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Envelope-to: j.barnhill@logomastersintl.com
Delivery-date: Thu, 19 Dec 2019 16:03:29 -0600
Content-Type: multipart/alternative; boundary=fadc9454e62766ebc5bb75db5e9b0822b22fd37f92df2790a5572ea16cf5
Date: Thu, 19 Dec 2019 20:06:50 +0000 (UTC)
From: "Tom Cates" <thomas.cates@brookeside.com>
Mime-Version: 1.0
Reply-to: thomas.cates@brookeside.com
Subject: Wow Your Customers!
To: j.barnhill@logomastersintl.com
Message-ID: <yGT6zFAQTZGhOikaJYeDBA@ismtpd0071p1iad2.sendgrid.net>

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How well do you know your customers?

https://www.brookeside.com/

Hi Jeffrey,

Is getting close to your customers a priority?

Brookeside's Customer Journey Mapping can help!

What is your customer...

Together let's create a "Journey to Wow!"=C2=A0

At each step along the journey, we will capture what your customer is Doing=
 (Actions at TouchPoints), Thinking (their Questions and Concerns) and Feel=
ing (Motivations and Emotions). In the end you will have identified Opportu=
nities=C2=A0to improve your customers=E2=80=99 perception of value, deepen =
your customer relationships and drive profitable growth by taking=C2=A0your=
 customer journey from =E2=80=9Cweak=E2=80=9D to =E2=80=9CWow!=E2=80=9D

Download FREE eBook https://www.brookeside.com/customer-journey-mapping?utm=
_source=3Dsendgrid&utm_medium=3Demail&utm_campaign=3Dcjm-121919&utm_term=3D=
download-free-ebook&utm_content=3D20191218-cjm-gated-content

Brookeside's Customer Journey Mapping How-To Guide explains key concepts, t=
erminology, benefits and how to get started building your Customer Journey =
Map.

Also, be sure to check out our=C2=A0OnDemand Customer Journey Mapping WEBIN=
AR for FREE!

FREE OnDemand Webinar https://www.brookeside.com/customer-journey-mapping?u=
tm_source=3Dsendgrid&utm_medium=3Demail&utm_campaign=3Dcjm-121919&utm_term=
=3Dfree-ondemand-webinar&utm_content=3D20191218-cjm-gated-content

Best,

https://www.linkedin.com/in/tomcates/

Tom Cates

President

thomas.cates@brookeside.com mailto:thomas.cates@brookeside.com

978-451-6177

brookeside.com https://www.brookeside.com/

At Brookeside, we=E2=80=99re experts at helping clients develop the strateg=
y, process, and behavior change to succeed in today=E2=80=99s ever-changing=
 environment. We=C2=A0provide customized training and consulting solutions =
tailored to your organization=E2=80=99s goals. Let us show you how we can h=
elp your=C2=A0organization boost revenue and enhance efficiency.

STORYCRAFT https://www.brookeside.com/storycraft

MANAGEMENT https://www.brookeside.com/management

TEAMWORK https://www.brookeside.com/teamwork

ENCOMPASS-CX https://www.brookeside.com/encompass-cx

Tom Cates

524 Main Street, Acton, MA 01720=20

Unsubscribe https://u8291807.ct.sendgrid.net/asm/unsubscribe/?user_id=3D829=
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          <p>How well do you know your customers?</p>
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ign:inherit;"
            height=3D"100%"
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            bgcolor=3D"">
            <div><span style=3D"color:#333333;">Hi Jeffrey,</span></div>

<div>&nbsp;</div>

<div><span style=3D"font-size:16px;"><em><span style=3D"color:#333333;">Is =
getting close to your customers a priority?</span></em></span></div>

<div>&nbsp;</div>

<div><span style=3D"font-size:16px;"><strong><span style=3D"color:#333333;"=
>Brookeside's Customer Journey Mapping can help!</span></strong></span></di=
v>
        </td>
      </tr>
    </table>
=20=20
    <table class=3D"module" role=3D"module" data-type=3D"text" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: =
fixed;">
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        <td style=3D"padding:5px 0px 5px 0px;line-height:22px;text-align:in=
herit;"
            height=3D"100%"
            valign=3D"top"
            bgcolor=3D"">
            <div style=3D"text-align: center;"><span style=3D"color:#333333=
;"><span style=3D"font-size:20px;"><em><font face=3D"Arial, Helvetica, sans=
-serif">What is your customer...</font></em></span></span></div>
        </td>
      </tr>
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=20=20
    <table class=3D"wrapper" role=3D"module" data-type=3D"image" border=3D"=
0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout=
: fixed;">
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        <td style=3D"font-size:6px;line-height:10px;padding:0px 0px 0px 0px=
;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block;colo=
r:#000000;text-decoration:none;font-family:Helvetica, arial, sans-serif;fon=
t-size:16px;max-width:80% !important;width:80%;height:auto !important;" src=
=3D"https://marketing-image-production.s3.amazonaws.com/uploads/eaeaadc9721=
1794ae77638dc3312ced76fcea1b0175fc03a14036043cb6e879cd2796631550c4e2c41668a=
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=20=20
    <table class=3D"module" role=3D"module" data-type=3D"text" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: =
fixed;">
      <tr>
        <td style=3D"padding:18px 15px 18px 015px;line-height:22px;text-ali=
gn:inherit;"
            height=3D"100%"
            valign=3D"top"
            bgcolor=3D"">
            <div style=3D"text-align: center;"><span style=3D"font-size:20p=
x;"><span style=3D"box-sizing: border-box; padding: 0px; margin: 0px; font-=
variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: i=
nherit; line-height: inherit; font-family: Arial, Helvetica, sans-serif; ve=
rtical-align: baseline; border: 0px; background-color: rgb(255, 255, 255); =
color: rgb(63, 63, 63);">Together let's create a </span><em><strong><span s=
tyle=3D"color:#10777e;"><span style=3D"box-sizing: border-box; padding: 0px=
; margin: 0px; font-variant-numeric: inherit; font-variant-east-asian: inhe=
rit; font-stretch: inherit; line-height: inherit; font-family: Arial, Helve=
tica, sans-serif; vertical-align: baseline; border: 0px; background-color: =
rgb(255, 255, 255);">"Journey to Wow!"</span></span></strong></em><span sty=
le=3D"box-sizing: border-box; padding: 0px; margin: 0px; font-variant-numer=
ic: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-=
height: inherit; font-family: Arial, Helvetica, sans-serif; vertical-align:=
 baseline; border: 0px; background-color: rgb(255, 255, 255); color: rgb(63=
, 63, 63);">&nbsp;</span></span></div>

<div style=3D"text-align: center;">&nbsp;</div>

<div><span style=3D"font-size:14px;"><span style=3D"box-sizing: border-box;=
 padding: 0px; margin: 0px; font-variant-numeric: inherit; font-variant-eas=
t-asian: inherit; font-stretch: inherit; line-height: inherit; font-family:=
 Arial, Helvetica, sans-serif; vertical-align: baseline; border: 0px; backg=
round-color: rgb(255, 255, 255); color: rgb(63, 63, 63);">At each step alon=
g the journey, we will capture what your customer is </span><span style=3D"=
color:#008080;"><span style=3D"box-sizing: border-box; padding: 0px; margin=
: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; fon=
t-stretch: inherit; line-height: inherit; font-family: Arial, Helvetica, sa=
ns-serif; vertical-align: baseline; border: 0px; background-color: rgb(255,=
 255, 255);"><strong>Doing</strong> </span></span><span style=3D"box-sizing=
: border-box; padding: 0px; margin: 0px; font-variant-numeric: inherit; fon=
t-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit;=
 font-family: Arial, Helvetica, sans-serif; vertical-align: baseline; borde=
r: 0px; background-color: rgb(255, 255, 255); color: rgb(63, 63, 63);">(Act=
ions at TouchPoints), </span><span style=3D"color:#008080;"><span style=3D"=
box-sizing: border-box; padding: 0px; margin: 0px; font-variant-numeric: in=
herit; font-variant-east-asian: inherit; font-stretch: inherit; line-height=
: inherit; font-family: Arial, Helvetica, sans-serif; vertical-align: basel=
ine; border: 0px; background-color: rgb(255, 255, 255);"><strong>Thinking</=
strong></span></span><span style=3D"box-sizing: border-box; padding: 0px; m=
argin: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit=
; font-stretch: inherit; line-height: inherit; font-family: Arial, Helvetic=
a, sans-serif; vertical-align: baseline; border: 0px; background-color: rgb=
(255, 255, 255); color: rgb(63, 63, 63);"> (their Questions and Concerns) a=
nd </span><strong><span style=3D"color:#008080;"><span style=3D"box-sizing:=
 border-box; padding: 0px; margin: 0px; font-variant-numeric: inherit; font=
-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; =
font-family: Arial, Helvetica, sans-serif; vertical-align: baseline; border=
: 0px; background-color: rgb(255, 255, 255);">Feeling</span></span></strong=
><span style=3D"box-sizing: border-box; padding: 0px; margin: 0px; font-var=
iant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inhe=
rit; line-height: inherit; font-family: Arial, Helvetica, sans-serif; verti=
cal-align: baseline; border: 0px; background-color: rgb(255, 255, 255); col=
or: rgb(63, 63, 63);"> (Motivations and Emotions). In the end you will have=
 identified </span><span style=3D"color:#008080;"><span style=3D"box-sizing=
: border-box; padding: 0px; margin: 0px; font-variant-numeric: inherit; fon=
t-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit;=
 font-family: Arial, Helvetica, sans-serif; vertical-align: baseline; borde=
r: 0px; background-color: rgb(255, 255, 255);"><strong>Opportunities</stron=
g></span></span><span style=3D"box-sizing: border-box; padding: 0px; margin=
: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; fon=
t-stretch: inherit; line-height: inherit; font-family: Arial, Helvetica, sa=
ns-serif; vertical-align: baseline; border: 0px; background-color: rgb(255,=
 255, 255); color: rgb(63, 63, 63);">&nbsp;to improve your customers=E2=80=
=99 perception of value, deepen your customer relationships and drive profi=
table growth by taking&nbsp;your customer journey from =E2=80=9Cweak=E2=80=
=9D to =E2=80=9CWow!=E2=80=9D</span></span></div>
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uVezijSoLi5HnhPCKnc7IURD6ZZi8QPKaeOC6DsCjA-2F3Ax1O6BDIi6qKbJnmyf3GVmpxx3sBq=
hPwversyi1tCkdlsVEVDJsgF9tLJr93MgAcJJIAa8-2FBuytRo5EKDkg9-2B2O-2BxZcao7O-2B=
kHLQkSnqTA1BvCcTXOWoiUlnRrAPkKuQtHPbGg1Gyv-2ByXzJ0oja64tNCy7HFPG97dJc-2BkQ-=
2FrvdkG9WojM7PqvQLzyTgEOsy3ClV5fpwrsydLFZXz0mY0CXUlm9drJ-2B1rCX" target=3D"=
_blank">Download FREE eBook</a></td></tr></tbody></table></td></tr></tbody>=
</table>
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=20=20
    <table  border=3D"0"
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: fixed;">
      <tr>
        <td style=3D"font-size:6px;line-height:10px;padding:0px 0px 0px 0px=
;" valign=3D"top" align=3D"center">
          <img class=3D"max-width" border=3D"0" style=3D"display:block;colo=
r:#000000;text-decoration:none;font-family:Helvetica, arial, sans-serif;fon=
t-size:16px;max-width:100% !important;width:100%;height:auto !important;" s=
rc=3D"https://marketing-image-production.s3.amazonaws.com/uploads/e2af9bf7d=
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      </td>
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    <!--[if (gte mso 9)|(IE)]>
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    <table  width=3D"300.000"
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=20=20=20=20=20=20=20=20=20=20=20=20
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 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: =
fixed;">
      <tr>
        <td style=3D"padding:18px 18px 18px 18px;line-height:22px;text-alig=
n:inherit;"
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            <div><span style=3D"color:#333333;">Brookeside's Customer Journ=
ey Mapping How-To Guide explains <span style=3D"font-family: Arial, Helveti=
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=20=20
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=20=20
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  <table border=3D"0" cellPadding=3D"0" cellSpacing=3D"0" class=3D"module" =
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nherit;"
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        <td style=3D"font-size:6px;line-height:10px;padding:0px 0px 0px 0px=
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bp8l8jrhnq3Zdvp-2B-2B2LRRY26XHJgCG0RVYJHrnmpn1ncPer0WdMjUyCRBh2XHEqC-2FbSwN=
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MG21S-2FrucuV6vVBq3Cs9-2FjuVezijSoLi5HnhPCKnc7IURD6ZZi8QPKaeODvAXXVOLLy-2BI=
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tBEptB9lfIiESAcuAXnx5oxabzoSyGpRQF0BSMSI0gyd6iYelyxzgwPnCBydX4phzNqvW32sMgE=
S3W9F69c"><img class=3D"max-width" border=3D"0" style=3D"display:block;colo=
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fixed;">
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        <td style=3D"padding:0px 0px 18px 0px;line-height:22px;text-align:i=
nherit;"
            height=3D"100%"
            valign=3D"top"
            bgcolor=3D"">
            <div><span style=3D"font-family:arial,helvetica,sans-serif;"><s=
pan style=3D"font-size:14px;">Tom Cates</span></span></div>

<div><span style=3D"font-family:arial,helvetica,sans-serif;"><span style=3D=
"font-size:14px;">President</span></span></div>

<div><span style=3D"font-family:arial,helvetica,sans-serif;"><span style=3D=
"font-size:14px;"><a href=3D"mailto:thomas.cates@brookeside.com">thomas.cat=
es@brookeside.com</a></span></span></div>

<div><span style=3D"color:#10777e;"><span style=3D"font-family:arial,helvet=
ica,sans-serif;"><span style=3D"font-size:14px;"><span style=3D"text-align:=
 center;">978-451-6177</span></span></span></span></div>

<div><a href=3D"https://u8291807.ct.sendgrid.net/wf/click?upn=3DbIlA8fJI6on=
57mxlNIBmV-2BPjjNiz3tVInmVwbOcoVJkhAZZB1-2F2znl-2F3Yaspk5Cm_UhXnyIc6YqlZQ3b=
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m4uH-2Fh5aOgS6dbg30y7ld9NJgKENqFPu0yi6idugC1FrCSqGfJidyLZroh3kUtTM5ujywPs4M=
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afDbe8rwdPHrgH8TXO1IItJvaUAs4qTKP9xqsioaDEZnI0vs72QOv3kLNBnCpXoUQkNGFpWRvm0=
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n: center;">brookeside.com</span></span></span></span></a></div>
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=20=20
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fixed;">
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n:inherit;"
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 22, 22); text-align: center;">Let us show you how we can help your&nbsp;or=
ganization boost revenue and enhance efficiency.</span></span></span></em><=
/div>
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inherit;"
            height=3D"100%"
            valign=3D"top"
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            <div style=3D"text-align: center;"><span style=3D"font-family:a=
rial,helvetica,sans-serif;"><a href=3D"https://u8291807.ct.sendgrid.net/wf/=
click?upn=3DbIlA8fJI6on57mxlNIBmV-2BPjjNiz3tVInmVwbOcoVJlwmMauFQQjCvIo-2BL-=
2BVQjPl_UhXnyIc6YqlZQ3bp8l8jrhnq3Zdvp-2B-2B2LRRY26XHJgCG0RVYJHrnmpn1ncPer0W=
dMjUyCRBh2XHEqC-2FbSwNCm4uH-2Fh5aOgS6dbg30y7ld9NJgKENqFPu0yi6idugC1FrCSqGfJ=
idyLZroh3kUtTM5ujywPs4MG21S-2FrucuV6vVBq3Cs9-2FjuVezijSoLi5HnhPCKnc7IURD6ZZ=
i8QPKaeOBsHgKOFndO-2BbmYoMwRvjPKkm9iDBJ8XsZunjFs-2BMcRmJZ3U2vFPWunydpKQXAxz=
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NhhC-2B7H6aQzYbuW5IrBrQtVg"><span style=3D"color:#10777e;"><span style=3D"f=
ont-size:16px;">STORYCRAFT</span></span></a></span></div>
        </td>
      </tr>
    </table>
=20=20
        </td>
      </tr>
    </table>

    <!--[if (gte mso 9)|(IE)]>
      </td>
    <![endif]-->
    <!--[if (gte mso 9)|(IE)]>
      <td width=3D"147.500px" valign=3D"top" style=3D"padding: 0px 0px 0px =
0px;border-collapse: collapse;" >
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            style=3D"width:147.500px;border-spacing:0;border-collapse:colla=
pse;margin:0px 0px 0px 0px;"
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            class=3D"column column-1 of-4
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        <td style=3D"padding:0px;margin:0px;border-spacing:0;">
=20=20=20=20=20=20=20=20=20=20=20=20
    <table class=3D"module" role=3D"module" data-type=3D"text" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: =
fixed;">
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        <td style=3D"padding:18px 0px 18px 0px;line-height:22px;text-align:=
inherit;"
            height=3D"100%"
            valign=3D"top"
            bgcolor=3D"">
            <div style=3D"text-align: center;"><a href=3D"https://u8291807.=
ct.sendgrid.net/wf/click?upn=3DbIlA8fJI6on57mxlNIBmV-2BPjjNiz3tVInmVwbOcoVJ=
nb2o4ORzYMCh8MvDDpg2QS_UhXnyIc6YqlZQ3bp8l8jrhnq3Zdvp-2B-2B2LRRY26XHJgCG0RVY=
JHrnmpn1ncPer0WdMjUyCRBh2XHEqC-2FbSwNCm4uH-2Fh5aOgS6dbg30y7ld9NJgKENqFPu0yi=
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;"><span style=3D"font-size:16px;">MANAGEMENT</span></span></a></div>
        </td>
      </tr>
    </table>
=20=20
        </td>
      </tr>
    </table>

    <!--[if (gte mso 9)|(IE)]>
      </td>
    <![endif]-->
    <!--[if (gte mso 9)|(IE)]>
      <td width=3D"147.500px" valign=3D"top" style=3D"padding: 0px 0px 0px =
0px;border-collapse: collapse;" >
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    <table  width=3D"147.500"
            style=3D"width:147.500px;border-spacing:0;border-collapse:colla=
pse;margin:0px 0px 0px 0px;"
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            cellspacing=3D"0"
            align=3D"left"
            border=3D"0"
            bgcolor=3D""
            class=3D"column column-2 of-4
                  empty"
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      <tr>
        <td style=3D"padding:0px;margin:0px;border-spacing:0;">
=20=20=20=20=20=20=20=20=20=20=20=20
    <table class=3D"module" role=3D"module" data-type=3D"text" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: =
fixed;">
      <tr>
        <td style=3D"padding:18px 0px 18px 0px;line-height:22px;text-align:=
inherit;"
            height=3D"100%"
            valign=3D"top"
            bgcolor=3D"">
            <div style=3D"text-align: center;"><a href=3D"https://u8291807.=
ct.sendgrid.net/wf/click?upn=3DbIlA8fJI6on57mxlNIBmV-2BPjjNiz3tVInmVwbOcoVJ=
lQOXglDhGHfd2RvSgDSvVj_UhXnyIc6YqlZQ3bp8l8jrhnq3Zdvp-2B-2B2LRRY26XHJgCG0RVY=
JHrnmpn1ncPer0WdMjUyCRBh2XHEqC-2FbSwNCm4uH-2Fh5aOgS6dbg30y7ld9NJgKENqFPu0yi=
6idugC1FrCSqGfJidyLZroh3kUtTM5ujywPs4MG21S-2FrucuV6vVBq3Cs9-2FjuVezijSoLi5H=
nhPCKnc7IURD6ZZi8QPKaeOKv-2FD6YrJMVFsYDkyeS-2FvH-2FfqigcW3m-2BSGQg4YiyeYo-2=
BsU5N-2B86HmdDbY-2BJGfHrDvZoeN9-2B-2FNBG-2FCB0qucwerrsBMKpZ-2FEY1UL8waAGenV=
m8fcTlIBGcx5H-2FxGBPyj7gCu2mC68lhQsedLvQahuzqYfTN3SbezqT-2FiIbYeQ3uvvRFzB5H=
NIvx-2FvqK9CW4lGHm0GJg-2BooPTeo3vXCgBBj-2Fo306q7TXG4sJBwMoaXWCY6l"><span st=
yle=3D"color:#10777e;"><span style=3D"font-size:16px;">TEAMWORK</span></spa=
n></a></div>
        </td>
      </tr>
    </table>
=20=20
        </td>
      </tr>
    </table>

    <!--[if (gte mso 9)|(IE)]>
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    <![endif]-->
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0px;border-collapse: collapse;" >
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            style=3D"width:147.500px;border-spacing:0;border-collapse:colla=
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            border=3D"0"
            bgcolor=3D""
            class=3D"column column-3 of-4
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        <td style=3D"padding:0px;margin:0px;border-spacing:0;">
=20=20=20=20=20=20=20=20=20=20=20=20
    <table class=3D"module" role=3D"module" data-type=3D"text" border=3D"0"=
 cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"table-layout: =
fixed;">
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        <td style=3D"padding:18px 0px 18px 0px;line-height:22px;text-align:=
inherit;"
            height=3D"100%"
            valign=3D"top"
            bgcolor=3D"">
            <div style=3D"text-align: center;"><a href=3D"https://u8291807.=
ct.sendgrid.net/wf/click?upn=3DbIlA8fJI6on57mxlNIBmV-2BPjjNiz3tVInmVwbOcoVJ=
kyoOL9XWBQLMq3P-2FLuAyxm_UhXnyIc6YqlZQ3bp8l8jrhnq3Zdvp-2B-2B2LRRY26XHJgCG0R=
VYJHrnmpn1ncPer0WdMjUyCRBh2XHEqC-2FbSwNCm4uH-2Fh5aOgS6dbg30y7ld9NJgKENqFPu0=
yi6idugC1FrCSqGfJidyLZroh3kUtTM5ujywPs4MG21S-2FrucuV6vVBq3Cs9-2FjuVezijSoLi=
5HnhPCKnc7IURD6ZZi8QPKaeOJRna6TcVFMJFRmkbMonLXKe8GoTPdW4thH3jOIqrwFmbf19EbG=
qkYtYXN9pOJmCkL9PQbaxdH1JaLUPI58tJxX6b5nt7o3ZyuhzKn1wkFkXicEPzqTqUhQyCz92td=
-2F1ZkvQdGW1k90RGk2uPxg0jIOSh2X-2F7vgTV7y0VsdjeH-2FoCGmENJxA9hHpd9lPk3U-2B5=
Y3MfbfhRApumOvbNLkY0jMW-2BbFyLVguqDt6C05qOX-2FE"><span style=3D"color:#1077=
7e;"><span style=3D"font-size:16px;">ENCOMPASS-CX</span></span></a></div>
        </td>
      </tr>
    </table>
=20=20
        </td>
      </tr>
    </table>

    <!--[if (gte mso 9)|(IE)]>
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=20=20
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