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=09=09=09=09=09</tr>
=09=
=09=09=09=09<tr>
=09=09=09=09=09=09<td style=3D"padding-top:15px">
=09=
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=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=
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=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#FFFFFF"=
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=09=09=09=09=09=09=09=09=09=09=09=
=09<p><img alt=3D"ASI MEDIA RELEASE" class=3D"responsive-image" src=3D"http=
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0"></p>
=09=09=09=09=09=09=09=09=09=09=09=09</td>
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h=3D"315">
=09=09=09=09=09=09=09=09=09=09<tbody>
=09=09=09=09=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td bgcolor=3D"#ffff=
ff" style=3D"font-size: 14px; padding-left:15px" class=3D"">
=09=09=09=09=
=09=09=09=09=09=09=09=09<table border=3D"0" cellpadding=3D"0" cellspacing=
=3D"2" width=3D"100%">
=09=09=09=09=09=09=09=09=09=09=09=09=09<tbody>
=
=09=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<td colspan=3D"3" height=3D"5" class=3D"">&nbsp;</td>=

=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<t=
d style=3D"font-size:12px; font-family: Arial, sans-serif" valign=3D"top" w=
idth=3D"46" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div=
 align=3D"left">Contact:</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td style=3D"font-s=
ize:12px; font-family: Arial, sans-serif" valign=3D"top" width=3D"200" clas=
s=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left">=
<strong>Dawn Marie<br>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09ASI P=
ublic Relations Manager</strong></div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=
=09=09=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09=09=09=09<td nowrap=3D"nowrap" style=3D"font-size:12px; font-famil=
y: Arial, sans-serif" class=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=
=09=09<div align=3D"left">Email:</div>
=09=09=09=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<td nowrap=
=3D"nowrap" style=3D"font-size:12px; font-family: Arial, sans-serif" class=
=3D"">
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09<div align=3D"left"><=
a href=3D"MAILTO:press@asicentral.com">pressrelease@email.asicentral.com</a=
></div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
=09=09=09=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09=09=
=09</tbody>
=09=09=09=09=09=09=09=09=09=09=09=09</table>

=09=09=09=
=09=09=09=09=09=09=09=09=09<p>&nbsp;</p>
=09=09=09=09=09=09=09=09=09=09=
=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=
=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=09=09=
=09=09=09=09=09<!-- #2 column end --></td>
=09=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09</table>
=09=09=09=
=09=09=09</td>
=09=09=09=09=09</tr>
=09=09=09=09=09<tr>
=09=09=09=09=
=09=09<td style=3D"padding: 15px; text-align: left;" class=3D"">
=09=09=
=09=09=09=09<p><span style=3D"font-size: 32px; line-height:normal; color: #=
666666">ASI Fort Worth Delivers On Its Promise Of Collaboration, Motivation=
, Excitement And Education</span></p>

=09=09=09=09=09=09<p style=3D"fo=
nt-size:20px; line-height: normal">Keynote speaker Jesse Itzler: =E2=80=
=9CIf you don=E2=80=99t have a seat at the table, you create one=E2=80=
=9D</p>
=09=09=09=09=09=09</td>
=09=09=09=09=09</tr>
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tr>
=09=09=09=09=09=09<td>
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ellspacing=3D"0" class=3D"responsive-table2" width=3D"750">
=09=09=09=09=
=09=09=09<tbody>
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=09=09=09=09=09=09=09=09=
=09<td><!-- 2 Column
                                    =3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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=09=09=09=09=09=09=09=
=09=09<table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0=
" class=3D"responsive-table2" width=3D"435">
=09=09=09=09=09=09=09=09=09=
=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09=09=09=09=09<td style=3D"padding: 5px 15px 0px 15px;" class=3D"">
=09=
=09=09=09=09=09=09=09=09=09=09=09<p><strong>FORT WORTH, TX</strong> <strong=
>=E2=80=93 February 5, 2020</strong><strong> =E2=80=93 </strong>The three-d=
ay <a href=3D"https://go.asicentral.com/e/148181/2020-02-08/4q9vg6/59345090=
1?h=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue01OFxXG-Zzt8">ASI Show</a><sup>=C2=
=AE</sup> Fort Worth trade show delivered inspiring messages from two maver=
ick entrepreneurs who urged suppliers and distributors throughout the <a hr=
ef=3D"https://go.asicentral.com/e/148181/ucts-hits-high-of-258-billion-/4q9=
vg8/593450901?h=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue01OFxXG-Zzt8">$25.8 billio=
n promotional products industry</a> to break the mold and become masters of=
 their own destiny.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>The sho=
w, which ended Wednesday at the Fort Worth Convention Center, attracted nea=
rly 2,650 attendees, with 391 exhibitors, including 37 new to the Texas sho=
w this year.</p>

=09=09=09=09=09=09=09=09=09=09=09=09<p>The show, whic=
h relocated from Dallas last year, attracted exhibitors and distributors fr=
om 46 states and 10 countries, along with 653 companies from Texas, 167 wom=
en-owned and 165 minority-owned companies.</p>

=09=09=09=09=09=09=09=
=09=09=09=09=09<p>Plus, 14 distributor companies chose Fort Worth to hold m=
eetings, nine of which were top 100 companies, including HALO Branded Solut=
ions, Proforma, AIA Corporation, iPROMOTEu, Kaeser &amp; Blair, Safeguard, =
The Vernon Company and more. American Solutions for Business (ASB) held its=
 National Sales Conference in conjunction with Fort Worth, with 359 sales a=
ssociates attending the show.</p>

=09=09=09=09=09=09=09=09=09=09=09=09=
<p>Rita Ugianskis-Fishman, senior vice president and general manager of ASI=
 Show, said she was thrilled the 2020 show built upon the momentum from las=
t year=E2=80=99s launch while creating new buzz. =E2=80=9CWhile we=E2=80=
=99re disappointed that dire weather forecasts impacted attendance on the l=
ast day of our event, it was still higher than overall final attendance in =
Dallas, solid proof that our decision to move the show was a positive chang=
e for suppliers and distributors.=E2=80=9D</p>
=09=09=09=09=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09=09=09=09</tbody>
=09=09=09=09=09=09=09=09=09</table>
=09=09=
=09=09=09=09=09=09=09<!--[if mso]></td><td><![endif]-->

=09=09=09=09=
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=09=09=09=09=09=09=
=09=09=09=09<tbody>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=
=09=09=09=09=09=09=09=09<td class=3D""><img border=3D"0" src=3D"http://cdn.=
asicentral.com/MKTGemails/MediaRelease/images/share.png" usemap=3D"#Map" wi=
dth=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=
=3D""><img class=3D"responsive-image" src=3D"http://cdn.asicentral.com/MKTG=
emails/MediaRelease/556-10619/images/image.jpg" width=3D"315"></td>
=09=
=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"respons=
ive-image" src=3D"http://cdn.asicentral.com/MKTGemails/MediaRelease/images/=
pullquoteTOP.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=09=09=09</=
tr>
=09=09=09=09=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09=09=
=09=09=09<td style=3D"padding: 15px; font-size: 16px; line-height:22px; col=
or: #666666;" class=3D"">=E2=80=9CLuck doesn=E2=80=99t happen sitting on th=
e couch watching the Kardashians,=E2=80=9D said keynoter Jesse Itzler</td>=

=09=09=09=09=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09=09=09=09=09=
=09<tr>
=09=09=09=09=09=09=09=09=09=09=09=09<td class=3D""><img class=3D"=
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images/pullquoteBOTTOM.jpg" width=3D"315"></td>
=09=09=09=09=09=09=09=09=
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px; text-align: left;" class=3D"">
=09=09=09=09=09=09<p>ASI Fort Worth (#=
ASIFortWorth) is the first major show in the No. 1 region for promotional p=
roduct sales and product sourcing. According to the annual <a href=3D"https=
://go.asicentral.com/e/148181/nd-regional-sales-report-2019-/4q9vgb/5934509=
01?h=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue01OFxXG-Zzt8">Promotional Products St=
ate and Regional Sales Report</a> published by ASI=E2=80=99s Advantages<sup=
>=C2=AE</sup> magazine, the South leads the nation with promo sales of $9 b=
illion, with Texas alone posting $3.2 billion in promo sales.</p>

=09=
=09=09=09=09=09<p>Tuesday and Wednesday, distributors scoured the aisles fo=
r the latest innovations, connected with suppliers, talked promo trends lik=
e the importance of sustainability and made new business connections. The n=
ew product preview reception drew 188 while nearly 500 attended the ASI Sho=
w Bash at Billy Bob=E2=80=99s Texas, featuring a full bar, buffet, live mus=
ic and a bull riding show.</p>

=09=09=09=09=09=09<p>=E2=80=9CWe always=
 love partnering with ASI, wherever their meetings are, but Fort Worth has =
been our place of choice for last year, this year and next year,=E2=80=
=9D said distributor Larry Zavadil, of American Solutions For Business (asi=
/120075). =E2=80=9CI encourage you to partner with ASI, go to a show and ha=
ve a great time.=E2=80=9D</p>

=09=09=09=09=09=09<p>Supplier Robin Gall=
agher, of Bam Bams (asi/38228), prizes the personal connections ASI shows a=
nd events provide. =E2=80=9CBeing at each of the ASI Shows helps our busine=
ss tremendously,=E2=80=9D said Gallagher. =E2=80=9CSo many of our salespeop=
le work with their customers day in and day out over the phone and email, s=
o these shows provide us the important opportunity of meeting with them in-=
person. Putting a face to a name takes the relationship to another level, m=
aking it a more personable and memorable connection.=E2=80=9D</p>

=09=
=09=09=09=09=09<p>On the heels of 2019=E2=80=99s inaugural Fort Worth Show,=
 the Trade Show News Network (TSNN), the world=E2=80=99s leading online res=
ource for the trade show, exhibition and event industry, named <a href=3D"h=
ttps://go.asicentral.com/e/148181/shows-2020-fort-worth-/4q9vgd/593450901?h=
=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue01OFxXG-Zzt8">ASI Show<sup>=C2=AE</sup> F=
ort Worth</a> =E2=80=9CBest of Show=E2=80=9D among top trade shows across t=
he U.S. for creating a sense of community and providing =E2=80=9Cwow=
=E2=80=9D experiences.</p>

=09=09=09=09=09=09<p>On closing day, wildly=
 successful entrepreneur, ultra-marathon runner and social media trendsette=
r Jesse Itzler blew away his audience with an empowering message that chall=
enged everyone to zero in on what differentiates them from their competitor=
s, rid themselves of self-doubt, thrive on pressure and make their own luck=
. =E2=80=9CLuck doesn=E2=80=99t happen sitting on the couch watching the Ka=
rdashians,=E2=80=9D said Itzler <a href=3D"https://go.asicentral.com/e/1481=
81/JesseItzler/4q9vgg/593450901?h=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue01OFxXG-=
Zzt8">(@JesseItzler</a>). =E2=80=9CAs entrepreneurs, when we get motivated,=
 we hit the gas=E2=80=A6 If you don=E2=80=99t have a seat at the table, you=
 create one.=E2=80=9D</p>

=09=09=09=09=09=09<p>Itzler, a father of fou=
r who=E2=80=99s married to Spanx billionaire Sara Blakely, shared lessons f=
rom his fast-moving business life, co-founding Marquis Jet, the world=
=E2=80=99s largest private jet card company, before partnering with Zico co=
conut water. His hard-charging keynote energized everyone.</p>

=09=09=
=09=09=09=09<p>=E2=80=9CEverything he said was completely true,=E2=80=9D sa=
id Allan Burgardt, of Kaeser &amp; Blair Inc. (asi/238600). =E2=80=9CYou ha=
ve to make your own plan, figure out what you want to do. You alone are the=
 one responsible for your destiny. No one else will get you there.=E2=80=
=9D</p>

=09=09=09=09=09=09<p>Richard Feiden of Pheido Advertising (asi=
/466052) said, =E2=80=9CIt=E2=80=99s interesting to watch someone who doesn=
=E2=80=99t have any background or skills still be successful. It gives you =
hope when you hear that and makes you reflect on your life and what you nee=
d to be doing. It was also a lot of fun!=E2=80=9D</p>

=09=09=09=09=09=
=09<p>The Fort Worth show offered industry pros tons of education and inspi=
ration. During a motivational breakfast on Tuesday, PepsiCo executive Richa=
rd Monta=C3=B1ez <a href=3D"https://go.asicentral.com/e/148181/res-in-asi-f=
ort-worth-keynote-/4q9vgj/593450901?h=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue01OF=
xXG-Zzt8">shared the powerful story</a> of how he rocketed from janitor to =
superstar businessman by successfully pitching the concept of Flamin=
=E2=80=99 Hot Cheetos to Frito-Lay executives. He encouraged the audience t=
o be bold, saying, =E2=80=9CYou weren=E2=80=99t created to fit in, you were=
 made to stand out.=E2=80=9D</p>

=09=09=09=09=09=09<p>ASI=E2=80=99s Ed=
ucation Day attendance was 368, with attendees learning from industry exper=
ts about sales, marketing, social media and design, choosing from 50 free c=
lasses.</p>

=09=09=09=09=09=09<p>On Wednesday, the Promotional Product=
s Association Southwest (PPAS) hosted a =E2=80=9CState of the Industry=
=E2=80=9D roundtable discussion moderated by ASI President and Chief Execut=
ive Officer Tim Andrews, featuring Tracey Barton, director of distributor s=
upport for Top 40 Safeguard/Deluxe (asi/316203/178720); Bob Lilly, Jr., pre=
sident of Bob Lilly Promotions (asi/254138); and Steven Meyer, VP of custom=
er development/operations for supplier RiteLine USA.</p>

=09=09=09=09=
=09=09<p>The execs discussed fast-breaking issues like the impact China=
=E2=80=99s coronavirus is having on the industry, and the critical need for=
 greater integration and improved technology. Afterward, Lily shared his ap=
preciation for the entire three-day event.</p>

=09=09=09=09=09=09<p>=
=E2=80=9CFort Worth is a lot of fun and has a lot of character,=E2=80=9D sa=
id Lily, who brought nearly 30 people to the show. =E2=80=9CThis particular=
 venue with the restaurants and the hotels right around it makes it really =
easy. The energy level is up. They really built on the first year and peopl=
e have great things to say about this year. All in all, this is a fantastic=
 show and it=E2=80=99s the one show every year that our entire team comes t=
o. We=E2=80=99ll be back!=E2=80=9D</p>

=09=09=09=09=09=09<p><strong>Re=
gistration is open for </strong><a href=3D"https://go.asicentral.com/e/1481=
81/shows-2020-chicago-/4q9vgl/593450901?h=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue=
01OFxXG-Zzt8"><strong>ASI Chicago</strong></a><strong>, Tuesday, July 21-Th=
ursday, July 23, at McCormick Place, featuring a keynote by NFL legend Terr=
y Bradshaw. </strong></p>

=09=09=09=09=09=09<p><strong>For more info o=
n ASI shows, contact Cheryl Kahan-Radhuber, director of marketing, at </str=
ong><a href=3D"mailto:cradhuber@asicentral.com"><strong>cradhuber@asicentra=
l.com</strong></a><strong>. </strong><strong>To learn more about exhibiting=
 or sponsorship opportunities, contact Paul Elmer at </strong><a href=3D"ma=
ilto:pelmer@asicentral.com"><strong>pelmer@asicentral.com</strong></a><stro=
ng> or (215) 953-3652.</strong></p>

=09=09=09=09=09=09<p><strong>About=
 ASI Show</strong><br>
=09=09=09=09=09=09The ASI Show Family of Events =
=E2=80=93 ASI Show, fASIlitate, fASI500 and the ASI Roadshow in the U.S. an=
d Canada =E2=80=93 fosters business-building relationships among ASI member=
 distributors and suppliers, and includes options to meet the needs of the =
entire membership base. ASI Shows, the flagship series, are large-scale con=
vention center trade shows held in Orlando, Fort Worth and Chicago. fASIlit=
ate is a hosted buyer event that brings together the industry=E2=80=99s eli=
te =E2=80=93 top suppliers and million-dollar distributors =E2=80=93 for th=
ree days of scheduled one-on-one meetings in select hotels across the count=
ry. FASI500is a new hosted buyer event which brings together suppliers and =
distributors who sell over a half of a million dollars in the promotional p=
roducts industry. The ASI Roadshow visits top cities across North America a=
nd gives distributors an opportunity to escort their top clients.
Visit <=
a href=3D"https://go.asicentral.com/e/148181/2020-02-08/4q9vgn/593450901?h=
=3Dbp6G7f2Lk27LXPoPhLr0y2FDqC8z7ue01OFxXG-Zzt8">asishow.com</a> for more in=
formation about our full event portfolio.</p>
=09=09=09=09=09=09</td>
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=09=09=09=09</tbody>
=09=09=09</table>
=09=09=09=
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=09=09=09=C2=A92020, Advertising Specialty Institute<sup>=C2=AE</sup>. All =
Rights Reserved.<br>
=09=09=09=09=09=09Advertising Specialty Institute, I=
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