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Delivery-date: Tue, 07 Jan 2020 16:13:04 -0600
Message-ID: <c5f6053b-bf21-4574-9890-056da63c4504@atl1s07mta845.xt.local>
Date: Tue, 07 Jan 2020 16:12:21 -0600
Subject: Media Release: Madeleine Albright Urges Diplomacy During ASI Orlando
 Keynote
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
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=09=09=09=09=
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=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
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s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
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y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
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=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
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></div>
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=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
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=09=09=09=09=09=09=
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=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
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=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">Madeleine Albright Urges Diplomacy During ASI Orlando Keynote</span=
></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; line-height: norma=
l">Says former Secretary of State: =E2=80=9CThe bottom line is there has to=
 be some way to lower the temperature=E2=80=9D</p>
=09=09=09=09=09=09</td=
>
=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding=
: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p>=
<strong>ORLANDO, FL =E2=80=93 January 6, 2020 =E2=80=93 </strong>Former Sec=
retary of State Madeleine Albright emphasized the importance of diplomacy, =
teamwork and maintaining an optimistic outlook in challenging times during =
a frank, wide-ranging Q&amp;A with ASI President and Chief Executive Office=
r Timothy M. Andrews on the final exhibit day of ASI Show<sup>=C2=AE</sup> =
Orlando, hosted January 4-6 by the <a href=3D"https://go.asicentral.com/e/1=
48181/2020-01-07/4nr6rb/574552669?h=3DfoZxOyjV0YBLxdxK05okgZykttne5eLNYNOTy=
MEcWq0">Advertising Specialty Institute</a><sup class=3D"color: blue;">=
=C2=AE</sup> (ASI) at Florida=E2=80=99s Orange County Convention Center.<st=
rong> </strong></p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>During his =
hour-long, on-stage interview, Andrews asked the blunt Secretary of State a=
bout recent events in the Middle East and what she might advise President T=
rump, who=E2=80=99s taken a hard line against Iran. =E2=80=9CIt=E2=80=99s v=
ery hard to walk back what just happened,=E2=80=9D she said. =E2=80=9CThe p=
resident will be operating on the basis of a fear factor and we can=
=E2=80=99t operate like that. Diplomacy is the bread and butter of how coun=
tries talk to each other... We=E2=80=99re in a very dangerous place. The bo=
ttom line is there has to be some way to lower the temperature.=E2=80=9D</p=
>

=09=09=09=09=09=09=09=09=09=09=09=09<p>Albright spoke to an enthusia=
stic crowd of over 400 small-business owners, sales reps, distributors and =
exhibitors from throughout the $24.7 billion promotional products industry =
gathered for the three-day trade show. ASI Orlando attracted exhibitors and=
 distributors from 19 countries and 47 states, including 2,556 attendees fr=
om Florida. <a name=3D"_Hlk534458368">Plus, 15 </a>distributor companies ch=
ose Orlando to host sales meetings, including many Counselor<sup>=C2=AE</su=
p> Top 40 companies.</p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody=
>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[i=
f mso]></td><td><![endif]-->

=09=09=09=09=09=09=09=09=09<table align=
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=09=09=09=09=09=09=09=09=09=09=09=09<t=
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=09=09=
=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"responsive=
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=09=09=09=09=09=09=09=09=09=09=09</=
tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.a=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=
=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 1=
5px; font-size: 16px; line-height:22px; color: #666666;" class=3D"">=
=E2=80=9CDiplomacy is the bread and butter of how countries talk to each ot=
her,=E2=80=9D said Madeleine Albright</td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cd=
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=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</t=
r>
=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 0px 15px 15px 15px; text-align: left;" class=3D=
"">
=09=09=09=09=09=09<p>When she was a refugee, Albright said, people wo=
uld sympathize with her difficult situation but conclude by asking when she=
 would be going back home. Americans, however, would ask when she would bec=
ome a citizen. =E2=80=9CThat=E2=80=99s what made America different from eve=
ry country in the world,=E2=80=9D Albright said.</p>

=09=09=09=09=09=
=09<p>In many ways, Albright=E2=80=99s early life bouncing from country to =
country during a troubled political climate made her uniquely suited to und=
erstand America=E2=80=99s role. =E2=80=9CIt made me understand the fragilit=
y of the society we live in,=E2=80=9D she said. =E2=80=9CI grew up in an as=
sessment of how foreign policy affected ordinary people. =E2=80=A6When the =
U.S. is absent, terrible things happened.=E2=80=9D<br>
=09=09=09=09=09=09=
<br>
=09=09=09=09=09=09Attendees applauded throughout the keynote, punctu=
ated by Albright=E2=80=99s warmth and humor. =E2=80=9CI was just blown away=
 by the keynote,=E2=80=9D said <a name=3D"_Hlk29208465">Megan Beisser, from=
 AIM Smarter (asi/522700).</a> =E2=80=9CI loved the part where she spoke ab=
out how it was a team effort for everything she did at the White House as S=
ecretary of State and I am a big believer of that. For everything I do, it =
is all about who we have working for us and being proud of what we do.=
=E2=80=9D</p>

=09=09=09=09=09=09<p>George Kleine, of Florida=E2=80=
=99s Hobe Sound Beach Shop, said he was so impressed with Albright=E2=80=
=99s quote about being a working mother, =E2=80=9CEvery woman=E2=80=99s mid=
dle name is guilt,=E2=80=9D that he immediately called his shop to start pr=
inting it on T-shirts. =E2=80=9CShe was absolutely marvelous,=E2=80=9D said=
 Kleine, who attended with his sister, Barb McLaughlin. =E2=80=9CIt couldn=
=E2=80=99t have been better, from start to finish =E2=80=93 her frankness, =
honesty and sense of humor.=E2=80=9D</p>

=09=09=09=09=09=09<p>ASI=
=E2=80=99s Orlando show (#asiorlando), the first large industry event of th=
e 2020 selling season, attracted over 4,500 distributor attendees with 515 =
exhibitors, 63 new to Orlando. ASI successfully responded to supplier reque=
sts to reduce the number of non-members and the resulting attendance number=
s reflected those efforts.</p>

=09=09=09=09=09=09<p>=E2=80=9CAs times =
change, success is measured differently,=E2=80=9D said Rita Ugianskis-Fishm=
an, senior vice president and general manager of ASI Show. =E2=80=9COver th=
e course of numerous conversations with our supplier and distributor member=
s it became evident that our supplier members are looking to engage with AS=
I members and fewer non-members. With that in mind, we made a conscious dec=
ision with the 2020 show season to focus on attracting even more ASI distri=
butor members and we=E2=80=99re proud that our efforts paid off with a high=
er percentage of members. We=E2=80=99re also gratified our supplier members=
 were overwhelmingly enthusiastic and happy with the distributors they met.=
=E2=80=9D</p>

=09=09=09=09=09=09<p>Distributors and suppliers told ASI=
 they loved the three-day show, finding it productive to their business.</p=
>

=09=09=09=09=09=09<p>=E2=80=9CEvery year that I have come, my sales =
have increased exponentially,=E2=80=9D said distributor Melissa Steindler, =
from Palm Printing (asi/302031). =E2=80=9CThere have been great suppliers a=
nd great products. I highly recommend coming to the ASI Show in the future.=
=E2=80=9D</p>

=09=09=09=09=09=09<p>=E2=80=9CThe show attendance is str=
ong every year, so we keep coming back,=E2=80=9D said supplier Joe Fina, fr=
om DEVARA (asi/49470). =E2=80=9CWe see existing customers, new customers an=
d launch new products. We make it a point to do all three ASI Shows and we=
=E2=80=99re always pleased, and we keep coming back. And the hot dogs are g=
ood too!=E2=80=9D</p>

=09=09=09=09=09=09<p>ASI show upgraded its show =
floor experience for 2020 and introduced a new show theme, =E2=80=9CDiscove=
ry Starts Here.=E2=80=9D</p>

=09=09=09=09=09=09<p>On Education Day, mo=
re than 1,367 businesspeople enjoyed all-new tracks and classes covering my=
riad subjects like social media, marketing, sales and design. During the Ne=
w Product Preview Reception, more than 563 people mingled over new supplier=
 products while networking with the day=E2=80=99s education speakers and ot=
her distributors.</p>

=09=09=09=09=09=09<p>At the ASI Show Bash at Uni=
versal Studios Florida, over 1,256 people enjoyed the latest attractions, f=
ood and entertainment.</p>

=09=09=09=09=09=09<p>In addition, ASI honor=
ed nearly 180 of the top-performing suppliers and celebrated industry shopp=
ing bags leader Bag Makers (asi/37940) as the <a href=3D"https://go.asicent=
ral.com/e/148181/pplier-of-the-year-bag-makers-/4nr6rd/574552669?h=3DfoZxOy=
jV0YBLxdxK05okgZykttne5eLNYNOTyMEcWq0">Supplier of the Year</a> at the annu=
al <a href=3D"https://go.asicentral.com/e/148181/ributor-choice-awards-winn=
ers-/4nr6rg/574552669?h=3DfoZxOyjV0YBLxdxK05okgZykttne5eLNYNOTyMEcWq0">Coun=
selor Distributor Choice Awards</a>.</p>

=09=09=09=09=09=09<p>For comp=
lete editorial coverage of the show, including photos and videos, visit <a =
href=3D"https://go.asicentral.com/e/148181/2020-01-07/4nr6rj/574552669?h=3D=
foZxOyjV0YBLxdxK05okgZykttne5eLNYNOTyMEcWq0">asicentral.com</a><br>
=09=
=09=09=09=09=09and <a href=3D"https://go.asicentral.com/e/148181/2020-01-07=
/4nr6rl/574552669?h=3DfoZxOyjV0YBLxdxK05okgZykttne5eLNYNOTyMEcWq0">asishow.=
com</a>.</p>

=09=09=09=09=09=09<p><strong>Registration is open for </s=
trong><a href=3D"https://go.asicentral.com/e/148181/shows-2020-fort-worth-/=
4nr6rn/574552669?h=3DfoZxOyjV0YBLxdxK05okgZykttne5eLNYNOTyMEcWq0"><strong>A=
SI Fort Worth</strong></a><strong>, Monday, February 3-Wednesday, February =
5, at the Fort Worth Convention Center, with motivational speaker Jesse Itz=
ler; and </strong><a href=3D"https://go.asicentral.com/e/148181/shows-2020-=
chicago-/4nr6rq/574552669?h=3DfoZxOyjV0YBLxdxK05okgZykttne5eLNYNOTyMEcWq0">=
<strong>ASI Chicago</strong></a><strong>, Tuesday, July 21-Thursday, July 2=
3, at McCormick Place, featuring NFL legend Terry Bradshaw. </strong></p>=


=09=09=09=09=09=09<p><strong>For more info on ASI shows, contact Cher=
yl Kahan-Radhuber, director of marketing, at </strong><a href=3D"mailto:cra=
dhuber@asicentral.com"><strong>cradhuber@asicentral.com</strong></a><strong=
>. </strong><strong>To learn more about exhibiting or sponsorship opportuni=
ties for 2020, contact Paul Elmer at </strong><a href=3D"mailto:pelmer@asic=
entral.com"><strong>pelmer@asicentral.com</strong></a><strong> or (215) 953=
-3652.</strong></p>

=09=09=09=09=09=09<p><strong>About ASI Show</stron=
g><br>
=09=09=09=09=09=09The ASI Show Family of Events =E2=80=93 ASI Show=
, fASIlitate, fASI500 and the ASI Roadshow in the U.S. and Canada =E2=80=
=93 fosters business-building relationships among ASI member distributors a=
nd suppliers, and includes options to meet the needs of the entire membersh=
ip base. ASI Shows, the flagship series, are large-scale convention center =
trade shows held in Orlando, Fort Worth and Chicago. fASIlitate is a hosted=
 buyer event that brings together the industry=E2=80=99s elite =E2=80=93 to=
p suppliers and million-dollar distributors =E2=80=93 for three days of sch=
eduled one-on-one meetings in select hotels across the country. FASI500is a=
 new hosted buyer event which brings together suppliers and distributors wh=
o sell over a half of a million dollars in the promotional products industr=
y. The ASI Roadshow visits top cities across North America and gives distri=
butors an opportunity to escort their top clients.
Visit <a href=3D"https=
://go.asicentral.com/e/148181/2020-01-07/4nr6rs/574552669?h=3DfoZxOyjV0YBLx=
dxK05okgZykttne5eLNYNOTyMEcWq0">asishow.com</a> for more information about =
our full event portfolio.</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</=
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=09=09=09=09=09=09=C2=A9202=
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=09=09=09=09=09=09Advertising Specialty Institute, Inc., 4800 Street R=
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