td>
=
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<=
tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-=
size: 16px; line-height:22px; color: #666666;" class=3D"">=E2=80=9CThe prom=
otional products industry is savvy enough to jump on fast-moving trends and=
 provide the kind of products today=E2=80=99s consumers are demanding,=
=E2=80=9D said ASI's Michele Bell</td>
=09=09=09=09=09=09=09=09=09=09=09<=
/tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.a=
sicentral.com/MKTGemails/MediaRelease/images/pullquoteBOTTOM.jpg" width=3D"=
315"></td>
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=09<td style=3D"padding: 0px 15px 15px 15px; text-align: left;" class=3D"">=

=09=09=09=09=09=09<p>=E2=80=9CThe retail/fashion industry is probably th=
e biggest buyer of these products from us,=E2=80=9D distributor Michael Sco=
tt Cohen, CEO of the NYC-based distributor Harper + Scott, <a href=3D"https=
://go.asicentral.com/e/148181/m-of-the-year-reusable-straws-/4l8z9s/5517052=
05?h=3D6Y75UwrEm-kjd-s47TCzf6AOz0py-QgKW9It5XRIZcA">told Counselor.</a> =
=E2=80=9CIt=E2=80=99s not just about the product though; we=E2=80=99re help=
ing construct the story behind why they=E2=80=99re giving away a reusable/s=
ustainable product.=E2=80=9D</p>

=09=09=09=09=09=09<p><strong>For more=
 information on Counselor magazine, contact Michele Bell at </strong><a hre=
f=3D"mailto:mbell@asicentral.com"><strong>mbell@asicentral.com</strong></a>=
<strong>. To advertise in ASI=E2=80=99s magazines, contact Matthew Barnes, =
ASI=E2=80=99s vice president of publishing and media services, at </strong>=
<a href=3D"mailto:mbarnes@asicentral.com"><strong>mbarnes@asicentral.com</s=
trong></a><strong>.</strong></p>

=09=09=09=09=09=09<p><strong>About AS=
I</strong><br>
=09=09=09=09=09=09The <a href=3D"https://go.asicentral.com=
/e/148181/2019-11-21/4l8z9n/551705205?h=3D6Y75UwrEm-kjd-s47TCzf6AOz0py-QgKW=
9It5XRIZcA" title=3D"Click here for more info on ASI">Advertising Specialty=
 Institute</a> (ASI<sup>=C2=AE</sup>) serves a network of 23,500 suppliers,=
 distributors and decorators in the $24.7 billion promotional products indu=
stry. ASI=E2=80=99s flagship product, the technology platform ESP<sup>=
=C2=AE</sup>, manages the industry=E2=80=99s entire supply and marketing ch=
ain. ASI also produces award-winning digital and print content, live events=
 and educational programs that enable companies in 55 countries to be more =
efficient, productive and profitable. ASI=E2=80=99s Counselor<sup>=C2=AE</s=
up> magazine provides the most authoritative business content in the indust=
ry, and the ASI Certification Program features 500+ live and online educati=
on courses for over 40,000 professionals. The company, family owned
and o=
perated since 1962, is proud to have been consistently ranked among the =
=E2=80=9CBest Places to Work=E2=80=9D in Philadelphia and Bucks County, PA.=
 For more info: <a href=3D"https://go.asicentral.com/e/148181/2019-11-21/4l=
8z9v/551705205?h=3D6Y75UwrEm-kjd-s47TCzf6AOz0py-QgKW9It5XRIZcA">asicentral.=
com</a>.</p>
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=09=09=09=09=09=09=C2=A92019, Advertisin=
g Specialty Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=
=09=09=09=09Advertising Specialty Institute, Inc., 4800 Street Road, Trevos=
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=09=09=09=09=09=09<a href=3D"https://go.asicentral.com/em=
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