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Envelope-to: bmiller@thelogomasters.com
Delivery-date: Fri, 07 Feb 2020 13:05:01 -0700
Message-ID: <0dc3cf1a-dc23-4338-9397-67f52375ba2f@atl1s07mta844.xt.local>
Date: Fri, 07 Feb 2020 14:04:32 -0600
Subject: Media Release: ASI Reports 2019 Distributor Sales Of Promo Products
 Hits High Of $25.8 billion
From: Dawn Marie <pressrelease@email.asicentral.com>
To: bmiller@thelogomasters.com
MIME-Version: 1.0
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 Content analysis details:   (1.0 points, 4.0 required)
 
  pts rule name              description
 ---- ---------------------- --------------------------------------------------
  0.8 BAYES_50               BODY: Bayes spam probability is 40 to 60%
                             [score: 0.5000]
  0.0 URIBL_BLOCKED          ADMINISTRATOR NOTICE: The query to URIBL was
                             blocked.  See
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                              for more information.
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  0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level
                             mail domains are different
 -0.0 SPF_PASS               SPF: sender matches SPF record
  0.0 HTML_MESSAGE           BODY: HTML included in message
  0.1 DKIM_SIGNED            Message has a DKIM or DK signature, not necessarily
                             valid
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  0.0 LOTS_OF_MONEY          Huge... sums of money
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 style=3D"font-size: 14px;" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
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=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Reports 2019 Distributor Sales Of Promo Products Hits High Of $=
25.8 billion</span></p>

=09=09=09=09=09=09<p style=3D"font-size:20px; =
line-height: normal">North American sales up 4.7%, breaking record for 10th=
 consecutive year</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=
=09=09=09=09=09<tr>
=09=09=09=09=09=09<td>
=09=09=09=09=09=09<table cel=
lpadding=3D"0" cellspacing=3D"0" class=3D"responsive-table2" width=3D"750">=

=09=09=09=09=09=09=09<tbody>
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=09=09=09=
=09=09=09=09=09=09<td><!-- 2 Column
                                    =
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=
=09=09=09=09=09=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"responsive-table2" width=3D"435">
=09=09=09=09=
=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" cla=
ss=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09<p><strong>TREVOSE, PA =
=E2=80=93 February 4, 2020 =E2=80=93 </strong>The <a href=3D"https://go.asi=
central.com/e/148181/2020-02-07/4q9tn4/593276073?h=3DreXoN37tS-cCrNxtI3eJQm=
66C7_dGm1EfppqW6VcNq0">Advertising Specialty Institute</a><sup>=C2=AE</sup>=
 (ASI) today announced North American promotional products distributors inc=
reased sales to a record $25.8 billion in 2019, up 4.7% from 2018 and break=
ing a distributor sales record for the 10th consecutive year.</p>

=09=
=09=09=09=09=09=09=09=09=09=09=09<p>The growth was fueled by sales of brand=
ed items like T-shirts, caps and pens that companies typically give away to=
 promote their business, brand or event, or to thank employees or clients. =
ASI=E2=80=99s most recent&nbsp;<a href=3D"https://go.asicentral.com/e/14818=
1/lobal-Ad-Impressions-Study-pdf/4q9tn6/593276073?h=3DreXoN37tS-cCrNxtI3eJQ=
m66C7_dGm1EfppqW6VcNq0" title=3D"ASI's Global Ad Specialties Impressions St=
udy 2013">Global Ad Impressions Study</a>&nbsp;on return on investment (ROI=
) shows promotional products consistently rank among the most influential, =
enduring and cost-effective advertising mediums available.<br>
=09=09=09=
=09=09=09=09=09=09=09=09=09<br>
=09=09=09=09=09=09=09=09=09=09=09=09=
=E2=80=9CDistributors in the promo industry are living proof of the persist=
ent power of promo products, beating back negative economic forces like tar=
iffs, trade wars and political unrest to post record sales,=E2=80=9D <a nam=
e=3D"_Hlk536103487">said Timothy M. Andrews, president and chief executive =
officer of ASI</a>, the largest membership organization in the promotional =
industry, with a network of over 25,000 distributors and suppliers througho=
ut North America. =E2=80=9CNo matter what lies ahead, I=E2=80=99m confident=
 the biggest brands in America will continue to invest their marketing doll=
ars in the most affordable, high-impact, recession-resistant advertising me=
dium around.=E2=80=9D</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>In 20=
19, 47% of distributors reported that their annual sales increased, with 36=
% saying sales stayed the same. Firms with more than $1 million in annual r=
evenue generated the greatest growth, increasing sales 6.1% on average. Mid=
-sized distributors =E2=80=93 those with $250,001 to $1 million in annual r=
evenue =E2=80=93 increased sales an average of 3.5%. Distributors with year=
ly revenue of $250,000 or less reported an average 3.2% year-on-year gain.<=
/p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09=
=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=
=09=09=09=09</table>
=09=09=09=09=09=09=09=09=09<!--[if mso]></td><td><![=
endif]-->

=09=09=09=09=09=09=09=09=09<table align=3D"right" border=3D"=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img bor=
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hare.png" usemap=3D"#Map" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=
=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09<td class=3D""><img class=3D"responsive-image" src=3D"http:/=
/cdn.asicentral.com/MKTGemails/MediaRelease/556-10778/images/image.jpg" wid=
th=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=
=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""=
><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTGemail=
s/MediaRelease/images/pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=
=09=09=09=09=09=09=09=09=09=09<td style=3D"padding: 15px; font-size: 16px; =
line-height:22px; color: #666666;" class=3D"">=E2=80=9CDistributors in the =
promo industry are living proof of the persistent power of promo products, =
beating back negative economic forces like tariffs, trade wars and politica=
l unrest to post record sales,=E2=80=9D said ASI's Tim Andrews</td>
=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"respons=
ive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/=
pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=
=09</tr>
=09=09=09=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=
=09=09</table>
=09=09=09=09=09=09=09=09=09<!-- #2 column end --></td>
=
=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09</tbody>
=09=09=09=
=09=09=09</table>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=
=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding: 0px 15px 15px 15px;=
 text-align: left;" class=3D"">
=09=09=09=09=09=09<p>As for the economic =
outlook for 2020, distributors consistently used words like =E2=80=9Chopefu=
l,=E2=80=9D =E2=80=9Coptimistic=E2=80=9D and =E2=80=9Cgrowth=E2=80=9D when =
asked for their viewpoint on future sales, according to Nathaniel Kucsma, A=
SI=E2=80=99s executive director of research and corporate marketing. =
=E2=80=9CDemand for promo products continues to outpace the overall economi=
c growth rate, showing no signs of weakness,=E2=80=9D said Kucsma.</p>
=

=09=09=09=09=09=09<p>ASI=E2=80=99s research shows 2019=E2=80=99s fourth =
quarter saw the greatest year-over-year growth of any quarter in 2019. Dist=
ributors=E2=80=99 collective sales were 5% better than in 2018=E2=80=99s Q4=
. In 2019=E2=80=99s final quarter, 46% of distributors reported a sales ris=
e, while 33% said revenue was steady with the prior year.</p>

=09=09=
=09=09=09=09<p>Seattle, WA-based Gifts by Design (asi/205947) was among the=
 promo distributorships reporting a strong 2019, enjoying its best year eve=
r, increasing sales by 35% over 2018.</p>

=09=09=09=09=09=09<p>=
=E2=80=9CWe had an aggressive marketing plan that resulted in some great ne=
w client partnerships, in addition to experiencing organic growth with many=
 of our existing clients,=E2=80=9D President Jamie Stone told ASI=E2=80=
=99s award-winning <a href=3D"https://go.asicentral.com/e/148181/news-magaz=
ines-counselor/4q9tn8/593276073?h=3DreXoN37tS-cCrNxtI3eJQm66C7_dGm1EfppqW6V=
cNq0">Counselor</a><sup style=3D"color: blue">=C2=AE</sup> <a href=3D"https=
://go.asicentral.com/e/148181/news-magazines-counselor/4q9tn8/593276073?h=
=3DreXoN37tS-cCrNxtI3eJQm66C7_dGm1EfppqW6VcNq0">magazine</a>, the voice of =
the promotional products industry.</p>

=09=09=09=09=09=09<p>At the sam=
e time, the Counselor Confidence Index, which measures the financial health=
 and optimism of distributor companies, rose to 112 in the fourth quarter o=
f 2019. The uptick ended a run of four straight quarterly declines for the =
index.</p>

=09=09=09=09=09=09<p>Top 40 distributor Quality Logo Produc=
ts (asi/302967), an e-commerce-driven company, reported a 3.5% 2019 revenue=
 rise, with sales hitting approximately $45.6 million. =E2=80=9CWhile sales=
 growth was slightly below the average 5% we have seen in prior years, our =
profit was up, as many of the improvements and initiatives we put into plac=
e in late 2018 came to fruition in 2019,=E2=80=9D company president Bret Bo=
nnet told Counselor.</p>

=09=09=09=09=09=09<p><strong>For more informa=
tion on ASI=E2=80=99s sales reports and research, contact Kucsma at </stron=
g><a href=3D"mailto:nkucsma@asicentral.com"><strong>nkucsma@asicentral.com<=
/strong></a><strong>.</strong></p>

=09=09=09=09=09=09<p><strong>About =
ASI</strong><br>
=09=09=09=09=09=09The Advertising Specialty Institute (A=
SI<sup>=C2=AE</sup>; <a href=3D"https://go.asicentral.com/e/148181/2020-02-=
07/4q9tnb/593276073?h=3DreXoN37tS-cCrNxtI3eJQm66C7_dGm1EfppqW6VcNq0">asicen=
tral.com</a>) serves a network of 25,000 suppliers, distributors and decora=
tors in the $25.8 billion promotional products industry. ASI=E2=80=99s flag=
ship product, the technology platform ESP<sup>=C2=AE</sup>, manages the ind=
ustry=E2=80=99s entire supply and marketing chain. ASI also produces award-=
winning digital and print content, live events and educational programs tha=
t enable companies in 53 countries to be more efficient, productive and pro=
fitable. ASI=E2=80=99s Counselor<sup>=C2=AE</sup> magazine provides the mos=
t authoritative business content in the industry, and the ASI Certification=
 Program features 500+ live and online education courses for over 40,000 pr=
ofessionals. The company, family-owned and -operated since 1962,
is proud=
 to have been consistently ranked among the =E2=80=9CBest Places to Work=
=E2=80=9D in Philadelphia and Bucks County, PA.</p>
=09=09=09=09=09=09</t=
d>
=09=09=09=09=09</tr>
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=09=09=09=09=09=09=C2=A92020, Advertising Specialty Institute<sup>=C2=
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=09=09=09=09=09=09Advertising Special=
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