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=09=09=09=09<tr>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
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=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Now Offers Wide Variety Of Spanish-Language Sales, Marketing An=
d Business Tools</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20=
px; line-height: normal">Spanish translation now available in ESP<sup>=
=C2=AE</sup> and ESP Websites<sup>=E2=84=A2</sup></p>
=09=09=09=09=09=09<=
/td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>=

=09=09=09=09=09=09<table cellpadding=3D"0" cellspacing=3D"0" class=3D"re=
sponsive-table2" width=3D"750">
=09=09=09=09=09=09=09<tbody>
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=09=09=09=09=09<tr>
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                              =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=09=09=09=09=09=09=09<table align=3D"left" bord=
er=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" wi=
dth=3D"435">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=
=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"padd=
ing: 5px 15px 0px 15px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=
<p><strong>TREVOSE, PA =E2=80=93 January 29, 2020 =E2=80=93 </strong>The <a=
 href=3D"https://go.asicentral.com/e/148181/2020-02-01/4pr2d8/590146713?h=
=3DDcagznBPswL2f9JTpU17jtGwXi3DgGdGv8RTVBJ14_w">Advertising Specialty Insti=
tute</a><sup>=C2=AE</sup> (ASI) today announced the availability of a wide =
variety of educational material, demo videos and ESP-related materials tran=
slated into Spanish, along with Spanish-speaking account and support repres=
entatives.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>=E2=80=9CThe pro=
mo industry is evolving faster than ever into a global marketplace and ASI =
is ready and able to meet the needs of all our customers,=E2=80=9D said Bob=
 DeFord, ASI=E2=80=99s senior vice president of distributor sales and marke=
ting. =E2=80=9CWe=E2=80=99re doing everything in our power to help our Span=
ish-speaking members and their clients better navigate our products and ser=
vices through Spanish translation options and bilingual employees.=E2=80=
=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>In addition, a Spanish-=
speaking rep will be available at <a href=3D"https://go.asicentral.com/e/14=
8181/shows-2020-fort-worth-/4pr2db/590146713?h=3DDcagznBPswL2f9JTpU17jtGwXi=
3DgGdGv8RTVBJ14_w">ASI Show Fort Worth</a>, Monday, February 3 through Wedn=
esday, February 5, at the Fort Worth Convention Center, featuring a full da=
y of education and a keynote with entrepreneur, best-selling author and mot=
ivational speaker Jesse Itzler.</p>

=09=09=09=09=09=09=09=09=09=09=09=
=09<p>ASI now offers Spanish-language capability for:</p>

=09=09=09=09=
=09=09=09=09=09=09=09=09<ul type=3D"disc">
=09=09=09=09=09=09=09=09=09=09=
=09=09=09<li><strong>ESP Websites.</strong> Translation into Spanish as wel=
l as French, from headlines and buttons to search terms and product descrip=
tions. The website can be adjusted to the preferred language based on brows=
er and website display settings.</li>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09<li><strong>Representatives at your service.</strong> Spanish-speakin=
g account and support reps are available by request.</li>
=09=09=09=09=09=
=09=09=09=09=09=09=09=09<li><strong>ASI Knowledge Base.</strong> A majority=
 of ASI=E2=80=99s archived articles and video demos are available in Spanis=
h.</li>
=09=09=09=09=09=09=09=09=09=09=09=09=09<li><strong>ESP.</strong> =
Translated search buttons and tags for easier navigation.</li>
=09=09=09=
=09=09=09=09=09=09=09=09=09</ul>
=09=09=09=09=09=09=09=09=09=09=09=09</td=
>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=09=
=09<!--[if mso]></td><td><![endif]-->

=09=09=09=09=09=09=09=09=09<tabl=
e align=3D"right" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D=
"responsive-table2" width=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>=

=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=
=09=09<td class=3D""><img border=3D"0" src=3D"http://cdn.asicentral.com/MKT=
Gemails/MediaRelease/images/share.png" usemap=3D"#Map" width=3D"315"></td>=

=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"=
responsive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/=
556-10731/images/image.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=
=09=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"htt=
p://cdn.asicentral.com/MKTGemails/MediaRelease/images/pullquoteTOP.jpg" wid=
th=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"p=
adding: 15px; font-size: 16px; line-height:22px; color: #666666;" class=3D"=
">=E2=80=9CWe=E2=80=99re doing everything in our power to help our Spanish-=
speaking members and their clients better navigate our products and service=
s through Spanish translation options and bilingual employees=E2=80=9D said=
 ASI=E2=80=99s Bob DeFord</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=
=09<td class=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicent=
ral.com/MKTGemails/MediaRelease/images/pullquoteBOTTOM.jpg" width=3D"315"><=
/td>
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=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=09=09=09=
=09=09<!-- #2 column end --></td>
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=09=09=
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=09=09=09=09=09=09</table>
=09=09=09=09=09=09</=
td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td st=
yle=3D"padding: 0px 15px 15px 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><a href=3D"https://go.asicentral.com/e/148181/367252875/4pr2=
dd/590146713?h=3DDcagznBPswL2f9JTpU17jtGwXi3DgGdGv8RTVBJ14_w">View a short =
video about this new feature</a>.</p>

=09=09=09=09=09=09<p><a href=3D"=
https://go.asicentral.com/e/148181/ils-mediarelease-556-10731-SP-/4pr2dg/59=
0146713?h=3DDcagznBPswL2f9JTpU17jtGwXi3DgGdGv8RTVBJ14_w">Read a Spanish ver=
sion</a> of this press release.</p>

=09=09=09=09=09=09<p><strong>For m=
ore information, please contact your ASI account manager at (800) 546-1350 =
or view the translated support articles on ASI=E2=80=99s <a href=3D"https:/=
/go.asicentral.com/e/148181/en/4pr2dj/590146713?h=3DDcagznBPswL2f9JTpU17jtG=
wXi3DgGdGv8RTVBJ14_w">Knowledge Base</a>. </strong></p>

=09=09=09=09=
=09=09<p><strong>About</strong><strong> ASI</strong><br>
=09=09=09=09=09=
=09The&nbsp;<a href=3D"https://go.asicentral.com/e/148181/2020-02-01/4pr2dl=
/590146713?h=3DDcagznBPswL2f9JTpU17jtGwXi3DgGdGv8RTVBJ14_w">Advertising Spe=
cialty Institute</a>&nbsp;(ASI) serves a network of 25,000 suppliers, distr=
ibutors and decorators in the $25.8 billion promotional products industry. =
ASI=E2=80=99s flagship product, the technology platform ESP<sup>=C2=AE</sup=
>, manages the industry=E2=80=99s entire supply and marketing chain. ASI al=
so produces award-winning digital and print content, live events and educat=
ional programs that enable companies in 53 countries to be more efficient, =
productive and profitable. ASI=E2=80=99s Counselor<sup>=C2=AE</sup> magazin=
e provides the most authoritative business content in the industry, and the=
 ASI Certification Program features 500+ live and online education courses =
for over 40,000 professionals. The company, family owned and operated since=
 1962, is proud to have
been consistently ranked among the =E2=80=9CBest =
Places to Work=E2=80=9D in Philadelphia and Bucks County, PA. For more info=
: <a href=3D"https://go.asicentral.com/e/148181/2020-02-01/4pr2dl/590146713=
?h=3DDcagznBPswL2f9JTpU17jtGwXi3DgGdGv8RTVBJ14_w">www.asicentral.com</a>.</=
p>
=09=09=09=09=09=09</td>
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=09=09=09=09</tbody>=

=09=09=09</table>
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=09=09=09=09=09=09=C2=A92020, Advertising Specialty =
Institute<sup>=C2=AE</sup>. All Rights Reserved.<br>
=09=09=09=09=09=09Ad=
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