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=09=
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=09=09=09=09<tbody>
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=09=09=09=09=09</tr>
=09=
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=09=09=09=09=09=09<td style=3D"padding-top:15px">
=09=
=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"responsi=
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=09=09=09=09=09=09=09=09=09<table align=3D"left" border=3D"=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
 style=3D"font-size: 14px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
://cdn.asicentral.com/MKTGemails/MediaRelease/images/logoR.jpg" width=3D"18=
0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
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<![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" widt=
h=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
ff" style=3D"font-size: 14px; padding-left:15px" class=3D"">
=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Show Upgrades Show Floor Experience For 2020</span></p>

=
=09=09=09=09=09=09<p style=3D"font-size:20px; line-height: normal">ASI Show=
 also promotes new environmental initiatives benefiting local charities</p>=

=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cellpadding=3D"0" cellspa=
cing=3D"0" class=3D"responsive-table2" width=3D"750">
=09=09=09=09=09=09=
=09<tbody>
=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09<td>=
<!-- 2 Column
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=09=09=09=09=09=09=09=09=09<t=
able align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=
=3D"responsive-table2" width=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbod=
y>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td style=3D"padding: 5px 35px 0px 15px;" class=3D"">
=09=09=09=09=
=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =E2=80=93 December 18, 2019 =
=E2=80=93 </strong>The <a href=3D"https://go.asicentral.com/e/148181/2019-1=
2-19/4n69gb/566286163?h=3DMc1VxpAdyBcN8CongLPgAkPEyBxyNZl_0LNUSEXGs6o">ASI =
Show</a> today announced an ambitious upgrade to its show floor experience =
for 2020, including business-building activities, celebrity keynotes and br=
and-new show floor fun at its three large trade shows, kicking off <a href=
=3D"https://go.asicentral.com/e/148181/shows-2020-orlando-/4n69gd/566286163=
?h=3DMc1VxpAdyBcN8CongLPgAkPEyBxyNZl_0LNUSEXGs6o">January 4-6 with ASI Orla=
ndo</a> at the Orange County Convention Center, West building. <strong> </s=
trong></p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>ASI Show is also int=
roducing a new show theme, =E2=80=9CDiscovery Starts Here.=E2=80=9D</p>
=

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CWe=E2=80=99re shaking th=
ings up throughout 2020, helping suppliers and distributors come together t=
o build new relationships and discover new products, new vendors and new pa=
rtners while having a little fun along the way,=E2=80=9D said Rita Ugianski=
s-Fishman, senior vice president and general manager of ASI Show. =E2=80=
=9COur ultimate goal is to inspire collaboration while adding even more val=
ue to the trade show experience.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=
=09=09=09=09<p><a name=3D"_Hlk27389488">Upcoming ASI shows, including Fort =
Worth (Feb. 3-5) and Chicago </a>(July 21-23), will continue to attract a b=
road cross-section of engaged attendees, top suppliers and the latest produ=
ct innovations from throughout the $24.7 billion promotional products indus=
try.</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><=
td><![endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" wi=
dth=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><i=
mg border=3D"0" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/im=
ages/share.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=
=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=
=09=09=09=09=09=09=09<td align=3D"center" class=3D""><img class=3D"responsi=
ve-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/556-1053=
6/images/image.jpg" width=3D"200"></td>
=09=09=09=09=09=09=09=09=09=09=09=
</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.a=
sicentral.com/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" width=3D"315=
"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 1=
5px; font-size: 16px; line-height:22px; color: #666666;" class=3D"">=
=E2=80=9CWe=E2=80=99re shaking things up throughout 2020, helping suppliers=
 and distributors come together to build new relationships and discover new=
 products, new vendors and new partners," said ASI's Rita Ugianskis-Fishman=
</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img cla=
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lease/images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=
=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=
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=09=09=09=09=09=09=09=09=09<!-- #2 column end =
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=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=
=09=09=09=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>=

=09=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 1=
5px 15px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>Highlights =
at 2020 ASI Orlando include:</p>

=09=09=09=09=09=09<ul>
=09=09=09=09=
=09=09=09<li><strong>Keynote Q&amp;A with Madeleine Albright, led by</stron=
g> <strong>ASI CEO Tim Andrews. </strong>For a time, Albright, the first fe=
male Secretary of State, was the world=E2=80=99s most powerful woman, promo=
ting American trade, business and labor abroad. Now chair of a global strat=
egy firm and an investment advisory firm focused on emerging markets, Albri=
ght will share ways she used diplomacy and negotiating skills when dealing =
with top leaders across the globe. 8:30 a.m., Monday, Jan. 6, Room, W311.</=
li>
=09=09=09=09=09=09=09<li><strong>ASI Bash at Universal Studios Florid=
a. </strong>A night of moviemaking excitement featuring numerous rides and =
attractions, Sunday, Jan. 5, 7-10 p.m.</li>
=09=09=09=09=09=09=09<li><str=
ong>Ask Norman.</strong> An opportunity for attendees to confer with ASI Ch=
airman Norman Cohn, a business innovator who has played a significant role =
in the advancement of the promo industry, Sunday, Jan. 5, 1-1:30 p.m. and M=
onday, Jan. 6, 11:30 a.m.-12:30 p.m., Connect It area, Booth No. 253.</li>=

=09=09=09=09=09=09=09<li><strong>Dutch Treat Dinner. </strong>Networking=
 dinner at Maggiano=E2=80=99s Little Italy. A chance for suppliers and dist=
ributors to network over dinner, 6 p.m., Sat. Jan. 4.</li>
=09=09=09=09=
=09=09=09<li><strong>Selfies with Promo.</strong> Social media<strong> </st=
rong>photo ops with the industry=E2=80=99s favorite mascot, Sunday, Jan. 5,=
 12:40-1 p.m. and 2:10-2:30 p.m. and Monday, Jan. 6, 1:05-1:25 p.m., Connec=
t It area, Booth No. 253.</li>
=09=09=09=09=09=09=09<li><strong>Joe Show =
Live</strong>. ASI=E2=80=99s hit YouTube series, featuring the coolest prod=
ucts in the industry, returns, live, with special suppliers and host Joe Ha=
ley, 8:30-9:45 a.m., Sunday, Jan. 5, Room W311.</li>
=09=09=09=09=09=09</=
ul>

=09=09=09=09=09=09<p>At all three large shows, ASI experts will de=
mo the latest products and features, including the new Idea Center in ESP=
=C2=AE, the industry=E2=80=99s number-one business platform, where distribu=
tors can find inspiration for promotions or events and browse a trove of st=
ories, tips and strategies from ASI=E2=80=99s award-winning editorial team.=
 Representatives from ASI Creative Labs will also be available to discuss c=
ustom website options. Plus, distributors who consult with an ASI sales pro=
 will qualify for a free professional headshot.</p>

=09=09=09=09=09=09=
<p>Distributors can also see demos of:</p>

=09=09=09=09=09=09<ul>
=
=09=09=09=09=09=09=09<li><strong>A sneak-peek at upcoming innovations in ES=
P Presentations</strong>, like a slideshow option when distributors publish=
 a presentation to their ESP Website.</li>
=09=09=09=09=09=09=09<li><stro=
ng>ESP Websites now translated in French and Spanish,</strong> along with A=
SI=E2=80=99s online Knowledge Base and training videos. A Spanish-speaking =
rep will be at the show, along with Spanish marketing materials.</li>
=09=
=09=09=09=09=09</ul>

=09=09=09=09=09=09<p>Plus, ASI will partner with =
local nonprofits to donate surplus promotional products to people and famil=
ies in need after each of its large trade shows. In Orlando, supplier exhib=
itors can drop off surplus non-perishable items at the designated area adja=
cent to the exhibitor service until 9 p.m. on Monday, Jan. 6. The items wil=
l go to <a href=3D"https://go.asicentral.com/e/148181/2019-12-19/4n69gg/566=
286163?h=3DMc1VxpAdyBcN8CongLPgAkPEyBxyNZl_0LNUSEXGs6o">A Gift For Teaching=
</a>, whose mission is to improve public school education by providing reso=
urces and surplus materials free to teachers for underserved students.</p>=


=09=09=09=09=09=09<p><strong>Registration is open for </strong><a hre=
f=3D"https://go.asicentral.com/e/148181/shows-2020-fort-worth-/4n69gj/56628=
6163?h=3DMc1VxpAdyBcN8CongLPgAkPEyBxyNZl_0LNUSEXGs6o"><strong>ASI Fort Wort=
h</strong></a><strong>, Monday, February 3-Wednesday, February 5, at the Fo=
rt Worth Convention Center, with motivational speaker Jesse Itzler; and </s=
trong><a href=3D"https://go.asicentral.com/e/148181/shows-2020-chicago-/4n6=
9gl/566286163?h=3DMc1VxpAdyBcN8CongLPgAkPEyBxyNZl_0LNUSEXGs6o"><strong>ASI =
Chicago</strong></a><strong>, Tuesday, July 21-Thursday, July 23, at McCorm=
ick Place, featuring NFL legend Terry Bradshaw. </strong></p>

=09=09=
=09=09=09=09<p><strong>For more info on ASI shows, contact Cheryl Kahan-Rad=
huber, director of marketing, at </strong><a href=3D"mailto:cradhuber@asice=
ntral.com"><strong>cradhuber@asicentral.com</strong></a><strong>. </strong>=
<strong>To learn more about exhibiting or sponsorship opportunities for 202=
0, contact Paul Elmer at </strong><a href=3D"mailto:pelmer@asicentral.com">=
<strong>pelmer@asicentral.com</strong></a><strong> or (215) 953-3652.</stro=
ng></p>

=09=09=09=09=09=09<p><strong>About ASI Show</strong><br>
=09=
=09=09=09=09=09The ASI Show Family of Events =E2=80=93 ASI Show, fASIlitate=
, fASI500 and the ASI Roadshow in the U.S. and Canada =E2=80=93 fosters bus=
iness-building relationships among ASI member distributors and suppliers, a=
nd includes options to meet the needs of the entire membership base. ASI Sh=
ows, the flagship series, are large-scale convention center trade shows hel=
d in Orlando, Fort Worth and Chicago. fASIlitate is a hosted buyer event th=
at brings together the industry=E2=80=99s elite =E2=80=93 top suppliers and=
 million-dollar distributors =E2=80=93 for three days of scheduled one-on-o=
ne meetings in select hotels across the country. FASI500is a new hosted buy=
er event which brings together suppliers and distributors who sell over a h=
alf of a million dollars in the promotional products industry. The ASI Road=
show visits top cities across North America and gives distributors an oppor=
tunity to escort their top clients.
Visit <a href=3D"https://go.asicentra=
l.com/e/148181/2019-12-19/4n69gn/566286163?h=3DMc1VxpAdyBcN8CongLPgAkPEyBxy=
NZl_0LNUSEXGs6o">asishow.com</a> for more information about our full event =
portfolio.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=
=09</tbody>
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=09=09=09=09=09=09=C2=A92019, Advertisin=
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=09=09=
=09=09=09=09Advertising Specialty Institute, Inc., 4800 Street Road, Trevos=
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